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TIF_9780273761389_07

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Exam Name___________________________________ 1. User-generated content refers to various kinds of media content that are produced by end users and are publicly available. Answer: True False Diff: 1 Type: TF Page Ref: 333 AACSB: Objective: 2. With social media, users, rather than organizations, produce, control, use, and manage content, often at little or no cost. Answer: True False Diff: 1 Type: TF Page Ref: 335 AACSB: Objective: 3. Knowledge management is one of the six different types of social media. Answer:
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Page 1: TIF_9780273761389_07

ExamName___________________________________

1.

User-generated content refers to various kinds of media content that are produced by end users and are publicly available.

Answer:

True

False Diff: 1

Type: TF

Page Ref: 333 AACSB: Objective:

2.

With social media, users, rather than organizations, produce, control, use, and manage content, often at little or no cost.

Answer:

True

False Diff: 1

Type: TF

Page Ref: 335 AACSB: Objective:

3.

Knowledge management is one of the six different types of social media. Answer:

True

False Diff: 2

Type: TF

Page Ref: 337

Page 2: TIF_9780273761389_07

AACSB: Objective:

4.

Expression Engine and Xanga are examples of media sharing social networking spaces. Answer:

True

False Diff: 3

Type: TF

Page Ref: 337 AACSB: Objective:

5.

The social graph is digital and defined explicitly by all connections involved. Answer:

True

False Diff: 3

Type: TF

Page Ref: 338 AACSB: Objective:

6.

According to an InformationWeek survey of business technology experts, the most useful Web 2.0 tools in Enterprise 2.0, based on percentage, are mashups.

Answer:

True

False Diff: 2

Type: TF

Page 3: TIF_9780273761389_07

Page Ref: 338 AACSB: Objective:

7.

According to an InformationWeek survey of business technology experts, security issues are a major concern with Enterprise 2.0.

Answer:

True

False Diff: 1

Type: TF

Page Ref: 338 AACSB: Objective:

8.

Off-deck is one of the two basic types of mobile social networks. Answer:

True

False Diff: 3

Type: TF

Page Ref: 342 AACSB: Objective:

9.

Adding social software and features to existing commerce sites is one of the two basic practices of social commerce.

Answer:

True

False Diff: 2

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Type: TF

Page Ref: 344 AACSB: Objective:

10.

Social shopping is done in social networks and in vendors' socially oriented stores, but is not done in stores of special intermediaries.

Answer:

True

False Diff: 3

Type: TF

Page Ref: 344 AACSB: Objective:

11.

According to a Gartner Inc. study about roles in social media and e-commerce, mavens prefer to find out for themselves what they need to know in order to satisfy their needs.

Answer:

True

False Diff: 3

Type: TF

Page Ref: 344-345 AACSB: Objective:

12.

Building and sharing wish lists is one of the benefits associated with social shopping. Answer:

True

False

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Type: TF

Page Ref: 345 AACSB: Objective:

13.

Spot buying is one of the major models of social shopping. Answer:

True

False Diff: 2

Type: TF

Page Ref: 345 AACSB: Objective:

14.

A common strategy of flash sale sites is to focus on an industry. Answer:

True

False Diff: 2

Type: TF

Page Ref: 348 AACSB: Objective:

15.

Brand communities are a common feature of communities and forums. Answer:

True

False Diff: 2

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Type: TF

Page Ref: 350 AACSB: Objective:

16.

Flipsy is an online auction marketplace where users swap virtual currency for free stuff. Answer:

True

False Diff: 2

Type: TF

Page Ref: 352 AACSB: Objective:

17.

According to Zwilling (2011), location-based service opportunities for B2B include the creation of social hubs.

Answer:

True

False Diff: 2

Type: TF

Page Ref: 353-354 AACSB: Objective:

18.

The major current revenue source for social commerce vendors is advertising. Answer:

True

False

Page 7: TIF_9780273761389_07

Diff: 1

Type: TF

Page Ref: 355 AACSB: Objective:

19.

Social apps involve placing advertisement in paid-for media space on social media platforms such as Facebook, YouTube, and Twitter, as well as on blogs and forums.

Answer:

True

False Diff: 1

Type: TF

Page Ref: 355 AACSB: Objective:

20.

Geolocation apps report your location to other users, and they associate real-world locations to your location.

Answer:

True

False Diff: 2

Type: TF

Page Ref: 357 AACSB: Objective:

21.

An opt-out is a permission-based network that requires a user to join or sign up. Answer:

True

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False Diff: 1

Type: TF

Page Ref: 358 AACSB: Objective:

22.

Social networks are an ideal place to disseminate viral videos. Answer:

True

False Diff: 1

Type: TF

Page Ref: 359 AACSB: Objective:

23.

According to Learmonth (2011), the 2012 ad revenue for Twitter is estimated to be over $1 billion. Answer:

True

False Diff: 2

Type: TF

Page Ref: 359-360 AACSB: Objective:

24.

Conversational marketing is the trend where companies utilize Web 2.0 tools to get feedback from customers.

Answer:

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True

False Diff: 2

Type: TF

Page Ref: 364 AACSB: Objective:

25.

Social customer relationship management is the new replacement for customer relationship management.

Answer:

True

False Diff: 2

Type: TF

Page Ref: 369 AACSB: Objective:

26.

Facebook is the most popular business-oriented social network service. Answer:

True

False Diff: 2

Type: TF

Page Ref: 373 AACSB: Objective:

27.

To build and nurture a community is one of the major reasons to use or deploy business social networking.

Answer:

Page 10: TIF_9780273761389_07

True

False Diff: 1

Type: TF

Page Ref: 375 AACSB: Objective:

28.

Yammer is a clone of Facebook for business and is used by more than 1.5 million people in over 90,000 companies.

Answer:

True

False Diff: 2

Type: TF

Page Ref: 375 AACSB: Objective:

29.

The collaboration space in a virtual world is where software agents, on your behalf, seek information and engage with other agents to fulfill or facilitate transactions.

Answer:

True

False Diff: 3

Type: TF

Page Ref: 392 AACSB: Objective:

30.

A social game is a video game played in a social network.

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Answer:

True

False Diff: 1

Type: TF

Page Ref: 401 AACSB: Objective:

31.

The tangible cost of many social commerce projects can be very low, but the total cost can be very high due to the cost of the risks that may materialize.

Answer:

True

False Diff: 2

Type: TF

Page Ref: 403 AACSB: Objective:

32.

Interfacing with social networks does not involve risk. Answer:

True

False Diff: 1

Type: TF

Page Ref: 405 AACSB: Objective:

33.

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Social commerce support systems include payments, order fulfillment, security, and system development and business plans.

Answer:

True

False Diff: 2

Type: TF

Page Ref: 406-407 AACSB: Objective:

34.

Recent studies have shown that small companies do no succeed in social commerce. Answer:

True

False Diff: 2

Type: TF

Page Ref: 408 AACSB: Objective:

35.

Web 2.0 tools can generate revenue growth, user growth, and increased resistance to competition in indirect ways.

Answer:

True

False Diff: 1

Type: TF

Page Ref: 410 AACSB: Objective:

Page 13: TIF_9780273761389_07

36.

The online platforms and tools that people use to share opinions, experiences, insights, perceptions, and various media, including photos, videos, and music, with each other best describes

A)

social marketing. B)

mobile commerce. C)

social media. D)

cloud computing. Answer:

C Diff: 2

Type: MC

Page Ref: 335 AACSB: Objective:

37.

A combination of social policy and marketing practices to achieve a set of social behavioral goals within a target audience best describes

A)

mobile marketing. B)

electronic enterprise. C)

social marketing. D)

social justice. Answer:

C Diff: 2

Type: MC

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Page Ref: 335 AACSB: Objective:

38.

Which of the following focused on marketing children's health care insurance for working families and made affordable comprehensive medical care available to over 300,000 children?

A)

Apple Care B)

PeachCare for Kids C)

Orange Care D)

Peach Aid Answer:

B Diff: 3

Type: MC

Page Ref: 336 AACSB: Objective:

39.

A sociological concept that refers to connections within and between social networks; the core idea is that social networks have value. This best defines

A)

knowledge management. B)

social capital. C)

social media marketing. D)

interactive intelligence. Answer:

Page 15: TIF_9780273761389_07

B Diff: 2

Type: MC

Page Ref: 336 AACSB: Objective:

40.

Which of the following is a term that describes use of social media platforms such as networks, online communities, blogs, wikis, or any other online collaborative media for marketing, market research, sales, CRM, and customer service?

A)

consumer marketing B)

interactive marketing C)

impulse marketing D)

social media marketing Answer:

D Diff: 1

Type: MC

Page Ref: 336 AACSB: Objective:

41.

Social media categories include each of the following except A)

content communities. B)

collaborative projects. C)

blogs. D)

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records management. Answer:

D Diff: 2

Type: MC

Page Ref: 337 AACSB: Objective:

42.

Referencing the social networking space categories, NutshellMail and FriendFedd are examples of A)

professional networking sites. B)

leisure-oriented sites. C)

social news. D)

social network aggregation. Answer:

D Diff: 3

Type: MC

Page Ref: 337 AACSB: Objective:

43.

Which of the following is a term coined by Mark Zuckerberg of Facebook, which originally referred to the social network of relationships between users of the social networking service provided by Facebook?

A)

social graph B)

social range C)

Page 17: TIF_9780273761389_07

social tapestry D)

social tweet Answer:

A Diff: 3

Type: MC

Page Ref: 338 AACSB: Objective:

44.

The delivery of e-commerce activities and transactions through social networks and/or via Web 2.0 software best describes

A)

social commerce. B)

intelligent commerce. C)

mobile commerce. D)

knowledge commerce. Answer:

A Diff: 2

Type: MC

Page Ref: 339 AACSB: Objective:

45.

Benefits of social commerce to customers include A)

creating viral advertisements. B)

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using low-cost user-generated content. C)

identifying brand advocates. D)

paying less for products and services. Answer:

D Diff: 3

Type: MC

Page Ref: 341 AACSB: Objective:

46.

Benefits to vendors of social commerce include A)

better self-service is possible. B)

customers' expectations can be met in full and quickly. C)

identifying problems quickly. D)

customers can assist other customers. Answer:

C Diff: 2

Type: MC

Page Ref: 341 AACSB: Objective:

47.

The benefits of social commerce to retailers include A)

Page 19: TIF_9780273761389_07

increased website traffic. B)

increased sales. C)

word-of-mouth marketing. D)

all of the above. Answer:

D Diff: 1

Type: MC

Page Ref: 341-342 AACSB: Objective:

48.

Which of the following refers to fellow consumers connecting with and listening to other consumers somewhere in the world who think and consume the way they do?

A)

social double B)

taste twins C)

taste buddy D)

social buddy Answer:

B Diff: 2

Type: MC

Page Ref: 342 AACSB: Objective:

49.

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Members conversing and connecting with one another using cell phones or other mobile devices best describes

A)

mobile social networking. B)

mobile marketing. C)

mobile media clubs. D)

telemarketing. Answer:

A Diff: 2

Type: MC

Page Ref: 342 AACSB: Objective:

50.

Risk factors associated with conducting social commerce include each of the following except A)

establishing multiple crowdsources. B)

possibilities of fraud. C)

security and privacy issues. D)

integration with existing IT systems. Answer:

A Diff: 3

Type: MC

Page Ref: 343 AACSB: Objective:

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51.

A method of e-commerce where shoppers' friends become involved in the shopping experience best describes

A)

social shopping. B)

familial shopping. C)

personal shopping. D)

social coaching. Answer:

A Diff: 2

Type: MC

Page Ref: 309 AACSB: Objective:

52.

As suggested by Jefferies (2008), drivers for selling in social networks include A)

efforts to improve overall sales productivity. B)

pressure to increase top-line revenue growth. C)

recommendations/suggestions made by friends. D)

all of the above. Answer:

D Diff: 1

Page 22: TIF_9780273761389_07

Type: MC

Page Ref: 309 AACSB: Objective:

53.

A method of shopping where the shoppers enlist others to participate in the purchase decision best describes

A)

social retailing. B)

social connections. C)

social browsing. D)

communal shopping. Answer:

D Diff: 2

Type: MC

Page Ref: 344 AACSB: Objective:

54.

Which of the following social media and e-commerce roles, as identified by Gartner Inc., perform a bridging function between disparate groups of people?

A)

salesman B)

seeker C)

maven D)

connector

Page 23: TIF_9780273761389_07

Answer:

D Diff: 2

Type: MC

Page Ref: 344-345 AACSB: Objective:

55.

Which of the following social media and e-commerce roles, as identified by Gartner Inc., connects with other people in order to find out the information, skills, and obligations they need to conduct their daily lives?

A)

connector B)

maven C)

seeker D)

self-sufficient Answer:

C Diff: 3

Type: MC

Page Ref: 344-345 AACSB: Objective:

56.

Benefits of social shopping include A)

confidence and trust in online shopping increases. B)

discovering products/services you never knew existed. C)

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learning from others' experience. D)

all of the above. Answer:

D Diff: 1

Type: MC

Page Ref: 345 AACSB: Objective:

57.

Major models of social shopping include each of the following except A)

social hubs. B)

group buying and shopping together. C)

shopping communities and clubs. D)

flash sales. Answer:

A Diff: 2

Type: MC

Page Ref: 345-346 AACSB: Objective:

58.

Shopping communities and common forum features include A)

idea boards. B)

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user galleries. C)

brand communities. D)

all of the above. Answer:

D Diff: 1

Type: MC

Page Ref: 384 AACSB: Objective:

59.

The largest social community is A)

Calvin Klein. B)

Kaboodle. C)

AOL. D)

MySpace. Answer:

B Diff: 2

Type: MC

Page Ref: 316 AACSB: Objective:

60.

An online community that harnesses the power of one's social networks for the introduction, buying, and selling of products, services, and resources, including one's own creations best describes

A)

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social marketplace. B)

relaxed commerce. C)

social vortal. D)

reverse commerce. Answer:

A Diff: 2

Type: MC

Page Ref: 318 AACSB: Objective:

61.

Which of the following social marketplaces allows anyone to list, buy, and sell books, music, movies, and games, and it was created to fill the need for a free and trustworthy media marketplace?

A)

Listia B)

Craigslist C)

Fotolia D)

Flipsy Answer:

D Diff: 2

Type: MC

Page Ref: 318 AACSB: Objective:

Page 27: TIF_9780273761389_07

62.

Which of the following is a social marketplace for a huge community of creative people who enjoy sharing, learning, and expressing themselves through images, forums, and blogs? Members provide royalty-free stock images that other individuals and professionals can legally buy and share.

A)

Fotolia B)

Flipsy C)

Listia D)

Craigslist Answer:

A Diff: 2

Type: MC

Page Ref: 352 AACSB: Objective:

63.

Components to expect in a social shopping site include A)

product page discussions. B)

project journals. C)

how-to-guides. D)

all of the above. Answer:

D Diff: 1

Type: MC

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Page Ref: 353 AACSB: Objective:

64.

Which of the following is a word-of-mouth method by which customers promote a product or service by telling others about it?

A)

social expression B)

viral marketing C)

vortal commerce D)

branded commerce Answer:

B Diff: 2

Type: MC

Page Ref: 322 AACSB: Objective:

65.

Viral marketing done by bloggers best describes A)

extreme blogging. B)

social diving. C)

freedom of expression. D)

viral blogging. Answer:

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D Diff: 2

Type: MC

Page Ref: 322 AACSB: Objective:

66.

A type of social networking in which geographic services and capabilities such as geocoding and geotagging are used to enable additional social dynamics best describes

A)

geosocial networking. B)

georeferencing. C)

geolocation. D)

geoplacement. Answer:

A Diff: 3

Type: MC

Page Ref: 323 AACSB: Objective:

67.

The identification of the real-world geographic location of an Internet-connected computer, mobile device, website, or visitor best describes

A)

social analytics. B)

geolocation. C)

social forensics. D)

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digital forensics. Answer:

B Diff: 2

Type: MC

Page Ref: 357 AACSB: Objective:

68.

Any video that is passed electronically, from person to person, regardless of its content best describes A)

spiral video. B)

social video. C)

malicious video. D)

viral video. Answer:

D Diff: 2

Type: MC

Page Ref: 325 AACSB: Objective:

69.

The process of measuring, analyzing, and interpreting the results of interactions and associations among people, topics, and ideas best describes

A)

social brainstorming. B)

familial statistics. C)

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social analytics. D)

social intelligence. Answer:

C Diff: 2

Type: MC

Page Ref: 331 AACSB: Objective:

70.

The ability of humans to interact with each other effectively best describes A)

social diplomacy. B)

social integration. C)

social intelligence. D)

social civility. Answer:

C Diff: 2

Type: MC

Page Ref: 365 AACSB: Objective:

71.

Members of social networks who do social shopping and understand their rights and how to use the wisdom and power of crowdsourcing and communities to their benefit best describes

A)

intelligent mavens. B)

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social customers. C)

brand loyalists. D)

social climbers. Answer:

B Diff: 2

Type: MC

Page Ref: 369 AACSB: Objective:

72.

A customer service approach that focuses on building long-term and sustainable customer relationships that add value both to the customers and the merchants best describes

A)

mobile commerce. B)

customer relationship management. C)

social analytics. D)

social marketing. Answer:

B Diff: 2

Type: MC

Page Ref: 369 AACSB: Objective:

73.

Which of the following refers to a customer engagement strategy in support of companies' defined goals and objectives toward optimizing the customer experience and where success requires a focus on people,

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processes, and technology associated with customer touchpoints and interactions? A)

Social Customer Relationship Management (SCRM) B)

Social Academy of Customers Unite (SACU) C)

Society, Community, Customers (SCC) D)

People Across Nations (PAN) Answer:

A Diff: 2

Type: MC

Page Ref: 369 AACSB: Objective:

74.

A social network whose primary objective is to facilitate business connections and activities best describes

A)

social marketplace. B)

commercial network. C)

social vortal. D)

business social network. Answer:

D Diff: 2

Type: MC

Page Ref: 373 AACSB: Objective:

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75.

Major reasons to use or deploy business social networking include A)

reducing operation and travel costs. B)

reducing communication and improving collaboration. C)

increasing revenue. D)

all of the above. Answer:

D Diff: 1

Type: MC

Page Ref: 375 AACSB: Objective:

76.

Which of the following is a community of entrepreneurs and small business owners dedicated to helping each other succeed through the premise that collaboration beats competition?

A)

Entrepreneur Connect B)

Biznik C)

Startup Nation D)

E.Factor Answer:

B Diff: 2

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Type: MC

Page Ref: 376 AACSB: Objective:

77.

The act of outsourcing tasks, traditionally performed by an employee or contractor, to an undefined, large group of people or community, through an open call best describes

A)

crowdsourcing. B)

social advertising. C)

collective marketing. D)

social remediation. Answer:

A Diff: 2

Type: MC

Page Ref: 384 AACSB: Objective:

78.

Dimensions of virtual worlds include A)

experimental space. B)

social space. C)

entertainment space. D)

all of the above.

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Answer:

D Diff: 1

Type: MC

Page Ref: 392 AACSB: Objective:

79.

According to Soat (2009), the most important business objective of social networking is A)

business model innovation. B)

improving partner relationships. C)

increasing customer loyalty. D)

generating more word of mouth. Answer:

D Diff: 3

Type: MC

Page Ref: 404 AACSB: Objective:

80.

Each of the following is a way social networks generate revenue except A)

send direct mailings to customers based on recent in-store purchases. B)

partner with organizations that pay a monthly service fee. C)

create affiliations with physical venues where members can meet.

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D)

offer premium service to individuals for a monthly or per-service fee. Answer:

A Diff: 2

Type: MC

Page Ref: 409 AACSB: Objective:

81.

Identify five categories of social networking space. For each identified category, provide an example. Answer:

Of the 11 categories listed in the textbook, 5 categories are social news, social network aggregation, events, communication sites, and professional networking sites. In respective order, Digg, FriendFedd, Meetup.com, Xanga, and LinkedIn are examples.

Diff: 2

Type: ES

Page Ref: 337 AACSB: Objective:

82.

Identify Howe's four categories of crowdsourcing. Answer:

Howe identified collective intelligence, crowd creation, crowd voting, and crowd supporting and funding. Diff: 1

Type: ES

Page Ref: 384 AACSB: Objective:

83.

Briefly discuss five major categories of virtual world applications. Answer:

The textbook identifies 19 major categories from which students can pick. The major categories include storefronts and online sales; front offices or help desks; advertising and product demonstrations; content creation and distribution; meetings, seminars, and conferences; training; education; recruiting; tourism

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promotion; museums and art galleries; information points; data visualization and manipulation; renting virtual world land and buildings; platform for social science research; market research; platform for design; providing CRM to employees and a platform for socialization; commercial gaming; and virtual trade shows.

Diff: 3

Type: ES

Page Ref: 392-393 AACSB: Objective:

84.

Identify five major drivers of social commerce in virtual worlds. Answer:

Five major drivers are resemblance to the real-world environment, immersive online environment of choice by the younger generations, new means of navigation and discovery, better online meeting spaces and collaborative platforms, and interactive environment for education and training.

Diff: 2

Type: ES

Page Ref: 396 AACSB: Objective:

85.

Identify seven uses of virtual worlds to facilitate learning. Answer:

Simulation, distance learning, class meetings, exploration, visualization, imaginative scenarios, and information dissemination are seven uses of virtual worlds to facilitate learning.

Diff: 2

Type: ES

Page Ref: 397 AACSB: Objective:

Page 39: TIF_9780273761389_07

1.

TRUE

2.

TRUE

3.

FALSE

4.

FALSE

5.

TRUE

6.

FALSE

7.

TRUE

8.

TRUE

9.

TRUE

10.

FALSE

11.

FALSE

12.

TRUE

Page 40: TIF_9780273761389_07

13.

FALSE

14.

TRUE

15.

TRUE

16.

FALSE

17.

FALSE

18.

TRUE

19.

FALSE

20.

TRUE

21.

FALSE

22.

TRUE

23.

FALSE

24.

TRUE

25.

Page 41: TIF_9780273761389_07

FALSE

26.

FALSE

27.

TRUE

28.

TRUE

29.

FALSE

30.

TRUE

31.

TRUE

32.

FALSE

33.

TRUE

34.

FALSE

35.

TRUE

36.

C

37.

C

Page 42: TIF_9780273761389_07

38.

B

39.

B

40.

D

41.

D

42.

D

43.

A

44.

A

45.

D

46.

C

47.

D

48.

B

49.

A

Page 43: TIF_9780273761389_07

50.

A

51.

A

52.

D

53.

D

54.

D

55.

C

56.

D

57.

A

58.

D

59.

B

60.

A

61.

D

Page 44: TIF_9780273761389_07

62.

A

63.

D

64.

B

65.

D

66.

A

67.

B

68.

D

69.

C

70.

C

71.

B

72.

B

73.

A

Page 45: TIF_9780273761389_07

74.

D

75.

D

76.

B

77.

A

78.

D

79.

D

80.

A

81.

Of the 11 categories listed in the textbook, 5 categories are social news, social network aggregation, events, communication sites, and professional networking sites. In respective order, Digg, FriendFedd, Meetup.com, Xanga, and LinkedIn are examples.

82.

Howe identified collective intelligence, crowd creation, crowd voting, and crowd supporting and funding.

83.

The textbook identifies 19 major categories from which students can pick. The major categories include storefronts and online sales; front offices or help desks; advertising and product demonstrations; content creation and distribution; meetings, seminars, and conferences; training; education; recruiting; tourism promotion; museums and art galleries; information points; data visualization and manipulation; renting virtual world land and buildings; platform for social science research; market research; platform for design; providing CRM to employees and a platform for socialization; commercial gaming; and virtual trade shows.

84.

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Five major drivers are resemblance to the real-world environment, immersive online environment of choice by the younger generations, new means of navigation and discovery, better online meeting spaces and collaborative platforms, and interactive environment for education and training.

85.

Simulation, distance learning, class meetings, exploration, visualization, imaginative scenarios, and information dissemination are seven uses of virtual worlds to facilitate learning.