Exam Name___________________________________ 36. Referencing the EC Consumer Behavior Model, which of the following is mostly controlled by the sellers? A) merchant and intermediary characteristics B) product/service characteristics C) environmental characteristics D) consumer characteristics Answer: B Diff: 2 Type: MC Page Ref: 429 AACSB: Objective: 37. The major influential factors affecting consumer behavior include A) merchant and intermediary factors. B) product/service factors. C)
Transcript
ExamName___________________________________
36.
Referencing the EC Consumer Behavior Model, which of the following is mostly controlled by the sellers? A)
merchant and intermediary characteristics B)
product/service characteristics C)
environmental characteristics D)
consumer characteristics Answer:
B Diff: 2
Type: MC
Page Ref: 429 AACSB: Objective:
37.
The major influential factors affecting consumer behavior include A)
merchant and intermediary factors. B)
product/service factors. C)
personal characteristics. D)
all of the above. Answer:
D
Diff: 1
Type: MC
Page Ref: 430-431 AACSB: Objective:
38.
Deciding what product to buy best describes A)
social shopping. B)
product brokering. C)
electronic decision support. D)
merchant brokering. Answer:
B Diff: 2
Type: MC
Page Ref: 432 AACSB: Objective:
39.
Deciding from whom to buy a product best describes A)
customer loyalty. B)
merchant brokering. C)
product brokering. D)
electronic branding.
Answer:
B Diff: 1
Type: MC
Page Ref: 432 AACSB: Objective:
40.
Each of the following is a major general purchasing-decision model phase except A)
evaluation of alternatives. B)
purchase and delivery. C)
maintenance. D)
information search. Answer:
C Diff: 2
Type: MC
Page Ref: 432 AACSB: Objective:
41.
A deep commitment to repurchase or repatronize a preferred product/service continually in the future, thereby causing repetitive same-brand or same brand-set purchasing, despite situational influences and marketing efforts that have the potential to cause switching behavior best describes
A)
buyer commitment. B)
branding. C)
behavioral targeting. D)
customer loyalty. Answer:
D Diff: 1
Type: MC
Page Ref: 434 AACSB: Objective:
42.
The psychological status of willingness to depend on another person or organization best describes A)
trust. B)
commitment. C)
behavioral targeting. D)
dedication. Answer:
A Diff: 1
Type: MC
Page Ref: 436 AACSB: Objective:
43.
The belief that an online website or other digital entities can deliver what they promise so that the recipient trusts them best defines
A)
reputation-based system. B)
online trust. C)
customer loyalty. D)
e-trust. Answer:
B Diff: 1
Type: MC
Page Ref: 437 AACSB: Objective:
44.
Systems used to establish trust among members of online communities where parties with no prior knowledge of each other use the feedback from their peers to assess the trustworthiness of the peers of the community best describes
A)
branded systems. B)
loyalty-based systems. C)
review-driven systems. D)
reputation-based systems. Answer:
D Diff: 2
Type: MC
Page Ref: 437 AACSB: Objective:
45.
Each of the following is a key element for achieving trustworthiness except
A)
competence. B)
branding. C)
integrity. D)
security. Answer:
B Diff: 3
Type: MC
Page Ref: 437 AACSB: Objective:
46.
Basic approaches used in marketing and advertising include each of the following except A)
mass marketing. B)
market segmentation. C)
one-to-one marketing. D)
market brokering. Answer:
D Diff: 2
Type: MC
Page Ref: 438 AACSB: Objective:
47.
The process of dividing a consumer market into logical groups for conducting marketing research and analyzing personal information best describes
A)
market randomization. B)
market segmentation. C)
market selecting. D)
one-to-one marketing. Answer:
B Diff: 2
Type: MC
Page Ref: 438 AACSB: Objective:
48.
Common criteria used for effective market segmentation include each of the following except A)
collaborative. B)
risk core. C)
profitability. D)
demographic. Answer:
A Diff: 3
Type: MC
Page Ref: 439 AACSB: Objective:
49.
A marketing method that focuses on building a long-term relationship with customers best defines A)
one-to-one marketing. B)
collaborative marketing. C)
market segmentation. D)
relationship marketing. Answer:
D Diff: 2
Type: MC
Page Ref: 439 AACSB: Objective:
50.
Marketing that treats each customer in a unique way best describes A)
one-to-one marketing. B)
specialized marketing. C)
directional marketing. D)
ubiquitous marketing. Answer:
A
Diff: 2
Type: MC
Page Ref: 439 AACSB: Objective:
51.
With mass marketing, the focus is on the A)
product. B)
customer. C)
location. D)
group. Answer:
A Diff: 3
Type: MC
Page Ref: 440 AACSB: Objective:
52.
Key issues related to one-to-one marketing include each of the following except A)
collaborative filtering. B)
decentralization. C)
behavioral targeting. D)
personalization.
Answer:
B Diff: 3
Type: MC
Page Ref: 441 AACSB: Objective:
53.
The matching of services, products, and advertising content with individual consumers and their preferences best describes
A)
relational marketing. B)
personalization. C)
decentralized marketing. D)
smart marketing. Answer:
B Diff: 2
Type: MC
Page Ref: 441 AACSB: Objective:
54.
The requirements, preferences, behaviors, and demographic traits of a particular customer best describes
A)
cookie. B)
customer view. C)
marketing channel. D)
user profile. Answer:
D Diff: 2
Type: MC
Page Ref: 441 AACSB: Objective:
55.
A data file that is placed on a user's hard drive by a remote Web server, frequently without disclosure or the user's consent, which collects information about the user's activities at a site best describes
A)
trace record. B)
cookie. C)
snippet. D)
blog. Answer:
B Diff: 2
Type: MC
Page Ref: 441 AACSB: Objective:
56.
Targeting that uses information collected about an individual's Web-browsing behavior, such as the pages they have visited or the searches they have made, to select an advertisement to display to that individual best defines
A)
collaborative filtering.
B)
customer profiling. C)
segment targeting. D)
behavioral targeting. Answer:
D Diff: 2
Type: MC
Page Ref: 442 AACSB: Objective:
57.
Which of the following is a market research and personalization method that uses customer data to predict, based on formulas derived from behavioral sciences, what other products or services a customer may enjoy, extending predictions to other customers with similar profiles?
A)
viral marketing B)
stickiness C)
collaborative filtering D)
search advertising Answer:
C Diff: 2
Type: MC
Page Ref: 442 AACSB: Objective:
58.
Methods for identifying users' profiles include each of the following except A)
activity-based filtering. B)
button-based filtering. C)
content-based filtering. D)
rule-based filtering. Answer:
B Diff: 3
Type: MC
Page Ref: 443 AACSB: Objective:
59.
The most important factor for predicting customer online purchasing behavior is A)
number of orders made. B)
product information requested. C)
number of related e-mails. D)
gender. Answer:
B Diff: 3
Type: MC
Page Ref: 445 AACSB:
Objective:
60.
For EC markets, Internet shoppers can be segmented based on A)
themes of Internet usage. B)
Web-usage-related lifestyle. C)
Internet attitude. D)
all of the above. Answer:
D Diff: 1
Type: MC
Page Ref: 446 AACSB: Objective:
61.
According to research mentioned in the textbook, online shopping segments include A)
positive technology muddlers. B)
suspicious learners. C)
adventurous browsers. D)
fearful browsers. Answer:
B Diff: 3
Type: MC
Page Ref: 446 AACSB: Objective:
62.
Advantages of online surveys include A)
privacy and security concerns. B)
technological competency. C)
lower overall preparation and administration costs. D)
variation of the potential respondents. Answer:
C Diff: 2
Type: MC
Page Ref: 448 AACSB: Objective:
63.
Data collection in the Web 2.0 environment includes each of the following except A)
folksonomy. B)
polling. C)
scripting. D)
chatterbots. Answer:
C Diff: 3
Type: MC
Page Ref: 449 AACSB: Objective:
64.
A record of user activities best defines A)
banner. B)
transaction log. C)
user profile. D)
electronic reference point. Answer:
B Diff: 2
Type: MC
Page Ref: 449 AACSB: Objective:
65.
Customer movements on the Internet best describes A)
Web bugs. B)
cookies. C)
clickstream behavior. D)
Web slugs. Answer:
C Diff: 2
Type: MC
Page Ref: 449 AACSB: Objective:
66.
Tiny graphics files embedded in e-mail messages and in websites that transmit information about users and their movements to a Web server best describes
A)
Web monitors. B)
Web slugs. C)
Web cookies. D)
Web bugs. Answer:
D Diff: 2
Type: MC
Page Ref: 449 AACSB: Objective:
67.
Software that gathers user information over an Internet connection without the user's knowledge best defines
A)
Web mining. B)
ad-aware. C)
spyware. D)
collaborative filtering. Answer:
C Diff: 2
Type: MC
Page Ref: 449 AACSB: Objective:
68.
Data mining techniques for discovering and extracting information from Web documents, exploring both Web content and Web usage, best defines
A)
Web mining. B)
Web brokering. C)
page filtering. D)
collaborative filtering. Answer:
A Diff: 2
Type: MC
Page Ref: 450 AACSB: Objective:
69.
An individual's unique physical or behavioral characteristics that can be used to identify an individual precisely best defines
A)
Web bugs.
B)
page monitor. C)
biometrics. D)
cookies. Answer:
C Diff: 2
Type: MC
Page Ref: 451 AACSB: Objective:
70.
Online marketing, facilitated by the Internet, by which marketers can interact directly with customers, and consumers can interact with advertisers and vendors best describes
A)
interactive marketing. B)
online brokering. C)
market segmenting. D)
augmented reality. Answer:
A Diff: 1
Type: MC
Page Ref: 452 AACSB: Objective:
71.
The craft of increasing site rank on search engines best describes A)
search engine optimization. B)
analytical marketing. C)
collaborative placement. D)
page conversion. Answer:
A Diff: 2
Type: MC
Page Ref: 459 AACSB: Objective:
72.
A live direct or indirect view of a physical, real-world environment whose elements are enhanced by computer-generated sensory input, such as sound or graphics defines
A)
virtual marketing. B)
augmented reality. C)
viral marketing. D)
interactive video. Answer:
B Diff: 3
Type: MC
Page Ref: 464 AACSB: Objective:
73.
The practice of using computer games to advertise a product, an organization, or a viewpoint best defines A)
relationship marketing. B)
viral video. C)
advergaming. D)
behavioral targeting. Answer:
C Diff: 2
Type: MC
Page Ref: 464 AACSB: Objective:
74.
The most popular mobile ad is A)
ads in mobile videos. B)
multimedia advertising. C)
advertising within mobile games. D)
a short message. Answer:
D Diff: 2
Type: MC
Page Ref: 468 AACSB: Objective:
75.
Basic classes of online campaigns include each of the following except A)
coupons. B)
entertainment. C)
affiliation. D)
raffles. Answer:
C Diff: 3
Type: MC
Page Ref: 469 AACSB: Objective:
76.
Internet campaign objectives include A)
changing brand image. B)
enhancing brand loyalty. C)
stimulating mobile word of mouth. D)
all of the above. Answer:
D Diff: 1
Type: MC
Page Ref: 469 AACSB: Objective:
77.
An advertising strategy in which customers agree to accept advertising and marketing materials best defines
A)
localized advertising. B)
permission advertising. C)
approval-based marketing. D)
customer-based marketing. Answer:
B Diff: 2
Type: MC
Page Ref: 471 AACSB: Objective:
78.
A marketing arrangement by which an organization refers consumers to the selling company's website best defines
A)
affiliate network. B)
affiliate brokering. C)
affiliate marketing. D)
clickstream marketing. Answer:
C Diff: 2
Type: MC
Page Ref: 472 AACSB: Objective:
79.
A free Internet news service that broadcasts personalized news and information, including seminars, in categories selected by the user, best defines
A)
Really Simple Syndication. B)
Webcasting. C)
Hulu. D)
interactive video. Answer:
B Diff: 2
Type: MC
Page Ref: 473 AACSB: Objective:
80.
A popular Internet advertising payment model where advertisers pay their host only when the ad is clicked on best defines
