Date post: | 23-Aug-2014 |
Category: |
Internet |
Upload: | jerome-brown |
View: | 113 times |
Download: | 2 times |
THE THREE CRITICAL COMPONENTS TO HELP YOUR BUSINESS SUCCEED
ONLINE
THREE STEPS TO SUCCESS
• Get Found & Get Known• Get Engaged• Follow up
IS YOUR BUSINESS EASY TO FIND ONLINE?
• Do you have a presence in all or any of the places where your target customers hang out online?• Do you have an easy, automated way to follow up with them over time?
Reality:
•Marketing online is not a one-way broadcast anymore; it’s a multi-point conversation.•Instead of talking at your prospects, you are talking with them.
WHO’S SEARCHING?
•97% of consumers use online search when researching products or services
WHO DO THEY TRUST?
•78% of consumers trust peer recommendations while only 14% trust ads.• With the birth of review sites and Social Media,
people are more than willing to share their opinions of your product or service – good and bad.
WHERE DO THEY GO?
• People are more likely to visit blogs that align with their interests because blogs are non-selling environments
The new “word of mouth” is social media
WHAT ARE THEY SAYING?
• Those members seek and make recommendations for products, services & experiences.
• This is so powerful that Google now displays Social Media posts in their search results.
REALITY
• The fastest growing demographic among
Facebook users is 35 to 65 year-old women.
VIDEO MARKETING
•YouTube is now the second largest search engine
• People go there to look for videos to answer their questions, show them how to do something, or gather information
Because watching a step-by-step video is a lot easier than trying to understand an Ikea Manual.
•91% of Americans have mobile phones
WHAT ABOUT YOU?
20% OF THEM (ABOUT 45 MILLION PEOPLE) HAVE PHONES WITH INTERNET CAPABILITY – AND GROWING EACH MONTH
THE MOBILE PHENOMENON
• 152 billion mobile text messages are sent each month
• 90% of text messages are read within one minute of receipt!
• How fast do you currently connect with your customers?
DO YOU HAVE A PLAN FOR USING MOBILE PHONE MARKETING FOR YOUR
BUSINESS?• The quickest way to start mobile marketing? • …mobile text messages
GOODBYE YELLOW
• Why spend money on Yellow Pages, Newspaper inserts & other outdated media?•24 of the 25 largest newspapers are in record
decline in circulation• But they are the #1 industry that uploaded video
in 2010
YELLOW PAGES ARE STILL VERY EXPENSIVE & FEW PEOPLE UNDER 70 USE THEM FOR
THEIR INTENDED PURPOSE
MARKETING ONLINE ISN’T AN OPTION ANYMORE — IT’S A REQUIREMENT
• It’s where your customers are searching to find products or services or get their problems solved now!•The Internet is open 24/7/365
HERE’S MY WWW.
• Marketing online is no longer just about having a Web site where people come to find your business• It’s about going where they are online and
connecting with them there
GOOD NEWS• Only 26% of small businesses have invested
any time or effort in marketing online.• There is still time to get established before it’s too
late. • The longer you wait to get started, the more
catch-up you’ll have to do.
THREE STEPS TO SUCCESS
• Get Found & Get Known• Get Engaged• Follow up
GET OUT THERE!
• Google is very important, but there are dozens of other key places you need to get found to create a strong internet presence.
STAY FRESH
• Many people think that they can slap a website up and call their Internet marketing efforts done.• This couldn’t be farther from the truth. That’s a
very archaic way of thinking.
GIVE THEM WHAT THEY WANT
• The search engines, directories & social media sites want to make sure you consistently have new information to offer your visitors.
KEEP IT UP
• If you’re not delivering something new on a regular basis, • You’re going to get knocked off by someone else
who is.
ENGAGE!
• Once you get found, engage with your prospects on their terms.• Get them to follow you on Twitter, friend you on
Facebook or subscribe to your YouTube channel.
OFFER VALUE
• Then start offering valuable information, an expert perspective, recommendations, news, coupons, membership privileges…
BUILD & EARN
• Build relationships• Earn their trust• Earn their business
REPEAT
• Continue to engage & follow up• Continue to provide valuable information• Continue to make offers
KEEP THEM COMING BACK
• You know the stats: It costs 6 to 7 times more to get new customer to buy from you than to sell to an existing customer. • Happy customers = recommendations
HOW TO START
• What are the keys to a successful online marketing programfor your business?
AT YOUR OWN PACE
• Build your program in steps to control expenses• Integrate all the elements so they work
synergistically—search engines, video, social media, mobile marketing
RECAP:
• Get found & get known
• Engage
• Follow up
FREE ANALYSIS
• Email:• Phone:
Thank you