Tile International 3/2015

ISSN2039-8301S

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Cevisama 2016Interviews, news, projects & much more...

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BEFORE AFTER

1 mm 1,5 mm 1,5 mm 3 mm 4 mm

RLSRAIMONDI LEVELLING SYSTEM

THE ORIGINALSINCE 2009

MADE IN ITALY

raimondispa.com

20150216_Poster_RLS_A4_b.indd 1 26/11/2015 16:14:53

Schlüter®-DITRA-HEAT-E Elektrische Flächentemperierung an Wand und BodenElectrical heating within walls and floors

Vom Boden an die Wand Keramik und Naturstein sind wegen Ihrer Fähigkeit, Wärme zu spei-chern und gleichmäßig abzugeben, nicht nur für die Bodentemperierung ideal geeignet, sondern auch für den Einsatz an der Wand. Daher haben wir konsequent die Anwendungsmöglichkeiten des innovativen Schlüter®-DITRA-HEAT-E Systems weiterentwickelt und bieten es nun auch für die Temperierung von Wandbelägen an.

From floor to wallThanks to their ability to retain and evenly dissipate heat, ceramic tiles and natural stone are not only ideally suited for floor heating, but also for use in walls. We therefore have consistently expanded the application options for the innovative Schlüter®-DITRA-HEAT-E system, which is now also available to create heated wall coverings.

Entkoppeln neutralisiert Uncoupling neutralizes

Formveränderung deflection forces

Lastabtragungdirekt in den Untergrund

Load transferdirectly into the substrate

RissüberbrückungCrack-bridging

Einfache Verlegung der HeizkabelSimple installation of heating cables

Schlüter-Systems KG · Schmölestraße 7 · D-58640 Iserlohn · Tel.: +49 2371 971-0 · Fax: +49 2371 971-111 · www.schlueter-systems.com

schafft wohlige Wärme Creates instant cozy warmth

temperierte Zonen können individuell ausgelegt werden Heating zones can be configured individually

ideal für Renovierungen dank niedriger Aufbauhöhe Ideally suited for renovation projects thanks to low assembly height

entkoppelt mit bewährter DITRA-Technologie Uncoupling with proven DITRA technology

AbP geprüft als Abdichtung zugelassen AbP certified – approved as waterproofing

Funktionen auf einen Blick: Functions at a glance:

Argumente, die überzeugen: System benefits include:

DitraHeat_Wand_Tile_Internat A4 D_GB_ohne_Stoerer.indd 1 17.11.15 12:03

Schlüter®-DITRA-HEAT-E Elektrische Flächentemperierung an Wand und BodenElectrical heating within walls and floors

Vom Boden an die Wand Keramik und Naturstein sind wegen Ihrer Fähigkeit, Wärme zu spei-chern und gleichmäßig abzugeben, nicht nur für die Bodentemperierung ideal geeignet, sondern auch für den Einsatz an der Wand. Daher haben wir konsequent die Anwendungsmöglichkeiten des innovativen Schlüter®-DITRA-HEAT-E Systems weiterentwickelt und bieten es nun auch für die Temperierung von Wandbelägen an.

From floor to wallThanks to their ability to retain and evenly dissipate heat, ceramic tiles and natural stone are not only ideally suited for floor heating, but also for use in walls. We therefore have consistently expanded the application options for the innovative Schlüter®-DITRA-HEAT-E system, which is now also available to create heated wall coverings.

Entkoppeln neutralisiert Uncoupling neutralizes

Formveränderung deflection forces

Lastabtragungdirekt in den Untergrund

Load transferdirectly into the substrate

RissüberbrückungCrack-bridging

Einfache Verlegung der HeizkabelSimple installation of heating cables

Schlüter-Systems KG · Schmölestraße 7 · D-58640 Iserlohn · Tel.: +49 2371 971-0 · Fax: +49 2371 971-111 · www.schlueter-systems.com

schafft wohlige Wärme Creates instant cozy warmth

temperierte Zonen können individuell ausgelegt werden Heating zones can be configured individually

ideal für Renovierungen dank niedriger Aufbauhöhe Ideally suited for renovation projects thanks to low assembly height

entkoppelt mit bewährter DITRA-Technologie Uncoupling with proven DITRA technology

AbP geprüft als Abdichtung zugelassen AbP certified – approved as waterproofing

Funktionen auf einen Blick: Functions at a glance:

Argumente, die überzeugen: System benefits include:

DitraHeat_Wand_Tile_Internat A4 D_GB_ohne_Stoerer.indd 1 17.11.15 12:03

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ItalianQUALITY TECHNOLOGYAND PRODUCTION

Not only easy to be installed but Impertek supports enable the passage of installations and inspection

without demolition.

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The fixed and adjustable supports system allows a wide coverage of heights and a load capacity up to

800 kg per piece.

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Naprec recreates the geometric forms of the 50s. Rather than revivalist, however, it is modern, contemporary. The relief lends it movement and depth, the shades reinforce its up-to-date character. So a more traditional ceramics is rejuvenated and an expressive and elegant style is born. Naprec is pure design: colour, form, function.

naprec.recer.pt

The technique used has made it possible to introduce a range of new colours for small size glossy porous products that are in tune with today’s tastes and meet the technical requirements in the international standards that apply to these products. The development of small formats has coincided with the development of large size technical porcelain floor tiles (45x45). To achieve this, size technical porcelain floor tiles (45x45). To achieve this, Recer developed a technique for applying thick coats of abrasion resistant materials to meet the CSTB standards.

Naprec recreates the geometric forms of the 50s. Rather than revivalist, however, it is modern, contemporary. The relief lends it movement and depth, the shades reinforce its up-to-date character. So a more traditional ceramics is rejuvenated and an expressive and elegant style is born. Naprec is pure design: colour, form, function.

naprec.recer.pt

The technique used has made it possible to introduce a range of new colours for small size glossy porous products that are in tune with today’s tastes and meet the technical requirements in the international standards that apply to these products. The development of small formats has coincided with the development of large size technical porcelain floor tiles (45x45). To achieve this, size technical porcelain floor tiles (45x45). To achieve this, Recer developed a technique for applying thick coats of abrasion resistant materials to meet the CSTB standards.

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TC_tile_21x29.7.pdf 1 16.07.2014 17:35

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Contents

Cover picture: Casalgrande Ceramic Crown, project by Daniel Libeskind ceramic tiles: Casalgrande Padana "Fractile" - www.casalgrandepadana.com

Advertiser's list: page 27

Subscription order form:

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Translations:

Geoff Day / John Freeman

13 - Editorial World production exceeds 12 billion square metres by Chiara Bruzzichelli

Photonews 14 - Casalgrande Ceramic Crown

16 - Marazzi opens new facility in Fiorano (Italy)

18 - Raimondi: Thomas Landreau wins 43rd world skills competition

20 - Laminam starts up fourth line

22 - Tilefax

34 - Trends Rose Quartz tint for 2016

In the spotlight 40 - Petracer’s Holding takes over Pecchioli and presents M.A.XXI

44 - Rak refocuses on its core business

48 - Piemme extends international reach

52 - Kajaria continues to grow

Statistics 58 - World production and consumption of ceramic tiles

66 - The big players in the sector

Economy & markets68 - Mohawk extends its leadership

70 - Net gain for Spain despite ups and downs 74 - Turkey’s growth loses steam

78 - Reportage Cersaie #MCaroundCersaie

98 - Topics Barrier-free bathrooms with every comfort

Projects102 - AA Robins in the Gulf Islands

106 - Magna Pars Suite Hotel, Milan

110 - Neolith for Saint Jean Hospital, Brussels

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11 Tile International 3/2015

Editorial

by Chiara Bruzzichelli

World production exceeds 12 billion square metres

According to a report enti-tled “World Production and consumPtion of ceramic tiles”, an extract of which we publish here courtesy of Ce-ramic World Review No.113, worldwide tile production ex-ceeded 12 billion square metres in 2014. This repre-sents another increase in world production (+3.6% on 2013), albeit at a slightly slower rate than in recent years, due chiefly to slower growth in China. The figure is also very close to average growth in world GDP, which reached +3.3% in 2014, on the back of 1.8% growth in the advanced economies and 4.4% growth in emerg-

ing markets.“For 2015 the OECD is pre-dicting even smaller GDP growth (+3%) due to the slowdown of the traditional economic powerhouses (es-pecially China and Brazil) and in spite of the recovery in Europe and fresh expan-sion in the USA.” “Only slightly higher growth (+4%) emerges from the up-dated figures for the world’s 25 largest tile manufacturing groups located all over the world (USA, Mexico, Brazil, Pe-ru, Colombia, Argentina, Thai-land, Indonesia, Malaysia, United Arab Emirates, Saudi Arabia, Poland, Spain, Turkey, India and South Africa),

which manufactured around 1.7 billion sq.m of tiles last year, equating to 13.7% of global production. These in-dustrial groups are extremely heterogeneous in terms of the type and value of pro-duction and their levels of in-ternationalisation and glob-al market penetration. Just 4 of them have seen a fall in output volumes, while 10 have remained stable at 2013 levels and 11 have raised their production by between 4 and 5 million sq.m/year each, either by ex-panding facilities or by using already installed manufac-turing capacity. One notable case is the increase of more

than 10 million sq.m on the part of Kajaria, which is pur-suing an intense programme of growth through invest-ments until 2018. Even more striking is the performance of Mohawk, which tops the rankings of tile sector reve-nues at US $3 billion, 12.6% up on 2013. The group is set to further strengthen its lead-ership position this year in terms of both value and vol-umes following its recent ac-quisitions (most notably that of KAI in May) and new in-vestments in manufacturing capacity (including those made at the Marazzi facilities in Italy)”.

5

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PHOTOnews - PHOTOnews - PHOTOnews - PHOTOnews - PHOTOnews - PHOTOnews - PHOTOnews - PHOTOnews -

Tile International 3/2015

15


CASALGRANDE CERAMIC CROWN

An installation designed by Daniel Libeskind was inaugurated on 17 October near the headquarters of Casalgrande Padana. It follows on from the now famous Casalgrande Ceramic Cloud, the first work on Italian soil by the Japanese architect Kengo Kuma.Built near the Casalgrande Padana production facility, on two roundabouts located along the road that connects Casalgrande to Sassuolo, the two installations constitute a monumental system of high architectural quality and symbolic value, and represent a kind of eastern access gate to Italy's ceramic cluster.

Daniel Libeskind is a prominent figure on the international architecture scene and has enjoyed a long-standing partnership with Casalgrande Padana, involving formal research and technological development that have yielded high-profile results such as the façade systems for Le Residenze City Life in Milan, the Pinnacle installation for the Cersaie fringe event Bologna Water Design 2013, the new Fractile series of ceramic panels, and the spectacular tiling of the Vanke Pavilion at Expo 2015.Casalgrande Ceramic Crown is an unusual, three-dimensional structure, which explores

innovative applications of latest-generation ceramic components. Clad entirely with Fractile, the special gres porcelain panels with a raised fractal pattern, the installation spirals up towards the sky to a height of 25 metres. The pure expressiveness of the composition emphasises the verticality of the installation, in a kind of volumetric projection with an almost hand-sketched feel, which takes shape in a display of architectural virtuosity that shows how a flexible, eco-sustainable material like porcelain tile can be used in the most unexpected contexts.


issuu multimedia

http://www.materialicasa.com/eng/news/426/19824/dettaglio_news.html

http://www.materialicasa.com/eng/news/426/19824/dettaglio_news.html

http://www.casalgrandepadana.com/en

16



17


MARAZZI OPENS NEW FACILITY IN FIORANO (ITALY)

The opening ceremony for the new Marazzi factory in Fiorano Modenese was held on 3 September in the presence of the Minister for Constitutional Reforms Maria Elena Boschi and the President of the Emilia Romagna regional government Stefano Bonaccini. At 30 million euros, this is the largest investment made by the long-established Italian company (it celebrates its 80th anniversary this year) since it joined Mohawk Group in 2013.The new plant has been built alongside the existing facility on a 37,500 sq.m site and has a covered area of more than 9,000 sq.m. As CEO Mauro Vandini pointed out, the four new production lines are equipped with the very best Italian technology including new high-tonnage presses, four new kilns, and cutting-edge machines for digital decoration, glazing, squaring, quality control, handling and packaging of ceramic tiles. The site’s production capacity has been more than doubled, from 4 to around 9 million sq.m/year of high-quality porcelain tile. The plant has a strong focus on the environment, operator comfort and safety. It is equipped with cogeneration, heat and water recovery and advanced safety systems. The Fiorano plant is just one of the investments planned for Marazzi’s Italian production sites. A new facility is also under construction in Finale Emilia to double the existing production capacity, and the renovation of the Marazzi showroom in Sassuolo was completed just before Cersaie.


iSSUU MUltiMedia

http://www.marazzigroup.com/

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19


RAIMONDI: THOMAS LANDREAU WINS 43RD WORLD SKILLS COMPETITION

Frenchman Thomas Landreau won the title of World Champion in the “Tile Setters” category of the 43rd World SkillS Competition in São Paulo, Brazil, on 17 August.

Raimondi, which has sponsored the World Skills Competition for many years, is also a partner of the apprentice training centre (CFA) in La Roche-sur-Yon, a World Skills France Centre of Excellence tasked with training young French people for the international competition. As such, Raimondi supplied the GS 86 tile saw that helped Thomas make the quick, impeccable cuts that earned him the title.

Raimondi would like to congratulate Thomas Landreau, his coach Pascal Del Toso and the whole team that took part in training the French participants for the 2015 World Skills Competition.This is a significant award for Thomas and for all young people planning to embark on a career as a ceramic tile setter.


iSSUU mUltimedia

http://www.worldskillssaopaulo2015.com/en/competition/teams/france/competitor/20559/

http://www.worldskillssaopaulo2015.com/en/competition/teams/france/competitor/20559/

http://www.raimondispa.com/en/prodotti/gs-86/

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21


LAMINAM STARTS UPFOURTH LINE

Following 30% turnover growth in 2014 to 40 million euros and forecasts of 50 million euros in the current year, Laminam (a member of Fiorano-based SyStem Group) is now starting up its fourth production line. At the opening ceremony on 15 July, the ribbon was cut by Chairman Franco Stefani, Vice Chairman Alessandra Stefani and Managing Director Alberto Selmi, who outlined the characteristics of the new line and the goals that the company has set itself with this major new investment.With its 3 existing lines, Laminam has already established a leadership position in the production of large-format ceramic panels in a 1000x3000 mm size with 3 and 5 mm thicknesses for use in architecture, interiors and design. With a workrate of 50 strokes an hour, the fourth line is able to produce 4,000 sq.m/day of extra-large format panels up to 1600x3200 mm in size. “Although the start-up of this latest plant will enable us to reach an annual output of a million panels, increasing production capacity was not the only goal,” explained Selmi. “The most important thing is to expand our product range with the introduction of the new extra-large 1600x3200 mm size in thicknesses of between 6 and 20 mm. This will enable us to strengthen our presence in various markets segments, including that of kitchen worktops.”

iSSuu muLtimedia


http://www.laminam.it/en/home/

http://www.system-group.it/eng/

Tilefax

Companies,News & Markets

Tile International 3/2015 22

PANARIAGROUP POSTS THIRD QUARTER GROWTH

Panariagroup Industrie Ceramiche S.p.A. has approved its interim report on operations for the period ended 30 Sep-tember 2015, with a full set of strongly positive indicators.Net income from sales amounted to 259.4 million euros (+19.0% compared with September 2014). At 24.2 million eu-ros, gross profit also rose significantly (+65.2%), while net operating profit reached 9.3 million euros (representing a year-on-year rise of 8.6 million). Con-solidated net profit stood at 4.4 million euros (+6.4 million).In the first nine months of 2015, exports accounted for 80% of total revenues. The distribution of revenues between the main geographical areas in which the Group operates can be summed up as follows:• The United States has reported dou-

ble-digit growth, with a 14% increase in USD revenues. When expressed in euros, the increase is higher due to the appreciation of the dollar against the euro. The biggest contribution to this result is attributable to Florida Tile, but the Lea North America and Panariagroup USA divisions have also achieved significant growth. The Unit-ed States market accounts for 38% of total Group revenues.

• Taken together, the European markets have recorded growth of 9%. Only the French-speaking area has suffered a slight drop in turnover (-3%), whereas performance in Portugal (where the Group’s subsidiary Gres Panaria Por-tugal is the top-ranked player in terms of revenues) and Germany, both of which reported growth in excess of 20%, has been exceptionally gratify-ing. Eastern Europe has reported very positive results too (+24% excluding

Russia). European markets account for 30% of total Group revenues.

• The Italian market has recorded growth of 5%. Given that the perfor-mance of the ceramic industry as a whole has been flat (as reported by Confindustria Ceramica), this result was achieved by gaining market share, thanks in part to the develop-ment of alternative sales channels. The Italian market accounts for 20% of total Group revenues.

• The Group’s other markets (Asia, South America, Canada, Oceania and Africa) have maintained the pace of growth set in recent years, with an increase of 20%. The most sig-nificant increases have been achieved in Asia and Africa. “Other markets” account for 12% of total Group revenues.

PROGRESS PROFILES OPENS NEW HQ IN DUBAI

Progress Profiles Middle East LLC, the Ital-ian parent company's new subsidiary, was inaugurated in Dubai on 22 Novem-ber. For Progress Profiles – a leading play-er in the design, manufacture and sale

of trim profiles and technical systems for the professional installation of coverings – the new Dubai branch is the latest in a string of investments made in 2015. This year the company marked the 30th an-niversary of its foundation by inaugurat-ing its new Italian production facility in Asolo, which represents an overall invest-ment of 11 million euros.Progress Profiles continues to expand on international markets, and its exports to over 50 countries now account for a sig-nificant share of its turnover (35%). The company owes its success to its con-stant commitment to technological re-search, creativity and the quality of the materials it uses. Progress Profiles prod-ucts have been used in major architec-tural projects across the Arab world, such as the Mafraq Hospital in Abu Dha-bi and the Madinah Airport in Saudi Ara-bia. “In 2009, we became the first com-pany in our industry to open a branch in Dubai,” explains Dennis Bordin, Chair-man of Progress Profiles. “Now, with five years of gratifying results under our belt, we are stepping up our presence in the region, and seeing growing demand for our products on international markets. The new subsidiary in Dubai is intended to be a focal point for everyone looking for finishings that incorporate authentic Italian design, which is a perfect blend of elegance, innovation and material quality.”

Tilefax


ANDAL SYSTEM PRESENTS S.A.P.4

In just four years, Andal System, a spe-cialist in the supply of products for the installation of floor and wall coverings, has succeeded in extending its distribu-tion network to every corner of the globe. At Cersaie 2015, exactly one year after unveiling S.A.P. 3, its 1 mm installa-tion system, the company presented the world premier of its all-new S.A.P. 4 sys-tem.The revolutionary screw-type installation system has been enhanced in various ways:- with S.A.P.4 you can triple your hourly

coverage because when you place the cap on the tie-rod, it screws in au-tomatically, leaving you to just tighten it slightly for perfect tile alignment

- once the adhesive has cured, you simply kick S.A.P.4 out

- the cap of S.A.P.4 unscrews quickly from the broken-off tie-rod, and is ready to use again

- S.A.P. 4 is designed with a very thin but very strong base, which slips eas-ily under the tile, so that you don’t need to use too much adhesive

- S.A.P. 4 includes two types of tie-rod – T-shaped and cross-shaped linear versions – so that you can set tiles of any type.

INTRODUCING THE “LA GUGLIA & KIS CERAMICHE” BRAND

On 26 June 2015, Oscar for Porcelain and Ceramic Production S.r.L. took over the Sassuolo facility of Gruppo C.B.S. S.p.A., together with its two historic brands Ceramica La Guglia and Kis Ce-ramiche.The transaction gives rise to a new com-pany, whose strategy is to combine the two brands under the single “La Guglia & Kis Ceramiche” trademark, and to re-launch the Sassuolo facility with an in-vestment plan aimed at the production plants and sales area. The company's mission is to step up the diversification of its product range, in line with the current requirements of the Italian and export markets. At present, the new company's produc-tion is focused on glazed porcelain tile in sizes 20x120, 30x120, 14.3x71, 61x61, 30.5x61, 43x43, 35.5x35.5, 20.5x41 and 15.3x30.6.

ciolini, using Esagona tiles by Tagina Ce-ramiche d’Arte.Esagona was conceived by Marco Casamonti – the founder member of Ar-chea Associati – and developed for pro-duction by Atelier Tagina, a laboratory capable of developing and producing the most appropriate ceramic covering for every project. The jury of Ceramic and Design – made up of the architects Sebastiano Brando-lini, Michele Capuani and Cino Zucchi – assessed 60 projects against the criteria of creativity, functionality and aesthetic taste, taking account of the overall na-ture of the design, the use of ceramic tiles, the quality of installation, and the environmental benefits offered by the eco-sustainability of the material.

ARCHEA AND TAGINA WIN “CERAMIC AND DESIGN”

The awards ceremony for Ceramic and Design 2015, organised by Confindustria Ceramica, took place on 1 July. First prize in the institutional category went to Ar-chea Associati, for their work on the Chiesa della Misericordia, a church in the small Italian town of Terranuova Brac-

St. Patrick’s Church, Lisburn - N. Ireland

The Penny Hill Lounge, Dublin - Eire

Private House in Oldtown, Dublin - EireSPA Hotel Aulanko - Finland

Singer Building, St. Petersburg - Russia

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EXPORT OFFICE:Largo da Estação, 8-2° Fte 2750-340 Cascais PortugalTel. +351 214 844 788/9 - Fax +351 214 841 091E-mail: [email protected]

FACTORY:Zona Industrial de Oiã 3770-908 Oiã PortugalTel. +351 234 722 395 - Fax +351 234 722 397E-mail: [email protected]

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FONDOVALLE INVESTS IN LARGE FORMATS

Ceramica Fondovalle has continued to invest over the course of 2015. The Italian company behind Bi+Fusion, a new tech-nology for the production of double-pressed large-format panels with multi-ple filling cycles and blends of different coloured bodies, installed a new plant for the production of ceramic panels last year, before upgrading its lapping and edge-grinding line, and complet-ing the installation of a fully automated new sorting line, also for large formats.The Maranello-based company now only thinks “big”, and this mood is reflect-ed in the new collections: at Cersaie 2015, it unveiled “Komi”, a new series that draws inspiration from the aesthet-ics of wood, and replicates large floor-boards (40x240, 24x240 and 24x120 cm) in four colours (Pure, Natural, Original and Traditional).

PROGRESS PROFILES IN DUBAI MALL

Progress Profiles is a leading Italian de-signer and manufacturer of interior de-sign profiles, which boasts an array of prestigious credits both in and outside of Italy. Its latest works include the Mall of the Emirates, in the heart of New Dubai, which is perhaps one of the world's best-known shopping and leisure facilities, and also one of the largest, with four sto-reys and 235,000 square metres of floor space, over 550 international brand

dation this year by inaugurating a new production facility (with covered area of 13,000 sq.m), and recently opened of-fices in Dubai, Moscow and Randolph in New Jersey.

BAUWERK MAKES WOOD FLOORING “SILENTE”

Thanks to a certified new technology known as Silente, Bauwerk has revolu-tionised the installation of wood flooring by reducing footfall noise by 70%. The re-sult is achieved by means of a patented soundproofing support laid under the floorboards, which are then installed on top of it, either with or without adhesive. The system not only makes the floor qui-eter, it makes it more elastic too, thus re-ducing stresses on users' joints.Silente technology makes exclusive use

shops, 7,000 parking spaces and even a ski run with snowpark. Everything in the Mall of Dubai is de-signed to glisten and convey a sense of luxury, so the architects chose Projolly Square profiles to complete the cover-ings in the bathrooms and toilet facili-ties. Projolly Square is an elegant, stain-less steel profile with a right-angled shape, which is ideal for protecting the outside corners of wall tiling, where one surface joins another. Progress Profiles exports over 12,500 arti-cles made of stainless steel, aluminium, brass, PVC and real wood. All are certi-fied 100% Made in Italy and sold in over 50 countries worldwide. The company marked the 30th anniversary of its foun-

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of natural substances, which helped the Silente+Cleverpark combination to win Cradle to Cradle CertifiedCM Silver cer-tification – a worldwide first. Cradle to Cradle is a closed cycle that certifies not only the use of eco-sustainable raw materials from fair trade sources, but also the use of renewable energies and the recyclability of the materials. The Silente soundproofing mat, consist-ing of 71 fully regenerable elements, can be used in conjunction with all Bau-werk products. Sold in loose rolls, it is easy to glue to existing flooring, in re-modelling projects, to help reduce noise. Thanks to the layer of Silente, what's more, the wood flooring can be totally dismantled intact, and returned to the manufacturer for sanding and the ap-plication of a new finish. So while the res-idues of mat and adhesive are collect-ed on site and recycled, the flooring itself can be entirely renovated.

FILA IN CLEAN-UP OF BAKER STREET STATION

FILA Surface Care Solutions have been used to clean up Baker Street station in London, one of the oldest underground

stations in the world. In operation since 1863, when the London underground first came into service, Baker Street Sta-tion is located in the Marylebone district of central London, is served by five lines, and sees annual throughput of 1.3 bil-lion passengers.As a result of such intensive passenger traffic, the station's floor and wall cover-ings needed deep cleaning, and FILA, in support of the lead contractor Cleshar, first conducted a patch test aimed at identifying the most effective cleaning treatment, and then proceeded with the work.The marble grit tiles of the flooring and the ceramic tiles of the platform edges underwent deep cleaning with FilaPS87, the most suitable product for removing grease and stains from heavily soiled surfaces. The ceramic wall tiles, meanwhile, were cleaned with FilaCleaner, a concentrat-ed neutral detergent that cleans effec-tively without impairing the aesthetic properties of the material.The combination of these two products rapidly restored Baker Street station to its former glory, while also restoring the non-slip properties of its flooring, in line with regulatory requirements for public places.


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SETTECENTO AND POP ART

Under an agreement with the founda-tion headed by Diana Vachier, who holds the licence to reproduce images from the works of Steve Alan Kaufman, Ceramica Settecento – Mosaici e Ce-ramiche d’Arte used Cersaie 2015 to showcase a collection dedicated to the American artist, who was a leading ex-ponent of Pop Art and a long-time assis-tant of Andy Warhol.Alfonso Panzani, who heads the Italian ceramic company, explained: “This col-lection dedicated to Steve Alan Kauf-man is a tribute to Pop Art, which we pro-duced by means of a refined system of screen-printing onto tiles. In Bologna, we presented three pieces on the Statue of Liberty, three on Marilyn Monroe, three on the subject of Lips and one on Mo-zart.”This tribute to Pop Art takes the form of 31x93 cm tiles, which replicate the imag-es in modules: the nine Lips in the photo are made up of three tiles, while the New York cityscape consists of two.

SETTECENTO

DR BY AGAPE SELECTED FOR ADI DESIGN INDEX 2015

“A friendly, sensual, charismatic object. The soft, sinuous lines of DR offer a wide range of possible uses.” That's how the designers, Marcio Kogan and Mariana Ruzante, of MK27, a Brazilian firm of ar-chitects , describe the DR bath tub pro-duced by Agape – a leading Italian manufacturer of high-design bathroom furnishings – which has just been select-ed for the ADI Design Index 2015. DR is a flexible two-seater bath tub, shaped in such a way as to offer a rela-tively small footprint. Made of thermofor-med solid surface, it features a curved, multi-layer housing with an oak or teak veneer. A rounded cleavage in the edge of the bath accommodates a column-like tap, which is perfectly functional and attractively styled.

PECCHIOLI FOR VILLA CAMPESTRI

Villa Campestri in Vicchio del Mugello, in the Italian region of Tuscany, defines it-self as a Luxury Olive Oil Resort. The facil-ity is a restored Renaissance villa, which has always retained its farming spirit.

That's why staying here is about more than just enjoying the magnificent scen-ery. The experiences offered by the villa include picking vegetables in the vege-table garden and then using them to make classic Tuscan “ribollita” in the kitchen, tending to the hens in the large chicken run, observing the world of bee-keeping, picking olives by hand and do-ing oil-tasting courses. The owners of Villa Campestri take care of the building in the minutest detail, so when they renovated the bathrooms, they opted for floor and wall coverings specially supplied by Pecchioli Ceram-iche of nearby Borgo San Lorenzo, which made reproductions of the original Flor-entine majolica that it supplied all those years ago.

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GERMAN DESIGN AWARD 2016 FOR SCALETTA BY TUBES

For the second year running, the Ger-man Design Council has recognised the originality of Tubes radiators by awarding one of their products a Ger-man Design Award 2016. The official awards ceremony will be held in Frank-furt on 12 February. Last year the Agorà radiator won a Spe-cial Mention and joined a selection of products that stood out for the unusual technical and aesthetic solutions they incorporated. This year's award-winner is Scaletta, which won the Bath and Wellness cate-gory. Recently selected for the ADI Design In-dex 2015, Scaletta was designed by Eli-sa Giovannoni and previewed at the Sa-lone Internazionale del Bagno 2014.As well as attractive design, the radiator offers outstanding practicality. Because it doesn't really need to be installed,

Scaletta is free to go anywhere in the home. Running on electricity, it is made of aluminium in a wide range of colours and two versions – one wall-mounting and one free-standing – both of which are equipped with a reel for winding in the power cable.

MONOLITE LIGHTKER BY SILCERAMICHE AND ANTONIO LUPI

At Cersaie 2015, SilCeramiche and Anto-nioLupi presented their Monolite LightK-er collection of bathroom furniture, de-rived from the combined know-how of both brands. The Monolite LightKer collection was on show at the Yourspace showroom in Sassuolo, owned by SilCeramiche, for the full duration of Cersaie.Antonio Lupi's constructive design found an ideal material in Lightker by Sil-Ceramiche, because its ductility pro-vides the utmost freedom of expression.

NEW RENZO PIANO PROJECT IN MOSCOW

The former GES2 power station in the red October district of central Moscow is due to be converted into a museum of contemporary art by the end of 2019. The V-A-C Foundation commissioned the project from the Renzo Piano Build-ing Workshop, founded by the renowned Italian architect. Built in the early 20th Century, the building will be entirely re-modelled and re-purposed, and receive a full upgrade in terms of energy effi-ciency. Equipped with a gallery and an auditori-um for courses and workshops, the new exhibition complex will also include a birch wood and a small open space com-plete with pop-up shops and eateries.

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SPECIAL MENTION FOR COLOR AT GERMAN DESIGN AWARD 2016

Having won a nomination for the Bath and Wellness section of the internation-al award, the Color mixer tap designed by the Florentine architect Marco Pisati for Gattoni Rubinetteria, won a Special Mention in the German Design Award 2016, for its unique originality at pan-Eu-

ropean level. The product's design is underpinned by a minimalist concept that streamlines its cross-sections and volumes, and uses char-acter and colour as a defining feature.

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CLOSER BY ZUCCHETTI WINS ECC AWARD

Less than a year since its market launch, Closer, the shower head by Zucchetti, which has reinvented the physical ac-tions involved in showering, has won the European Consumers Choice Award 2015. The aim of the ECC Award is to select and formally recognise products that stand out for their originality, innovation and quality, and reward excellence in design and manufacturing. Before picking the winners, consumers test the products in situations of every-day use, examine them, assess them and comment on their practicality, inno-vative features and design quality. The ECC Award is not the first interna-tional prize awarded to Closer, designed by Diego Grandi for Zucchetti, as the product has already won the Good De-sign and DesignPlus Awards.

FILA PUTS A SMILE ON PADUA STATUES’ FACES

The Prato della Valle Statues in Padua stand in Italy’s largest and Europe’s sec-ond largest piazza (with a surface area of 88,620 sq.m). Although they had been restored many times since the late 1800s, they were looking the worse for wear recently, because the porosity of the material they are made with makes them highly susceptible to moss, lichen and air pollution. There are 78 statues in total, all depict-ing important people from the city’s his-tory, made of Pietra di Vicenza, a soft limestone that’s ideal for sculpting but also deteriorates easily. They all needed anti-vegetation treatment with Hydrorep, a water-repellent protective product made by Fila Surface Care Solutions, which prevents the penetration of water and consequent biological colonisa-tion, by creating a UV-resistant, anti-veg-

etation barrier. Before applying the pro-tective treatment, of course, the contractors gave the statues a thor-ough clean, and they’re now looking a lot happier.

GERMAN PAVILION WINS MULTIPLE FAMAB-AWARDS

“Fields of Ideas”, the German Pavilion at ExpoMilano 2015, swept aside the com-petition to win FAMAB-Awards in no less than three categories: gold for “Best Public Event”, gold for “Best Interactive Installation” and bronze for “Best The-matic Exhibition”. On the evening of 12 November, a jury of experts assigned the awards at the official prize-giving held in Ludwigsburg. The project was designed and created by the Messe Frankfurt team, a group of exhibition experts from Milla & Partner, a team of architects from Schmidhuber and a group of construction specialists from Nüssli Deutschland.The trade association FAMAB Verband Direkte Wirtschaftskommunikation e.V. has been awarding prizes since 2014 for international excellence in the fields of brand experience, face-to-face commu-nication, and temporary and perma-nent architecture. The German Pavilion also won the Red Dot Award for best spatial communica-tion in August 2015.

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Trends

ROSE QUARTZ tint for 2016

In every lifestyle sec-tor, from fashion to

interior design and furnish-ing, colours, in their infinite tones, blaze a creative trail that draws everyone into its wake and opens up an ar-ray of different avenues of design potential. Every year the American colour special-ists Pantone use their knowl-edge of the latest trends to elect a specific colour of the year, and their latest report sends out a clear message: the warm, embracing tone of MARSALA, identified as the must-have colour of 2015 and perfectly in step with the cur-rent 70s revival, has now had its day in the sun, and will make way for the more plac-id ROSE QUARTZ in 2016. On the one hand, the ana-

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lysts' choice pays homage to the beauty of natural re-sources, but on the other, Rose Quartz boasts a string of in-nate peculiarities, not least its

status as the ultimate calm-ing colour. It takes the romanti-cism of pastels and the rebal-ancing properties of quartz, and then adds a carefree feel

to everything it touches. De-signers can use it effectively to elicit a sense of reflection, while at the same capturing the essence of playful escape.

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LINKS IN TEXT

https://www.pantone.com/pages/index.aspx?pg=21163

http://www.pantone.com/pages/fcr/?season=spring&year=2016&pid=11


Trends


1 - “Weekend” by Marazzi2 - Hängelampe Koge Ball3 - Fritz Hansen “Favn” Sofa4 - “Nerd” by David Geckeler5 - “IRA MADE” by made.com

6 - Fornasetti dish7 - Smeg kettle8 - Atlas Concorde9 - Gucci, fashion show 2016

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So invasive visual stimuli will give way to a gentler tone in 2016, which is symptomatic of our shared need for a re-turn to peace and positive

thinking. “Colours this season transport us to a happier, sun-nier place where we feel free to express a wittier version of our real selves," explains LE-

ATRICE EISEMAN, Executive Di-rector of Pantone Color In-stitute™. "With our culture still surrounded by so much un-certainty, we are continuing to

yearn for those softer shades that offer a sense of calm and relaxation.” Pantone also identifies PEACH ECHO and LILAC GRAY as essen-

http://www.eisemancolorblog.com/

http://www.eisemancolorblog.com/

http://www.pantone.com/downloads/support/FCR/PANTONE-Fashion-Color-Report-Spring-2016.pdf




Trends

36

tial colours in next year's pal-ette, alongside the top-ranked tone. The lifestyle sector will also be tending towards the other, evocatively named col-ours on the list: Serenity, Snor-kel Blue, Buttercup, Limpet Shell, Fiesta, Iced Coffee and Green Flash. The inspiration for next year's colours, however, is not all from the natural world. Several artists, known for their bold use of colour, have also played an influential role in setting the tone for next year, from Matisse, Picasso and

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Frank Stella, to Esther Stewart and Sam Falls. With an increasingly rule-free approach to colour, and the progressive fusion of different creative segments subject to the ebb and flow of fashion, the infamous “colour of the year” becomes an important tool in the hands of design-ers and specifiers. Contrary to popular belief, its versatili-ty gets explored in full, result-ing in the wide-ranging use of all its facets, from the most ob-vious to the most unexpected.

We saw a bon ton version of it on the pret à porter cat-walks for Spring/Summer 2016 in the shape of Tadashi Sho-ji's broderie anglaise suits, then a refined version in Gu-cci's ruched blouses, and an irreverent grunge interpreta-tion in Louis Vuitton's latest re-leases. In conjunction with each other, these forces re-write the axiological rules as-sociated with pink itself, and turn it into something much more feisty. In the design are-na, the most evocative fur-

nishing complements exude freshness through every pore, while retaining an essence of romance but adhering, none-theless, to the minimalist influ-ences of the latest interior de-sign trends. For example, the know-how of ERIK JØRGENSEN and the architect ANNE BOYSEN has spawned the Toward sofa, which fuses the concept of a bed, sofa bed and armchair in an ingeniously playful, ton-sur-ton piece that takes ac-count of current colour pref-erences, while also focusing

http://www.erik-joergensen.com/

www.anneboysen.dk


Trends

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10 - Erik Jorgensen Sofa11 - Smeg dishwasher12 - Nicholas Kirkwood shoes13 - Tadashi Shoji, fashion show 201614 - Bottega Veneta bag15 - Atlas Concorde ceramic tiles

16 - “Opal Table Lamp”, Currey & Company17 - “Scaletta” by Tubes, portable radiator18 - Elena Salmistraro, chandelier19 - a vintage "quartz rose": John Galliano for Dior, Gwen Stefani's wedding dress

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Trends

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on craftsmanship. And it's rose quartz that gives the fabric of Toward its sheen, which is then complemented by the solid brass or aluminium feet. Kartell has upheld its iconic status by calling upon Eugeni Quitllet to design a precious collection

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of vases and table ornaments decorated with transparent polymethyl methacrylate that is so sophisticated it looks like crystal glass. Nerd, the all-wood chair de-signed by DAVID GECKELER, re-flects a pleasing Scandinavi-

an style, while the FAVN sofa (meaning “embrace” in Dan-ish) is a joint creation by FRITZ HANSEN and the Spanish art-ist JAIME HAYON, that's not only represents the essence of a cosseting piece in a cosy liv-ing-room, but also embodies

the very meaning of de-sign, in other words pains-taking use of colour, hand craftsmanship and techni-cal prowess. Smeg's collection of 1950s-style electrical appliances makes use of the carefree

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http://www.davidgeckeler.com/I/works.html

http://www.fritzhansen.com/en/fritz-hansen

http://www.fritzhansen.com/en/fritz-hansen

http://www.hayonstudio.com/


Trends

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20 - “Corona” by Erik Jorgensen, armchair21 - Chanel nail polish22 - Dior ring23 - Maison Du Monde, drawers24- Erik Jørgensen Sofa25 - ABK ceramic tiles

26 - Vivienne Westwood, pendant27 - Handmade soap by Pelle28 - iPhone 629 - “I Shine” vase by Eugeni Quitllet for Kartell30 - “Jellies Family” by Patricia Urquiola for Kartell31- “U Shine” centerpiece by Kartell

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connotations of pink to en-hance its already considera-ble appeal. And last but not least, the iron-ic but practical Scaletta radia-tor by Tubes, expresses its fun-loving spirit through a wide range of colours. Even ceram-

ic is not impervious to the influ-ence of trends, and bows in its own way to the Pantone 2016 colour palette, by transposing it onto coordinated floor and wall tiles, designed for a range of residential and contract set-tings. 5

Graziano Verdi


In August this year, Petrac-er’s Holding, owned by the

Belgian multinational Koramic Chem-icals & Ceramics group, a leading play-er in the European construction market, took over the historic Pecchioli ceram-iche srl of Borgo San Lorenzo (in the Ital-ian province of Florence). The Tuscan company, which is perhaps the last rep-resentative of the highest Italian crafts-manship in the field of ceramic floor and wall tiles, is a direct descendant of Manifatture Chini, founded in 1869 by Galileo chini, a leading exponent of Italian liberty style. The acquisition marks a further step in the development of the luxury hub ded-icated to floor and wall coverings and home finishes and furnishings launched by Graziano Verdi in 2013, immediately after his appointment as Chairman and Managing Director of the Belgian mul-ti-national. The Koramic group – with consolidated turnover of one billion euros, 500 million euros of its own resources, over 2,500 employees and business interests rang-ing from real estate to finance and tex-tiles to telecommunications – is major-ity-owned by Christian Dumolin, a well known financier and former Vice-Chair-

In the spotlight

Petracer’s Holding takes over Pecchioli and presents M.A.XXI

links in text

http://www.pecchioliceramica.it/index.asp?language=EN

http://www.pecchioliceramica.it/index.asp?language=EN

https://en.wikipedia.org/wiki/Galileo_Chini

https://www.linkedin.com/in/gverdi

In the spotlight


man of the Bank of Belgium. Our interview with the Chair-man and Managing Director, Graziano Verdi, focuses on the construction industry and the recent acquisition of the hal-lowed Pecchioli brand.

Tile International: What was the rationale behind the ac-quisition of the Pecchioli Ce-ramiche brand and its factory in Borgo San Lorenzo?Graziano Verdi: “We decided

to take over a brand that rep-resents a piece of Italy’s histo-ry. In 1869, when Galileo Chi-ni established his factories in Borgo San Lorenzo, for the pro-duction of refined majolica and original porcelain stone-ware, often in the form of wall tiles for Liberty style architec-ture, the brand was already internationally renowned: it’s no coincidence that the cov-erings for the façade of the Royal Palace of Siam (now Thailand), the historic head-quarters of Richard-Ginori, the Terme Berzieri spa complex in Salsomaggiore, the Buell The-atre in Denver, the Detroit sub-way and the residence of the Queen of Holland are all his work. After Galileo Chini, and after the factory changed its name to Franco Pecchioli Ceram-iche in 1956 in the wake of the cooperation between the

Chini and Pecchioli families, it resumed the work interrupt-ed by bombardment during the last war, and got back to supplying majolica for the vil-las of actors and internation-ally renowned figures such as Luciano Pavarotti, Sir Michael Caine and Ben Stiller… We couldn’t let such an illustrious tradition slip away from us.”

Tile International: What was the first product you made at Borgo San Lorenzo and pre-sented at Cersaie after the takeover?Graziano Verdi: “During the course of a minor modifica-tion to the magnificent kiln that has been in operation at the plant for decades, we started working on an idea for a contemporary product that would nonetheless bring continuity to the traditional forming of Pecchioli ceram-

ics, with the utmost respect for its craft character and with-out any use of digital print-ing. This result is a fantastic 3x1 metre panel with a thick-ness of 5 mm, which served as Pecchioli’s flagship at Cer-saie 2015. And once again, the market proved to be suf-ficiently discerning to appre-ciate authentic Italian-made goods.”Tile International: We stated that the acquisition of Pec-chioli marks a step in the de-velopment of the luxury hub launched in 2013 with the takeover of Petracer’s. What is the respective positioning of the Petracer’s and Pecchioli brands?G. Verdi: “Petracer’s is the all-round specialist in luxury bath-room furnishing, with sanitary-ware, taps, mirrors and vanity units, as well as floor and wall tiles. Pecchioli, by contrast, rep-


In the spotlight

42

resents the tradition of hand-crafted majolica, the richness of glaze and the wealth of col-our and decoration. Pecchioli represents a long-standing, uninterrupted tradi-tion of shaping and crafting ceramic, but despite this, it is capable of taking a leading role even in the most modern contexts: the enormous value of the 3000x1000x5 mm pan-els that we’ve called M.A.XXI is that they are all unique. Even after producing thousands of them, it is impossible that any two are identical. Works of craftsmanship, like works of art, are never the same as each other.”Tile International: Combining craftsmanship with large pan-els is no mean feat. As well as your own personal experience in this area, it must take a tru-ly immense amount of skill on the part of your craftsmen…G. Verdi: “Some of the staff at San Lorenzo plant have been working there for generations, in the sense that the trade was passed down from father to son. So their knowledge of the material is second to none. Without them, it would have been impossible to achieve the goal of producing large-format panels in such a short time. I cannot over-emphasise the fact that our M.A.XXI pan-els are not just Made in Italy,

they are Hand-Made in Italy, without using any digital ma-chinery, so every piece is un-repeatable, every piece is a one-off. We are fiercely proud of this fact, and we are confi-dent that our efforts will be re-warded at Cersaie by con-siderable acclaim from the market.”Tile International: I think it’s fair to say that the design ef-fort that manifests itself in Petracer’s products is un-matched anywhere. Did the brand unveil any new collec-tions at Cersaie 2015?G. Verdi: “Petracer’s art de-partment is still headed by An-gelo Marchesi. Some would describe his capability as nothing less than visionary, and that’s why the company has always been a trendsetter in the tile industry. This year it unveiled five new collections at Cersaie: three collections of wall tiles, and two of floor tiles, not to mention the fabu-lous new content of our Orig-inali Interni Italiani bathroom furnishings catalogue. Petracer’s is still a brand that goes very much its own way, and it often runs counter to Pecchioli: just as Pecchioli has an uninterrupted connec-tion with the past and remains entirely faithful to tradition, while adapting to the modern world, Petracer’s continues to

innovate and preserve its ca-pacity for provocation, moder-nity and even futurability in decoration, while drawing in-spiration from the past.”Tile International: Can you tell us anything about your market performance?G.Verdi: “Petracer’s Holding closed 2014 with a 20% in-crease in exports, exclud-ing Russia and Ukraine be-cause of the trade embargo on those markets. But even if we include the results of the two eastern European coun-tries, overall growth still rose by 6%. This is a gratifying re-sult, achieved largely on the strength of substantial increas-es in China, USA and the Mid-dle East. But I would also like to point out that we achieved growth of over 20% on the Ital-ian market. And we’re making similar gains in 2015.”Tile International: The Bel-gian Group also includes Des-vres and Sphinx, a French and a Dutch company respec-tively, which also took part in Cersaie with their own stands. Has each company been as-signed its own separate space in order to emphasise again the fact that the brands and production chains are clearly distinct from one another?G. Verdi: “Definitely. Each brand caters for a clearly de-fined market: Petracer’s and

Pecchioli are the essence of Italian luxury, and Sphinx is aimed at the world of archi-tecture and contract design. Desvres covers the middle ground, and we have made special efforts to reposition the brand by means of major in-vestments in industrial and marketing initiatives.”Tile International: Koramic

http://www.petracer.it/?lang=en

In the spotlight


also owns Resiplast, a man-ufacturer of latest-genera-tion resin floor coverings: what made you decide to build a new production facility for the brand in the USA?G. Verdi: “Resiplast has worked in Belgium for over 40 years, developing and manufactur-ing synthetic resins for the con-struction industry. It distributes

its products worldwide and is acknowledged as a leading player in the field. The open-ing of its new facility in Texas is the result of increased de-mand caused by an upturn in the United States construc-tion industry. What’s more, Resi-plast has specific solutions for industrial and residential res-in flooring, and supplies differ-ent products for use on differ-ent substrates, and this is an important factor on the Amer-ican market. Resiplast also supplies specific systems and materials for structural reno-vation, not only of residential buildings, but primarily of ma-jor public works.”Tile International: After Cer-saie, what other trade shows are you planning to take part in? G. Verdi: “We’ll definitely be at Coverings in Chicago from 18 to 22 April, because this is un-doubtedly North America’s best showcase for presenting our two pearls of authentic Italian craftsmanship – Petrac-er’s and Pecchioli. We have also decided to take part in the 2016 Salone del Mobile in Milan, because of the event’s pan-European reach and because it is one of the most prestigious inter-national showcases for the world of architecture and inte-rior design.” 5

Abdallah Massaad:


RAK Ceramics is one of the top four ceramic groups in

the world in terms of both output vol-umes and turnover with 12 plants in the United Arab Emirates and a further 5 in Iran, Bangladesh, India, China and Su-dan, 15,000 employees and a global annual production capacity of 117 mil-lion sq.m of tiles, 4.6 million pieces of sanitaryware and 24 million pieces of ta-bleware. In 2014, total turnover from its ceramic core business (tiles, sanitary-ware and tableware) amounted to 699 million euros, including 488 million euros in the tile segment.June 2014 marked a turning point for the multinational based in Ras al-Khaim-ah (UAE) when Samena Capital ac-quired 30.6% of the business and imple-mented a refocusing strategy aimed at identifying the most profitable opera-tions and concentrating the group’s sig-nificant investments on its high margin ceramic core business. Plans were al-ready in place to exit from non-core and less profitable core businesses such as operations in Sudan and China. We spoke to the group’s CEO Abdallah Massaad to discuss the latest initiatives and the new projects aimed at further strengthening RAK’s position amongst

In the spotlight

RAK refocuses on its core business

the major global players in the sector.

Tile International: - Firstly, what were your main results in 2014? -Abdallah Massaad: “RAK Ceramics re-ported an upturn in profitability in 2014 as a result of the company’s strategic align-ment plans. Net profits increased by 3.5% over 2013 to 63 million euros (75.7 million euros, +14.1%, when adjusted for the neg-ative impact of hyperinflation and curren-cy fluctuations in Sudan and Iran which re-sulted in losses of 12.6 million euros). EBITDA also increased by 2.9% to 130.7 mil-

lion euros. Overall revenues totalled 730 million euros, with core revenues decreasing by 1.9% to 600 million euros and non-core revenues dropping by 26.3% to 107.9 million euros in line with the strategy to scale down con-tracting operations.” Tile International: - What kind of presence do you have in international markets? -A. Massaad: “Around 80% of RAK Ceram-ics’ products manufactured at Ras al-Khaimah are exported to 160 countries around the world, where we compete with the largest players in the industry. In gener-

In the spotlight


al, RAK Ceramics aspires to be amongst the top 3 ceramics exporters to value markets of Europe and MENA (Middle East and North Africa). We benefit from the fact that the UAE is considered a major ex-port hub to the European Un-ion, North Africa and obviously the Middle East and GCC, es-pecially Saudi Arabia where we will be investing in a new distribution platform. The fact that we have plants in Iran, Bangladesh and India guar-antees a direct presence in these markets. We also aim to strengthen our presence in the USA, Africa, Southeast Asia and Russia.”Tile International: - Could you describe your performance in the three ceramic segments? -


In the spotlight

46

A. Massaad: “In 2014, sales in the sanitaryware segment in-creased by 4.1% in volume and 11.2% in value to 26 mil-lion euros. These results were largely due to RAK Ceramics’ continued commitment to de-veloping eco-friendly sanitary-ware products, with a particu-lar focus on water saving. To support revenue growth in the increasingly strategic high-margin sanitaryware business, an expansion pro-gramme has been approved to boost production capacity by 22% in the UAE, by 52% in In-dia and by 25% in Bangla-desh. The results posted by RAK Por-celain and its tableware oper-ations during 2014 are also in line with expectations. We now sell 24 million pieces a year in the hotel, restaurant and catering (HORECA) sec-tor across more than 135 countries and have around 15,000 star-rated hotels among our customers. We are also pleased with the results of our recent entry into the airline segment, for which purpose we developed specific luxury collections. Likewise in the ta-bleware segment, the sharp increase in market demand has prompted us to expand production capacity. This will help cope with the rapid growth in airline busi-ness and entry into new glob-al markets. In 2014, our world-wide reach was extended by entering countries such as Be-nin, Ecuador, Zambia, and Dji-

bouti.”Tile International: - What about the tile sector? -A. Massaad: “We have been focusing strongly on product development, with more than 400 new designs and sizes de-veloped, including the suc-cessful launch of new sizes 20x60 cm, 30x100 cm, 75x75 cm, 40x80 cm and 41.6x120 cm. One particularly important de-velopment was the start-up at the beginning of 2015 of the new Continua+ line from Sac-mi, which we use to produce the new Maximus Mega Slab, first launched at Cevisama 2015 in sizes 135x305cm, 120x240cm, 120x120cm and 29x240cm. We were the first company in the GCC region to install this innovative tech-nology, which is capable of producing tiles with outstand-ing characteristics in terms of breaking strength, abrasion re-sistance, thermal expansion coefficient, water absorption and modulus of rupture. Pro-duction of the new Maximus Mega Slab will enable us to of-fer a very high value product in the traditional floor and wall tile segments and to compete in new arenas such as bath-room and kitchen counter-tops as an alternative to natu-ral stone and granite.”Tile International: - You men-tioned major investments in the sanitaryware and table-ware sectors. Could you tell us more about them? -A. Massaad: “The investments

made in 2014 were all in line with RAK Ceramics’ new re-fo-cused strategy to strengthen core businesses identified as tiles, sanitaryware, tableware, and faucets in the company’s focus markets of the UAE, Bangladesh, and India.In sanitaryware a year of growth was marked by a streamlining of production processes and new initiatives to further reduce direct and indirect costs. Introduction of value engineering led to work being done on a few models to improve performance, while increased use of robotics and high technology such as laser-guided vehicles make the Ras al-Khaimah plant one of the most advanced in the world.” Tile International: - Could you tell us about your business model? -A. Massaad: “Our business model is highly focused on bringing added value to cus-tomers and enhancing share-holder value. We have a glob-al presence and follow a strategic and targeted growth strategy. Political, economic and social factors are heavily analysed, along with con-sumption habits of consum-ers, existing competition and resource availability. The mar-kets we operate in are all high growth and high demand markets. For example, India ranks in the top 3 countries worldwide in terms of tile pro-duction and the industry is ex-panding in line with increas-ing urbanisation.”

Tile International: - You men-tioned your new strategy that involves focusing on more profitable core businesses and exiting from all other op-erations. What has been done so far? -A. Massaad: “When Samena Capital acquired a 30.6% stake in the business in June 2014, a “Value Creation Plan” was implemented aimed at

In the spotlight


increasing the company’s val-ue by identifying and optimis-ing the most profitable opera-tions and exiting from non-core or less profitable core businesses. The disposal of RAK Pharmaceuticals Pvt Ltd in Bangladesh was com-pleted in late 2014, then in April 2015 RAK Ceramics suc-cessfully completed the sale of its 51% share in RAK Laticrete

to Laticrete International. To-tal gross proceeds from the sale transaction totalled 12.68 million euros including the distribution of dividends. The proceeds will be used to expand production opera-tions in the sanitaryware sec-tor.The ceramic operations in Sudan and China are con-sidered non-strategic and

are currently undergoing an exit strategy. New opportunities continue to open up and in Iran we re-cently acquired the 20% mi-nority share of RAK Iran, there-by making RAK Iran a wholly owned subsidiary of RAK Ce-ramics. Iran, the fourth largest tile producer country in the world after China, Brazil and India, has strong growth po-

tential both domestically and as a platform for exports to Central Asia. We also recently opened a new regional office in Singapore, this will ensure that RAK Ceramics is strategi-cally positioned to serve the Asia Pacific region, the fastest- growing region in the ceramic tiles market globally, both in terms of production and con-sumption.” 5

Massimo Barbari


Piemme closed 2014 with turnover of 92 million euros,

representing a rise of 8% year-on-year. Exports accounted for 82% of this envia-ble result. The first half of 2015 has also confirmed the growing interest of international markets, with substantial sales increases in the USA, France, Germany and the Far East. To date, the share of exports of ce-ramic tiles has risen to 85% of total com-pany turnover, which in turn has risen by 10% compared with the first half of 2014. It's also worth noting that this first half has seen a return to growth in turnover on the Italian market, with a 2.5% rise compared with the same period last year.Piemme is a historic, top-end ceramic manufacturer, which has enjoyed an uninterrupted partnership with the de-signer Valentino since 1977. The compa-ny has invested some 25 million euros in recent years in the development of an innovative production process for digi-tally decorated porcelain tiles in the most up-to-date formats, such as 60x60, 80x80, 45x90 and 60x120. We interviewed Massimo Barbari, who became Piemme's Managing Director in April, after working for Panaria Group

In the spotlight

Piemme extends international reach

In the spotlight


for over 15 years, including in the role of Executive Vice Pres-ident Sales & Marketing for Florida Tile since 2007.

Tile International: Now that you have completed the mod-ernisation plan for your Solig-nano facility, would it be fair to say that Piemme is one of the most innovative and efficient companies in Italy's ceramic cluster?Massimo Barbari: “Thanks to

one of the most substantial in-vestments made in the Sassu-olo ceramic cluster in the past 10 years and implemented under an industrial plan that came to a conclusion this year, Piemme has based its positioning firmly on efficiency and product innovation. The Solignano production facility now includes: two new 98m kilns equipped with the best energy efficiency and environ-mental safeguarding systems;

four presses paired with hori-zontal dryers; a fully automat-ed handling system; a decora-tion department equipped with seven high-definition digi-tal printers (the last of which was fitted in August); three complete new lines for polish-ing, lapping and edge-grind-ing ceramic panels, all of which we do in-house rather than on an outsourced basis; and a fully revised information system that's capable of su-

pervising everything that's happening at the company in real time, from the receipt of raw clay to the dispatch of in-voices for finished products. So yes, Piemme is definitely one of the most efficient man-ufacturers in the district. My next task is to redefine our sales and marketing strate-gies.” Tile International: What do you expect the key points of these strategies to be?


In the spotlight

50

M. Barbari: “There are three things we need to deal with as soon as possible. First, we need to reposition the brands according to a more up-to-date strategic vision aimed at nudging the company to-wards a real “brand culture”. To achieve this we need to firmly re-establish Piemmegres, which produces top-end por-celain tile, as a halo brand. As such, it would increase interest among architects and design-ers, and have a knock-on ef-fect on the Piemme brand and its Valentino spin-off, which manufactures cover-ings of “undisputed luxury”. These are highly acclaimed in major market areas such as Russia (which has unfortu-nately imposed an import ban at the moment for politi-cal reasons), the Middle East and the Far East. We also need to reposition the Siced brand, which is currently aimed at large retail chains in France, but could also be used for breaking into large retail chains in other North Europe-an countries. The Club brand, meanwhile, which has tradi-tionally been used for prod-ucts in the mid-to-low seg-ment of the market, could be absorbed by the other brands to complement the range of-fered to specifiers, building firms and large retail chains.”Tile International: Am I right in saying that you're working on the cultural repositioning of the company, with a view to reducing the extent to which it

is seen as a supplier of out-sourced manufacturing ser-vices?M. Barbari: “Piemme's work as a supplier of outsourced man-ufacturing services is still im-portant, and is highly valued by the companies that contin-ue to place specific produc-tion orders with us, but in view of our high production capac-ity, high quality and the reve-nues that we have been gen-erating in recent years, we need to prioritise sales under our own brands, in order to safeguard our margins and profitability so that we can keep on expanding and in-vesting.”Tile International: So the first two points of your strategy are brand repositioning and prior-itising sales under your own brands. What is the third?M. Barbari: “The third point, which we need to set to work on straight away, is to optimise distribution to our markets with lead times of 7-10 days. To do this, we have a series of internal reorganisation initia-tives in the pipeline, ranging from full ramp-up of our new business management sys-tem to the optimisation of in-ventory levels. Our new busi-ness management system, which we have now almost ful-ly implemented, will help a lot with this, because it will serve as a fully fledged business in-telligence tool on the one hand, and a customer rela-tionship management tool on the other.”

Tile International: What new products did you unveil at Cersaie?M. Barbari: “Piemme products stand out on the world market for their innovative three-di-mensional structure, their spe-cial surface lapping and pol-ishing, and their incredible aesthetic fidelity to the materi-als they draw inspiration from. Alongside our reproductions of the most sought-after types of marble in our Marmi Reali collection, which has now been enhanced with new matt finishes and 3D textures, we also presented WoodSe-lection at Cersaie 2015. This is a refined collection that replicates the world's most highly prized woods, with a range of different finishes. And we also unveiled our new “More” collection, in a range of elegant colours and a nat-ural or polished finish, which replicates the concrete surfac-es that are in such favour with architects and interior design-ers at the moment. Our myriad 3D textures and elaborate surface finishes have also enabled us to launch full “architecture pro-grammes”, with porcelain floor and wall tiles. And let's not forget that we are one of just a handful of Italian manufacturers that still pro-duces excellent collections of white-body monoporous tile, in keeping with our long-standing tradition.” Tile International: In view of your good performance in the

first half of this year, do you think that your 2015 results will be in line with the vigorous growth trend that you have achieved in recent years? M. Barbari: “I'm confident that we will be able to match the significant increases that we have achieved in the past two

In the spotlight


years, and I know for a fact that Piemme is now more alive, more dynamic and more competitive than ever. Piemme is now a modern, effi-cient company that holds product and process certifica-tions such as ISO 9001 and ISO 14001. This enables us to

consolidate our strategies and bring about a decisive repositioning on the market. The figures are on our side, and so are our plant and products, so we can only im-prove, and we are channel-ling all our efforts in this direc-tion.” 5

GROUP GROWTH3 YEARS IN FIGURES

Year: Turnover in millions of euros:2012 up euro 79,92013 up euro 85,12014 up euro 92,0

Ashok Kajaria


With the aim of reach-ing an output of 100 million sq.m/year by

March 2018, the largest In-dian ceramic tile manu-facturer Kajaria is following apace its planned invest-ment programme which started a couple of years ago. The group ended the year 2014 with a production ca-pacity of 54 million sq.m and a real production of

50 million sq.m (10 million more than the previous year, +26%), but both fig-ures have already changed in the first 9 months of 2015 following the start-up of new produc-tion sites in Rajasthan and Gujarat. Even more astonishing was the 37% increase in turno-ver registered in 2014, which reached approxi-mately 327 million euros.

We met Mr. Ashok Kajaria, who updated us on the lat-est operations and de-scribed the future steps in his agenda.

Tile International: - Kajaria achieved excellent growth last year. What can you tell us about this? -Ashok Kajaria: “That’s true, we have posted a healthy uptick in both reve-nue (+19%) and profitabili-

In the spotlight

Kajaria continues to grow

In the spotlight


ty (+41%). We are looking for-ward to good opportunities over the next five years as the government has launched a comprehensive social hous-ing project called “Housing for all by 2022”. An estimated 60 million houses will need to be built to achieve this goal. The government has also launched “Swatch Bharat Ab-hiyan” (Clean India initiative), which aims to build 60 million

toilets across the country by 2019.”Tile International: - In just a year you have increased the number of your tile plants from 7 to 10. What’s next in your ex-pansion programme? - A. Kajaria: “A new floor tile line with a capacity of 3 million sq.m/year will begin produc-tion at the existing location in Gailpur in September/Octo-ber this year. Our JV partner

Taurus Tiles Private Limited commissioned a 5 million square metre polished vitrified tile facility in Morbi in June 2015. We will also start up a 6.5 million square metre polished vitrified tile greenfield facility in Rajasthan by December 2015. With this expansion we will reach a tile capacity of around 69 million sq.m/year by the end of this calendar year, registering growth of 28%

over 2014.We have also entered into a new JV with Floera Ceramics Pvt Ltd involving the construc-tion of a 5.7 million square me-tre polished vitrified tile facility in Andhra Pradesh, which will come on stream in 2016.” Tile International: - What technologies do you use? -A. Kajaria: There is nothing new as far as technology is concerned, but a few new


In the spotlight

54

machines have been installed to make bigger tiles including a 6500 PH press and a 273 me-tre kiln from Sacmi, one of the longest in India. We are also the first in India and the second in the world to have adopted the new Di-vario press feeding system from LB.Tile International: - Besides producing bigger volumes, to

what extent are you improving the quality of your products? -A. Kajaria: “Exposure to inter-national home buying trends and the impact of surging markets has changed the face of the modern urban landscape. Now the affluent, cosmopoli-tan and discerning consumer demands premium products and services and has ample

knowledge of the choices available. This is the reality of the mod-ern Indian tile market. To cater to the expectations of the dis-cerning buyer, it’s important for us to keep a tab on the quality of our new ranges and large format sizes such as 80x120 cm, 60x120 cm and 80x80 cm in glazed porcelain and polished porcelain for

niche customers, along with volume driven sizes like 30x60 cm and 30x45 cm. We are also planning to launch slim tiles in a large format very soon.” Tile International: - How did the market respond to your re-cent entry into the sanitary-ware and faucet sector? -A. Kajaria: “Tiles, sanitaryware and faucets are complemen-tary products sold in the same

In the spotlight


stores, so this was an opportu-nity for Kajaria. Moreover, our dealers men-tioned that an increasing number of customers were asking for complete bathroom furnishing solutions. We decid-ed to enter the sanitaryware and faucet verticals through our subsidiary Kajaria Bath-ware Pvt Ltd. The 700,000 piece sanitaryware facility at Morbi,

Gujarat will reach the opti-mum production level in the current fiscal year. The prod-uct range comprises 100 SKUs catering for diverse cus-tomer requirements. Similarly, the 1 million piece faucet fa-cility at Gailpur (Rajasthan) will also optimize capacity utilization in the second half of this fiscal year.” Tile International: - How do

you expect demand for tiles to evolve in India? -A. Kajaria: “India is ranked third in world ceramic tile pro-duction after China and Brazil and is growing annually at 11-12% as a result of urbanization and replacement of natural stone. A majority of India’s ceramic producers are located in Mor-bi (Gujarat), possibly the sec-

ond largest tile cluster in the world accounting for more than 60% of the country’s total production. Although India is one of the top consumers of tiles globally, it is also one of the lowest in terms of per capita consump-tion. But despite some slug-gishness in the real estate sec-tor, I believe that demand for tiles will continue to grow. The most important reason for this is that technological ad-vancements have strength-ened the aesthetic appeal of tiles, making them an integral home improvement compo-nent. And as I said, in this seg-ment tiles are replacing a lot of low/high end marble. The replacement market is grow-ing as people aspire to better products which are now avail-able in India at very afforda-ble prices. The new Government’s push for housing, sanitation and building smart cities along with growing urbanization and easy availability of hous-ing finance are some of the other developments that will impact demand positively.” Tile International: - With such a high local demand to satisfy, is there space to focus on ex-port markets? -A. Kajaria: “We do export ce-ramic tiles to the Gulf coun-tries and have begun export-ing glazed porcelain tiles to Europe, Australia, Taiwan and the USA, but it is still very low as a proportion of our domestic sales.” 5

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Statistics

Luca Baraldi, Acimac Research Department ([email protected])

World production and consumption of ceramic tiles

The third edition of the publication

“World production and consumption of ceram-ic tiles” produced by MECS (Machinery Economic Stud-ies, the Acimac's Research Department) is due to be re-leased in November. Consisting of 260 pages of graphs, tables and com-ments, it provides detailed analysis of the ten-year trends up to 2014 in indus-try, market, per capita con-sumption and export flows in large geographic regions and in the 75 largest tile pro-ducer, consumer, exporter and importer countries. Here we present a preview of the key figures.

***

1) In 2014 world tile pro-duction and consump-tion continued to ex-pand, although more slowly than in previous years, with increases of 3.6% and 4.2% respec-tively over 2013. The slow-down in import and ex-port growth was even more evident, increasing by just 1% compared to 5.4% in 2013 and 7.4% in 2012.

2) World tile production reached 12,409 million sq.m, 3.6% up on the 11,973 million sq.m of 2013. Growth was report-

ed in almost all areas of the planet and in 8 of the 10 leading producer countries. Asia produced 8,747 million sq.m (4.8% up on the 400 million sq.m of 2013), bringing its share of world produc-tion to 70.5%. Produc-tion in the European Un-ion (EU-28) increased by 0.6% to 1,192 million sq.m, whereas non-EU Europe-an countries suffered a 5.9% fall from 606 to 570 million sq.m due to con-tractions in Turkey and Ukraine. In the American continent, total produc-tion reached 1,499 mil-lion sq.m (12% of world production). Central and South America pro-duced an extra 33 mil-lion sq.m to reach 1,191 million sq.m (+2.8%), while production in North America remained more or less stable at 308 mil-lion sq.m. Africa’s out-put rose from 368 to 396 million sq.m (7.6% up on 2013).

3) World tile consumption reached 12,095 mil-lion sq.m (up 4.2% on the 11,604 million sq.m of 2013). Asia’s share of global demand reached 67.5%, rising from 7,696 to 8,166 million sq.m (up 6.1% on 2013, greater than the growth in pro-duction), with China, In-

a smaller extent Poland and the UK, reported strong growth, while the downturn continued in Spain, Portugal and Ita-ly. By contrast, demand fell in non-EU European markets, dropping from 578 to 543 million sq.m

WORLD MANUFACTURING AREAS

AREAS 2014(Sq.mt Mill.)

% on worldproduction

% var. 14/13

EUROPEAN UNION (28) 1,192 9.6 +0.6

OTHER EUROPE(Turkey included)

570 4.6 -5.9

NORTH AMERICA(Mexico included)

308 2.5 +0.7

CENTRAL-SOUTH AMERICA 1,191 9.6 +2.8

ASIA 8,747 70.5 +4.8

AFRICA 396 3.2 +7.6

OCEANIA 5 0.0 0.0

TOTAL 12,409 100.0 +3.6

WORLD EXPORTING AREAS


% on worldexports

% var. 14/13

EUROPEAN UNION (28) 819 30.5 +3.9


150 5.6 -3.2


66 2.5 -2.9

CENTRAL-SOUTH AMERICA 120 4.5 +2.6

ASIA 1,488 55.4 +0.6

AFRICA 40 1.5 -16.7

OCEANIA 0 0.0 -

TOTAL 2,683 100.0 +1.1

dia, Indonesia and Vi-etnam the countries responsible for most of this increase. The fall in demand in the Europe-an Union bottomed out, dropping by just 0.8% from 855 to 848 million sq.m. Germany, and to


Statistics

WORLD CONSUMPTION AREAS


% on worldconsumption

% var. 14/13

EUROPEAN UNION (28) 848 7.0 -0.8


543 4.5 -6.1


462 3.8 +2.9

CENTRAL-SOUTH AMERICA 1,282 10.6 +0.4

ASIA 8,166 67.5 +6.1

AFRICA 746 6.2 +6.4

OCEANIA 48 0.4 0.0

TOTAL 12,095 100.0 +4.2

INTERNATIONAL TRADE 2014(on Total World Consumption)

ImportExport22.2%Domestic sales

77.8%

WORLD PRODUCTION AND CONSUMPTION OF CERAMIC TILES3 RD EDITION{ MECSMachinery Economic Studies

Data collection and processing:MECS (Machinery Economic Studies) for ACIMAC - [email protected] - www.mec-studies.it

ACIMACVia Fossa Buracchione 84

41126 Baggiovara (MO) • ITALY

T. +39 059 510 336

[email protected] • [email protected]

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3rd EDITIONyear 2015

MECSMachinery Economic Studies

WORLD PRODUCTION AND

CONSUMPTION OF CERAMIC TILESACIMAC/MECS - Machinery Economic Studies

» 77 COUNTRIES» 10-YEAR time series (2005-2014) » World production: 12.4 BILLION SQM (+3.6% on 2013) » Expor ted t i les: 2.7 BILLION SQM (+1.1% on 2013) » Less than one t i le in ten (9.3%) SHIPPED OUTSIDE THE

REGION WHERE IT WAS MANUFACTURED» Higher rates of urban population growth = HIGHER RATES

IN TILE CONSUMPTION?» CHINA f irst expor ter in 61 countries» 260 PAGES! English text

Info&[email protected]. Luca BaraldiT. +39 059 510336

P prod cons 3a ed ENG.indd 1

10/12/15 10:51

(-6.1%) due to the nega-tive trend in Ukraine, Rus-sia and Turkey. Just as in 2012 and 2013, the high-est percentage growth in 2014 was in Africa (+6.4%, although lower than the previous year’s 13%), ris-ing from 701 to 746 mil-

lion sq.m. The continent’s biggest consumer coun-tries (Egypt, Nigeria, Mo-rocco, Algeria, South Afri-ca, Tanzania, Angola and Kenya) all saw increases in consumption, the only exception being Libya (-33%). Demand in Cen-

tral and South America remained stable at 2013 levels at 1,282 million sq.m, with Brazil’s growth offset by falls in Venezue-la and Argentina. Con-sumption also rose by 2.9% in North America to reach 462 million sq.m.

4) World exports increased by just 1.05% from 2,655 million to 2,683 million sq.m, a much slower rate of growth than in the pre-vious 4 years. The big-gest increase in both per-

centage and absolute terms was in the Euro-pean Union, which ex-ported 819 million sq.m (up 3.9% on the 788 million sq.m of 2013) thanks to the continued recovery of Spain and It-aly. The EU’s share of to-tal exports rose to 30.5%. Asia experienced the first real slowdown in exports, which remained virtu-ally stable at 1,488 mil-lion sq.m (+0.6%), 55.4% of the world total. Cen-tral and South Ameri-can countries reported a small rise in exports from 116 to 120 million sq.m (+2.6%), as opposed to falls in non-EU Europe (from 155 to 150 million sq.m, -3.2%), North Amer-ica (from 68 to 66 mil-lion sq.m, -2.9%) and Afri-ca (from 48 to 40 million sq.m, -16.7%).

5) The trend in import/ex-

3rd Edition - 260 pagEs, English or italian tExt

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Statistics

60

port flows over the years is perfectly consistent with our long-held belief that tile is a material that tends to be produced close to the place of consumption. Although world exports stand at 21.6% of production and 22.2% of global con-sumption, more than half of this volume consists of exports shipped with-in the same geograph-ical area as that of pro-duction (87% of South America’s exports remain in South America, 75% of North America’s exports remain within the NAF-TA region, 60% of Asian exports are shipped to other Asian countries).

The EU is a partial excep-tion in that 50% of its ex-ports are shipped to non-EU countries. This analysis is confirmed by the fact that the shares of world production and con-sumption tend to be sim-ilar in each continent. In other words, Asia ac-counted for 70.5% of production and 67.4% of world consumption, while the corresponding figures for Europe (EU + non-EU) were 14.2% and 11.5%, for the Americas 12.1% and 14.4% and for Africa 3% and 6%.

6) As the world’s largest producer, consumer and exporter of ceram-

TOP MANUFACTURING COUNTRIES

COUNTRY 2010(Sq.m Mill.)

2011(Sq.m Mill.)

2012(Sq.m Mill.)

2013(Sq.m Mill.)

2014(Sq.m Mill.)

% on 2014 world

production% var.14/13

1. CHINA 4,200 4,800 5,200 5,700 6,000 48.4% 5.3%

2. BRAZIL 754 844 866 871 903 7.3% 3.7%

3. INDIA 550 617 691 750 825 6.6% 10.0%

4. SPAIN 366 392 404 420 425 3.4% 1.2%

5. INDONESIA 287 320 360 390 420 3.4% 7.7%

6. IRAN 400 475 500 500 410 3.3% -18.0%

7. ITALY 387 400 367 363 382 3.1% 5.2%

8. VIETNAM 375 380 290 300 360 2.9% 20.0%

9. TURKEY 245 260 280 340 315 2.5% -7.4%

10. MEXICO 210 221 231 230 230 1.9% 0.0%

TOTAL 7,774 8,709 9,189 9,864 10,270 82.8% 4.1%

WORLD TOTAL 9,644 10,630 11,230 11,973 12,409 100.0% 3.6%

Source / Fonte: Acimac Survey dept. “World Production and consumption of ceramic tiles”, 3rd edition 2015

ic tiles, the sheer scale of China’s volumes has been the driving force behind world growth in production, consumption and exports for over 15 years. Although the Chi-nese industry and market remain difficult to quan-tify due to the very large discrepancies between the available figures, our estimates suggest that Chinese production to-talled about 6,000 million sq.m in 2014 (up 5.3% on 2013), equivalent to 48.4% of world produc-tion. This compares with a production capacity calculated by official Chi-nese sources at already more than 10 billion sq.m,

spread over some 1400 companies and 3500 production lines.

Domestic consumption is estimated at 4,894 million sq.m, 40.4% of world con-sumption.

After growing at a signif-icantly slower pace in 2012 and 2013, China’s exports experienced the first real downturn, drop-ping from 1,148 to 1,110 million sq.m (down 3.3% on 2013), equivalent to 41.4% of world exports. Ni-geria became the largest market for Chinese tiles (74 million sq.m, +3.9%), followed by South Korea (68 million sq.m, +25%), Saudi Arabia (63 million sq.m, -22%), Philippines,

Statistics


USA and Indonesia. Chi-nese exports also fell by 2.2% in value from 7.8 to 7.7 billion dollars.

7) The world’s second larg-est producer and con-sumer, Brazil, once again saw an increase in pro-duction following more than 20 years of steady growth to reach 903 mil-lion sq.m (+3.7%), while domestic consumption rose from 837 to 853 mil-lion sq.m (+1.9%). Exports also increased by 9.5% to 69 million sq.m, almost all of which were shipped to Latin American markets and the United States. Im-ports fell sharply, drop-ping from 50 to 38 million

sq.m, of which 29.5 million sq.m were imported from China (compared to 49 million sq.m in 2013). Im-ports from China are ex-pected to continue to fall due to the application of antidumping tariffs final-ised at the end of 2014. Anfacer’s 2015 forecasts point to a likely 9% growth in exports, although the increase in both output and domestic sales is ex-pected to remain very small (between 1% and 1.5%) compared to a manufacturing capacity that is expected to reach 1,106 million sq.m by the end of the year.

8) India was once again

the world’s third largest tile producer and con-sumer country in 2014. Production increased from 750 to 825 million sq.m (+10%) and domes-tic consumption reached 756 million sq.m (+5.3%). Exports saw a further sharp increase from 51 to 92 million sq.m (+80%), allowing the country to climb from 11th to 5th place in the rankings of top world exporters.

9) With a further 6.6% growth in exports to 339 million sq.m, Spain con-solidated its position as the world’s second larg-est exporter. It also con-tinued its recovery in

terms of production with a small growth in output volumes to 425 million sq.m (+1.2%), climbing to 4th position in the rank-ings of world producers. Domestic demand con-tinued to fall, dropping from 108 to 92 million sq.m (-14.8%). In spite of a 15% contraction, Saudi Arabia remained Spain’s top export market by vol-ume (28.5 million sq.m), followed by France (28 million sq.m, +14%), Al-geria (24.8 million sq.m, +39.6%), Jordan (17.2 mil-lion sq.m, +30.7%) and the UK (15.3 million sq.m, +27.8%). Sales in Israel and Libya both fell (by 19.6% and 29%, respec-

TOP CONSUMPTION COUNTRIES


2011(Sq.m Mill.)

2012(Sq.m Mill.)

2013(Sq.m Mill.)

2014(Sq.m Mill.)

% on 2014 world

consumption% var.14/13

1. CHINA 3,500 4,000 4,250 4,556 4,894 40.5% 7.4%

2. BRAZIL 700 775 803 837 853 7.1% 1.9%

3. INDIA 557 625 681 718 756 6.3% 5.3%

4. INDONESIA 277 312 340 360 407 3.4% 13.1%

5. VIETNAM 330 360 254 251 310 2.6% 23.5%

6. IRAN 335 395 375 350 280 2.3% -20.0%

7. SAUDI ARABIA 182 203 230 235 244 2.0% 3.8%

8. USA 186 194 204 230 231 1.9% 0.4%

9. RUSSIA 158 181 213 231 219 1.8% -5.2%

10. TURKEY 155 169 184 226 215 1.8% -4.5%

TOTAL 6,380 7,214 7,534 7,994 8,409 69.5% 5.2%

WORLDTOTAL 9,543 10,486 10,978 11,604 12,095 100.0% 4.2%




Statistics

62

tively), but remained sta-ble in Russia at 13 mil-lion sq.m. The top foreign markets in terms of value were France (223.5 mil-lion euros), Russia and Saudi Arabia.

In 2014 the breakdown of Spanish export destina-tions by volume was Eu-rope 37% (46% in value), Asia 29% (24% in value), Africa 25% (18% in val-ue) and the Americas 9% (10.6% in value). The value of exports rose to 2,328 million euros (+4%) with average price re-maining stable at 6.9 €/sq.m, enabling the Span-ish tile industry to close

out 2014 with a total turn-over of 2,900 million euros (+3.7%).

10) In 2014 Italy recorded the first strong recovery in production since 2012 to reach 381.7 million sq.m (+5%), while total sales rose by 1.4% to 394.6 mil-lion sq.m, allowing for fur-ther rebalancing of ware-house stocks. Domestic sales continued to fall (from 86.5 to 80.8 mil-lion sq.m, -6.6%), gener-ating a turnover of 804 million euros (-6%). Add-ing in imports, domes-tic consumption came to no more than 96 mil-

TOP EXPORTING COUNTRIES

COUNTRY2011

(Sq.m Mill.)

2012(Sq.m Mill.)

2013(Sq.m Mill.)

2014(Sq.m Mill.)

% on 2014 national

production

% on 2014world

exports% var14/13

value 2014

(million €)

average export price

(€/sq.m)

1. CHINA 1,015 1,086 1,148 1,110 18.5% 41.4% -3.3% 5,530 5.0

2. SPAIN 263 296 318 339 82.7% 12.6% 6.6% 2,328 6.9

3. ITALY 298 289 303 314 82.2% 11.7% 3.6% 4,109 13.1

4. IRAN 65 93 114 109 26.6% 4.1% -4.4% 364 3.3

5. INDIA 30 33 51 92 11.1% 3.4% 80.4% 325 3.5

6. TURKEY 87 92 88 85 27.0% 3.2% -3.4% 450 5.3

7. BRAZIL 60 59 63 69 7.6% 2.6% 9.5% 232 3.4

8. MEXICO 59 63 64 62 27.0% 2.3% -3.1% 296 4.7

9. UAE 48 50 51 53 54.1% 2.0% 3.9% n.a. n.a.

10. POLAND 36 42 48 42 31.3% 1.6% -12.5% 200 5.2

TOTAL 1,961 2,103 2,248 2,275 23.4% 84.8% 1.5%

WORLD TOTAL 2,346 2,520 2,655 2,683 21.6% 100.0% 1.1%


lion sq.m. The world’s third largest exporter, It-aly again increased its exports both in volume (from 302.7 to 313.7 mil-lion sq.m, +3.6%) and even more significant-ly in value (from 3,870 to 4,109 million euros, +6.2%), thanks to a rise in average price from 12.6 to 13.1 €/sq.m. The sec-tor’s total turnover was 4.91 billion euros (+4%). Exports to Western Eu-rope, the biggest mar-ket for Italian tile (49.7% of total Italian exports), rose to 156 million sq.m (+5.3%). With 10% growth in sales to 48.2 million

sq.m, Germany became the biggest foreign mar-ket for Italian tiles, fol-lowed by France at 46.5 million sq.m (-0.5%). Oth-er strong markets in-cluded the UK (+19.7%), Greece (+11%), Belgium, Switzerland, Holland, Cro-atia and Hungary. Sales also rose in the NAFTA re-gion (up 2.5% to 42 mil-lion sq.m, 13.4% of Ital-ian exports), where the USA – the third largest ex-port market – account-ed for 34.3 million sq.m (+2.2%). The Far East (up 8.5% to 16 million sq.m) and the Balkans (+4.9% to 15 million sq.m) also

Statistics


time pushed up exports to 46 million sq.m. Growth was even stronger in Vi-etnam, where demand reached 310 million sq.m (+23.5%) and pro-duction 360 million sq.m (+20%), with imports and exports both standing at around 30 million sq.m. On the other hand Iran was the only major pro-ducer country to experi-ence a significant down-turn. Compared to an installed capacity of 680 million sq.m, output vol-umes dropped by 18% (from 500 to 410 million sq.m) in response to the sharp contraction in the

residential building sec-tor. In the first quarter of 2014 alone, new build-ing permits fell by 30% at a national level and by 50% in Tehran. Domes-tic tile demand is esti-mated to have fallen by 20% to 280 million sq.m, although official sourc-es point to even small-er sales volumes and the accumulation of large stock surpluses. Exports likewise fell to 109 million sq.m (-4%), of which 77 million sq.m was sold in Iraq (-15%) and the rest in neighbouring markets, al-most all of which are ex-panding.

performed well. By con-trast, there were falls in sales in Central and East-ern Europe (-2.2%), the Gulf states (-1.3%), Afri-ca and the Middle East (-4.2%), and Latin Ameri-ca (-5.4%).

11) The three biggest ex-porter countries – Chi-na, Spain and Italy – accounted for 65.7% of world exports last year. Of all exporter countries, Ita-ly and Spain maintained the highest share of ex-ports as a percentage of production, in both cases more than 82%, compared to the UAE’s

44% and China’s 18.5%. But the real sign of Ita-ly’s leadership position is its average selling price of 13 €/sq.m compared to the 7 €/sq.m of Spain and the 5 €/sq.m of Po-land, Turkey and China.

12) Amongst the top South-east Asian producer and consumer coun-tries, Indonesia and Viet-nam reported a particu-larly strong performance. In Indonesia, the 13% growth in consumption to 407 million sq.m trig-gered 7.7% growth in pro-duction to 420 million sq.m and at the same

TOP IMPORTING COUNTRIES


2011(Sq.m Mill.)

2012(Sq.m Mill.)

2013(Sq.m Mill.)

2014(Sq.m Mill.)

% on 2014 national

consumption

% on 2014 world

imports% var.14/13

1. USA 130 131 139 160 159 68.8% 5.9% -0.6%

2. SAUDI ARABIA 117 134 155 155 149 61.0% 5.6% -3.9%

3. IRAQ 66 80 105 121 102 99.0% 3.8% -15.7%

4. FRANCE 104 110 107 96 99 86.1% 3.7% 3.1%

5. GERMANY 86 90 89 89 95 79.2% 3.5% 6.7%

6. NIGERIA 36 47 61 84 90 89.1% 3.4% 7.1%

7. SOUTH KOREA 59 63 61 65 76 63.3% 2.8% 16.9%

8. RUSSIA 51 63 72 80 73 33.3% 2.7% -8.8%

9. UAE 51 50 52 53 54 54.5% 2.0% 1.9%

10. PHILIPPHINES 31 31 38 46 53 63.1 2.0 15.2%

TOTAL 731 799 879 949 950 66.2% 35.4% 0.1%

WORLD TOTAL 2,128 2,346 2,520 2,655 2,683 22.2% 100.0% 1.1%




Statistics

64

13) Turkey registered a much smaller fall in production and consumption. Fol-lowing growth of more than 20% in 2013, pro-duction fell from 340 to 315 million sq.m (-7.7%)

in 2014 and consump-tion from 226 to 215 mil-lion sq.m (-4.9%), almost all of which was met by local production. Exports also fell from 88 to 85 mil-lion sq.m (-3.4%), gener-

ating a turnover of 600 million dollars (450 mil-lion euros).

The top export markets for Turkish tiles in terms of value were once again Germany ($66 million,

+8.2%), Israel ($61 million, +3.3%) and the UK ($57 million, +21.3%). Israel is Turkey’s top export mar-ket in terms of volumes at 11 million sq.m, followed by Germany and the UK.

ACIMAC RESEARCH DEPARTMENTFINANCIAL STATEMENT A N A L Y S I S

ACIMACVia Fossa Buracchione 8441126 Baggiovara (MO)

ITALYT. +39 059 510 336

[email protected]

WORLD SANITARYWARE MANUFACTURERS

PRODUTTORI MONDIALI DI SANITARI

WORLD MANUFACTURING COMPANIES:

A. CERAMIC MACHINERY, COLOR&GLAZEMORE THAN 200 COMPANIES

B. CERAMIC TILES MORE THAN 300 COMPANIES

C. HEAVY CLAYMORE THAN 200 COMPANIES

D. SANITARYWAREMORE THAN 100 COMPANIES

ACIMAC RESEARCH DEPARTMENT


ITALYT. +39 059 510 336

[email protected]

WORLD HEAVY CLAY MANUFACTURERS

PRODUTTORI MONDIALI DI LATERIZI

FINANCIAL STATEMENT A N A L Y S I S

ACIMACResearch Department

mr. Luca [email protected]

T. +39 059 510336



ITALYT. +39 059 510 336

[email protected]

WORLD CERAMIC TILES MANUFACTURERS

PRODUTTORI MONDIALI DI PIASTRELLE



ACIMACVia Fossa Buracchione 84

41126 Baggiovara (MO) ITALY

T. +39 059 510 [email protected]

WORLD CERAMIC AND HEAVY CLAY MACHINERY MANUFACTURERS

AND COLOR & GLAZE MANUFACTURERS

PRODUTTORI MONDIALI DI MACCHINARI PER

L'INDUSTRIA CERAMICA E DEL LATERIZIO E COLORIFICI


2nd EDITIONyear 2015

2nd EDITION

FINANCIAL STATEMENT ANALYSIS

A

B

C

D

CliCk hErE for morE info



ACIMAC

Via Fossa Buracchione 84


T. +39 059 510 336






CONSUMPTION OF CERAMIC TILES

ACIMAC/MECS - Machinery Economic Studies

» 77 COUNTRIES» 10-YEAR time series (2005-2014) » World production: 12.4 BILLION SQM (+3.6% on 2013) » Expor ted t i les: 2.7 BILLION SQM (+1.1% on 2013) » Less than one t i le in ten (9.3%) SHIPPED OUTSIDE THE REGION WHERE IT WAS MANUFACTURED» Higher rates of urban population growth = HIGHER RATES IN TILE CONSUMPTION?» CHINA f irst expor ter in 61 countries» 260 PAGES! English text

Info&[email protected]

mr. Luca BaraldiT. +39 059 510336


10/12/15 10:51




Statistics


A focus on the Turkish tile industry is published on page 74.

14) In 2014 the top 10 im-porter countries import-ed a total of 950 million

sq.m of tiles, equivalent to 35.4% of total world im-port/export flows. With the sole exception of Rus-sia which imports one third of its consumption, in all the other countries

imports covered more than half of domestic de-mand, the highest figures being 89% and 99% in Ni-geria and Iraq, 86% in France and 79% in Ger-many.

15) The USA remains the world largest importer with imports of 159 mil-lion sq.m (-0.6%). This is equivalent to 69% of con-sumption, which in turn has remained stable at 231 million sq.m (+0.4%) following the previous year’s two-figure growth. Local production contin-ued to expand reaching 76.3 million sq.m (+3.4%) and new investments are under way in Tennes-see. There was a fall in volumes imported from the 2 top supplier coun-tries, Mexico and Chi-na, but imports from Italy, Spain and Turkey contin-ued to grow. Italy (which also controls a portion of national production) retained its position as market leader in terms of value with CIF sales of $635 million (up 8.7% fol-lowing the 18% growth of 2013), equivalent to 35% of the total value of im-ports.

16) Saudi Arabia, the world’s second largest import-er country, responded to the continuous growth in domestic demand (244 million sq.m in 2014, +3.8%) with a further in-crease in production (from 90 to 100 million sq.m, of which 61 mil-lion sq.m was produced by Saudi Ceramics) and a drop in imports to 149 million sq.m (-3.9%). The analysis of import flows reveals a fall in imports from China (-18 million sq.m) and almost corre-sponding growth in im-ports from India.

5


• Tile Production, consumption, export and import data by macro-regions and single countries

• Time series: 2005-2014

• 76 countries examined


WORLD PRODUCTION AND CONSUMPTION OF CERAMIC TILES



ACIMAC



T. +39 059 510 336








» 77 COUNTRIES» 10-YEAR time series (2005-2014) » World production: 12.4 BILLION SQM (+3.6% on 2013) » Expor ted t i les: 2.7 BILLION SQM (+1.1% on 2013) » Less than one t i le in ten (9.3%) SHIPPED OUTSIDE THE REGION WHERE IT WAS MANUFACTURED» Higher rates of urban population growth = HIGHER RATES IN TILE CONSUMPTION?» CHINA f irst expor ter in 61 countries» 260 PAGES! English text




10/12/15 10:51


T. +39 059 510336

CliCk hErE for morE info





To supplement the world tile produc-tion and con-

sumption figures, we are presenting the key data for the sector’s leading groups and companies, ranked by output volumes and updated to 31/12/2014. Where available we also give the figures for export share,

number and location of pro-duction plants (in the tile seg-ment), and turnover generat-ed purely from the sale of ceramic tiles. This allows a fair-er comparison to be made between large groups which often operate in multiple seg-ments of the ceramic industry (sanitaryware, tableware, heavy clay) and supply chain

(raw materials, adhesives, dis-tribution), as well as other sectors (bathroom and kitch-en furnishings, non-ceramic surface coverings, building materials, chemicals, etc.). To provide a more complete pic-ture of group size, we also in-clude total or consolidated turnover, the segments that generated this turnover and

the number of employees.The figures were provided di-rectly by the companies themselves or obtained from public sources, and in some cases are based on esti-mates. However, the rankings are not exhaustive. The lack of a sufficient quantity of data means that a number of groups have been omitted,

The big players in the sector

Gro

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1 Mohawk Industries, Inc

USA205-225 205-225 n.a.

$ 3,015 mill.$ 7,803 mill.(tiles, carpet,

laminate & wood)>32,000

15 in North America, Mexico, Europe, Russia, China

Marazzi, Ragno, Dal Tile, American Olean, Kerama Marazziestimates on official company data

2 SCG Group Thailand 212.0 225.0 11 735.0882.0

(tiles + sanitaryware)

15,000 21 Thailand, 7 Vietnam, 4 Indonesia, 1 Philippines

Cotto, Prime, Mariwasa, Sosuco, Campana, Kia, DK, Trend

3 Lamosa Mexico 105-110 (estimates) 140.0 24 450.0 n.a. 3,400 9 in Mexico Lamosa, Porcelanite,

Firenze, Italica, Verve

4 Rak Ceramics UAE 100.0 117.0 80 488.0699.0

(tiles sanitary + tableware)

15,00012 UAE, 1 Bangladesh, 1 Sudan, 1 China, 1 India, 1 Iran

RAK Ceramics

5 Incefra Brazil 67.1 72.0 5 194.0 194.0 1,160 3 in Brazil Incefra, Incenor, Tecnogres, Luxory

6 Grupo Cedasa Brazil 63.0 70.0 3 n.a. n.a. 790 1 in Brazil Majopar

7 Saudi CeramicsSaudi Arabia

61.0 64.0 6 n.a. 368.1 (tiles, sanitaryware) 4,000 9 in Saudi Arabia Saudi Ceramics

8 Mulia Indonesia 60.0 (estimates)

62.0(estimates) n.a. 374.7 n.a. 6,900 8 in Indonesia Mulia

9 Cecafi Brazil 58.6(2013)

59.0 (2013) 9 n.a. n.a. 1,107 4 in Brazil Cecafi, Pisoforte

10 Rovese Poland 58.0 (estimates) 68.7 n.a. n.a. (tiles, sanitaryware,

others) 7,068 10 in Poland, Russia, Romania, UK, Germany

Cersanit, Opoczno, Meissen Keramik, Pilkington, Mito

11 Pamesa Spain 54.6 54.6 81 282.0 394.0 (tiles, others) 1,054 6 in Spain Pamesa, Pamesa Brazil

12 Kale Group Turkey 54.0 69.0 27 265.0 330.0 (tiles, bathroom) 3,705 22 Turkey, 1 Italy

Canakkale Seramik, Kalebodur, Edilcuoghi, Edilgres, Campani, IDA

13 Dynasty Thailand 53.0 69.0 3 160.4178.2

(tiles, sanitaryware, others)

2,740 2 in ThailandDynasty, Tile Top, Lasumo, Value, Jaguar, Anna, Mustang

Statistics

Luca Baraldi, Acimac Research Department ([email protected])


Gro

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14 Kajaria India 50.0 54.0 2 327.0 330.0(tiles, sanitaryware) 2,304 9 in India Kajaria

15 San Lorenzo (Etex Group)

Argentina 49.0 (2013)

52.0 (2013) n.a. n.a. n.a. 2,292 8 in Argentina, Peru,

Colombia, Chile, MexicoCeramica San Lorenzo, Cordillera

16 Arwana Citramulia Indonesia 49.0 49.4 0 110.0 110.0 2,000 4 in Indonesia Arwana

17 Lasselsberger Austria 48.0 50.0 50 260.0 n.a. 2,800 5 Czech Rep., 2 Hungary, 1 Romania, 1 Russia

Rako, Cesarom, LB, Zalakeramia

18 White Horse Malaysia 48.0 55.0 16 113.0 113.0 1,746 2 Malaysia, 1 Vietnam White Horse Ceramic

19 Vitromex Mexico 45.0 (estimates)

56.0 (estimates) n.a. 158.4 n.a. 1,777 5 in Mexico

Vitromex, Construpiso, Artemis, Arko

20 H&R Johnson India 45.0 57.0 3 245.3262.7

(tiles, sanitaryware)kitchen)

2,553 12 in IndiaH&R Johnson, Marbonite, Endura, Porselano

21 Celima (Trebol Group)

Peru 41.0 48.0 38 137.0320.0 (tiles,

sanitaryware)4,000 3 in Peru Celima, San Martin,

Barcelona

22 Ceramic Industries South Africa 39.0 41.0 n.a. 128.5 151.0

(tiles, sanitaryware) 1,016 4 South Africa, 1 Australia

Ceramic Industries, Centaurus, Pegasus, Samca, Vitro

23 Interceramic Mexico 37.5 44.0 30 307.3407.8

(tiles, sanitaryware)others)

4,395 3 Mexico, 1 USA Interceramic

24 Roca Spain 35.0 (estimates) 35.0 n.a. n.a.

1,646.0 (tiles, sanitaryware)

distribution)22,000 5 in Spain, Brasil, USA, Roca, Incepa, USCT,

Laufen (USA)

25 Corona Colombia 34.8 38.3 10 204.1 498.0 (tiles, sanitaryware) 13,000 5 in Colombia Corona, Orchid

such as the largest Italian group, Concorde Group. With a total turnover estimated at more than 620 million euros (official figures are not availa-ble), Concorde is the world’s third largest group in terms of tile segment revenues and also makes the production volume rankings. Likewise, the largest Egyptian group,

Cleopatra, would come with-in the top 10 as it has an in-stalled capacity of around 100 million sq.m/year. The same applies to a number of Chinese manufacturers with capacities above 35 million sq.m/year.The American giant Mohawk Industries, Inc. remains firmly at the top of the rankings with a 2014 output which we esti-mate at between 205 and

225 million sq.m. The US multi-national is well ahead of all its competitors, especially in terms of turnover. As of 31/12/2014, it reported sales of 3.015 billion dollars in the tile segment alone (up 12.6% on 2013), equivalent to around 40% of the group’s to-tal revenues (see focus sec-tion on page 64). The Thai group SCG is virtual-ly level pegging in terms of output volumes (212 million sq.m), but well behind in sales revenues (735 million euros).

Lamosa (Mexico) and RAK (UAE) contend 3rd and 4th places with a production of between 100 and 110 million sq.m each, while more than 20 companies lie in the range between 35 and 67 million sq.m. Apart from the above-men-tioned Concorde Group, no other Italian group has a pro-duction above 30 million sq.m, although another 5 are included amongst the world’s top 20 groups in terms of turn-over: Fiandre-Iris (5th), Florim (7th), Panaria (12th), Casal-grande Padana (15th) and Coop. Imola (18th).

5

Statistics



With net sales up 6.2% to $7.8 bil-lion, operating in-

come of $772.8 million (+41.3%) and net earnings of $532 million (+52.4%), US gi-ant Mohawk Industries (Cal-houn, Georgia) further ex-tended its global leadership position in the flooring sector in 2014. The group operates in three main segments through some of the world’s leading brands: Carpet (Bigelow, Dur-kan, Karastan, Lees and Mo-hawk), Ceramic (American

Olean, Daltile, Marazzi, Ragno, Kerama Marazzi and Mohawk Ce-ramic), Laminate and Wood (Pergo, Quick-Step, Mo-hawk Laminate, Mohawk Hard Wood and Unilin). The group’s manu-facturing facilities are located in countries across four continents:

Canada, USA, Mexico, Brazil, Europe, Russia, India, Malay-sia, Australia and New Zea-land.

Ceramic segment posts net sales of $3 billion

Net sales in the ceramic seg-ment increased by 12.6% over 2013 to reach $3,015 million, drawing level with the carpet segment ($3,014 million) and accounting for 40% of the group’s total sales. Adjusted

segment operating income rose to $360 million (up 27% on 2013). Key activities con-ducted last year in the United States include expansion of manufacturing capacity with the addition of 4.6 million sq.m/year of tiles and the start of construction of the new plant in Tennessee, which is expected to begin opera-tion in 2016. The plant will manufacture higher-value porcelain tile (a product that until now has mainly been im-ported), thereby lowering shipping costs and reducing delivery times. The group has also made sig-nificant investments in manu-facturing and sales activities in Russia, including the start-up of a new production line, the introduction of a large new product collection and an increase in the number of mono-brand franchised re-tails stores to 320 throughout Russia. The group led by Jeffrey S. Lor-berbaum (President and

CEO) also reported very posi-tive results in the first two quar-ters of 2015, posting growth in net earnings of 6% and 7% at constant currency exchange rates over the first and sec-ond quarters of 2014 respec-tively. Net sales in the first six months amounted to $3.92 billion (up 2% on the first half of 2014, or 9% on a constant currency exchange rate ba-sis) and net earnings of $209 million. Net earnings excluding unu-sual charges were $324 mil-lion in the first six months of the year against $252 million in the first half of 2014.These good results, stated Lor-berbaum, were due to “the performance of our differenti-ated new products, higher volume and improved pro-ductivity and costs across the enterprise”. Recent acquisitions also played an important role. In May, Mohawk completed the purchase of the leading Bul-garian tile producer KAI to se-

Economy & markets

Mohawk extends its leadership

Jeffrey S. Lorberbaum

Mohawk Industries’ 2014 net sales by segment ($ millions)

Economy & markets


cure a leadership position in the ceramic market in Bulgar-ia and Romania. In mid-June it completed the acquisition of Belgian vinyl tile producer IVC, giving the group leading positions in luxury vinyl tile (LVT) on both sides of the At-lantic. Both operations “have compelling long-term poten-tial and expand our business into new product categories and new markets, improving manufacturing efficiencies and costs”, continued Lorber-baum. The carpet, wood, laminate and vinyl operations have been reorganised by geogra-phy into the Flooring North America segment and the Flooring rest of the world seg-ment. The Global Ceramic segment remains the same with the addition of KAI in Eastern Europe.The ceramic segment main-tained its strong performance through the first half of the year, becoming the largest product category in the

Mohawk Industries’ 2014 operating income by segment ($ millions), excluding unusual items

group’s portfolio in terms of revenues. The US ceramic business continues to build momentum across all chan-nels with stronger growth in the residential new construc-tion and commercial sectors, while sales have continued their rapid growth in Mexico driven by the country’s eco-nomic expansion. The group purchased the Ce-ramica San Lorenzo factory in Mexicali, Baja California to better meet demand in West-ern Mexico and the South-western U.S. market, while in-vestments in Europe and Russia have improved the product offering, sales and margins. Lorberbaum also issued posi-tive forecasts for the third quarter of the year in view of the continued expansion of the US and Mexican econo-mies and the recovery in Eu-rope, where the first step in the major investment plan for Marazzi’s Italian facilities was recently completed. 5


The upturn in the Spanish tile industry

is continuing, although at a slower pace than in 2013, which was probably the in-dustry's best year since the financial crisis. While tile pro-duction enjoyed year-on-

year growth of 4% in 2013 (Table 1), it grew at a more modest 1.2% in 2014, to a value of 425 million sq.m. Ex-ports, which account for al-most 80% of the industry's revenues, are also still grow-ing, but again at a slower

rate than in recent years. 2014 closed with an increase of over 20 million sq.m in ex-port sales, representing a rise of 6.6% on 2013, while in value terms the increase amounted to 4%, equating to an additional 90 million

euros (Table 2). The figures for the first half of 2015 published by ASCER (the Spanish tile manufac-turer's association) confirm this trend, and show a year-on-year increase in exports of 3.3% (Table 3).Domestic tile consumption dropped in 2014, to 92 mil-lion sq.m from 108 million in 2013, representing a fall of 14.8 %, thus writing off the up-turn (albeit in negative ter-ritory) recorded at the end of 2013, when the difference compared with the previ-ous year (109 million sq.m) amounted to just -0.9%. Im-ports, lastly, remained stable at 6 million sq.m.

Export markets: 2014 figures

Europe is still the Spanish tile industry's biggest market, with a share of 46.3% of to-tal exports by value. This rep-resents an increase of 3.5%

Economy & markets

Net gain for Spain despite ups and downs

Isidro Zarzoso

TABLE 1 - MAIN INDICATORS (in millions of sq.m)

2010 2011 2012 2013 2014 Var % 2014/2013

Var % 2013/2012

Production 366 392 404 420 425 1.2% 4.0%

Exports 248 263 296 318 339 6.6% 7.4%

Imports 12 9 6 6 6 0.0% 0.0%

Consumption 144 129 109 108 92 -14.8% -0.9%

Source: ASCER data processed by MECS (Machinery Economic Studies: ACIMAC's Research Centre)

GRAPH 1. TREND IN KEY INDICATORS 2010-2014 (in millions of sq.m)

Sabino Menduni

Economy & markets


on 2013, from 1,042 million to 1,078 million euros (Table 2). A further breakdown of the European figures show that this growth derives chiefly from an increase in exports to EU Member States, which ac-count for almost 35% of the industry's export revenues, having risen from 734 to 798 million euros (+8.7%). However, exports to non-EU European markets have fall-en (-8.7%), due mainly to neg-ative performance in East-ern Europe, where exports dropped by 10.5% compared with 2013 (from 278 to 249 mil-lion euros). In terms of individ-ual markets (Table 4), no fewer than five European countries appear in the top ten markets for Spanish exports. Neigh-bouring France heads the list, despite recording a fall in sales of 4 million euros (-1.9%) in 2014 compared with the previous year. The Spanish tile industry's second-largest ex-port market is Russia, which has climbed one place since the previous year, despite the fact that here too, exports have fallen by 3.0%, equat-ing to a 5 million euro reduc-tion. The UK drops one place to 5th, but still chalked up a 22% increase in sales, equat-ing to an extra 24 million eu-ros. Germany, meanwhile, with growth of 2.4%, climbs from 9th place to 7th. Italy clos-es out the top ten, with an al-most 11% increase in imports from Spain, representing a rise of 6.5 million euros compared

with 2013.After Europe, Asia is the sec-ond-largest market for Span-ish tiles, with a 24.3% share of total exports (Table 2). Sales to this area fell by 1.6% in 2014, however, taking almost 9.5 million euros off the fig-ure for 2013. The picture is sim-ilar in the Middle East, where sales fell by 1.8%, equating to a loss in value of 9 million eu-ros. The downturn is mainly at-tributable to Saudi Arabia, whose imports from Spain were worth almost 20 mil-

lion euros less than the pre-vious year (-10%), and Israel, which spent 12 million euros less on Spanish tiles (-13.5%). Because of these falls, Sau-di Arabia drops one place in the top ten importers of Span-ish tiles, to 3rd, while Israel hangs on to the No. 8 spot.

Sales to Africa, Spain's third-largest macro-market, rose substantially, by contrast, with growth of 11%, equating to al-most 42 million euros more than the 379 million euros re-corded in 2013. North Africa plays a key role in this area, accounting for al-

GRAPH 2. SPANISH TILE EXPORTS 2009-2014 AND COMPARISON BETWEEN JUNE '13 /JULY '14 AND JUNE '14/JULY '15 (in millions of €).


Economy & markets

72

most 70% of Spanish exports to the continent. With the val-ue of sales to North African countries rising by 21 million euros (+8%) on the 2013 fig-ure of 263 million, the area seems largely unaffected by the downturn in Libya, where sales fell 25.5% (24 million eu-ros) compared with 2013.The American market has also increased its imports of Spanish tiles, although it still absorbs only a small percent-age of the total. The NAFTA countries account for just 6.4% of total export sales, and South America for 4.1%. Exports to North Ameri-ca (almost all of which went to the United States) rose by 10% in 2014, adding some 14 million euros to their previous year's value. Sales to the USA rose by 13.3% (+12 million eu-ros) compared with 2013, and with a value of almost 105 mil-lion euros, put the States in 6th place in the league table of importers of Spanish prod-ucts. Sales to South America also rose slightly compared with 2013, but by a modest 2.1% (approximately 2 million euros). Lastly, despite the low abso-lute volumes it represents, Oceania also put in a good performance, adding almost 4 million euros to the value of its previous year's imports from Spain.

A first glance at 2015

Early data on the first half of

TABLE 2 - EXPORTS 2013-2014 (in millions of €)

Area 2013 2014 Var % 2014/2013 % of Total 2013 % of Total 2014

Europe 1,041.5 1,078.4 3.5% 46.5% 46.3%

EU 734.5 798.1 8.7% 32.8% 34.3%

Other Europe 307.0 280.3 -8.7% 13.7% 12.0%

of which: Eastern Europe 277.9 248.6 -10.5% 12.4% 10.7%

Asia 574.9 565.5 -1.6% 25.7% 24.3%

Middle East 493.5 484.7 -1.8% 22.0% 20.8%

Africa 379.2 421.0 11.0% 16.9% 18.1%

North Africa 263.3 284.1 7.9% 11.8% 12.2%

NAFTA 135.9 149.6 10.1% 6.1% 6.4%

USA 92.6 104.9 13.3% 4.1% 4.5%

Central and South America 94.4 96.4 2.1% 4.2% 4.1%

Oceania 13.7 17.4 27.4% 0.6% 0.7%

TOTAL 2,239.7 2,328.4 4.0% 100.0% 100.0%

Source: ASCER data

TABLE 3 - EXPORTS IN FIRST HALF 2014/2015 (in millions of €)

Area 2014 2015 Var % H1 2014/H1 2015 % of Total H1 2015

Europe 568.4 572.1 0.7% 45.3%

EU 420.4 471.4 12.1% 37.3%

Other Europe 148.0 100.7 -32.0% 8.0%

of which: Eastern Europe 131.9 84.3 -36.0% 6.7%

Asia 291.5 325.2 11.6% 25.7%

Middle East 253.2 281.0 11.0% 22.2%

Africa 238.7 210.4 -11.8% 16.6%

North Africa 173.1 142.5 -17.6% 11.3%

NAFTA 70.4 92.0 30.7% 7.3%

USA 49.5 68.3 38.0% 5.4%

Central and South America 46.2 55.0 19.0% 4.3%

Oceania 8.3 9.3 12.3% 0.7%

TOTAL 1,223.4 1,264.0 3.3% 100.0%

Source: ASCER data

Economy & markets

TABLE 4 - TOP 10 EXPORT MARKETS FOR SPANISH TILES

(in millions of €)

Country 2013 2014Var

2014/2013 (%)

1 France 227.9 223.6 -1.9%

2 Russia 169.2 164.1 -3.0%

3 Saudi Arabia 175.8 157.7 -10.3%

4 Algeria 99.5 131.9 32.5%

5 United Kingdom 105.2 129.3 22.8%

6 USA 92.6 104.9 13.3%

7 Germany 81.9 83.8 2.4%

8 Israel 89.8 77.7 -13.5%

9 Libya 94.3 70.3 -25.5%

10 Italy 59.0 65.4 10.8%

Source: ASCER data


2015 (Table 3) released by ASCER (the Spanish tile man-ufacturers' association) indi-cate that, despite an estimat-ed drop in production of 1.8% compared with the same pe-riod in 2014, Spain's exports in the first half of the year are in line with the previous year's growth (+ 3.3%). Cer-tain differences exist, howev-er, between the various geo-graphical regions.Spanish tiles have sold well in the European Union, add-ing over 50 million euros to the turnover achieved in the same period of the pri-or year (+12%), and in the United States, where growth reached 38%, equating to an extra 20 million euros. It's a similar story in Latin America, where revenues rose from 46 million to 55 mil-lion euros (19%). Asia, Spain's second-largest macro-mar-ket, has also performed well, increasing its revenues by 34 million euros (11.6%) year on year. Exports to the Middle East have started growing again, with an 11% rise from 253 to 281 million euros.In stark contrast, however, Africa and Eastern Europe, both of which are important markets for Spanish exports, reported significant falls in turnover. Performance in Africa has been hobbled by political in-stability in the Northern coun-tries, which has caused reve-nues to fall by 18%, from 173

million euros in the first half of 2014 to 142.5 million this year. Sales have fallen even more sharply in Eastern Europe, with a 36% drop (equating to almost 50 million euros) com-pared with the same period in 2014.“2015 is proving to be a com-plex year, and we are en-gaged on several fronts,” explains Isidro Zarzoso, Chairman of ASCER. “Our export growth has slowed because of significant falls in some of our key markets, such as Russia. Our highest-value markets, such as the European Union, have reported slight growth. The EU is our natural mar-ket, partly because of its geo-graphical proximity and part-ly because of the demand it generates for high-value-added products. In this respect, export perfor-mance to France and the UK has been especially good. We've also been seeing sig-nificant growth in the USA over the past few months. The same cannot be said of Eastern Europe, North Africa and much of the Middle East, howev-er, where the trend is down-ward, ex-cept in Saudi Ara-bia, Israel and Morocco, which are growing. Lastly, domestic sales have stopped falling, and returned

to modest growth.”“One of the main difficulties we are facing," continued Zarzoso, "is the increasingly fierce competition at world-wide level.

Other fac-tors that impact on our compet-itiveness

are reflected in our results. For example, unfavourable energy policies and excep-tionally stringent environ-mental regulations put us

at a disadvantage in rela-tion to other countries from the outset. The stagnation of our home market has also taken its toll, because Spain accounts for 20% of our to-tal turnover, so is still our larg-est market.” As for end-of-year results, Zarzoso remains cautious: “It's very difficult to make reliable forecasts in such complicated and rapid-ly evolving circumstances as these, but I think we are likely to close 2015 in line with 2014, or perhaps with a slight increase.” 5


In 2014 the Turk-ish economy

grew by just 2.9%, with a strong Q1 performance (+4.8%) followed by a marked slowdown over the next three quarters (+2.3%, +1.9%,

+2.6%). This had an immediate impact on the construction industry, causing it to contract by 2% in the fourth quarter to bring overall an-nual growth to just +2.3%. The fact that the building sector is performing less strongly than the national economy was particularly evi-

dent in the first quarter of 2015, when GDP grew by 2.3% but construction activity de-clined by 3.5%. In spite of 3.8% GDP growth in the second quarter of the year, the Turkish Ceramics

Federation’s forecasts for 2015 remain pessimistic ow-ing to the political crisis and the country’s inability to form a new government in the wake of the June elections, as well as the announcement of early elections in November that has prompted further losses for the Turkish lira.We discussed the situation with Ahmet Yamaner, chair-man of the Turkish Ceramics Federation.

Tile International: - How did the Turkish ceramic industry react to last year’s slowdown in construction and what are your forecasts for 2015? -Ahmet Yamaner: “The esti-mates suggest a 7.4% fall in

tile production against 2014 to 315 million sq.m and a 4.5% decline in both domestic sales (to 210 million sq.m) and domestic consumption. The sanitaryware sector fared better. Production rose to a 280,000 tons (+4.7%), consist-ing of 153,500 tons of domes-tic sales (+6.2%) and 2,650 tons of imports (+18.2%). In general we are not expecting a recovery in 2015. If anything we are likely to see a fall in both production and sales.”Tile International: - How have exports performed? -A. Yamaner: “Tile exports fell by 3.5% in 2014 to 85 million sq.m. This was largely a conse-quence of the slowdown in the EU economy and the polit-ical instability in neighbouring countries such as Syria, Iraq

Economy & markets

Turkey’s growth loses steam

Ahmet Yamaner

THE TURKISH CERAMIC TILE INDUSTRY AND MARKET

2007 2008 2009 2010 2011 2012 2013 2014 % Var 13/14

Production capacityMill. sq.m 360.0 360.0 360.0 406.0 413.0 432.0 432.0 400 -7.4

Output Mill. sq.m 260.0 225.0 205.0 245.0 260.0 280.0 340.0 315 -7.4

ExportsMill. sq.m 104.0 91.9 67.3 84.0 87.3 91.7 87.8 85 -3.2

ExportsMill. $ 475.0 525.4 400.7 478.6 531.3 586.7 605.0 600 -0.8

Domestic salesMill. sq.m 156.0 125.0 135.0 150.0 165.0 180.0 220.0 210 -4.5

ImportsMill. sq.m 4.5 4.3 2.7 4.7 4.4 4.5 5.6 5.4 -1.8

ImportsMill. sq.m 63.7 67.3 42.5 68.2 73.1 77.1 104.3 110 5.5

Domestic consumptionMill. sq.m 160.5 129.3 137.7 154.7 169.2 184.5 225.6 215.4 -4.5

Source: Turkish Ceramic Federation

Economy & markets


and Egypt. Our exports were also hit by the strong competi-tion from Iran in countries such as Georgia and Azerbai-jan.” By contrast, the sanitaryware sector marked up 4.7% growth in exports to 125,440 tons.Tile International: - It appears that the sector’s investments are no longer aimed at in-creasing production but in-stead at improving product quality. Would you agree? -A. Yamaner: “Definitely. Cur-rent installed capacity is more than sufficient in both the tile and sanitaryware sectors. In-vestments today are focused on modernising plants to im-prove production quality and manufacturing efficiency. However, some sanitaryware manufacturers are investing

THE TURKISH SANITARYWARE INDUSTRY AND MARKET

2007 2008 2009 2010 2011 2012 2013 2014 % Var 13/14

Production capacityton x 000 330.0 315.0 305.0 310.0 310.0 330.0 330.0 340.0

22.7 mill pcs +3.0

Output ton x 000 260.0 230.0 195.0 220.0 245.0 260.0 270.0 280.0

18.6 mill pcs +4.7

Exportston x 000 120.4 103.7 86.4 94.5 109.4 113.5 119.8 125.4

8.3 mill pcs +4.7

ExportsMill. $ 203.7 180.2 142.6 159.7 182.3 186.8 203.2 222.0 +9.2

Domestic saleston x 000 139.5 125.5 105.0 120.0 135.0 142.5 144.5 153.5

10 mill pcs +6.2

Importston x 000 2.5 2.2 2.3 2.9 2.5 1.8 2.2 2.6 +18.2

Importston x 000 8.6 9.4 6.4 8.9 8.3 7.5 9.5 9.1 -4.2

Domestic consumptionton x 000 142.0 127.7 107.3 122.9 137.5 144.3 146.7 156.1

10.4 mill pcs +6.4



Economy & markets

76

in tile production so as to be able to supply a full range of materials to their sales networks.”Tile International: - What are the biggest challenges facing your industry today? - A. Yamaner: “We’re facing a number of is-sues, including our im-age abroad, unfair competition in foreign markets, high energy and transportation costs and high taxes on employment. Specific measures we are expecting from the central government in-clude the introduction of rules to protect Turk-ish companies from

THE TURKISH SANITARYWARE INDUSTRY AND MARKET

2007 2008 2009 2010 2011 2012 2013 2014 % Var 13/14

Production capacityton x 000 330.0 315.0 305.0 310.0 310.0 330.0 330.0 340.0

22.7 mill pcs +3.0

Output ton x 000 260.0 230.0 195.0 220.0 245.0 260.0 270.0 280.0

18.6 mill pcs +4.7

Exportston x 000 120.4 103.7 86.4 94.5 109.4 113.5 119.8 125.4

8.3 mill pcs +4.7

ExportsMill. $ 203.7 180.2 142.6 159.7 182.3 186.8 203.2 222.0 +9.2

Domestic saleston x 000 139.5 125.5 105.0 120.0 135.0 142.5 144.5 153.5

10 mill pcs +6.2

Importston x 000 2.5 2.2 2.3 2.9 2.5 1.8 2.2 2.6 +18.2

Importston x 000 8.6 9.4 6.4 8.9 8.3 7.5 9.5 9.1 -4.2

Domestic consumptionton x 000 142.0 127.7 107.3 122.9 137.5 144.3 146.7 156.1

10.4 mill pcs +6.4


77

unfair competition as well as antidumping measures on foreign trade. We are calling for the energy market to be liberalised so as to cut gas and electricity prices and en-sure greater supply consisten-cy, and we’d like to see urban development restricted in raw

MAIN EXPORT MARKETS FOR THE TURKISH CERAMIC TILES IN 2014

Exports in volume

(million m2)

Exports in value

(Million US$)

Exports in value

(Million €)

Israel 11.0 61.1 46.0

UK 8.3 57.3 43.3

Germany 7.8 66.3 49.7

Canada 7.5 47.9 36.3

USA 6.3 44.8 33.6

Iraq 4.7 36.8 27.6

Azerbaijan 3.8 27.1 20.3

France 3.7 26.2 19.5

Romania 2.9 16.5 12.3

Georgia 2.3 15.0 11.2

Finland 1.9 13.3 10.0

Greece 1.5 8.3 6.3

Russia 1.5 12.0 9.0

Sweden 1.4 10.1 7.6

Libya 1.4 10.9 8.0

Turkmenistan 1.4 11.6 8.7

The Netherlands 1.4 12.2 9.2

Belgium 1.4 10.8 8.1

Northern Cyprus 1.2 7.3 5.5

Saudi Arabia 1.1 7.6 5.8

Other Countries 12.1 95.3 71.6

TOTAL 84.7 598.6 449.7


Economy & markets

MAIN EXPORT MARKETS FOR THE TURKISH SANITARYWARE IN 2014

Exports in volume

(ton)

Exports in value

(Million US$)

Exports in value

(Million €)

Italy 14,348 21.9 16.4

Germany 14,322 31.4 23.6

UK 13,011 24.9 18.8

France 12,130 16.9 12.7

Iraq 6,145 9.1 6.9

USA 5,289 10.2 7.7

Israel 4,822 7.6 5.7

Russia 4,500 7.6 5.7

Libya 3,283 4.5 3.4

Azerbaijan 2,524 5.9 4.4

Jordan 2,322 2.7 2.0

Bulgaria 2,233 4.2 3.1

Ukraine 2,105 2.8 2.1

Sweden 2,014 4.2 3.2

Spain 1,768 3.5 2.6

Australia 1,498 3.5 2.6

Turkmenistan 1,475 3.3 2.5

The Netherlands 1,399 3.0 2.3

China 1,333 2.9 2.2

UAE 1,187 2.5 1.9

Other Countries 27,732 49.2 37.1

TOTAL 125,440 222.0 166.9


materials extraction areas so as to facilitate access. Last but not least, investments need to be made in develop-ing a well-connected railway network throughout Turkey to link ceramic production plants to the main ports used for exports.” 5



Report Cersaie 2015

#MC Around Cersaie

The definitive figures for the 33rd edition of

Cersaie, the internation-al exhibition of architec-tural ceramic and bath-room furnishings, speak for themselves: 101,809 attendees (+0.8% on 2014), including 48,231 foreign visitors (+3.5% on 2014) from 170 different countries. A distinctly in-ternational flavour, in terms of exhibitors as well as visitors, is still one of the highlights of the trade fair, which was held in Bologna from 28 September to 2 October: out of a total of 872 ex-hibitors, 319 were foreign, originating from 39 countries (one more

than last year, thanks to the addition of Switzer-land). This year's edition saw a further healthy influx of manufacturers of other types of floor and wall coverings, including nat-ural stone, parquet and, for the first time, wallpa-per, courtesy of Wall&Decò. All in all, Cersaie was a pageant of exhibitions, conferences and contri-butions from internation-ally renowned personali-ties, such as the memorable keynote lec-ture by Glenn Murcutt. So here's a whistle-stop tour of the latest trends and products that were on display. 5


Report Cersaie 2015


Report Cersaie 2015

MAYBE NOT ALL KNOW THAT…

MaterialiCasa’s hashtag #MCaroundCersaie for the live covering at Cersaie was recommended among

the most influencing in the architecture segment!!

Visit (and share!) our Cersaie's gallery!

https://www.pinterest.com/materialicasa/cersaie-2015/


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80

Ceramica RondineCeramica Rondine unveiled Brick Generation, a modern rein-terpretation of the styling of clas-sic facing bricks, made of gres porcelain and suitable for indoor and outdoor floor and wall cov-erings. The product replicates the ap-

pearance, tactility and rough feel of brick in a wide range of colours, two sizes (6x25 cm and 13x25 cm) and a thickness of 10 mm, to bring the full appeal of brick back to life in five collec-tions: Bristol, London, New York, Tribeca and Venice.

The appeal of traditional crafts-manship combined with the lat-est porcelain tile technology also aroused the interest of the well known interior designer Andrea Castrignano, who was among the guests at the company's trade fair stand.

KaleKale Italia is extending its product range in order to strengthen its brands on the European market. Edil-gres is pursuing its existing strategy by extending Stonelab, a line that replicates various types of natural stone, and launching Stone Gallery, which offers a contemporary inter-pretation of stone in various sizes and finishes. The company also un-veiled a new series of 100x300cm panels, with a thickness of 5.5 mm, for the Bernini and Statuario collec-tions by Edilgres Marblelab, which are ideal for spaces of all sizes. Edil-cuoghi, meanwhile, is focusing on two new lines designed for residen-tial projects involving coordinated floor and wall coverings.


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RefinCeramiche Refin's latest collection pays tribute to the legendary im-ages of classical antiquity. Giulio Iacchetti is the designer who read-ily took up the challenge assigned to DesignTaleStudio. Like signs and traces emerging from a myth-

ological past, the patterns of Laby-rinth are designed to evoke a sense of depth and self-loss through an alternating arrange-ment of zig-zags, lines broken at different levels, linear threads and complex geometric motifs.

TaginaThe craftsmanship of Tagina Ceramiche d'Arte manifested itself in two collec-tions: Details, which is ideal for both floors and walls and comes in a neutral palette with either Matt or Gloss finish,

and Terre Nostre, which draws inspira-tion from mediaeval architecture, and reinterprets the antique appeal of the walled villages of Umbria. This second line of porcelain tile is available in nine

colours, whose names – Bevagna, Nor-cia, Torgiano, Cascia, Trevi, Montefalco, Amelia, Campelli and Bettona – pay homage to some of the region's most at-tractive towns.



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Listone GiordanoAn ideal co-working space whose décor is not just something to look at from the outside, but some-thing to interact with and enjoy as part of a direct relationship. This was the concept underpinning the Listone Giordano stand designed by Marco Tortoioli Ricci of the graphic design firm Bcpt, whose brief was to express the full story of wood as a support surface, a covering, and a furnishing ma-terial for everyday use. The collections, drawn from

the brand's three distinct characters – Classic, Nat-ural Genius and Atelier – thus take on the appear-ance of large strips that shape the design. The stand gave a high profile to the new collection de-signed by Patricia Urquiola, which enhances the naturally decorative vocation of wood flooring by rounding off the ends of the boards and thus mod-ifying the customary linear form of the module to give it a truly distinct character.

PiemmeMore is a modern, de-signer covering in the form of a balanced mix of natural stones in a wide range of formats and finishes, all embel-lished with volumetric ef-fects and coordinated decorations. Three 3D surfaces – Mu-retto, Velvet and Design – extend the range of pos-sible applications by offering interior design solutions for all types of environment and cus-tomised projects.


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EmilceramicaThe Emilceramica stand replicated the beating heart of a cosmopolitan city, in the form of a street overlooked by shops, restaurants and homes, to provide a polyhedral showcase for the company's various collections for different contexts and different styles. Kotto XS, Kotto XL, Milestone and Brick Design, in their various versions,

thus became the centrepieces of the projects. The soft marks of Kotto XL brought a cosy, lived-in feel to a con-temporary loft, whose essential styling is in perfect step with modern life-styles. Kotto Brick, meanwhile, gave a sense of charm and familiarity to a public venue, such as a newly opened wine bar next door.

Del ConcaA partnership between Giugia-ro Architettura and Del Conca Group has spawned GA, a new collection of through-body por-celain tile that draws inspira-tion entirely from the world of

cars, and reprises the patterns and geometries of the air in-takes of Parcour and the tex-ture of carbon fibre, thus under-scoring the technological vocation of the two brands.

The result is a judicious bal-ance between smooth and textured surfaces in shades of black and grey, which express the brand identity of Giugiaro Architettura.


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ABKInterno 9 is the name of ABK's new range, which draws inspiration from industrial styling, and alludes both explicitly and implicitly to the world of metal oxides, resins and concrete. ABK uses projects of this type to ex-plore potential crossovers between different materials, while keeping a watchful eye on the needs of design

and architecture. The spotlight was on the newly released Sensi collec-tion, designed to elicit the visual and tactile sensations of marble, natural stone and even wood, in the Dolphin wood-effect collection, whose out-standing flexibility enables it to be in-stalled without adhesive, using the Insta-tile system.

Xilo 1934A decorated parquet expressing a unique style that combines the elegance of wood with the aes-thetics of a classic covering. This is the hallmark of Kimano, the flagship product of Xilo 1934, made by the Palermo-born artist

Fiorella Bonanno, whose passion lies in reproducing typical Sicilian decorations on wood. This latest Italian-made product is a fusion of beauty and sustaina-bility: it uses water-based varnish only, features a thick protective

layer, is formaldehyde-free and generates no toxic emissions. Available in several sizes, Kimano is suitable for installation with or without adhesive, including on underfloor heating and cooling systems.

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Iris CeramicaThe latest collections from Iris Ce-ramica show just how versatile the company is in the production of large and extra-large formats, for the widest imaginable range of possible applications of ceramic,

including the most alternative. These coverings move beyond the boundaries of a simple covering, to become a fully fledged interior design element that can be used on kitchen worktops and doors.

PorcelanosaPorcelanosa's new prod-ucts at Cersaie included collections of ceramic that replicate other materials, such as wood, stone and concrete, and can be com-bined and adapted to dif-ferent decorative styles, thanks to the judicious se-lection of colours and tex-tures by Porcelanosa and Venis. The stars of Urbatek are the new XLight lines with polished finishes pro-duced by means of an in-novative manufacturing technique, and with a fresh interpretation of fine porce-lain tile.


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Made a ManoMade a Mano reinterprets lava stone in the form of majolica on a new worktop for the Minacciolo kitchen, which harnesses the aes-thetic impact of the Komon Natura collection and a patchwork of tiles

from the brand's other lines. The company also presented the iconic Exagon Table and DOT’s Table de-signed by FMDsign, and the new de-signer table created by Marta Fegiz Design Studio.

Casalgrande PadanaCasalgrande Padana's Pietre di Paragone collection focuses on its native land and on lesser-known, frequently forgotten types of stone. These materials are unique and easily recognis-able by their appearance, char-acter and prominent features, including the typical markings of Onsernone, a Swiss granite, the distinctive patterns of Lago d’Iseo Grès, the unmistakably velvety and sophisticated ap-pearance of Vals stone, and the ancient fossilised history of Sol-nhofen, from the German-speaking regions. The wide range of colours, the choice of three finishes (natural, lapped and outdoor) and the availabil-

ity of 60x120 and 60x60 cm for-mats combine to create a vast array of possible compositions with which to embellish interior and exterior floors and walls, raised floors, curtain walls and façade coverings. The compa-ny also unveiled Earth, the first tile system designed by Pininfari-na. The project's strength lies in its versatility, which offers scope for combining tiles with highly evocative decorations that al-lude to the automotive world. The texture of the porcelain panels derives from the fusion of glass, leather and fabric, which generates a powerfully multi-sensory effect.


Coop. ImolaThree brands, one common thread: change is the watchword for Imola, LaFaenza and Leonar-do, as they seek out a new route based on new aesthetic criteria. Effects, textures and nuances take on an entirely new visual and tac-tile form. Kuni di Imola is a porce-lain tile featuring natural design,

because it is full of life and mark-ings. The exceptionally warm, wel-coming appearance of wood combines with realistic colours to give this new collection immense compositional appeal. Orobian-co by LaFaenza draws inspiration from Travertine and pursues beauty in its most classic form.

Waterfront by Leonardo interprets two materials that represent op-posite extremes: terracotta and concrete. And it does it in a multi-pronged, chameleon-like man-ner, to create a crossover that finds expression in a porcelain tile featuring contemporary colours such as cappuccino and grey.

BisazzaThe new products pre-sented by Bisazza in-cluded numerous blends and decora-tions in mosaic, by re-spected designers such as India Mahda-vi, Patricia Urquiola, Marcel Wanders and Carlo Dal Bianco, as well as a new line de-signed by Tom Dixon, which enhances the latest collection, Bisaz-za Cementiles, to ex-tend the decorative range for interiors.

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SicheniaMarble and stone tell their story of material strength and tradition in a new ceramic covering. The Si-chenia project interprets the lat-est stylistic trends in contempo-rary homes with precise realism

and elegance, in the form of floor and wall tiles for residential and commercial environments under the Archea, Optima and Nature Plus names.

VitraArkitect Color is the new line of tiles from the Vitra PRO collec-tion for indoor and outdoor floor and wall tiling. The line includes 38 colour variants for for an al-most limitless range of combi-nations, and is divided into four main sections: Basic, a combi-nation of basic colours, such as red, blue, green, white and black; Aqua, featuring blue and turquoise hues, designed for swimming pools and spa cen-tres; Neutral, encompassing var-ious shades of grey and beige; and Mood, a combination of the latest colour trends.

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MarazziMarble-effect ceramic, 3D decora-tion and small brick-like formats in-spired by traditional terracotta are the new trends that Marazzi has been exploring. Allmarble is a col-lection of marble-effect porcelain tiles, which reinterpret various premi-um Italian marbles and come in a choice of four finishes (lux, natural, textured and silk) and eight sizes (from 7x28 to 60x120). Materika is a new large-format ceramic wall tile (40x120) with a thickness of just 6 mm, which draws inspiration from concrete, and features a range of powdery, matt nuances. Terramix is a new, small-format porcelain floor and wall tile (7x28), with an original

terracotta effect, designed for taste-ful interiors and exteriors character-ised by a classic brick-like look. Treverktrend is a new, wood-effect collection produced in 150 cm pan-els, based on the appearance of larch and oak. XLStreet, the new plus-size (120x120) concrete-effect porcelain tile, is ideal for seamless tiling of large areas in both residen-tial and commercial environments, whereas Essenziale is the new total-white floor tile, measuring 40x120 and 6 mm thick, with a choice of polished or satin-effect finish, and two different three-dimensional dec-orations for modern, elegant bath-rooms.

TonaliteSymbol of perfection, rhythm and life, Cerchio (meaning “circle”) played a starring role on the To-nalite Spa stand at Cersaie. Cerchio is the first product in the Geometria line – due to include oth-er geometric figures later – con-ceived by the architects Paolo di Nardo and Simone Chietti (of Stu-dio Arx srl) and created in the inter-nal division of the company known as Tonalite.Studio.As well as being three-dimensional, Cerchio also has the ability to con-ceal the joints between tiles com-

pletely, thanks to a careful study of couplings and concordances. The purity of the design lies in the proportion and equilibrium of the geometric figure, and once laid, the tiles become a homogeneous cov-ering, due to the absence of grout-ing and the resulting lines that would otherwise somehow blemish the composition. With Cerchio, tiling becomes sculpture.Cerchio is currently available in three main sizes (30, 20 and 15 cm in diameter) and four colours (white, black, grey and turtle-dove).


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GarbelottoEffetto Grezzo by Garbelotto marks a return to natural finishes, involving two cycles: the first creates an oak tannin barrier, while the second is a water-based matt finish that gives the boards an unprocessed look. Measuring 70mm wide by up to 1800mm in length, the floorboards from the new I Gessi collection are a new product that's well suited to laying in NOBLESSE® Hungarian

Point patterns and embellishing the most glamorous settings. The range is completed with the new, mineral-coloured models of I pro-getti, the large-format product re-cently added to the Gli Infiniticol-lection, and the new Spina Modulare, a new type of format from the Creator line, which is ideal for a vast number of installation patterns.

Serenissima CirFrom the grain patterns of wood transposed into ceramic by Wild Wood by Serenissima to the vivid maritime colours of Sardinia by Cerasarda; from the formal mini-malism of Genesis Loft by Cer-com to the versatility of the col-lections sold under the Cir brand such as New Orleans, Via Emil-ia, Chiacago, Saint Tropez, and the new Recupera: The Casal-grande-based ceramic group displayed the full fruit of its Re-search & Development and ex-tended its range of effects to en-hance the functional and stylistic potential of its products.

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AscotAscot recently upgraded its ce-ramic products by adopting the policy of transforming wall tiles into vehicles for art. The Game of Fifteen project takes its name from the classic 15-puzzle, and refers to the total number of artists involved. Each

collection in the series, made of white body with Bitech® tech-nology, represents a full immer-sion in the style and poetics of the individual artist involved. Af-ter last year's tribute to Keith Haring, the company is moving on with Boris Tellegen. Made in

sizes 20x20 and 20x60 cm, the collection features two surface finishes, one smooth and paint-ed and one textured, to bring out the effect of depth and in-tensity. The collection comes in three background colours: white, grey and black.

NuovoCorsoThe accurate imitation of natural materials is the common thread running through the new collec-tions unveiled by Nuovo-corso. The foremost of these are Shelby, Trek, Reflex and Wet, which reproduce ef-fects, grain patterns, high-lights and nuances de-signed and created in the image of the original mate-rials, with high-quality styl-ing that is well suited to both contract and residen-tial settings.


FondovalleBreaking away from rigid paradigms and escaping the bonds of anonymous uniformity: this is the principle that guid-ed Fondovalle in its development of an

innovative concept revolving around cross-pollination. Komi, Infinito 2.0, Sim-plicity and Acidic are ceramic interpre-tations of wood, marble, concrete and

metal respectively, which juxtapose and blend with each other, as defining archi-tectural features in contemporary de-sign.

Petracer's&PecchioliPetracer’s presented three collections of wall tiles and two collections of floor tiles, followed by a new bathroom furnishing line under the Originali Interni Italiani moniker. The company is still ploughing its own furrow, and differs from the recently acquired Pecchioli, which looks to the modern world without departing from the tradition of high-quality Italian crafts-manship.

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Original ParquetThe stand-out feature of the floor coverings belong-ing to Original Parquet's antique-inspired collec-tion known as Castelli Romani is their grooved ef-fect. This distinctive surface finish is the result of a special treatment, which generates a balanced mix of coarse cracks, large open and grouted

knots, and furrows of varying depths. Combined with the Aged Oak base, all these time-worn effects give the collection a uniquely rural appearance, that draws a striking contrast between the hand-craftsmanship of long ago and the minimalist de-sign of contemporary interiors.

Atlas ConcordeAtlas Concorde's Exquisite Club area was dominated by a combi-nation of collections, and interior and exterior design projects, dis-played in a differentiated space inspired by a variety of concepts. The exhibits included the dramat-ic 3D Wall Design tiles, the Etic PRO porcelain tile collection, which evokes premium, contem-porary woods, an interior design project entitled Brave, inspired by the unique beauty of certain nat-ural stones, and Dwell, a collection consisting of floor and wall tiles in-spired by concrete and hand-spread resin.

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RecerDesigned as a fusion series of tradition and modernity, of classic shapes and motifs and contemporary aesthetics in terms of colours and volumes, the Nap-rec series, launched by Recer, is now

seen as an offer with great potential to set market trends worldwide. Its formats, finishes and colours place countless dis-tinctive, customised designs within reach. The series has 63 options that rec-

reate geometric shapes, and is availa-ble in four formats: cm 10x10, 10x20, 20x20 and 45x45. The volumes are a dif-ferentiating feature. The surfaces can be flat, have gentle curves or sharper cor-ners, enabling Naprec to enhance, re-flect or dilute the intensity of the light. Thanks to the use of industrial and R&D techniques that exploit colour, the series comes in two finishes. Glossy, which makes the most of its re-flective capacity. Matt, which brings out the visual softness. Its seven distinctly current colours (black, white master grey, gentle grey, orient beige, cool beige and roseland) open up ground-break-ing possibilities when the purpose is to make rooms and areas dynamic.

ImpertekImpertek's fixed-height and ad-justable floor support pedestals are a versatile and comprehensive system for solving the problems as-sociated with outdoor flooring, eas-ily and without any need for demo-lition work, even when remodelling.Impertek pedestals are suitable for any type of floor covering, whether it's wood, composite wood, terra-cotta, porcelain tile, conglomerate, marble or natural stone.- Our products cover a height

range of 5 to 1020 mm, guaran-teeing perfectly even flooring in all situations. The use of levelling devices and extensions increas-

es the range, so you can mini-mise the number of pieces you keep in stock.

- Our pedestals also offer out-standing load capacity per piece, ranging from 400 kg for the jack supports to 800 kg for the Megamart series.

- Our wide range of heads means that you'll always find the right one for your needs, whether you're laying floor panels or in-stalling decking on joists.

From pool surrounds to the out-door paving of bars and restau-rants, we've got a head for every job.

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25th International exhibition of technology and supplies for the ceramic and brick industries

tecnargilla.it

The future of ceramics

In cooperation with With the support ofOrganized by

26th-30th SEPTEMBER 2016

RIMINI - ITALY

CERSTILEA journey from north to south, from mountain refuges to seaside resorts, via an underground railway station, show-cased some of Italy's top products in an exploration of the concept of repurpos-ing. The exhibition in question was Cer-Stile Italian Style Concept, designed by An-gelo Dall'Aglio and Davide Vercelli, which presented new ways of living and enhancing some of Italy's most typical

landscapes. The installation occupied 1,500 square metres and included three stages: the mountains, the seaside and a spatial and temporal tunnel connect-ing the two, in a U-shaped layout. Repre-senting the concept of travel, the tunnel took the form of a life-size interpretation of a state-of-the-art high-speed train. The two extremities of the installation – the mountains and seaside – playfully and ironically reinvented places, values, func-

tions and attitudes. So the exhibition consisted of surreal, imagined and ironic scenarios of iconic places, and realistic settings equipped with products and so-lutions by a range of companies, includ-ing: Alce Nero, Vitra, Molteni, Cordivari, Technogym, Duravit Italia, Valli Arredo-bagno, Wall&Deco, Glass 1989, Emilcer-amica, Eterno Ivica, Hom, Idea, Julia Marmi, Messori, Minacciolo, Mirage, Oikos - Oli and Made a Mano.

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events

DAY OFFDay Off, the exhibition curated by the designer Diego Grandi, saw the partic-ipation of several major exponents of Italian design, including Cassina, Lea Ceramiche, Runtal and Zucchetti Kos. Drawing inspiration from Le Corbusier, one of the foremost figures of 20th Cen-tury architecture, and the "cabanon de vacances" he built on France's Côte d'Azur, Day Off is a plan for a

weekend hideaway, based on the principles of beauty and simplicity, which explores the relationship be-tween man and nature. Two intersecting volumes, one of which is transparent, form the centrepiece of the composition and create a continu-ous dialogue with the natural surround-ings. An outdoor area divided into relaxa-

tion areas, with a swimming pool and kitchen space characterised by the constant presence of greenery, high-light the continual search for well-be-ing. In line with the concept that under-pins the exhibition, the products and materials supplied by each company selected by the designer point to an osmotic relationship between nature and design.

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events



Cristin

Topics

According to the German Associa-tion for Consumer

Research (GfK), some 12 million homeowners in Ger-many are planning to carry out specific home improve-ments in 2016. With a share of 37.8%, bath-room and sanitary upgrades are the leading reasons for these planned improvement projects, with barrier-free de-signs in increasing demand. "Bathrooms are at the core of barrier-free construction," says Martina Koepp, the executive manager of GGT Deutsche Gesellschaft für Gerontotech-nik (German Society for Ger-ontological Technology) in Iserlohn. Intelligent systems, for exam-ple for floor-level showers or wheelchair-compatible vani-ties, enable the safe and at-tractive design of barrier-free bathrooms with ceramic tile coverings on walls and floor. A model bathroom created by Schlüter-Systems in coopera-tion with Agrob Buchtal, on display in the permanent exhi-bition "Forum for Generations" by GGT, demonstrates the many available options for generationally appropriate construction. The display targets trades-men, consumers and design-ers to provide information about barrier-free construc-tion. "We want to emphasise that customers can design their bathroom entirely in ac-cordance with their personal

Barrier-free bathrooms with every comfort

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preferences. Although the im-age of the barrier-free bath-room has improved consider-ably, the concept still makes many people think of the ster-ile atmosphere in hospitals or rehabilitation clinics. We are effectively countering this idea with attractive concepts, such as those shown in the model bathroom," says Koepp.Floor-level showers are an ele-mentary component of barri-er-free bathrooms. DIN standard 18040 for acces-sible building construction specifies clear guidelines for building such showers. For example, minimum di-mensions are specified as 120 x 120 cm, while a shower that is to allow for wheelchair use

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Topics


must measure 150 x 150 cm. Other indispensable compo-nents include an integrated floor drain and an anti-slip floor covering. Schlüter®-KERDI-LINE, the prod-uct used in the GGT exhibit, is a proven system that includes all components for dependa-ble waterproofing and fea-tures so many different vari-ants, lengths and assembly heights that it is suited for nearly every installation situa-tion. Together with the anti-slip tiles of the "Emotion" series by Agrob Buchtal, the assembly in the GGT bathroom clearly meets the standard require-ments. The areas between the individual elements such as shower, toilet and vanity also are generously sized to offer sufficient mobility. The vanity is fully wheelchair-accessible and offers maxi-mum comfort for all users. Together with the adjoining shelf, it was entirely construct-ed from the versatile tile un-derlayment Schlüter®-KERDI-BOARD. The material was also used to create numerous practical storage areas and the separator wall for the toilet.

The bathroom as a comfort zone

Temperature is an important factor for creating the ideal at-mosphere in a bathroom. The assembly shown in the GGT model bathroom fea-tures the electrical Schlüter®-

1. The model bathroom on display at GGT features a cosy wellness zone due to the electrical heating system Schlüter®-DITRA-HEAT-E covered with attractive tiles by Agrob Buchtal, which can be warmed up with precise timing.

2. A hand-held showerhead with floor drain is located immediately next to the sitting area in the wellness zone.3. The floor-level shower, which is also equipped with an electrical heating system, uses the drainage channel

Schlüter®-KERDI-LINE with a channel cover made of stainless steel.

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DITRA-HEAT-E heating system, which is ideally suited for resto-ration and renovation projects because of its low assembly height. The heating cables are in-stalled immediately below the tiles in an uncoupling mat with the proven DITRA technol-ogy. The system not only en-sures quick heat delivery to the surface, but also provides secure uncoupling and water-proofing. For this purpose, DI-TRA-HEAT-E was installed in the floor-level shower and floor as

well as in the sitting or resting bench next to the vanity. The system turns allegedly "cold" tiles into a cosy, comfortably warm wellness zone that can be used for resting, getting dressed, or as seating during a bath. Illumination is another impor-tant comfort factor. The illumi-nated profile technology Schlüter®-LIPROTEC was effec-tively employed in the GGT as-sembly to provide attractive and functional lighting. From an illuminated border in the

wall to lighted skirting and the framing of the mirror above the sink, the high-quality LED profiles set elegant accents and provide unobtrusive, pleasantly warm light that saves the activation of all oth-er installed lights. If desired, the illumination technology can be controlled via a smart-phone or tablet, using an app specifically developed for that purpose and a Bluetooth re-ceiver. "Younger homeowners particularly like this feature," says Volkmar Runte of GGT.

"They are a lot more interested in concepts for intelligent liv-ing spaces."

Even though the reputation of barrier-free bathrooms has im-proved considerably, many people still have a negative image of purely functional hospital bathrooms that have little aesthetic appeal. As the GGT model bathroom assem-bled by Schlüter-Systems and Agrob Buchtal demonstrates, such associations have been clearly relegated to the past.

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4. Two LIPROTEC profiles are integrated into the tile covering between the toilet and the floor-level shower to serve as illuminated borders.


Cristin

Project

This project by the architect

AA Robins overlooks a bay in Canada's Gulf Is-lands, situated just off the coast of Vancouver, in a stretch of sea between the mainland and Vancouver Island.

Intersecting volumes, inter-weaving materials and jux-tapositions of architecture and sculpture create a flu-id environment featuring private and shared spac-es, which open onto the outside world to bring the magnificence of nature right into the home.

The project concept re-volves around the villa's in-tegration into its natural setting, the aesthetic origi-nality of its forms, the re-use of materials (the wood from the trees felled to make space for the build-ing was re-used for the in-terior furnishings) and en-ergy efficiency.Coniferous woodland em-braces the length of the house and absorbs it into the contours of the bay, making it almost invisible from the sea. From the land, meanwhile, the view towards the sea remains completely clear.

The steel cladding of the exterior has a rusted look, which reflects the coloura-tion of the surrounding soil

AA Robins in the Gulf Islands

http://www.aarobins.com/


Project

MEDOCThe Medoc collection celebrates a communion between wood and the unmistakable touch of Michele De Lucchi. This finds expression in the original trapezoidal shape of the floorboards, which recalls the tapered shape of a tree trunk and the typical form of old floorboards “from the days when the edges of the boards were left unsanded, so as not to waste wood.” The distinctive, traditional, sawn surface treatment generates appealing light effects and evokes a strong sense of history.

Materials: Oak Total thickness: 18 mm Thickness of hardwood surface layer: 3.5 mm Multi-layer birch base: 14.5 mmWidth: assorted, from 130 to 190 mm Length: 944 mm

issUU mUltimediA


Project

and tree trunks, while the glazed walls, almost all of which face the bay, can be opened completely to create a continuum between the in-terior and exterior of the home, and provide direct access to the patio and pool area. The pool can be used for several months a year because the water is heated by a geother-mal system fed by the ocean and also connected to the in-door underfloor heating sys-tem, for the purposes of ener-gy efficiency.

The judicious blend of differ-ent materials generates a har-monious dialogue between the various parts of the house: wood, stone, glass and metal are used both inside and out-side, in well chosen combina-tions with textural and formal allusions to the setting. The floor coverings are a har-monious blend of natural stone, ceramic and wood: the flooring is made of granite in the entrance and part of the living area, and basalt in the bathroom. The kitchen, the re-mainder of the living area, the bedrooms and the corridors, by contrast, feature Medoc* oak floorboards. The trapezoi-dal shape of the hardwood flooring, designed by Michele De Lucchi for listone GioRdA-no, brings to mind the natural profile of a tree trunk, while the sawn effect of the surfaces and the various shades of grey reflect the architect's vi-sion of wood that bears the marks of having lived its life outdoors, and brings them into the house to fuel a never-ending dialogue between the indoor and outdoor environ-ments. 5

http://www.listonegiordano.com/it

http://www.listonegiordano.com/it

Project


TONY ROBINSheads an international firm of architects, which has undertaken projects and won awards from Paris to Japan.Since its formation in 1981, the firm has won the Prix de Rome for Architecture, the Lieutenant Governor of BC/AIBC’s Special Jury Award for Kits Beach Restaurant and Lifeguard Project, and the Canadian Architect Magazine Awards.Robins leads an annual design workshop at the UBC School of Architecture as a contract professor. He has appeared in Canadian Achievers and his works have been showcased in over 80 publications.

He was elected “Architect of the Year”, “Interior Designer of the Year” and “Eco Designer of the Year” in 2014-15 by Western Living Magazine. This was the first time that all three awards had been assigned to a single person.Outside his architectural work, he has enjoyed considerable success as a set designer, writer and artist.


Cristin

Project

Inaugurated in 2013, the Magna

Pars suites Hotel is situated near Milan’s Navigli district, just behind Via Tortona, one of the city's trendiest spots, which recently rose from the ashes of an industrial area to become the linchpin of the fashion and design world.

The Magna Pars stands in an area once occupied by a his-toric perfume factory, which the new hotel paid tribute to by decorating the 28 suites with colours and paintings, in-spired by fruits, flowers, trees and their essential oils, which allude to the perfumes once produced there – thanks to the work of students from Mi-lan's Academy of Fine Arts.

In 2015, having obtained per-mission to demolish a low building next door to the Mag-na Pars, in the corner between Via Forcella and Via Bugatti, the hotel's owners commis-sioned the Milan-based archi-tects Paola Benelli and roB-erto Murgia to design an extension of the accommoda-tion.

In order to soften the visual im-pact and evoke the brickwork of the surviving original build-ing, the new project, which has three storeys above street level, against the site of the demolished low building, cre-ates an effect of solids and voids by means of a structural metal framework that rises up

Magna Pars Suites Hotel, Milan

issuu MultiMedia

http://www.magnapars-suitesmilano.it/

http://www.magnapars-suitesmilano.it/

http://www.benelliarchitettura.it/

http://www.robertomurgia.it/home.php

http://www.robertomurgia.it/home.php


Project


Project

the full height of two walls of the new building.Hand-pressed bricks made specifically for the project by sanMarco laterizi, in a spe-cial size, colour and finish, were then fixed to the metal framework, without mortar or adhesive, using bespoke fas-teners designed by the archi-tect. In fact the laser-cut, col-oured steel sheet takes the place of the mortar.

Of the two walls associated with the steel structure, one faces outwards and the other, which creates a new stairwell, has become the connection point with the existing part of the hotel. The stairwell provides access to a small internal garden, which is overlooked by the 11 new junior suites of the Magna Pars, and forms a link with the hotel's other green spaces. 5

THE PROJECT

Project: Extension of the Magna Pars Suites Hotel Location: Milan, Via Forcella 6 Time frame: 2014-2015 Client: Ciprea srl Architects: Paola Benelli, Roberto Murgia Design team: Miriam Cesco, Silvia Ristori, Valentina Ravara, Chiara Sogos, Danilo Vicente D’AmicoConstruction company: Sice Previt spaFaçade covering: made-to-meas-ure bricks by SanMarco Terreal

Photographs: Giovanna Silva

http://www.sanmarco.it/

WORLD PRODUCTION AND CONSUMPTION OF CERAMIC TILES

3RD EDITION{ MECSMachinery Economic Studies


ACIMAC



T. +39 059 510 336



3rd EDITION

year 2015





» 77 COUNTRIES» 10-YEAR time series (2005-2014) » World production: 12.4 BILLION SQM (+3.6% on 2013) » Expor ted t i les: 2.7 BILLION SQM (+1.1% on 2013) » Less than one t i le in ten (9.3%) SHIPPED OUTSIDE THE

REGION WHERE IT WAS MANUFACTURED» Higher rates of urban population growth = HIGHER RATES

IN TILE CONSUMPTION?» CHINA f irst expor ter in 61 countries» 260 PAGES! English text



P prod cons 3a ed ENG.indd 1 10/12/15 10:51


Cristin

Project

ALTIPLAN, a firm of architects

with offices in Brussels and Liège, recently designed the remodelling of the fa-çade of the Saint Jean Hos-pital situated in the centre of the Belgian capital. One of the country's largest hos-pitals, the Saint Jean over-looks a crucial artery in the city's road network, which is among the most congested in Europe. The remodelling of the façade therefore had to ensure high levels of sound insulation and pollution - re-sistance, as well as offering adequate thermal insulation to keep energy consumption down.

Philippe de Roos, of Alti-plAn architects, immediately opted for a curtain wall – a well established construction technique that offers en-hanced energy-saving and sound insulation characteris-tics – and decided to build it with neolith* panels.

"In an area as polluted as this, the mineral composition and non-porous structure of a sintered covering like Ne-olith," explained Philippe De Roos, "make the cladding of the façade strong, hygien-ic and capable of prevent-ing the proliferation of bac-teria and fungi, all of which make it ideal for a health-care environment." The com-pact surface of the Neolith panels also makes it easier

Neolith for Saint Jean Hospital, Brussels

to remove dirt and graffiti, and is immune to attack by the chemicals found in cleaning products. "The thermal insulation of the offices and hospital are-as were another critical point in the design of the façade,"

continued the architect. "That's why we decided to fix the Neolith panels (which are lightweight despite their size, thanks to their slim structure, ed.) on a VM system and keep a 15 cm gap between the building and the curtain wall,

so as to increase the thermal insulation by means of the air-flow generated inside it.""As well as significantly reduc-ing temperature swings," add-ed De Roos, "the multi-layer structure of the curtain wall also reduces noise levels con-

http://www.altiplan.eu/

http://www.altiplan.eu/

http://www.thesize.es


Project

*NEOLITHa brand launched by the Spanish company TheSize in 2011 – is a covering with revolutionary physical and technical properties. Manufactured by means of a patented sintering technology in which the other raw materials are exposed to high pressure and temperatures in excess of 1200 degrees Celsius / 2200 degrees Fahrenheit, the product is 100% natural and recyclable, because the raw materials used in its production are clay, feldspar, silica and natural mineral oxides.With porosity of almost zero, Neolith is a hygienic, non-staining product that's easy to clean and impervious to chemicals. It is also wear-resistant, scratch-resistant and heat-resistant, and since its colours are natural, they are unaffected by exposure to UV radiation.

iSSUU mUltimediA


Project

siderably, which was another of the priorities set by the Saint Jean Hospital in the tender specification."The need to take account of energy efficiency and dura-

ALTIPLAN architects was born with the millennium, but its roots are much deeper as its partners joined forces around Jean de Borman back in the 1980s.As a partnership, the human values shared by the partners have always been a stronger tie than the promotion of egos. This philosophy has led the practice to expand by merging with several other practices over the years.ALTIPLAN now has nine partners, located in Brussels (six) and Liège

(three). Continuous rejuvenation of the partnership ensures continuity and the constant questioning of our approach, through new visions and updated focuses.The history of ALTIPLAN°architects is also closely linked to pan-Europe-an partnerships. The EAN Network currently combines the capacities of seven practices from St Petersburg to Madrid and from Rome to London.

bility has not adversely affect-ed the styling of the façade, however, which is anything but anonymous. Philippe de Roos explained: “We select-ed the Nieve and Nero panels

to create a high-sheen mon-ochrome exterior that would retain the modular rhythm of the upper windows and cre-ate a random two-tone effect. By replicating this pattern on

the ceiling of the covered car park, we gave the building a coherent aesthetic that would perpetuate its structural and architectural value long into the future.” 5

12ad COTTO Cersaie.indd 1 8/20/58 BE 11:57 AM

Extraordinary Surface.Interior and exterior applications: Countertops, Flooring, Cladding, Furniture, Facades.Resistant to stains, scratches, chemicals, extreme temperatures and UV rays exposure. Maximum format, minimum thickness, different � nishes. More than 40 available models.

Design, Durability, Versatility, Sustainability.

Residential Project in Dallas (USA) - Kittler & Loecker DesignCountertop, Island & Backsplash: ESTATUARIO Polished nish

www.neolith.com

NEOLITH_Tile International.indd 1 18/08/2015 16:22:34

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