Introduction to Twitter for

Training and Development

Organisations

Australian Institute of Training and Development ACT

July 2012 – Wisdom Learning Canberra

Todd Wright

www.threesides.com.au

The fastest, simplest

way to stay close to

everything you care

about.

Twitter.com

www.threesides.com.au

www.Facebook.com/threesides

www.Twitter.com/threesides

www.slideshare.net/threesides

Overview

• Social media usage and Connected consumers

• Australia + Twitter

• Twitter Terms

• 5 ways to enhance your learning efforts

• Making good choices

• Managing and evaluating

• To do list

Social Media Usage

62 % Aussie

Internet users who

have gone social Source: Nielsen Nov 2011

7 hrs & 30

mins each

week

‘invested’ Source: Nielsen April2012

217

Australia +

Twitter

• 1.8 million Australian users

• 66% of Australian Twitter users are male

and 34% female. (US 52% M/ 48% F)

• 34% of Australian users are aged 45 – 54

• 1 in 6 facebook users Tweet

• The 45 – 54 range is the most well-

represented age group on Twitter in

Australia, totalling 34%.

• 67 million Twitter page views AUS/month

(margin media april 2012)

Global flows of tweets

http://mashable.com/2012/01/09/tweets-by-country/

1 billion tweets

every 5 days

worldwide in

2011

Are you techy?

It’s not about

technology..

It’s still about people

(right?)

The ‘three sides’ to social marketing

• Build your network - LISTEN

EVALUATE

LISTEN

PARTICIPATE

•Engage with your community - PARTICIPATE

•Track and analyse - EVALUATE

Social Media

Tools

x

#Twitter Terms

SanFrancisco 2006

Username

Profile Pic

# (Hash Tags)

140 characters

Follow

Tweet

Retweet

Direct messages

Trends

March 21st 2006 – the first tweet

www.twitter.com/threesides

5 ways to enhance

your Training and

Development work

with Twitter

#1 Discovery (people, organisations, information)

#2 Ideas and Inspiration

(content, opinion, insight)

#3 Support an Event

(Before, during, after)

#4 Be a thought leader

(create, share, influence)

#5 Stay connected

(students, trainers, RTO’s, institutions)

Developing our ‘Social media’ voice

• Talk like a person – not a brochure

• Sound like your business and yourself

• Add value to the discussion

• Work out when you need to respond

and when you don’t

Things to avoid

• Selling and shameless promotion

• Negativity

• Being a recycling centre

• Slow responses

• Asking questions without replying

• Over posting

• Talking about yourself

• Not setting a time budget

Building,

Managing &

Evaluating

https://business.twitter.com/

http://mashable.com/guidebook/twitter/

http://wefollow.com/twitter/australia

http://klout.com/

http://australia.gov.au/news-and-media/social-media/twitter

www.Hootsuite.com

www.sproutsocial.com

Twitter – TO DO LIST

1. Create a personal twitter account

2. Customise and personalise

3. Search for people and orgs to follow

4. Post your first tweet and break the ice

5. Find useful info to share and retweey

6. Discover topics via #tags

7. Evaluate the opportunity for

your organisation and take on

twitter for your business

Social media – TO DO LIST

1. Set your objectives

2. Pick your platform

3. Create great content

4. Engage in multiple ways

5. Budget your time

6. Evaluate and adapt

7. Enjoy the experience

Remember:

Make it more

about them than

you.

@threesides

Let’s do it.