Date post: | 14-Apr-2017 |
Category: |
Technology |
Upload: | marketo |
View: | 704 times |
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Tie Your Advocacy Program to Retention RatesDanielle CamaraSr. Manager, Customer Marketing
Katie PopeCustomer Marketing Specialist
#mktgnation
Marketing First™
#mktgnation
The Dream Team
Customer Community50,000+
Purple Select1,000+
Advocates250+
#mktgnation
• Offline Experience• Online Experience• Internal Promotion of Purple Select• Metrics to Track
‘We have 10ish minutes left,’ are you ready?
Agenda
#mktgnation
Offline Experience
• 201 New Advocates, 3 days• 53 Online Reviews• 10 Referrals
• 97 New Advocates• 63 One-Click Review Ratings• 14 Reviews
Annual Customer Summit Global Roadshows
• 64 Online Reviews • 38% Engagement - 369• 18 Referral Names
• 6 Online Reviews• 23% Engagement• 20 Referral Names
Online Experience
Experiences• Limited Time
Experience (5 Days)• Don’t Forget
Education, Ask, Fun• Daily Incentive
Personal Relationships
#mktgnation
• Online Reviews• Referrals• Advocate
Engagement/Growth• Voice of our Customers
The Original Internal Sale
• Retention Rate• Customer Engagement
by Vertical/Segment• Referral Engine• Advocat-ING your
Advocates!• Venngage - Infographic
The Internal Sale- Today!
Metrics to track
RetentionAccounts Up for Renewal in 2015
Accounts Renewed(Accounts Renewed + Accounts
Churned)
Penetration of Customer Base
# Advocates/All Customers
# Advocates/Segmented Customers
Engagement by role i.e. Executive
• More targeted Experiences- Prospects & Partner experiences• Drive Cross-Sell Opportunities from our members• Every Marketo Employee Pitching Purple Select• Launch Nurture Program to scale and re-engage
advocates
What’s Next?
QUESTIONS?
Danielle CamaraSr. Manager, Customer MarketingKatie PopeCustomer Marketing Specialist
#mktgnation