Company Profile

THOMAS SABO is an innovative, international company in the area of jewellery, watches and accessories that designs and globally markets lifestyle products for fashion-oriented, trend-conscious men and women.

PERSONALITIES BEHIND THE BRAND

THOMAS SABO COMPANY FOUNDER

WITH VISION

SUSANNE KÖLBLI CREATIVE DIRECTOR WITH EXCEPTIONAL TALENT

1984

1990

1992

1998

2006

2007

HISTORY

THOMAS SABO is founded by Thomas Sabo.

Up to the end of the 1980s, THOMAS SABO develops into one of the most successful brands for innovative silver jewellery within the German-speaking world. In the early-1990s, the company repositions itself, emerging with an expanded team of designers and a sophisticated brand concept. From this time onwards, THOMAS SABO is

known for its Sterling Silver collection.

The first exclusive THOMAS SABO stand-alone shop

opens in Frankfurt. Over the following years, numerous stand-alone shops are opened in top locations and shop-in-shops in leading department stores throughout the world.

Susanne Kölbli becomes

Creative Director at THOMAS SABO. Since then, the qualified graphic designer has been decisively shaping the aesthetic of the brand with her unique style, wealth of ideas and her sensitivity for trends.

The introduction of the

THOMAS SABO Charm Club is an overwhelming success. The passion among customers for collecting the filigree Charms is unbroken to this very day.

The Rebel at heart product

range is launched, aimed at a male target group with numerous expressive items of jewellery. The collection is characterised by designs crafted from blackened 925 Sterling silver, which play with masculine materials such as leather and black zirconia.

MILESTONES

2010

2009

2013 2014

2012 2015

The brand expands its portfolio with the launch of

the Watches collection, which perfectly reflects the DNA of THOMAS SABO and the existing jewellery collections

For the very first time, THOMAS SABO

employs top stars such as Poppy Delevingne and David Garrett for its international advertising campaign. The two brand ambassadors represent the two product ranges in the Sterling Silver collection – Glam & Soul (ladies) and Rebel at heart (men).

The Karma Beads jewellery range, comprising 72 filigree beads and the ‚Wheel of Karma‘ as the key piece, is launched. In line with the three jewellery ranges in the Sterling Silver

collection, top model Georgia May Jagger, Formula 1 driver Nico Rosberg and star violinist David

Garrett will be representing the

various facets of the jewellery from this time on.

THOMAS SABO breaks new ground in design and launches

items of jewellery with 18k yellow and rose gold plating for the very first time.

THOMAS SABO is going to inaugurate the new international headquarters, the

state-of-the-art building on ‘Silberstraße 1‘ (Silver Street)

HISTORY

MILESTONES

A further, high-end product range is launched with THOMAS SABO

Beauty and the Charm Rose Eau de Parfum, which has been successfully positioned in the most important markets.

HEADQUARTER SILBERSTRASSE 1

THOMAS SABO is one of the leading providers in the jewellery, watches and beauty market. The lifestyle company operates on all five continents. Globally, THOMAS SABO co-operates with more than 2,600 trade partners as well as the leading airlines.

FACTS & FIGURES

Head office: Lauf a.d. Pegnitz, Germany

Subsidiaries: Germany, United Kingdom, Switzerland, Austria, Scandinavia, France, USA, Singapore, Spain, Canada, Hong Kong, China

Employees: Approx. 1,500 worldwide

Number of shops worldwide (August 2015):

291

Europe:

Germany, Austria, Switzerland, France, UK, Ireland, Spain, Sweden, Hungary, Russia, Finland, Slovakia, Latvia, Norway

Asia, Australia & Philippines:

Hong Kong, China, Malaysia, Singapore, Taiwan, Australia, New Zealand, Indonesia, Macau, Philippines

America: USA, Canada, Panama, Mexico

Near / Middle East:

United Arab Emirates

Africa: South Africa

THOMAS SABO SHOPS

Wholesale Retail

Inflight B2C

OUR SALES STRUCTURE

FLAGSHIP STORES

London – South Molton Street

FLAGSHIP STORES

Zurich – Bahnhofstraße

FLAGSHIP STORES

Vienna – Seilergasse

FLAGSHIP STORES

Frankfurt – Steinweg

Glam & Soul Rebel at Heart Karma Beads Love Bridge

BRAND COLLECTIONS

Glam & Soul Rebel at Heart

Glam & Soul Rebel at Heart Charm Club Karma

OUR BRAND AMBASSADORS

• Since the launch of the 2015 Autumn/Winter collection, so we have our Love Bridge Bracelets.

• The concept is inspired by so called love bridges existing in many cities such as Paris, Hamburg or London

• Key of the concept is that the love bridge of the bracelet can be engraved with personal or standard love or friendship notes

STERLING SILVER COLLECTION: LOVE BRIDGE

GLAM & SOUL

STERLING SILVER COLLECTION: GLAM & SOUL

• Launched in 2014, the unisex line THOMAS SABO Karma Beads celebrates life with the diverse selection of individual beads and the key piece of the collection – the lovingly-detailed ‚Wheel of Karma‘.

• With diverse, personal jewellery creations, both men and women can express their own personal Karma whilst wearing THOMAS SABO Karma Beads.

STERLING SILVER COLLECTION: KARMA BEADS

Delve into the sensual world of THOMAS SABO Fine Jewellery – and balance your chakra!

• The launch of the THOMAS SABO Fine Jewellery collection is another mile stone to expand and strengthen the positioning of the brand internationally.

• For this exclusive collection only „real“ materials such as silver, 18k gold, diamonds and gems stones are used.

• The center of the women’s collection are “The Seven Chakras” in form of pendants. • The Fine Jewellery collection is exclusively available in our Flagship Stores in London, Zurich,

Frankfurt, Stuttgart and Vienna.

• The first THOMAS SABO Fine Jewellery collection for men was launched in 2014.

• Products made of 925 sterling silver, 18k gold inlays and black diamonds.

• The collection is exclusively available in our Flagship Stores in London, Zurich, Frankfurt, Stuttgart and Vienna.

• Since 2013, the Rebel at heart line - first presented in 2007 – has been an autonomous men’s collection and stands out with its statement jewellery for men.

• The characteristics of the collections are expressive motifs and blackened 925 Sterling silver combined with leather and black zirconia.

STERLING SILVER COLLECTION: REBEL AT HEART

• The first CHARM CLUB collection was launched in 2006

• The current portfolio comprises more than 500 charming and filigree motives, pendants for bracelets and necklaces

• There are more then 30 themes, so that the creativity and individuality knows no bounds

• An anniversary collection and a upgrade of Charm Club concept for the 10 Years Anniversary are available from September 2015

• New Lucy illustrations: Lucy meets Tom: New Couple storytelling throughout the anniversary

CHARM CLUB COLLECTION

STERLING SILVER FRAGRANCES

CHARM CLUB FRAGRANCES

BEAUTY COLLECTION

EAU DE KARMA

ADVERTISMENT EAU DE KARMA

2009: Market launch of the first THOMAS

SABO watches collection to extend the

product portfolio and to generate new

customers

Independent category integrated into the

DNA of the jewellery range: creation of

strong design synergies between the

jewellery and watches collection

Two main product ranges for female and

male customers: Rebel at heart and Glam

& Soul

Stainless steel and ceramic watches with

quartz movements

Watches

Watches

Watches

Blue Collection

Watches

Further Development of the 33mm Glam & Soul top seller concept

Marketing & Sponsoring

ADVERTISMENTS

ADVERTISMENTS

ADVERTISMENTS

ADVERTISMENTS FINE JEWELLERY

ADVERTISMENTS FINE JEWELLERY

ADVERTISMENTS FINE JEWELLERY

PUBLIC RELATIONS

PUBLIC RELATIONS

PUBLIC RELATIONS

Thomas Sabo Ice Tigers

SPONSORING

SPONSORING DFB - License Business

SPONSORING - License Business

FC Bayern München

SPONSORING - License Business

PSG Karma Beads

Paris Saint-Germain

POS SELF SERVICE UNIT

128 pcs.

POS LOVE BRIDGE ENGRAVING

POS SINGLE MODULE

POS KARMA BEADS

POS SHOW CASES

POS CHARM CLUB

Company Profile