THUMBS UP JUNIOR Media Kit 2017

WHAT IS THUMBS UP JUNIOR?

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New students’ magazine targeting at lower Primary students (P1 and P2). Included activities for P3 starting 2016.

Launched on 22 March 2011.

Mainly through school subscriptions, home subscriptions and casual sales also available.

Supported by Singapore Centre for Chinese Language.

OBJECTIVE OF THUMBS UP JUNIOR

In line with MOE MTL* Review Committee’s emphasis on students using their mother tongue as a living language, Thumbs Up Junior aims to provide an interesting read with news, general knowledge, cultural and interactive elements for the lower primary students, making Chinese language real and relevant to them.

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*Mother Tongue Language

WHAT SET THUMBS UP JUNIOR APART?

• Having more news contents by leveraging on SPH’s strengths.

• Being more interactive and fun, in line with MOE's latest direction.

Differentiate from

existing student

magazines like 好朋友, 新列车 etc.

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MORE INFORMATION ON THUMBS UP JUNIOR

• Bi-weekly (20 issues per year). Published on Tuesdays during school terms.

Frequency

• $1.00

• (Discount up to 60 cents per copy based on quantity subscribed)

Cover Price

• 30cm(length)by 20cm(width) Dimension

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CONTENT

local and foreign news

comics/ games

dialogues from daily

context

language learning activities

stories related to daily lives,

culture, legends etc.

Activity-based with elements of news, general and cultural elements.

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- Story Bank : local comics and stories on daily lives

- Eyes on the World : local and foreign news

- Dialogue Bubbles : conversation practice, including on-line oral version

- Story Pouch : Stories and poems to illustrate Chinese culture and

traditions, stories of notable figures

- Write and Learn : collaborate with Singapore Centre for Chinese

Language (SCCL) to craft learning activities based on textbooks

- Play Station : games, jokes and riddles

- Write and Draw : display of students’ work, letters to promote

interactions

- Posters Display : to showcase suitable movies and entertainment with

contest

REGULAR FEATURES

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Eyes on the World

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Dialogue Bubbles

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Story Bank

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Story Pouch

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Play Station

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Write and Learn

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Write and Draw

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Comics

MECHANICAL SPECIFICATIONS ADNET BOOKING ACTUAL AD SIZE

Full Page 28cm x 6col 28cm(H) x 18cm(W)

Horizontal Half Page 14cm x 6col 14cm(H) x 18cm(W)

Vertical Half Page 28cm x 3col 28cm(H) x 9cm(W)

Quarter Page 14cm x 3col 14cm(H) x 9cm(W)

Bottom Strip 6cm x 6col 6cm(H) x 18cm(W)

AD RATES

As first 3 pages will be reserved for comic stories, ads will be inserted from page 4 onwards.

* Similar to Thumbs Up’s

Base rate : $9.00 per col cm*

Colour surcharges: 1-spot colour @$300; 2-spot colour @$500

Full Colour @$700

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No. of Insertions Base Rate

13 insertions $8.55pccm

26 insertions $8.10pccm

52 insertions $7.65pccm

SERIES DISCOUNT

Note : Similar to Thumbs Up’s

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Black & White @ $1,512 1-spot colour @ $1,812 2-spot colour @$2,012

Full colour @ $2,212

Black & White @ $756 1-spot colour @ $1,056 2-spot colour @$1,256

Full colour @ $1,456

Black & White @ $756 1-spot colour @ $1,056 2-spot colour @$1,256

Full colour @ $1,456

Black & White @ $324 1-spot colour @ $624 2-spot colour @$824 Full colour @ $1,024

Black & White @ $378 1-spot colour @ $678 2-spot colour @$878 Full colour @ $1,078

AD SIZE AND RATES