Amman Tech Tuesdays – July 13th event

Social Media Thoughts on the now and the future 

By Razan Kha:b CEO, Spring Technologies 

Your message and the medium 

•  Focus on the message. •  Understand the channel/medium  

•  Different channels, different messages 

• Watch out for new channels, Foursquare, Gowalla, posterous, Tumblr...etc. 

Your message and the medium 

Channel/Medium Mood How to play

Blog Personal Personal views, reflections and opinions

Facebook Personal Keep it personal!

Twitter Hyper Insights, opinions, real-time news, meet new people, learn...

YouTube Relaxed At your own desecration :-)

LinkedIn Professional Keep it professional, find jobs, find customers, join professional groups...

Your message and the medium 

Channel/Medium Mood How to play

Blog Corporate Announcements, Product/Development conversations, Industry analysis

Facebook Light weight CSR related news, events and activities Conversation Oriented

Twitter Hyper

Short with URL: Multiple Accounts: Corporate &Industry news, CSR related news, Customer Service/Support and promotions.

YouTube Relaxed Longer Stories CSR, Testimonials, Ads, Interviews

LinkedIn Professional Recruiting, Corporate News

Quality over Quan:ty 

•  TwiNer: Re‐tweets vs. # of followers •  Facebook: Advocates vs. # of fans  •  LinkedIn: Recommenda:ons vs. # of connec:ons 

A story from  

the future 

Back to now •  Foursquare: the loca:on sharing tool,  •  Siri: the talking guide,  • Waze: the real‐:me map and traffic wiz,  

•  Glympse: the real‐:me loca:on sharing app 

•  And Yelp: the Social review app 

Are all installed on my iPhone today! 

They don’t talk to each other and  

They are not yet Levant‐friendly. 

The Future 

A Social OS 

The Future is a Social OS 

•  Par:cipa:on •  Conversa:ons • Making things together 

•  Interconnectedness – The end of the social silos – The Internet of Things – Augmented Reality 

Web 2.0    Social Media 

  Social OS 

The Social OS 

Or? 

Amman Tech Tuesdays – July 13th event

Thank You!