How to thrive in the Social Media Jungle

By @ctrappe

Las VegasSept. 26, 2013

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Photo by Luke Jones

Survive by sharing …

• relevant content• authentic content• snackable content• constant content

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What it’s not…

• Only selling• Marketing-related departments only come up

with stories• Ads!• Interruption!• Few updates• Unrelated updates. “Happy Thursday!”

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Show of hands:Who has a social media policy that looks

somewhat like this…

Photo by IvanWalsh.com

Our social media policy …

Seriously: Social media fits into overall communications!

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Objective today:

Getting ideas to really allow your organization and front-line employees to participate in social media!

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Did I mention stories?

Anyone got a good story?

Was it a personal or business story?

Traffic ticket story

Walking daughter to school

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Lessons

Stories most meaningful when personal! (Engage SMEs, employees, etc.)

Interesting, different and new things get people to pay attention!

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Create a space to share stories

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Channels

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Help people spot stories

If you want to share something because it’s unique, interesting or caught your eye for another reason it might be a story!

Share the story with somebody to see if it’s interesting to others!

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How people spot stories

More questions to ask on handout. (Also here: http://www.christophsblog.com/specific-questions-can-help-with-specific-stories/)

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One last thing: The C/VP level

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@ctrappe

Questions?

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