Thought on-Corporate

Social Responsibil

ity

XIDAS-(XIMJ)

Presented By-Aritra Ghosh

W e l l B

yD o i n g G o o d

D o i n g

Various Dimensions of

CSR

Roll in Emerging Markets

Ethical Model

Statist Model

Liberal Model

Stakeholder Model

Evolution of CSR

Internal External

H.R Management

Work Safety and Health Measures

Adaptation to Change

Human Rights

Business Partners

Local CommunitiesManagement of Environmental Impacts

Dimensions

(Diagrammatic Representation on Dimensions of CSR)

World Vs. India…..• In the latest survey by

Grant Thornton International Business Report (GTIBR)- 2011, it has been found that the key factors influencing businesses, namely to manage costs, build their brand and attract and retain key staff, investor relation, tax relief, government pressure and saving the planet.

• In there survey it was found that globally 25% of businesses care for CSR Reporting. Moreover, 44% agree that this represents best practice

• A national-level study on CSR out by TNS India & the Times Foundation, has revealed that a large majority of the initiatives driving CSR in India are goodwill, cost management and improved perception.

• In the survey of KPMG International Survey of Corporate Responsibility only 23% of the N100 Indian companies report on CSR. It is also interesting to observe that another 26 percent report on business opportunities related to it.

World India

CSR in India: Need for a Fresh Look

On the changing nature of CSR Earlier it was mostly giants that were in some way affecting

communities that undertook CSR as a balancing act. But now, 95% of companies in India have a CSR program that too without any prescribed formula nor any mandate and if so then only for private.

On the emerging CSR policy The Department of Public Enterprises is in the final stages of

preparing guidelines for Central Public Sector enterprises. It proposes a contribution from 0.5% to 5%. Another proposal by Salman Khrushid, the former Corporate Affairs Minister, has been for a CSR credit system.

On the role of government It is a good sign that Prime Minister Manmohan Singh and his

cabinet, with a Corporate Affairs team, are now engaging businesses in to taking responsibility by issuing CSR voluntary guidelines onwards 2009 to encourage businesses to formulate CSR policies and plan CSR initiatives strategically.

Areas needing Special Attention in Indian Scenario

• Training the people responsible for CSR.• The levels of transparency.• Disseminating the company’s CSR mission.• Build effective partnerships with civil society.• Educate the public.• Study ways to meet the corporation's

responsibility to its stakeholders.• Promotion of third party evaluation.• Lack of Consensus on Implementing CSR Issues.• Non-Availability of Clear CSR Guidelines.• Narrow Perception towards CSR Initiatives.• Visibility Factor.• Non-Availability of Well Organised NGO.• Need to Build Local Capacities.• Lack of Awareness Of Public In CSR Activities.

Recommendations• In order to crystal gaze the future of CSR in India

and take time bound steps to mainstream it-• address the issue of building effective bridges

amongst all important stakeholders.• the involvement of small and medium enterprises

(SMEs) in the CSR domain will be essential.• Corporate houses and NGO should actively pooling

their resources to implement best CSR practices.• companies should also actively consider their

interventions in rural areas.• Government should consider rewarding and

recognising• CSR as a subject should be made compulsory at

business schools.

Conclusion….. ….“A report says that Indian listed

companies had a combined net profit of Rs 4,37,167 crore last year. At 2 per cent, this will yield slightly less than $2 billion a year as the CSR kitty of India Inc.”

So Join Hands in Eradicating it..

“Not The-End… its just our

beginning”