3 THINGSYou Need to Do to Stay

in Business in 2015

PRECAST FORECAST

MOMENTUM CONTINUES

2013 2014 2015

+5.2% +5% +6%

Projected

Sources: NPCA Benchmarking Report, U.S. Census, Various Construction Forecasts

PEAK2007 - $27.5 billion

TROUGH2011 - $15 billion

NOW2015 - $18.1 billion(projected)

PRECAST FORECASTIncludes concrete pipe and prestressed products

Sources: NPCA Benchmarking Report, U.S. Census, Various Construction Forecasts

PRECAST FORECAST

Forecast by Precast SectorBuilding and Landscaping Products $3.65 billion

Sanitary and Stormwater Products $4.7 billion

Transportation Products $3.2 billion

Utility and Industrial Products $4.15 billion

Water and Onsite Wastewater Products $1.4 billion

Sources: NPCA Benchmarking Report, U.S. Census, Various Construction Forecasts

THE ‘S’ CURVEBUSINESS PERFORMANCE

TIME

FIRST INDUSTRY- LEADING BUSINESS

SECOND INDUSTRY- LEADING BUSINESS

THIRD INDUSTRY- LEADING BUSINESS

PATH OF HIGH PERFORMERS

BLOCKBUSTER(1985)

NETFLIX(1997)

ONLINE STREAMING SERVICES(2007)

MOM & POP VIDEO STORE(1980)

THE ‘S’ CURVEThe Evolution of Video

THE ‘S’ CURVE

Where would you put this sticker?

WE ARE HERE

Seed/Launch

1

6

54

3

2

Emerging

Established

Mature Declining

3 THINGS

DEFINETHE BASIS OF COMPETITION IN YOUR MARKET

3 THINGS

DISTINGUISHYOUR UNIQUE CAPABILITIES

3 THINGS

DEVELOPHE WHO HATH THE BEST PEOPLE WINS

FURTHER READING

STALLPOINTSMost Companies Stop Growing; Yours Doesn’t Have To

By Matthew Olson and Derek van Bever

FURTHER READING

JUMPING THE S-CURVEHow to Beat the Growth Cycle, Get on Top, and Stay There

By Paul Nunes and Time Breene