Date post: | 20-Jul-2015 |
Category: |
Small Business & Entrepreneurship |
Upload: | howardyung45 |
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Tim Hortons
Competitor Profile
About our competitor:
McDonald's
world's leading global food service retailer
over 36,000 locations serving 69 million customers in
over 100 countries each day
Research and Development
Innovation in improving restaurant
dining experience
Reinventing new food menu items
Adapting to globalization
Innovations in Technology
Shelf serve kiosk
Testing in Australia and
California
“Create Your Taste” burgers
Reinventing the Menu
Introduced in late 2013
Meet changing consumer’s lifestyles
Global adaption
Over
Social Responsibilities : SportsMCDONALD'S OUR INVOLVEMENT WITH SPORTS IS NO EXCEPTION.
Culture and Health Lifestyle
Social Responsibilities: Charity
Ronald McDonald Family
Rooms
Ronald McDonald Care
Mobile
Play A Responsible Participant
Social Responsibilities
Social responsibility
ParticipantBusiness
Goal
Promotions – Tim Horton's
McDonalds social media
http://www.mcdonalds.ca/ca/en/promotions/co
upons.
Customer Interaction
Promotion - Loyalty