A Case StudyEvent Management Solutions for TiECon

Pune

Pune

TiECon Pune MarketingEvent Page Design & Featuring

Free Discount Coupons

Social Media Marketing

Search Engine Optimization

Email Marketing

Ad Campaigns

Content Marketing

Last Mile Event Services

The Impact

Event Page Design & Featuring

We started with designing an event page that matched with the original design theme of TiECon Pune with branded subdomain. It helped people recognize the brand more easily.

We featured the event on Ayojak.com homepage, city pages, category pages and search result pages.

Free CouponsAs an engaging marketing activity we integrated some free coupons from different online e-commerce brands with TiECon Pune event ticketing page. Upon successful purchase of ticket, we would get free coupons from these brands up to the value of total ticket price.

Social Media MarketingPromotions on Ayojak Facebook & Twitter Channels

TiE Pune Facebook Page Management

TiE Pune Twitter Channel Management

Promotion in LinkedIn Groups

Search Engine Optimization

We optimized the event page with right keywords so that people searching for TiECon Pune and related keywords should get event page link at the first result page of Google.

Email Marketing

We specifically designed an email campaign for TiECon Pune and sent it to all registered users of Ayojak.com, updating them about event and ticketing information.

Ad CampaignsTo reach maximum audience, we ran some ad campaigns on Facebook, targeting brand page as well RSVP Facebook page.

Content MarketingAs a part of content marketing, we published blog post covering event details and ticketing information.

Last Mile Event ServicesBadges Printing

Mobile Swipe for On the Spot Payments

Cash Box Setup for Cash Payments

The Impact

More than 7500 page views

Fan growth of more than 600

Event page RSVP – more than 700 people

Active Engagement

Increased in Klout Score

430 Twitter followers

More than 400 tickets sold