ICC AmericasDevelopment Forum

Rio de Janeiro,May 2010

To pic s f o r Dis c us s io n

1. Change

2. Performance

3. Participation and Pathway

4. Publicity and Promotions

5. People

The Co a c h…

Cha ng e

• We’ve come a long way in a short space of time

• Financially– 2-3 times more $$ in cricket

• Adminis tratively – Budgeting and Planning

– Governance

– S taffing

• Opportunity– Event S tructures

F ina l Wo r d - CHA NGE

• April 2007 – We anticipated CHANGE

• November 2007 – We began planning for CHANGE

“Getting Ready”

• July 2008 – We were CHANGING

• April 2009 – We have CHANGED and are in a brave new world

Continual s teps forward and attention to improving PERFORMANCE are now key

From ICC Dev. Staff

Conference 2010

S o me c a t c h c r y ’s o f t he pa s t 2 – 3 y e a r s

Influencing Excellence

S olutions , not excus es

Accountability

Development of a performance culture (KPIs )

Problems are only challenges waiting to be met

Return on Inves tment

From ICC Dev. Staff

Conference 2010

F e b r u a r y 20 10

• What has CHANGED?

• What have we ACHIEVED?

• There is now 3x’s the $$ in the Developing Cricket World, are we 3 x’s BETTER?

• Do we OWN the need to PERFORM?

• 2010 is the time to DELIVER, are we DELIVERING?

From ICC Dev. Staff

Conference 2010

I t ’s a l l in t he A TT I TUDE 1

I t ’s a l l in t he A TT I TUDE 2

Pe r f o r ma nc e

• Have our attitudes to performing changed?– Are we s till doing the same things and getting the s ame results ,

or have we moved on?

• There can never be enough funding but are we us ing what we get now to maximum effect?– Is your default pos ition “ why can’t ICC do more for us ” or is it

“ what can we do for ours elves ” ?

• Accountability 1. ICC Policies – Funding Policy, S corecard, Members hip, ROI

2. Your Peers /Other Members – your ON FIELD PERFORMANCE!

Mo r e Pl a ye r s , Be t t e r Pl a ye r s

• The sum total of our actions as a national cricket body should be producing more players and better players

• Better Players – National Team PERFORMANCE

– Preparation• Do you have a National High Performance Plan?

• Do you have an E lite Domes tic Playing s tructure?

– National Coach and or High Performance Manager• Do you have one? If yes , is he/she the right person?

– S election• Are the bes t PERFORMING players selected to play for your country?

Mo r e Pl a ye r s , Be t t e r Pl a ye r s

• More Players – PARTICIPATION and PATHWAY

– Pathway• Do you have a clearly defined PATHWAY from entry level to your

National Team – ie. U/13, U/15, U/17, U/19 and senior COMPETITIONS ?

– Retention• Keeping participants in the game is paramount. Junior Involvement to

Junior Playing to S enior Playing.

– Active Education• Education coaches and umpires that actually coach and umpire!

– Promotion/Public ity

Pr o mo t io n/ Pub l ic it y

• A s trategy to encourage MORE PLAYERS

• Are you ‘selling’ cricket to new and different markets , or are the same people as always involved?

• Be innovative– Corporate Leagues

– Women’s competitions

– ‘L ifes tyle’ cricket: beach, backyard, indoor

• T20 is a great vehicle to overcome ‘time poor’ societies

Le t ’s g e t t he r ig ht pe o pl e o n t he bus !

“In fact, leaders of companies that go from good to g reat start not with

‘where’ but with ‘who.’

They start by getting the right people on the bus .”

J im CollinsFrom Good to Great

Pe o pl e• Recruitment

– How much can we afford and what is the person going to do?

– Advertis e

– S elect the bes t person for the job

• Management– Clearly defined roles and respons ibilities

– S ucces s parameters – ie. KPIs or key miles tones

– Reporting lines

– Reward – financially and otherwise

• Empowerment– Give your s taff some rope!

– Board Members govern policy, s taff implement it

I n Summa r y

1. Change

2. Performance • Attitude

• On the field – BETTER PLAYERS

3. Participation and Pathway – MORE PLAYERS

4. Publicity and Promotions

5. People