Thriving and

Surviving the Social Sphere!

Chris Munz, Fishbowl Inc.

@thecmunzproject

How do I make Social Media work for my business?

Do I need to get engaged?

Can I make real money from it?

Food for Thought!

Has everyone checked in?

Fans and Followers are Good for Restaurants!

60% of fans and 79% of followers are more likely to recommend a brand they fan and follow.

51% of fans and 67% of followers are more likely to buy from the brands they fan and follow.

Chadwick Martin Bailey and Imoderate Research Technologies ,2010

400 Million Active Facebook users

20 million people become fans each day!

ListeningKnowing your

CustomersSharing the Control

(Trusting)Actively

ParticipatingBeing CreativeMaking it FUN!

Ignoring the conversations

Not engaging, just pushing

Not having a plan!Expecting immediate

results

What Works! What Doesn’t

Restaurants, Pubs and Bars are setup to take advantage of this

new way of communicating!

129,216 Facebook Fans!

Make it Fun!

Make it Fun!This is a Facebook

banner with a simple call to

action

So lets get WILD!

Isn't that the Truth!

Make it Fun!

Make it Fun!

Trust your networks!

Trust your networks!

When are Vouchers best used to increase patronage?

Connecting Facebook Fans to Email databases

User Signs In

Becomes a Fan

Receive Status

Updates

Responds and Shares

Fan Signs

Up for E-club

Closed Loop

Connecting Facebook Fans to Email databases

EMAIL

Share with your NETWORKs!(SWYN)

Share with your NETWORKs!(SWYN)

Make a plan then figure out what technology resources you need to use.

Create convenience (socialize your web site, iPhone apps, Mobile Joins)

Localize your social interactions keep it relevant

Take that Great Service attitude and replicate it within the Social Sphere.

Some Ideas! that will help you survive!

Who is Fishbowl ?• Dedicated to the Pub, Bar, Café and Restaurant

Sector

• No. 1 eMarketing and Internet Company in our industry.

• 40,000+ Restaurants, Bar, Pubs, Cafes in the UK,US, & Canada.

• 45+ million opt-in guests

• 9+ years in the eMarketing business

References: Chadwick Martin Bailey and Imoderate Research Technologies ,2010 David Finch, Social Media Explorer Latest List Growing Strategies, Ball State University and the Email Marketers Club, ExactTarget The Conversation, The Art of Listening, Learning and Sharing, Brian Solis and JESS3 Eric Abrams, Fishbowl Marketing Mashable, The Social Media Guide

Thriving and Surviving the Social Sphere!

Christopher Munz, Fishbowl Marketing@thecmunzproject