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© SPOCE.DK - 20111
Introduction toManagement of Value
(MoVTM)
ved
Ole Sten ChristensenRegistered PRINCE2 Practitioner
Approved PRINCE2 trainerRegistered MSP Practitioner
MoVTM is a Trade Mark of the Office of Government Commerce
The Swirl logo™ is a Trade Mark of the Office of Government Commerce
© Crown Copyright 2010
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© 2011 SPOCE PM Ltd 2
SPOCE Project Management Ltd.
SPOCE is an Accredited Training Provider and a
pioneer in Project, Programme and RiskManagement Best Practices.
SPOCE holds APMG accreditation certificate
001. In January 1997 SPOCE delivered theWorld's first PRINCE2® course, and in March2000 delivered the World's first MSP® course,followed by many a firsts in PRINCE2 eLearning
and Blended learning, MSP Practitioner self-study, etc >>
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© 2011 SPOCE PM Ltd 3
MoV introduction ...
MoV Background
Value definition
What is? Why use? When to use?
The MoV elementsHow to use
MoV, PRINCE2 and MSP
MoV training couse and exam
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© 2011 SPOCE PM Ltd 4
Management of Value – background
There has properly never been greater pressure onindividuals and organizations, in both public and privatesector, to do more and more with less and less.
Management of value (MoV) has evolved from the triedand successful practice of value management acrossmany sectors and over many years.
The method describes in MoV are not new, but their use
is often overlooked or misapplied.
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What is MoV?
The fundamental question that MoV isintended to answer is:
“Are we maximizing the value of our essential
investment such that we are getting optimalbenefits, at an affordable cost, with a known and
acceptable level of risk”.
Business Case
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What is Value?
VALUE
Use of resources (Money, people, time,energy & materials)
Satisfaction of needs (Monetary and non monetary)
VALUE
Use of resources (Money, people, time,energy & materials)
Satisfaction of needs (Monetary and non monetary)
Alternative forms of the Value Ratio:
Value = Benefits / Expenditure
Value = Function / Cost
The Value Ratio
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What is MoV?
MoV Maximises value in line withProgramme and Project objectives and keystakeholder requirements – Not simplyminimising costs
MoV include a collective terminologyembracing many processes to maximisevalue
MoV supports decision making based onmaximising value for money
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Why use MoV?
MoV enhances competitiveness,
productivity and profitability Maximising return on investments Making optimum use of resources Providing value for money for customers Streamlining production and improving delivery of services
Eliminating wasteful practices
It also provides a way to
Deliver cost savings with minimum impact on essential quality
of products and services Cut non essential projects or services
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Where can MoV be used
MoV is applicable to hard and softprojects in all sectors
MoV should be used throughout theinvestment decision
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When should it be used?
More opportunities early in project lifecycle
© Crown Copyright 2010. Reproduced under license from OGC.
Time
Potential to
add value
Resistance to
change
Cost of
change
Delivery stagesInitiate projectStart up In service
Q u a n t u m
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The MoV elements
Based on 7 principles
Underpinned by 7 processes
The use of some unique techniques
And some commonly used techniques
Applied in a structured manner
Supported by sound management and asupportive culture
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MoV Principles ...
1. Align with organizational objectives2. Focus on functions and required outcomes
3. Balance the variables to maximize value
4. Apply throughout the investment dicision
5. Tailor to suit the subject
6. Learn from experience and improve
7. Assign clear roles and responsibilities and
build a supportive culture
MoV activities must be aligned with theorganization’s objectives or portfolio
strategy to ensure a consistent andcontributory approach across all
programmes and projects.
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© 2011 SPOCE PM Ltd 13
MoV Principles ...
1. Align with organizational objectives2. Focus on functions and required outcomes
3. Balance the variables to maximize value
4. Apply throughout the investment dicision
5. Tailor to suit the subject
6. Learn from experience and improve
7. Assign clear roles and responsibilities and
build a supportive culture
MoV focuses on what things do to
contribute to the required outcomesbefore seeking to improve them. Thisapproach clarifies expectations and
stimulates innovation.
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© 2011 SPOCE PM Ltd 14
MoV Principles ...
1. Align with organizational objectives2. Focus on functions and required outcomes
3. Balance the variables to maximize value
4. Apply throughout the investment dicision
5. Tailor to suit the subject
6. Learn from experience and improve
7. Assign clear roles and responsibilities and
build a supportive culture
MoV balances the variables to maximizevalue, taking account of reconciling theviews of all key stakeholders, the use of
resources and the overall ratio of benefits
to expenditure.
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© 2011 SPOCE PM Ltd 15
MoV Principles ...
1. Align with organizational objectives2. Focus on functions and required outcomes
3. Balance the variables to maximize value
4. Apply throughout the investment dicision
5. Tailor to suit the subject
6. Learn from experience and improve
7. Assign clear roles and responsibilities andbuild a supportive culture
MoV should be planned and appliedthroughout all stages of a programme or
project to reflect the evolvingrequirements in order to maximize value.
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© 2011 SPOCE PM Ltd 16
MoV Principles ...
1. Align with organizational objectives2. Focus on functions and required outcomes
3. Balance the variables to maximize value
4. Apply throughout the investment dicision
5. Tailor to suit the subject
6. Learn from experience and improve
7. Assign clear roles and responsibilities andbuild a supportive culture
The scope and scale of MoV activity
should be tailored to reflect the size,complexity and strategic importance of
the programme or project
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© 2011 SPOCE PM Ltd 17
MoV Principles ...
1. Align with organizational objectives2. Focus on functions and required outcomes
3. Balance the variables to maximize value
4. Apply throughout the investment dicision5. Tailor to suit the subject
6. Learn from experience and improve
7. Assign clear roles and responsibilities andbuild a supportive culture
MoV performance should be continuallyimproved by learning from previous
experience
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© 2011 SPOCE PM Ltd 18
MoV Principles ...
1. Align with organizational objectives2. Focus on functions and required outcomes
3. Balance the variables to maximize value
4. Apply throughout the investment dicision5. Tailor to suit the subject
6. Learn from experience and improve
7. Assign clear roles and responsibilities andbuild a supportive cultureMoV should be actively supported by senior
management, clear roles and responsibilities, and asupportive culture throughout the organization.
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© 2011 SPOCE PM Ltd 19
MoV Processes
1. Frame the programme or project.
2. Gather information
3. Analyse information
4. Process information
5. Evaluate and select
6. Develop Value Improving Proposals
7. Implement and share outputs
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© 2011 SPOCE PM Ltd 20
How do we perform a MoV study?
Th i M V P j t Pl
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© 2011 SPOCE PM Ltd 21
The generic MoV Project Plan
© Crown Copyright 2010. Reproduced under license from OGC.
6. Identify the necessary functions to fulfillthe objectives completely (Value Drivers)
8. Identify how to measure performanceagainst the Value Drivers
9. Set targets for benefit improvementand use of resources
7. Priorities Value Drivers and developvalue profile
5. Gather and analyze information
10. Apply processes and develop valueimproving proposals
11. Agree implementation plan
12. Monitor and measure implementationof proposals
1 3 .
R e c o r d o u t c o
m e s a n d f e e d b a c k l e s s o n
s f o r c o n t i n u o u s i m p r o v e
m e n t
1. Define the study objectives
3. Identify the processes to be used 2. Identify who needs to be involved, define
their roles and assess their knowledge/skills
4. Provide training as necessary to enablethe participants to contribute effectively
Key Technique MoV Specific
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© 2011 SPOCE PM Ltd 22
Key Technique – MoV Specific
Function AnalysisWhat things do rather than what they are
Better understanding of programme or project
Informs decisions based on value
Generates innovative value improvingproposals
Several types:Function Analysis System Technique (FAST)
Value TreeHow/why logic
Function Analysis System Technique
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© 2011 SPOCE PM Ltd 23
Function Analysis System Technique(FAST)
Three types:
Traditional or classic FAST – for general useTechnical FAST – for analysing technical situations
Customer FAST – for analysing Customer requirements
For Portfolio, Programme, Project and Operational MoV studies
use Customer FAST
Function Analysis System Technique (FAST)
HOW?
Basic or higherorder Function
Primary Function Second level Function Third level Function
Primary Function Second level Function Third level Function
Primary Function Second level Function Third level Function
Primary Function Second level Function Third level Function
WHY?
© Crown Copyright 2010. Reproduced under license from OGC.
A customer FAST diagram
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© 2011 SPOCE PM Ltd 24
Shows the relationship of functions and their hierarchy
A customer FAST diagram
Value Trees
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© 2011 SPOCE PM Ltd 25
Value Trees
Similar to FAST and particularly versatile
Provides a progressive logic to measuringmonetary and non monetary value takingaccount of differing stakeholder priorities
W H Y ?
Value Tree Project
Objectives
Primary ValueDriver
Primary ValueDriver
Primary ValueDriver
Primary ValueDriver
SecondaryValue Driver
SecondaryValue Driver
SecondaryValue Driver
SecondaryValue Driver
DesignConsiderations
DesignConsiderations
DesignConsiderations
DesignConsiderations
H O W ?
Products orelements
Products orelements
Products orelements
Products orelements
© Crown Copyright 2010. Reproduced under license from OGC.
Use of Value Trees to articulate value priorities
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© 2011 SPOCE PM Ltd 26
pand measure value – Hospital example
Statement of Objectives - Specific,
Measurable, Achievable, Realistic and Timebound (SMART)
Create a new 856 bed district hospital within a
capital budget of £xxx and operating budget of £yyy by June 2012
Primary ValueDriver 1
Treat general and
acute care
patients
Primary ValueDriver 2
Rehabilitate
patients and treat
sub-acute patients
Primary ValueDriver 3
Facilitate easy
access to hospital
and between units
Primary ValueDriver 4
Satisfy the
requirements of
third parties
Primary ValueDriver 5
Attract and retain
first class
consultants and
staff
Primary ValueDriver 6
Optimise
performance and
utilisation of
hospital resources
W h y ?
H o w ?
Statements
describing design
considerations
Receive and treat x
No outpatients daily
Enhance quality of
inpatient environment
Statements
describing design
considerations
Facilitate patient
exercise
Support clinical
services
Statementsdescribing design
considerations
Enable parking for y
No cars
Facilitate vertical
pedestrian flow
Statements
describing design
considerations
Minimise traffic
congestion
Conform to urbanplanning requirements
Statements
describing design
considerations
Enable
comprehensive
training
Support 24 hour operations
Statements
describing design
considerations
Facilitate meeting
appointments withinguidelines
Minimise waiting
times
Products or design solutions
Outpatients reception
area
Natural ventilation anddaylight
Products or
design solutions
Gym
Administration Offices
Products or
design solutions
Underground Car Park
Covered corridors
between buildings
Products or
design solutions
Designated slip road
of highway
Maximum four storeysheight
Products or
design solutions
Shared Training
suites
Staff and Doctors rest
areas
Products or
design solutions
Designated outpatient
clinics
Multiple reception
facilities
Statement of Objectives - Specific,
Measurable, Achievable, Realistic and Timebound (SMART)
Create a new 856 bed district hospital within a
capital budget of £xxx and operating budget of £yyy by June 2012
Primary ValueDriver 1
Treat general and
acute care
patients
Primary ValueDriver 2
Rehabilitate
patients and treat
sub-acute patients
Primary ValueDriver 3
Facilitate easy
access to hospital
and between units
Primary ValueDriver 4
Satisfy the
requirements of
third parties
Primary ValueDriver 5
Attract and retain
first class
consultants and
staff
Primary ValueDriver 6
Optimise
performance and
utilisation of
hospital resources
W h y ?
W h y ?
H o w ?
H o w ?
Statements
describing design
considerations
Receive and treat x
No outpatients daily
Enhance quality of
inpatient environment
Statements
describing design
considerations
Facilitate patient
exercise
Support clinical
services
Statementsdescribing design
considerations
Enable parking for y
No cars
Facilitate vertical
pedestrian flow
Statements
describing design
considerations
Minimise traffic
congestion
Conform to urbanplanning requirements
Statements
describing design
considerations
Enable
comprehensive
training
Support 24 hour operations
Statements
describing design
considerations
Facilitate meeting
appointments withinguidelines
Minimise waiting
times
Products or design solutions
Outpatients reception
area
Natural ventilation anddaylight
Products or
design solutions
Gym
Administration Offices
Products or
design solutions
Underground Car Park
Covered corridors
between buildings
Products or
design solutions
Designated slip road
of highway
Maximum four storeysheight
Products or
design solutions
Shared Training
suites
Staff and Doctors rest
areas
Products or
design solutions
Designated outpatient
clinics
Multiple reception
facilities
© Crown Copyright 2010. Reproduced under license from OGC.
A Value Profile for a hospital
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© 2011 SPOCE PM Ltd 27
A Value Profile for a hospital
Statement of Objectives - Specific,
Measurable, Achievable, Realistic and Timebound (SMART)
Create a new 856 bed district hospital within a
capital budget of £xxx and operating budget of £yyy by June 2012
Primary ValueDriver 1
Treat general and
acute care
patients
Primary ValueDriver 2
Rehabilitate
patients and treat
sub-acute patients
Primary ValueDriver 3
Facilitate easy
access to hospital
and between units
Primary ValueDriver 4
Satisfy the
requirements of
third parties
Primary ValueDriver 5
Attract and retain
first class
consultants and
staff
Primary ValueDriver 6
Optimise
performance and
utilisation of
hospital resources
Relativeimportance of
value driver 1
30%
Relativeimportance of
value driver 2
10%
Relativeimportance of
value driver 3
10%
Relativeimportance of
value driver 4
5%
Relativeimportance of
value driver 5
20%
Relativeimportance of
value driver 6
25%
Articulates the Organisation’s or Project Stakeholders’ Value Priorities
W h y ?
H o w ?
Statement of Objectives - Specific,
Measurable, Achievable, Realistic and Timebound (SMART)
Create a new 856 bed district hospital within a
capital budget of £xxx and operating budget of £yyy by June 2012
Primary ValueDriver 1
Treat general and
acute care
patients
Primary ValueDriver 2
Rehabilitate
patients and treat
sub-acute patients
Primary ValueDriver 3
Facilitate easy
access to hospital
and between units
Primary ValueDriver 4
Satisfy the
requirements of
third parties
Primary ValueDriver 5
Attract and retain
first class
consultants and
staff
Primary ValueDriver 6
Optimise
performance and
utilisation of
hospital resources
Relativeimportance of
value driver 1
30%
Relativeimportance of
value driver 2
10%
Relativeimportance of
value driver 3
10%
Relativeimportance of
value driver 4
5%
Relativeimportance of
value driver 5
20%
Relativeimportance of
value driver 6
25%
Articulates the Organisation’s or Project Stakeholders’ Value Priorities
W h y ?
W h y ?
H o w ?
H o w ?
© Crown Copyright 2010. Reproduced under license from OGC.
Value Index for the same hospital
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© 2011 SPOCE PM Ltd 28
Value Index for the same hospital
610Total Value Index
1255Management
procedures,
adjacencies and
operating costs
25Optimise
performance and
utilisation of hospital
resources
1206Quality of facilities20 Attract and retain first
class consultants
and staff
357Obtaining statutory
and other consents5Satisfy the
requirements of third
parties
404Time to accesshospital and between
units
10Facilitate easyaccess to hospital
and between units
505Time to appropriate
discharge10Rehabilitate patients
and treat sub-acute
patients
2408Capacity for treating
patients successfully30)Treat general and
acute care patients
WeightedValue Score
(= weight xperformance)
Performance(scale of 1 to
10)
MetricRelativeimportanceweight %
Value driver
610Total Value Index
1255Management
procedures,
adjacencies and
operating costs
25Optimise
performance and
utilisation of hospital
resources
1206Quality of facilities20 Attract and retain first
class consultants
and staff
357Obtaining statutory
and other consents5Satisfy the
requirements of third
parties
404Time to accesshospital and between
units
10Facilitate easyaccess to hospital
and between units
505Time to appropriate
discharge10Rehabilitate patients
and treat sub-acute
patients
2408Capacity for treating
patients successfully30)Treat general and
acute care patients
WeightedValue Score
(= weight xperformance)
Performance(scale of 1 to
10)
MetricRelativeimportanceweight %
Value driver
© Crown Copyright 2010. Reproduced under license from OGC.
Demonstrating Value for Money
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© 2011 SPOCE PM Ltd 29
Demonstrating Value for Money
2.18280610
ValueIndex
125
120
35
40
50
240
Weighted
ValueScore
Cost
13
24
20
30
60
133
Cost of
delivery(£m)
Value forMoneyRatio
Totals
9.62
(highest value for
money)
5Management
procedures,
adjacencies and
operating costs
25Optimise
performance and
utilisation of
hospitalresources
5.006Quality of
facilities20 Attract and retain
first class
consultants and
staff
1.807Obtaining
statutory and
other consents
5Satisfy the
requirements of
third parties
1.334Time to access
hospital and
between units
10Facilitate easy
access to
hospital and
between units
0.83
(lowest value for
money)
5Time to
appropriate
discharge
10Rehabilitate
patients and treat
sub-acute
patients
1.808Capacity for
treating patients
successfully
30Treat general
and acute care
patients
VfM ratio
(= valuescore or
index/ cost)
Performanc
e (scale of1 to 10)
MetricRelative
importanceweight %
Value
driver
2.18280610
ValueIndex
125
120
35
40
50
240
Weighted
ValueScore
Cost
13
24
20
30
60
133
Cost of
delivery(£m)
Value forMoneyRatio
Totals
9.62
(highest value for
money)
5Management
procedures,
adjacencies and
operating costs
25Optimise
performance and
utilisation of
hospitalresources
5.006Quality of
facilities20 Attract and retain
first class
consultants and
staff
1.807Obtaining
statutory and
other consents
5Satisfy the
requirements of
third parties
1.334Time to access
hospital and
between units
10Facilitate easy
access to
hospital and
between units
0.83
(lowest value for
money)
5Time to
appropriate
discharge
10Rehabilitate
patients and treat
sub-acute
patients
1.808Capacity for
treating patients
successfully
30Treat general
and acute care
patients
VfM ratio
(= valuescore or
index/ cost)
Performanc
e (scale of1 to 10)
MetricRelative
importanceweight %
Value
driver
© Crown Copyright 2010. Reproduced under license from OGC.
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© 2011 SPOCE PM Ltd 30
MoV, PRINCE2 and MSP
MoV and other OGC methods
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© 2011 SPOCE PM Ltd31
MoV and other OGC methods
© Crown Copyright 2010
The value cascade
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32
The value cascade
© Crown Copyright 2010. Reproduced under license from OGC.
Reflect the Business Objectives
Value Drivers Deliver the Project Objectives
Design Solutions
Organisational Goals Delivered trough Portfolio
Programme
objectives
Project Objectives Contribute to the Programme
Objectives
Design
Considerations
Reflect the Value Drivers
Interpret the Design
Considerations
Contributing
ComponentsRealise the Design Solutions
Whyare wedoingthis?
Howdo we
dothis
MoV studies in thePRINCE2 j lif l
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© 2011 SPOCE PM Ltd
33
PRINCE2 project lifecycle
Pre-Project
SUInitiation
Stage
IP SB
Post-ProjectConfirm Benefits
Subsequent
Delivery Stages
CS SBFinal
Delivery Stage
CS CP
Do we have aviable project?
MoV study
focus:Validate needfor the project
Will weauthorize the
project?
MoV studyfocus:
Benefits,outcomes,
resources anddelivery
processes
Will wecontinue the
project?
MoV study focus:Benefits, outcomes
resources anddelivery processes
Did we obtainthe required
output?
MoV study focus:
Benefits andoutcomes
MoV study focus:Benefits, outcomes
andoperation processes
MoV Management Structure
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34
MoV Management Structure
Executive Board
MoV Study LeadersCommunicate with Project Teams May be dedicated or part time
Senior MoV Practitioner
(reports to SG)
May be dedicated or part timeCommunicates with Project Teams
and organisation’s MoV
stakeholders
Steering Group (or MoV Board) Not dedicatedProvides guidance for
Senior MoV Practitioner
MoV representative on Executive Board Not dedicatedProvides link with
Executive Board
Support Office(if there is one)
© Crown Copyright 2010. Reproduced under license from OGC.
MoV Management Structure and thePRINCE2 P j t M t T
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© 2011 SPOCE PM Ltd 35
PRINCE2 Project Management Team
Senior MoVPractitioner
(reports to SG)
Executive Board Corporate- / programmeManagement
Project Assurance
Steering Group (or MoV Board) PRINCE2 Project Board
MoV StudyLeaders
Project Assuranceteams
MoV representative on Executive Board Project Executive
Support Office
Project Support
MoV management Structure and theP d/ P j t i ti
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© 2011 SPOCE PM Ltd 36V2.0: 5 November 2010
Programme and/or Project organisation
MoV representative on exec board
Executive Board
Steering Group (MoV Board)
Senior MoV Practitioner
Programme Managers
Project Managers/Executives
MoV Study Leaders
Key: Programme/Project Management; MoV Management
Project Team
Members
The MoV Study Team
©
C r own C o p y r i gh t 2 0 1 0 .R e
pr o d u c e d un d er l i c en s ef r om O G C .
MoV management Structure andThe Programme Board
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Programme Board
Senior Responsible Owner
Realising BenefitsDelivering Capability
ProgrammeManager
BusinessChange Manager
Programme
Office
The Programme Board
Some portions © Crown Copyright 2007. Reproduced under licence from OGC
MoVManagement
Structure
MSP Transformational Flow
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Policy,
Strategy,Vision
MandateIdentifying a
Programme
Defining aProgramme
DeliveringtheCapability
RealisingThe
Benefits
M an a gi n g
T h e
T r an ch e s
Closing aProgramme
Programme Brief
Programme DefinitionControl Framework
Plans and Schedules
Delivery of new or enhanced
operational ability
Completion of programme
final Lessons Learned
Some portions © Crown Copyright 2007. Reproduced under licence from OGC
MoV Study focus:Outcomes and benefitrealization processes
MoV Study focus:Benefits and resources
Delivery processesOutcomes and
benefit realization processes
MoV Study focus:Blueprint, Benefits and resources
Delivery processesOutcomes and benefit realization processes
MoV Study focus:What to be achieved and the desired benefits
MoV Study focus as in thePRINCE2 lifecycle
MoV certification
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MoV training course - 2 days finishing with the APM
Group accredited MoV Foundation exam: 50 multiple choice questions
40 minutes examination
Closed book
Pass mark required is 50%
Training course and exam are based on the“Management of Value - MoV” manual
MoV training course available at SPOCE Q2 2011
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Peter Drucker
American (Austrian-born) management writer (1909 - 2005)
There is nothing so useless asdoing efficiently that, which
should not be done at all.
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Keep updated on MoV at www.spoce.com
?
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Thank you for your attention