Tim Amyx Volunteer State Community CollegeTim Amyx ... · à Party àn Appetizer à Text Webcam à...

Tim Amyx Volunteer State Community CollegeTim Amyx, Volunteer State Community CollegeScott Dittman, Washington and Lee University

Jeff von Munkwitz-Smith, University of Connecticut

AACRAO 2010, New Orleans, Session 411

Through personal testimonies, we will cover:

Social Media PrimerFacebookT iTwitterOther resourcesQ&A

AACRAO 2010, Twitter and Facebook for Registrars

a Partyan Appetizera Text Webcama Taverna Hammera Coral Reef

a Virtual Coffee ShopTelegram 3.0a Conference ReceptionEmail Marketing 2.0FishingHoliday Cardsa Coral Reef

a Cocktail PartyPost-it Notes

Holiday Cardsa Line-A-Day DiarySex

University of ConnecticutUniversity of Connecticut

Public Research UniversityyMain campus in StorrsFive regional campuses, Academic Health Center, and Law School29,500 students (21,500 undergrads)9,300 faculty and staff


Started using Facebook in 2005 while working with a faculty member on ways to improve the advisor assignment process. (How do we match advisors and students with common interests?)te ests )

Started using Twitter in 2007. (I’m interested in ways we can employ technology in student services and in teaching and learning. If you follow the right people and filter out the mundane, you can learn a lot in 140 character snippets.)


Inspired by Scott Dittman, I created a UConn_Registrar account on Twitter in 2009.

The account is primarily used to communicate deadlines and other information to students.

A couple comments from students:“UConn has a twitter?! This is the greatest thing...EVER!”“The Registrar is on Twitter! That’s so funny! I LOVE it!”


Within a day of including the Twitter account on the bottom of a long email message to undergrads, the account had 84 followers.

Currently have 251 followers:Currently have 251 followers: ◦ 152 females◦ 61 males◦ 38 organizations (administrative offices, student

organizations, local businesses, other Registrar’s Offices, one US Senate campaign)


For several years we’ve used Facebook to help track down students who left just short of graduation.

A departmental Facebook page is in theA departmental Facebook page is in the works.


Washington and Lee UniversityWashington and Lee University


Lexington VAgFounded in 17492,150 students (1,750 undergrads, 400 law)850 employeesstrong culture of civility: speaking tradition; student-run, single-sanction Honor System


Netlink: 1989

Email: 1990

Gopher: 1991

Web: 1994

Facebook: 2004

Wiki: 2005

Twitter: 2008


• Be ubiquitous without compromising authenticity• Improve your visibility without diluting your voice, repeating your message, or losing audience membersmembers• Use automated tools (Twitterfeed, Social Too, Tweetlater), consider time management challenges• Participate wherever you decide to be: answer emails, tweet/ re-tweet, update Facebook status• Be careful about what you choose to spend your time on: efficiency, responsiveness


• Decision-making about strategies is difficult. Clarity through experience. Failures contain lessons• No sacred cows: It would be really cool if I could...• Quality connections: find people who add contentQuality connections: find people who add content and personal perspective in responses• No way to introduce yourself to everyone in the room: social media helps develop relationships and conversations• RSS feeds of certain people: blogs, tweets, videos• Search on keywords, use hashtags





Public 2Public 2--year community college year community college Located in Gallatin, TNLocated in Gallatin, TN

Headcount: 8,444Headcount: 8,444382 full time faculty & staff382 full time faculty & staff


Twitter - Started using first then abandoned for over a yearFacebook – Late adopter but now a constant userFoursquare/Gowalla Mostly playing aroundFoursquare/Gowalla – Mostly playing around to learnWho knows what’s next…


Lack of resources

Controlled by users (rebellion)

A “ h t d thi ”Awareness: “we have to do something”


PR Office (coordination)

Admissions

R D lResource Development

Student Workers (for authenticity)

www.volstate.edu/blog

www.volstate.edu/facebook

www.volstate.edu/twitter

www.volstate.edu/myspace

www.volstate.edu/youtube

www.volstate.edu/flickr




New Flash server

Micro blogs (in-house)

New PR Director

“Manifesto” to purpose each outlet

Encourage growth

Foursquare/Gowalla tours

iPhone Apps


Community Help DeskLive Webinars/Tutorials – protected updates, invitation-only participantsFree Market ResearchOnline Reputation Management – what people are saying about you, your schoolL h D / ThLaugh a Day / TherapyVirtual Alarm Clock – appointment reminders (Retweet Timer, Twittercal)Idea Sharing / Community Mind Mapping Sport / Treasure Hunt Aid – online and offline scavenger hunts, geocachingLive Presentation Aid – elicit a response from Tweeps in the audience

“Who is on the other end of Facebook?”, Russell Powell, Chronicle of Higher Education, http://chronicle.com/article/Who-Is-on-the-Other-End-of-/48693/Educause “7 Things You Should Know about…” http://www.educause.edu/7ThingsBest practices: http://nonprofitorgs.wordpress.com/Keeping an eye on tech: http://mashable.com/social-media/Federal social media guidelines:Federal social media guidelines: http://www.whitehouse.gov/omb/assets/inforeg/SocialMediaGuidance_04072010.pdfHashtags: http://hastags.orghttp://everythingtwitter.com/“Why We Twitter”, Java, Finin, Song, Tseng; http://ebiquity.umbc.edu/_file_directory_/papers/369.pdf“Evolving Uses”, http://ben.casnocha.com/2009/10/the-evolving-uses-of-twitter.html



Date post:	23-May-2020
Category:	Documents
Upload:	others
View:	0 times
Download:	0 times

Tim Amyx Volunteer State Community CollegeTim Amyx ... · à Party àn Appetizer à Text Webcam à...

Documents