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This mee(ng is organised and paid for by Janssen Slide content has been reviewed by Janssen to ensure compliance with the ABPI Code of Prac(ce for the Pharmaceu(cal Industry. Speakers may express personal opinions that are not necessarily shared by Janssen. Adverse events should be reported. Repor(ng forms and informa(on can be found at www.mhra.gov.uk/yellowcard Adverse events should also be reported to JanssenCilag Ltd on 01494 567447. Prescribing Informa(on is available at this mee(ng. JanssenCilag Ltd, 50100 Holmers Farm Way, Buckinghamshire, HP12 4EG, UK Invokana® (canagliflozin) This medicinal product is subject to addi4onal monitoring and it is therefore important to report any suspect adverse reac4ons related to this medicinal product.
Transcript

• This  mee(ng  is  organised  and  paid  for  by  Janssen  

• Slide  content  has  been  reviewed  by  Janssen  to  ensure  compliance  with  the  ABPI  Code  of  Prac(ce  for  the  Pharmaceu(cal  Industry.    

• Speakers  may  express  personal  opinions  that  are  not  necessarily  shared  by  Janssen.  

   • Adverse  events  should  be  reported.  Repor(ng  forms  and  informa(on  can  be  found  at  www.mhra.gov.uk/yellowcard  Adverse  events  should  also  be  reported  to  Janssen-­‐Cilag  Ltd  on  01494  567447.  

• Prescribing  Informa(on  is  available  at  this  mee(ng.  

Janssen-­‐Cilag  Ltd,  50-­‐100  Holmers  Farm  Way,  Buckinghamshire,  HP12  4EG,  UK  

   ▼ Invokana®  (canagliflozin)  This  medicinal  product  is  subject  to  addi4onal  monitoring  and  it  is  therefore  important  to  report  any  suspect  adverse  reac4ons  related  to  this  medicinal  product.  

The Psychology of Overeating

Dr  Jen  Nash  Clinical  Psychologist  

Chartered  with  the  Bri(sh  Psychology  Society  Director  of  Posi(ve  Diabetes.com  

 and  PsychBody.com  

Job  number:  PHGB/VOK/0415/0074  Date  of  prepara(on:  April  2015  

Introductions  

A  confession!  I  have  type  1  diabetes  

Struggled  to  translate  the  medical  care  and  educa(on  into  my  life    

NHS  Clinical  Psychology  training,  Posi(veDiabetes.com,  NHS  Projects    

Self-­‐help  book  addressing  emo(onal  issues  in  T1  and  T2:  

‘Diabetes  and  Wellbeing’  (Wiley-­‐Blackwell,  2013)  

Aim  of  Today  

Give  you  a  different  

paradigm  for  understanding  people  who  are  ‘failing’  to  lose  weight  

Outline  a  psychological  understanding  of  this  ‘failure’    

Prac(cal  strategies  to  address  emo(onal  ea(ng  

Introduce  a  new  

psychological  skills  

programme  

Give  you  conversa(on  starters  to  use  in  your  rou(ne  

prac(ce    

The  Psychology  of  Ea/ng    

The  Psychology  of  Ea(ng…  

We  are  in  the  midst  of  an  obesity  epidemic      

Current  health  educa(on  messages  are  focused  on  ‘eat  less  and  move  more’  

We  know  for  every  person  who  can  implement  this  advice,  there  are  many  who  struggle  

Leads  to  a  sense  of  failure  and  increased  hopelessness  …  

….for  both  the  person  who  is  struggling  and  the  health  professional  

Why  Can’t  we  Just    ‘Eat  Less  and  Move  More’?!  

Tradi(onal  medical  and  diet  advice  treats  weight  loss  as  if  it  is  a  logical,  ra(onal  process  

There  is  an  assump(on  that  educa(on  alone  leads  to  behaviour  change  

But  educa(on  doesn’t  always  lead  to  desired  change  does  it?  

How  do  we  know  this?....  

• Alcohol  intake?  • Food  choices?  • Exercise  decisions?  • Sleeping  habits?  • Smoking  

Health  Messages  are  Clear….  

• We  too,  are  the  ‘pa(ent’  when  it  comes  to  being  able  to  implement  lifestyle  change  

Yet  how  oien  do  we  take  our  own  advice?!  

NHS  Health  Professionals?!  

What  is  the  Missing  Link?    

The  people  we  work  with  (and  us)  generally  

know  what  they  need  to  do  to  care  for  their  health  

Something  gets  in  the  way  when  they  leave  us  

Is  it  

 mo(va(on?  

People  ARE  mo(vated….  

We  (generally!)  don’t  have  to  ‘mo(vate’  

ourselves  to….  

-­‐  Get  dressed    

-­‐  Clean  our  teeth  

-­‐  Kiss  our  child  goodbye  in  the  

morning  

We  value  our  child  feeling  loved  as  they  

go  to  school…..  

……so  we  organise  ourselves  to  wave  them  off  in  the  

morning  

We  value  not  breathing  our  garlic  breath  from  last  night’s  dinner  on  our  colleagues…….  

……so  we  organise  ourselves  to  brush  our  teeth  in  the  morning    

Our  Iden(ty,  our  self  

esteem  and  our  values  

The  Problem:  •  Each  person  IS  mo(vated  to  do  EXACTLY  the  right  thing  for  them,  given  two  aspects  of  themselves:  

•  Knowledge  +  informa(on  +  emo(ons  +  values  

Tradi(onal  Medical/Health  Educa(on  

Models  ???????  

Emo(ons  and  Values  

• Where  in  our  health  care  selngs  are  we  talking    about  emo(ons  and  values?!  

Psychological  models  point  

to……  

Our:  Iden((es    

Self-­‐esteem    

Values  

Emo(ons….  

As  the  bridge  between  

knowledge  and  behaviour  

THESE  guide  all  our  decisions;  including  

decisions  about  our  health  and  what  to  eat  

Ea/ng  Context…..  

Biological  Factors  

Social    

Factors  Psychological  

Factors  

• We’re  figh(ng  our  evolu(onary  history    

BIOLOGICAL  REASONS……  

• ….to  seek  out  and  store  food  in  (mes  of  plenty  to  sustain  us  in  (mes  of  scarcity  

Our  bodies  have  evolved…  

• …where  food  is  readily  available    

Contradicts  our  modern  day  lives……  

Psychological  Reasons  

The  connec(on  between  emo(on  and  food  is  one  that  is  established  from  

birth    

Tears  comforted  by  caregiver’s  milk  

Food  to  soothe  upset  as  the  child  develops  

By  adulthood,  an  unconscious  pathway  exists  for  the  impulse  to  reach  for  food    to  distract  &  comfort  

Social  Reasons  

Shared  ea(ng  experiences  are  a  way  of  bonding  and  celebra(ng  within  

communi(es  

Family  members  may  offer  food  to  show  their  love  when  it  is  difficult  to  express  emo(ons  directly  

What  Does  this  Look  Like  in  Prac(ce?  

Meet  Anna…..  

45  years  old,  NHS  

pharmacist  

BMI  of  40,  type  2  diabetes    

Referred  for  dietary  advice  

 No  change  to  her  weight  

Meet  Anna…..  

Star(ng  secondary  school–  told  by  her  mum  not  to  cry  

Figuring  herself  out  –  making  up  

‘rules’  about  

herself  and  the  world  

Started  to  eat  

chocolate  bars  in  secret  

Food  was  helping  

Anna  cope  with  

feelings  she  didn’t  know  how  to  fix    

A  strategy  that  worked  for  ‘Lirle  Anna’    

Now  an  adult,  Anna  was  s(ll  using  this  same  

strategy    

Meet  Anna…..  •  Food,  rather  than  being  a  solu(on;  had  become  the  problem  

•  The  desire  to  eat  a  symptom  of  an  underlying  emo(onal  distress  

•  A-­‐ha  moment  for  Anna  –  I’m  not:  

•  “Out  of  control”  •  “Greedy”  •  “(Just)  A  chocolate  lover”  

Meet  Anna…..  

• We  devised  a  simple  strategy  –  when  she  no(ced  the  urge  to  eat  for  non-­‐hunger  reasons,  she  would  say  internally  ‘Oh  look,  here’s  li<le  Anna  again’  and  consider  what  she  could  do  to  manage  her  difficult  emo(ons  directly    

Anna  -­‐  triggers  to  ea(ng  

Trigger   Interven/on  

Ea(ng  before  weekly  mee(ngs  with  boss  

Asser(ve  communica(on,  managing  impact  of  cri(cism  

Family  celebra(ons,  seeing  young  children  

CBT  approaches  to  challenging  nega(ve  thoughts.  Finding  alterna(ve  outlets  for  mothering  ins(ncts.  

Evenings  alone  watching  TV  and  ea(ng  

Exploring  social  ac(vi(es,  alterna(ve  approaches  to  “me  (me”.  

What  Do  You  No/ce  About  Anna?  

What  do  you  no(ce  about  Anna?  •  Diabetes,  medica(on,  food  or  calories  aren’t  men(oned  

•  These  aren’t  the  ‘real’  problems  

•  The  problems  exist  in  the  iden((es  she  holds  in  her  life:    

•  As  employee,  as  mother  (or  poten(al  mother)  and  as  someone  with  a  social  life  

Psychological  approaches:  

We  don’t  make  it  wrong  

to  eat  

Everyone  can  use  food  for  non  hunger  reasons  and  it  can  be  

fine  to  use  food  in  these  ways  

The  difficulty  is  when  food  

becomes  the  only  way  to    deal  with  

emo(ons    

Goal  is  to  make  a  decision  about  whether  to  eat  when  feeling  

emo(onal  rather  than  it  being  an  

automa(c  response  

Talking  About  Change…..  ……When  there’s  no  (me  

Conversa/on  Starters    

I  eat  because  I'm  bored  

I  eat  because  

I'm  stressed  

I  eat  because  I'm  sad  or  down  

I  eat  because  I'm  not  thinking  

Food  =  Complicated  

It’s  ok,  we  all  do  it!  Ask  for  more  informa/on,  or  visit    

www.Ea/ngBlueprint.com    For  Your  Free  Plan  

“It’s  very  common  for  all  of  us  to  use  food  to  distract  ourselves  when  we’re  feeling…..  

…down/stressed/  bored”  

“Are  you  aware  that  you  

some(mes  eat  in  these  ways?”  

Conversa(on  Starters  1…..  

“Thank  you  for  sharing  that  with  

me”  

“Is  this  something  you’d  like  to  think  

about  together?”  

Conversa(on  Starters  2…..  

Ok  great.  There  is  a  different  approach  we  can  use  if  you  like,  that  thinks  

about  ‘why’  we  are  ea(ng,  rather  than  ‘what’  and  ‘how  much’.  Would  you  like  to  hear  more  

about  it?  

Conversa(on  Starters  3…..  

8  Steps  to  Change  The  Ea/ngBlueprint  

The  Ea(ngBlueprint  

•  The  diet  has  ‘forgoren’  something  

•  The  diet  oien  tries  to  build  the  house  (create  the  body/weight)    before  laying  the  founda(ons  (the  suppor(ng  emo(ons/mindset)  

•  We  need  strong  founda(ons  in  

     order  to  build  a  house  

•  ‘The  Ea(ng  Blueprint’  provides        the  founda(ons  

Lay  the  Founda(ons…..  

Then  Build  the  House……  

Lay  The  Founda(ons  -­‐    The  Ea(ngBlueprint  

Focus  

Fun  

Feelings  

Fables  

Forgiveness  

Foresight  

Framework  

Future  

1.  Focus  

1.  Focus   We  all  eat  mindlessly  for  non-­‐hunger  

reasons  –  this  is  normal  

Start  to  no(ce  the  condi(ons  in  which  ea(ng  

occurs-­‐  mindless  versus  mindful  ea(ng      

Interrup(ng  mindless  ea(ng  involves  asking  ourselves,  ‘’Is  food  what  I  really  need?’  

Focus:    3  Steps  -­‐  WHY  

Wait    How  to  

remember  to  wait?    

Reminder  on  dominant  hand/

wrist    

‘WHY’  wristband  

Watch,  charity  band  

Hungry?  

Is  food  what  I  really  need  right  now?    How  hungry  

am  I?  Scale  of  0-­‐10?  

What  AM  I  hungry  for?  (a  break,  to  cheer  me  up,  as  a  distrac/on,  to  bond  with  someone)    

What  problem  am  I  hoping  food  will  

solve?  

Yes:  Say  ‘Yes’  to  Food  Or  Emo/on  

If  physically  hungry  –    say  ‘Yes’  

and  eat  

If  not  truly  hungry  and  s/ll  eat  –  that’s  ok  too!  

Can  I  get  my  hunger  met  by  something  other  

than  food?  

1.  Focus  

•  Change  takes  (me  and  simply  the  act  of  pausing  brings  an  awareness  to  what  was  an  unconscious  process  

•  Helps  the  person  figure  out  what  they  are  truly  ‘hungry’  for  

•  The  areas  of  the  blueprint  that  follow  are  designed  to  help  increase  the  flexibility  to  choose  between  a  range  of  responses  to  food  

If  you’ve  only  got  2  minutes…..  

•  Download  the  WHY  Plan  from  www.Ea(ngBlueprint.com/why    

•  Share  it  with  the  person  and  invite  them  to  ‘experiment’  with  using  it  

•  Give  the  WHY  plan  to  the  person  to  take  away  

2.  Fun  

2.  Fun   Ea(ng  is  pleasurable  and  entertaining  

It  can  become  a  friend  

Look  for  ways  to  increase  non-­‐food  sources  of  pleasure  and  distrac(on  

When  you    

feel  the  urge  to  eat  for  non-­‐hunger    

reasons  

2.  Fun  

• Stroke  their  pet,  go  online,  have  a  lie-­‐down,  call  or  text  a  friend,    sing  a  song,  paint  their  nails,  read,  do  a  Sudoku  puzzle,  play  a  game  on  their  phone,  write  an  email  or  lerer,  organise  a  drawer  or  wardrobe,  start  making  a  Christmas  card  list…..  

Build  up  a  list  of  at  least  10  ac(vi(es,  

different  ones  for  different  loca(ons  

• If  the  3  ac(vi(es  haven’t  ‘worked’….  • Then  eat!  Try  3….  

If  you’ve  only  got  2  minutes…..  

•  Invite  the  person  to  think  of  10  ac(vi(es  •  Encourage  them  to  put  the  list  somewhere  they  will  remember  –  kitchen,  phone,  in  their  pocket  

•  Invite  the  person  to  ‘experiment’  with  trying  1,  2  or  3  of  their  fun  ac(vi(es  before  ea(ng  

3.  Feelings  

3.  Feelings   We  oien  use  food  to  ‘stuff  

down’  emo(ons  that  we  don’t  feel  able  to  express  

It’s  a  skill  to  be  able  to  express  

emo(ons  authen(cally  to  both  ourselves  and  others  

Person  needs  strategies  to  express  and  manage  emo(ons  

……Rather  than  avoid  or  dull  them  

with  food  

3.  Feelings  

•  Invite  the  person  to  iden(fy  which        emo(on  they  are  feeling  as  they        reach  for  the  food  •  May  be  posi(ve  or  nega(ve  •  Start  by  labelling  it  –    

– Anger?     Hurt?     Feeling  unarrac(ve?  – Sadness?   Boredom?   Not  good  enough?  – Excitement   Loneliness?  Celebra(on?  

3.  Feelings  

•  Use  a  template:  

•  I  am  [insert  emo(on]    

•  At  [insert  situa(on/person/trigger  for  emo(on]    

•  Because  [insert  reason]    

3.  Feelings  

•  I  am  upset  at  my  partner  because          he/she  forgot  our  anniversary  

•  I  am  hurt  at  my  friend  for  sharing  something  I  had  told  her  in  confidence  

•  I  am  cross  with  myself  because  I  didn’t  go  to  the  gym    

3.  Feelings  

•  Encourage  the  person  to  develop  strategies  to  express  these  strong    emo(ons  rather  than  dull  them  with  food  •  Some(mes  it’s  safe  to  express  them  to  the  person  involved  

•  Some(mes  it’s  not  –  talk  to  someone  else,  have  a  cry,  write  down  what  you  feel,  punch  a  pillow  

•  Just  ‘naming  it’  internally  is  therapeu(c  

4.  Fables  

4.  Fables  

•  Family  stories  and  rules  about  food    •  May  be  spoken  or  unvoiced  •  ‘Eat  your  vegetables  before  having  dessert’    •  Post  war  narra(ves  that  were  valuable,  ‘Don’t  waste  food’  and  ‘Finish  Your  Plate’  

•  We  need  to  ques(on  the  u(lity  of  these  fables,  and  create  more  helpful  narra(ves  that  serve  our  modern  day  lives  

If  you’ve  only  got  2  minutes…..  

•  Explain  the  concept  of  a  food  fable  –  perhaps  share  one  of  your  own?  

•  Think  about  fables  in  each  life  role:  Parent,  family  member,  Spouse/partner/friend  

•  Invite  the  person  to  think  about  how  helpful  their  fable  is  to  them.    

•  Can  they  experiment  with    

  a  new  fable?  

Ea(ngBlueprint:  Level  2  

5.  Forgiveness  

6.  Foresight  

7.  Framework  

8.  Future  

5.  Forgiveness  (Normalise)  

Give  yourself  a  break  for  being  overweight  

You’re  figh(ng  a  biological,  

psychological  and  social  world  that’s  set  up  to  promote  

weight  gain.    

You’re  not  ‘wrong’  or  ‘bad’  for  being  overweight,  It’s  ok  to  struggle  –  most  

people  do  

Provides  relief  from  shame  and  

s(gma  

6.  Foresight  

To  con(nue  to  manage  your  weight  you  need  to  know  yourself  

Learning  from  the  predictability  of  life  -­‐    what  could  I  do  differently  next  (me?  

Managing  thinking  styles  around  food  and  ea(ng  

‘Good  /  bad’  paradigm  of  diets  is  unhelpful  Thought  challenging  using  CBT  techniques    

7.  Framework  

Weight  loss  isn’t  just  a  solo  journey,  we  don’t  exist  in  a  vacuum    

Family  and  emo(onal  environment:  How  to  spot  sabotage  –  and    showing  love  through  food  

Physical  environment:  playing  ‘games’  with  food  in  the  built  environment    

Social  environment:  asser(veness  skills  to  say  ‘no’    

8.  Future  

Weight  loss  is  a  skill  –  yet  we  don’t  treat  it  in  this  paradigm  

Similar  to  learning  to  drive  a  car  –  it  is  a  process  that  requires  coaching  and  guidance    

‘Setbacks’  and  slip-­‐ups  are  an  integral  part  of  the  journey  and  need  to  be  welcomed  to  ‘update  the  default’  

Being  able  to  understand  a  Lapse/  Relapse  /  Collapse  

The  Ea/ngBlueprint  –    Next  Steps  

Pilot  Programme:  ‘The  Ea(ngBlueprint’  

•  12  week  online  programme  •  Video  based  training  tool  •  Bitesize  learning  (10-­‐30  mins  each)  with  accompanying    ‘experiments’  to  work  on  in  every  day  life  

•  Person  can  use  on  their  own  at  home,  or  it  can  be  worked  on  with  a  HCP  in  their  sessions  

•  Audit  data  to  date  demonstrates  average  weight  loss  of  5kg  over  3  months  

•  Currently  working  to  establish  a  robust  evidence  base  

The  Future  –    Hopeful  or  Not?  

• The  ‘what’  and  ‘how  much’  of  ea(ng  IS  of  key  importance….  

Do  you  feel  the  sense  of  hopelessness  that  

surrounds  the  obesity  

conversa(on?  

• …and  be  crea(ve  in  taking  a  macro  and  micro-­‐level  approach  to  the  obesity  challenge    

But  we  need  to  shii  our  focus  on  to  the  ‘why’  of  our  ea(ng  

behaviour  

Smoking  Cessa(on:  Lessons  Learned  

Governmental  Regula(on  • Legisla(on  

Industry  • Tobacco  manufacturers  • Role  of  supermarkets  and  food  manufacturers?  

Public  Heath    • Educa(on  and  ‘Stop  Smoking’  support  • Campaigns  that  focus  on  the  ‘why’  of  ea(ng?  

In  Summary….  

•  Achieving/maintaining  a  healthy  weight  requires  skills:  – Emo(onal  regula(on  – Ability  to  tolerate  distress  – Asser(veness…..  

•  We  need  to  empower  people  with:  – skills  to  be  able  to  iden(fy  their  emo(ons  –   strategies  to  make  a  choice  other  than  food  

•  So  the  person  is  in  control,  not  the  food  •  The  invita(on  is  to  start  with  yourself  (no  marer  what  

your  weight  and  shape!)  •  Be  mindful  that  simply  naming  and  normalising  the  non-­‐

hunger  components  to  ea(ng  is  an  excellent  first  step  

Ques(ons  &    Next  Steps  

•  Invite  the  people  you  work  with  to  use  the  free  resources  at:  www.Ea/ngBlueprint.com  and  www.PsychBody.com    

•  Join  me  for  a  1  day  workshop  for  HCPs:  ‘The  Blueprint  to  Weight  Loss’  –  equipping  you  with  skills  to  implement  the  Ea(ngBlueprint  in  your  rou(ne  consulta(ons.  Please  email  for  further  info:  [email protected]  

Job  number:  PHGB/VOK/0415/0074  Date  of  prepara(on:  April  2015  


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