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tigers •The functions of marketing Detroit Tigers
tigers
• The functions of marketing
Detroit Tigers
Marketing Information Management
• Who is the customer?
•What types of decisions does the management of this team need to make?
• The customer can be anyone who lives in Michigan and loves baseball or a fan of the team we are facing
Who is the customer?
• Who to promote• Who to pick to play• What to sell• how much tickets are• Actives for the season
What types of decisions does the management of this team need to make?
• What is the team’s payroll?
•How does the team come up with the money to cover its expenses?
Financing
What is the team’s payroll?
• The payroll for the year 2009 is 115 million dollars.
• Advertisement like Pepsi or general motors• Ticket money, food, and
entertainment
How does the team come up with the money to cover its expenses?
Pricing•What is the ticket price?
• How does this compare to other teams in the league?
What is the ticket price?• On-Deck Circle $70 Tiger
Den $65 Infield Box $45 Terrace $38 Outfield Box $32 Club Seats $27
• Location Regular Price Upper Box Infield $22 Upper Box RF $22 Upper Box LF $22 RF Grandstand $22 Mezzanine $15 Pavilion $16
• Location Regular Price Upper Reserved $12 Bleachers $12 Kaleen's Corner $10 Skyline $5
How does this compare to other teams in the league?
• Diamondbacks• New York Yankees• Boston Red Socks • Texas Rangers• Chicago Cubs
$4 to $200$70 to $5000$4 to $487$4 to $250$5 to $ 1500
Promotion
• How is the organization advertised?
•What types of activities (Fan night) does the organization promote?
How is the organization advertised?
• Commercials on TV• Bill boards• Radio stations
What types of activities (Fan night) does the organization promote?
• Auto graphs prior to the start off the game• Bat boys/girls• Carousel• Big food court• Designated driver• Fantasy camp/cruise• Ferris wheel• Kids club• Fire works
Product Service Management
• How will the team make decisions on the athletes on the team?
• How will it decode who to promote?
How will the team make decisions on the athletes on the team?
• On skill and ability • Back round checks to see if
they are using illegal drugs such as steroids
•
How will it decode who to promote?
• The most popular and skillful players on the team will have the opportunity to be promoted in ads and television commercials.
• The players that aren’t so great wont have the chance to be in the teams ads and commercials.
Distribution
• Where is the team located?• • What is the
population of the city?
• Where can its memorabilia be bought/sold?
• Where can you find tickets?
Where is the team located? What is the population of the city?
• Detroit , MI • The population is 821,792
Where can its memorabilia be bought/sold? Where can you find tickets?
• You can buy memorabilia at Comerica park or the internet
• You can buy tickets at Comerica park the internet or call the box office
Selling
How can tickets be purchased?
Are there group discounts?
How can tickets be purchased?
• You can purchase tickets with cash or credit cards
Are there group discounts?
• There are group tickets which give you and your group a reduced price on certain seating sections
Recourses• http://mlb.mlb.com/det/ballpark• www.stubhub.com
