A S IDIC newsletter ASSOCIATION OF INFORMATION AND DISSEMINATION CENTERS No. 100, Fall 2009 Tim Ingoldsby Elected ASIDIC President Lettie Conrad and Randy Marcinko Join the Executive Committee New ASIDIC Constitution and Bylaws Ratified Fall Meeting Continues Theme of Change ASIDIC returned to the Westin Gateway Hotel in Arlington, VA on September 13-15, 2009 for its Fall meeting and continued the discussion started at the Spring 2009 meeting. The theme of the Fall meeting was Change!?. David Myers (DMedia Associates) and Jeff Massa (YellowBrix) arranged and chaired the program; Tim Ingoldsby (American Institute of Physics) was local host. Elections were held at the meeting, and Tim Ingoldsby was elected President, succeeding Mike Walker (NewsBank). Lettie Conrad (Sage Publications) and Randy Marcinko (Marcinko Enterprises) were elected to the Executive Committee. A major event at the meeting was the ratification of a new ASIDIC Constitution and Bylaws. Details on these events and the technical program appear below. The ASIDIC Newsletter (ISSN 0887-9915) is published by ASIDIC, P.O. Box 3212, Maple Glen, PA 19002-8212, phone (215)-654-9219, e-mail: in- [email protected], and edited by Donald T. Hawkins. Visit ASIDIC on the Web at http://www.asidic.org. The opinions expressed herein are not to be construed as those of ASIDIC. CONTENTS Association News..........................2 Committee Reports Future Meetings President’s Column New Members Photo Page Technical Program Summary.......8 Executive Committee..................19 Full Members..............................20 Associate Members.....................21 Spring Meeting Attendees...........22
Transcript
A S IDIC newsletter
ASSOCIATION OF INFORMATION AND DISSEMINATION CENTERS
No. 100, Fall 2009
Tim Ingoldsby Elected ASIDIC PresidentLettie Conrad and Randy Marcinko Join the Executive Committee
New ASIDIC Constitution and Bylaws RatifiedFall Meeting Continues Theme of Change
ASIDIC returned to the Westin Gateway Hotel in Arlington, VA on September 13-15, 2009 for its Fall meeting and continued the discussion started at the Spring 2009 meeting. The theme of the Fall meeting was Change!?. David Myers (DMedia Associates) and Jeff Massa (YellowBrix) arranged and chaired the program; Tim Ingoldsby (American Institute of Physics) was local host. Elections were held at the meeting, and Tim Ingoldsby was elected President, succeeding Mike Walker (NewsBank). Lettie Conrad (Sage Publications) and Randy Marcinko (Marcinko Enterprises) were elected to the Executive Committee. A major event at the meeting was the ratification of a new ASIDIC Constitution and Bylaws. Details on these events and the technical program appear below.
The ASIDIC Newsletter (ISSN 0887-9915) is published by ASIDIC, P.O. Box 3212, Maple Glen, PA 19002-8212, phone (215)-654-9219, e-mail: [email protected], and edited by Donald T. Hawkins. Visit ASIDIC on the Web at http://www.asidic.org. The opinions expressed herein are not to be construed as those of ASIDIC.
CONTENTS
Association News..........................2Committee ReportsFuture MeetingsPresident’s ColumnNew MembersPhoto Page
Technical Program Summary.......8Executive Committee..................19Full Members..............................20Associate Members.....................21Spring Meeting Attendees...........22
Committee Reports
reasurer: ASIDIC Treasurer Tim In-goldsby commended the Program
Chairs for their excellent program, which drew 52 attendees. Such programs help im-prove ASIDIC’s financial position. Al-though this has been a difficult year be-cause of the curtailing of travel by many companies and a loss on the Spring meet-ing, ASIDIC’s financial position is still good, and the overall loss for the year should be small.
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Finance: Committee Chair Jay ven Eman (Access Innovations) concurred with the Treasurer’s report and said that measures should be taken to increase meeting atten-dance to at least 60. The budget was ap-proved.
Executive: Mike Walker noted that even in these challenging times, ASIDIC must find new members. The Committee re-structured the categories of membership. Full Members will be companies with 10 or more employees, and Associate Members will be those with two to 10. A new cate-gory of Individual membership, for organi-zations with one or two employees, was in-stituted. Individual membership carries no voting rights. Beginning in 2010, dues for Full and Associate Members will remain at $495 and $250, respectively; dues for Indi-vidual Members will be $125.
Membership: Mike Mahoney (Nerac), Membership Committee Chair, reported that 20% of the 2008 members did not re-new for 2009, primarily because of budget cutbacks. One new member, TEMIS Inc., has joined (see below).
Elections
he Nominating Committee, consisting of Drucilla Ekwurzel (Chair), Mar-
jorie Hlava (Access Innovations), and Miriam Drake (Georgia Tech) presented the slate of candidates:
T• For President: Tim Ingoldsby,
succeeding Mike Walker• For Member-at-Large: Lettie Con-
rad (Sage Publications) and Randy Marcinko (Marcinko Enterprises), succeeding Drucilla Ekwurzel and Tim Ingoldsby.
The slate was unanimously elected. At its first meeting, the new Executive Commit-tee appointed Jeff Massa as Treasurer and Judy Luther (Informed Strategies) as Sec-retary. Because of a number of departures from the Committee in recent years, the ex-piration dates of some of the members’ terms were adjusted. Details are attached to this Newsletter.
New Constitution and Bylaws
he ASIDIC Constitution and Bylaws were last modified in 1997 and had be-
come obsolete as the industry has changed. A complete revision was therefore under-taken, led by Bill Burger. Two votes were necessary to approve the revisions: one to amend the former Constitution and shorten the time for notification of changes to the members from three months to 30 days, and another to approve the changes to the Con-stitution. Both notices were sent to the membership within the required times, and unanimous votes of approval were re-ceived.
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2ASSOCIATION NEWS
The new Constitution and Bylaws will give the Executive Committee more flexibility to deal with difficult economic times, pri-marily by removing the requirement that ASIDIC hold two meetings a year. Other changes included:
• Designating the official name of the Association as “ASIDIC”,
• Adding the right of the Executive Committee to establish tiered levels of membership,
• Designating the officers of the As-sociation as the President, Secre-tary, and Treasurer,
• Changing the Secretariat’s title to “Executive Secretary” and specifi-cally noting that the Executive Sec-retary need not be a Member of ASIDIC,
• Requiring one Annual Meeting, at which the Association’s major busi-ness will be conducted, including voting for Executive Committee members, and
• Permitting the Executive Commit-tee to call one or more special meet-ings per year, at its discretion.
In addition, many wording changes and re-visions were made to bring the language of the Constitution and Bylaws in accord with current usage. All members will shortly re-ceive a copy of the new Constitution and Bylaws.
Future of ASIDIC
ith its deliberations on updating the Constitution and Bylaws, the Execu-
tive Committee also began discussion what the future of ASIDIC should be, especially in the light of today’s economic difficulties and the massive changes that our industry is undergoing. A subcommittee of Randy Marcinko (Chair), Tim Ingoldsby Jeff
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Massa, and Bill Burger will examine this question in depth and report back to the membership. Anyone with suggestions should direct them to Randy Marcinko.
Future Meetings
onsideration is being given to holding a one-day meeting in the spring of
2010 on the possible topic of “Content En-richment”. To control costs, the meeting would not have any evening events and would, if possible, be hosted by a member with suitable available space. The Execu-tive Committee is planning to meet by tele-conference shortly, so anyone with sugges-tions should contact Tim Ingoldsby.
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The dates and location of ASIDIC’s Fall 2010 Annual Meeting will be announced when they have been determined. The best way to keep informed is to check the ASIDIC website at http://www.asidic.org frequently.
President’s LetterBy Tim Ingoldsby
Dear ASIDIC Members and Guests,
I must begin by thanking Mike Walker for his two years of inspiring leadership. I have learned much from Mike, first when he served ASIDIC members as our Treasur-er, then as President. He has set a high standard to live up to. I am pleased that Mike will remain a valuable resource to us for another two years as Past President.
ASIDIC is facing some troubling times. The combination of additional competition for conference registrants and the economic slow-down have led the ASIDIC Executive Committee to consider a variety of strate-
gies to deal with such challenges. You will be hearing more from us as new initiatives are released throughout the coming year. We will be announcing the dates and loca-tion for next year’s meetings very soon.
Speaking of the Board, I am very pleased to have such talented people to call on as we plan the Association’s activities. Bill Burger, Jeff Massa (who will be taking over from me as our new Treasurer – thanks, Jeff), Judy Luther (who has agreed to become Secretary to the Executive Com-mittee, again with my thanks), Mike Ma-honey, and, of course, Mike Walker are continuing on the EC. Joining us are new members Lettie Conrad from Sage Publi-cations and a returning EC member, Randy Marcinko, who first served ASIDIC mem-bers from 1993 – 94 as EC member (and Treasurer) and then President from 1995 – 96, continuing as Past President through 1998. We welcome having Randy’s wise counsel on board as we attempt to chart the future of our organization.
In addition to our Executive Committee, ASIDIC is pleased to have the service of Don Hawkins, who has been our Executive Secretary for almost 10 years. Don keeps us all on the “straight and narrow” and is clearly very devoted to ASIDIC.In closing, I ask all of you to give some thought to just what it is that you value most from your membership in ASIDIC. Then share those thoughts with us as we at-tempt to steer the ship into the future.
All the best,
Tim IngoldsbyASIDIC President
Past President’s LetterBy Mike Walker
ur Fall meeting was a success thanks to Dave Myers and Jeff Massa’s
quality program and Tim Ingoldsby local host at the Westin Arlington Gateway Ho-tel. It was a great venue with excellent con-tent. We have just come through a very dif-ficult year and with a lot of help from the Executive committee and our Secretariat our year will end in good financial shape but with many challenges ahead.
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Special thanks goes out to the executive committee for all the hard work this past year to revise the Constitution and Bylaws and to the members for their strong support of this effort. I am particularly pleased with the current slate of officers lead by Tim In-goldsby as President. ASDIC has a very strong leadership group right now to ad-dress the issues facing its future. I look for-ward to helping this year.
We are not out of the woods yet and the next year may be a bigger challenge for businesses and this will continue to impact organizations like ASIDIC. The ground-work that was done this year will help guide the Executive committee make the critical decisions that need to be made on future direction and initiatives. Thanks to Tim and the finance committee we have managed to stay financially sound during all the turmoil in 2009.
As I look back over the last two years I have to say it has been a pleasure serving as the President of ASIDIC. It has been a great learning experience and I have gotten to appreciate how important it is to have solid committed volunteers to call on when needed. The enthusiasm of our new mem-bers has been very nice to see and their commitment will play a large part in our fu-
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ture. Having Don Hawkins’ experience and guidance and Tim on the financial side made the leadership piece much easier. I walk away knowing it is not about the lead-er. It is about the members and how well we serve their interests. We have so many good people in ASIDIC that we could write a full newsletter about them. That is what makes going to an ASIDIC meeting a val-ue.
There are few group gatherings where one catch up on trends, changes in the industry, new ventures, new technology and how our peers are doing in their careers. There is al-ways quality time to cover all of this and we can learn as much outside the confer-ence room as we do inside. There is value in this and the cost to participate continues to be the lowest around. I started my two years with many questions around the long term viability of the organization and I leave the President’s position knowing the current leadership is ready and prepared to deal with setting that direction. It will be very challenging but also exciting.
The future strategies will be determined by Tim and the Executive Committee. I look forward to actively helping out as Past President and wish Tim and all the new committee members the best in 2010.
Mike WalkerASIDIC Past President
New Member
SIDIC welcomes the following new Full Member:A
TEMIS, Inc.1518 Walnut St., Suite 1702Philadelphia, PA 19102Phone: (215)-732-2549Representative: Guillaume Mazières,
Executive VP, North America
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FALL MEETING PHOTO PAGE
Mike Walker (L) Outgoing ASIDIC President andNewly Elected President Tim Ingoldsby (R)
Endnote Speaker Steve Sieck Frank Bilotto Interviews Adriana Avakian
David LeDuc CEO Panel (L-R): Marjorie HlavaJim Fowler, Tracey Armstrong
Social Media Panel (L-R): John Blossom,Darrell Gunther, Tim Ingoldsby
Attendees Only Had To Look Out the Window To See Change Happening Before Them!
Note: PowerPoint slideshows are available for many of the presentations.Visit the meeting Web page to select the one you wish to view.
Program Introduction
HANGE!? We have all heard it, and it has become such a powerful word in
the United States, that it altered the tide of the Presidential election. Closer to home, we know that change is all around us and that change is constantly challenging us to evolve, to innovate, and to thus CHANGE in order to compete in these challenging times. A distinguished group of panelists and speakers explored the following:
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• The opportunities found in Cloud Computing
• Why Innovation is still important• Why content must be integrated into
customers’ workflow • The ramifications of eGovernment to
businesses• Why you should (or not) care about
Social Media Platforms
KEYNOTE ADDRESS
Ruminations On ChangeRonald Dunn President and CEO, Cengage Learning
unn began his career in the information industry 37 years ago and has been ex-
periencing change ever since, so change is nothing new in the industry. The earliest change he experienced was from print to mi-croforms, which were easy to copy and dis-tribute. Some other changes he has seen in-clude:
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• The rise of aggregators—a radical change.
• Emergence of CDs and DVDs,
which were transition technologies.• The Internet—an enormous change.
Nothing will ever be the same.• E-books, which generated much dis-
cussion but made many people very little money. They are an excellent delivery platform for novels but ter-rible for textbooks.
• Google, which has been a huge influ-encer, especially with its digitization projects.
• Portable devices, for which we are still trying to figure out how best de-liver content.
• The wiki phenomenon, which has given rise to user-generated and open source content.
The organization that Dunn leads, Cengage Learning, has itself undergone significant change. Formerly a part of the Thomson or-ganization, it has become a private company but is now considering becoming public again. It has consolidated its business, changed its internal structure, and reduced overhead. In its first year, it made a major business acquisition (Houghton-Mifflin) which became the academic part of its busi-ness and is still based on printed textbooks because professors prefer them. But in the library market, its Gale directories operating on an “e-first” model provide well over half of Gale’s revenues. Technology has there-fore been a major enabler of Cengage’s business.
Change often becomes synonymous with “threat”. Content may still be king and drive value, but technology may overshadow the value of the content. And some busi-nesses may be in danger. Do we still need
newspapers and journalism in the present electronic age? Do A&I services still have a role? Are trade books still needed now that e-books have usurped their market position? What is the role of reference books? All these are key questions for the present. Scholarly journals are threatened by open access, but they still have a reason to exist. Textbooks are necessary because teaching would be difficult without them.
Here are some cautionary notes:• Remember F.W. Lancaster who pre-
dicted the emergence of a paperless society and the death of libraries by the end of the 20th century. He was wrong on this, but he was right in predicting that computers would make printed information work bet-ter; digital and printed information would coexist; and digital materials would predominate.
• Don’t make judgments by what is happening in other industries.
• One size does not fit all.• There is no change in the fundamen-
tal laws of economics—it is still nec-essary to make money.
• The “Law of 3 Ts” (“Things Take Time”) still applies. What is sup-posed to happen overnight usually doesn’t.
• Focus on your customers, not tech-nology.
SESSION 1: Cloud Computing
ccording to Wikipedia, cloud comput-ing is the provision of “dynamically
scalable and often virtualized resources as a service over the Internet”.
AEnabling Services for Managing Data in the CloudMichele Kimpton Chief Business Officer, DuraSpace
uraSpace provides a platform for man-aging and preserving digital content.
It has the world’s largest user base of open source repositories, produced by over 800 organizations.
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Digital preservation is essential, but it is dif-ficult to implement. Many organizations are running out of storage space. They are also afraid of being locked in to a commercial vendor which may disappear. There are no standard protocols or service agreements. So organizations like DuraSpace are finding a receptive market for their services. Its Du-raCloud platform is a web-based service for managing data in the cloud, and it offers a suite of software applications. Two of its customers are the New York Public Library which has backed up 700,000 images (50 terabytes of data), and the Biodiversity Her-itage Library, which has backed up its entire collection of 40 terabytes of data.
The 2009 Cloud Consensus Report: Bringing the Cloud Down to EarthSteve O’Keeffe Founder and President, Meritalk
ederal agencies have many questions about cloud computing and its useful-
ness to them, as well as concerns about se-curity, privacy, and personal identifiable in-formation. Just 13% of the agencies report
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that they are using cloud computing ser-vices, but 90% of those that are say that the implementation has been successful and has provided benefits.
Meritalk has developed a Facebook-like ser-vice for Government IT departments to help them move into a cloud network. Its Cloud Consensus Report can be downloaded at http://www.meritalk.com/2009-cloud-con-sensus-registration.php.
Up and Away: How Cloud Computing Changed My LifeGeorge Landau Founder, NewsEngin, Inc.
t used to take months to get a newsroom up and running using new technology.
Now, the cloud allows the process to move faster and at less cost: implementation time can be as short as a day at a cost of $50/month. For example, MedPage Today provides mainstream medical news coverage to media outlets using a widely dispersed team of 25 medical journalists for content production, and the Topeka Capital-Journal, a daily newspaper founded over 150 years ago is using NewsEngin’s cloud-based ser-vice for planning, assigning, writing, edit-ing, messaging, packaging, and delivery of content to the web and to print. The cloud-based system costs no more than the one it replaced.
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Cloud-based systems can provide an organi-zation with critical services at a far lower cost than in-house solutions, and they pro-vide workgroups more choice and control over the computer systems they rely on. However, organizations must be sure that any contract they have with a cloud system allows them to download their data in case they wish to move to another provider. And
users must realize that Internet network problems may cause slowdowns in service at times.
Session 2: Innovation – Bleeding Edge or Laggard? Lessons We Have Forgotten
Steve Leicht COO, Collexis
nnovation comes from unexpected sources. Challenges include knowing and
sharing knowledge across an organization, fostering collaboration and sharing exper-tise, and technology transfer. An attempt to use innovation to foster communication at Johns Hopkins experienced several false starts, but it finally succeeded. Experts can now be easily found; profiles of each re-searcher are presented in a simple and us-able format; and collaboration has increased.
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Greg Merkle VP, Creative Director, Dow Jones Enterprise Media Group
nnovation involves improvements or new enhancements to existing processes,
translating new ideas so they have a tangible social impact, and successful exploitation of them to create value. It is necessary to be creative in seeking either a single solution (convergent creativity) or multiple solutions (divergent creativity). The results will be successful when costs are reduced.
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Successful product innovation must incorpo-rate user-centered design and understanding users’ needs and problems, then solving them. The way to find users’ needs is to sit down and watch them work, be curious, and ask them why they do things. Be interested in “A Day in the Life of the User”; under-stand their workflow and know exactly what
they do. Conducting a survey or asking questions is not enough; many users are in-timidated by them; observation gathers real evidence from the work environment. (See Merkle’s presentation for a list of helpful references on this topic.)
n today’s computing world, it can often feel like we are drowning in wave after
wave of new trends such as mashups, ser-vice oriented architecture and cloud comput-ing. This sea of concepts is simply the mani-festation of an underlying change in IT, and is a result of the commoditization of IT. But not all IT is being commoditized; some is still in the innovation stage. We are in a pe-riod like the Industrial Revolution, which brought about broad technological changes. Cloud computing is part of those changes.
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IT is changing for several reasons:• Not all technology has value, nor is it
the same,• Yesterday’s hot technology may be
today’s boredom,• Innovation leads to products and ser-
vices which impact the innovative process and become commodities, and
• As IT becomes ubiquitous, it loses its strategic value.
Commoditization is highly disruptive to products; new things require the disruption of the old ones, which enables more innova-tion. Some IT activities are so feature-com-
plete that they are suitable for services. So services become a cost of doing business. Cloud computing is an example; it is an eco-nomic and technological development that caused a shift in IT moving to a services in-dustry. Advances in technology force peo-ple to adapt; doing nothing causes a risk of being at a competitive disadvantage. Trans-parency is important because there can be many elements in the service delivery chain. For example, a cloud computing vendor de-pends on a server vendor, which in turn de-pends on the telecommunications network. If one element in the chain fails, the ultimate user will not receive his expected service.
Canonical’s vision for service provision in-cludes choice, easy switching between ser-vices, and standard output. It has adopted Amazon’s EC2 standard, which allows a vendor to run many services for a variety of users. Users can build their own “private clouds” if desired. This is an example of how IT is evolving, but it is all perfectly normal.
Session 3: Integrating Content Into Workflow
ntegrating content into the workflow of users and potential customers is an imper-
ative in today’s business climate. Extra val-ue can be gained for nothing just by adopt-ing and integrating content.
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Solving Content Workflow Problems In the Corporate SettingPeter Derycz CEO, Reprints Desk
eprints Desk serves corporations in re-search-intensive industries, particularly
the pharmaceutical industry, where it has over half of the top 50 global companies. It solves content workflow and compliance is-
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sues by helping its customers effectively procure and use the peer-reviewed literature. Scholarly literature is therefore integrated into the workflow and re-used in sales and marketing activities. To solve problems in this activity, the article life cycle in the en-terprise is mapped and broken down into its separate components and tasks.
Problems such as inadequate copyright statements on articles inevitably will cause compliance lapses because the end users do not have the motivation or the expertise to find what their rights are or what rights the corporation has licensed for its employees. Reprints Desk’s service gives the user one-click access to a database of rights for each publication, thus preventing copyright viola-tions. It has experienced five quarters of strong growth, even in a terrible market, and has earned top rankings in customer and in-dustry surveys. All this has been the result of a close focus on workflow and develop-ing services that integrate well with it.
EBM SearchFrank Bilotto CEO, E-Wise North America
yEBM Search is a search product for physicians needing access to the evi-
dence-based medicine literature. It provides features common to many of today’s ad-vanced systems, such as sorting, filtering, categorization, one click to access the full text of an article and add it to a personal col-lection, e-mail alerts by subject or journal, and saved searches. Vendors can use it as a marketing vehicle by putting their own ban-ner ads on an organization’s implementa-tion, and the banners can be easily changed frequently in response to marketing cam-paigns.
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Session 4: The New Era of E-Government: Ramifications For Your Business
David LeDuc Government Policy Director, Software & Information Industry Association (SIIA)
lthough government is moving into a new era of openness and shifting to a
context-driven paradigm, it is important to realize that the present Administration is only the third one with a website. Informa-tion sharing is now seen as an opportunity, not merely a requirement. President Obama issued an Open Government Directive the day after his inauguration, and has appointed the first ever CIO and CTO. His January 21 memo stated, “The presumption of disclo-sure also means that agencies should take af-firmative steps to make information public. They should not wait for specific requests from the public. All agencies should use modern technology to inform citizens about what is known and done by their Govern-ment. Disclosure should be timely.” Much information is now provided automatically, without the necessity of making a FOIA re-quest. Vivek Kundra, the new CIO, recently said, “We must use context-driven govern-ment to citizens so that information and ser-vices are available where and when citizens need it”; he went on to encourage the use of existing information whenever possible.
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State and local governments are also becom-ing more open; the DC government, for ex-ample has developed a “Data Catalog”, Apps for Democracy, which yielded 47 ap-plications in only 30 days. California and Utah have also taken a lead in making their machine-readable data available on the Web.
The new paradigm provides lots of opportu-nity for Government agencies to create in-formation, partner with the private sector,
and add value. Likely competition to these efforts will come from startups, amateurs, and the Agencies themselves, who will be encouraged to enhance their own offerings. However, the support for industry products and services is encouraging.
Scott Stovall Chief Strategy & Execution Officer, Government Printing Office (GPO)
he GPO buys print media from the pri-vate sector, produces print products,
and disseminates information through the Federal Depository Libraries and various sales programs. It also makes information available electronically through the free GPO Access service, which will soon be re-placed by the Federal Digital Access System (FDAS). GPO Access was started in 1994 and produced with taxpayer funding. Ac-cess is free, but search is difficult. FDAS, which is replacing it, uses the FAST search platform and modern technology. Its con-tent includes Congressional materials (bills, calendars, etc.), the Federal budget, and Presidential documents. The Federal Regis-ter and Code of Federal Regulations will be available soon. The focus is on content preservation; the printed publication is con-sidered the authentic record. FDAS now provides authentic e-documents and sup-ports audio, video, and rich media. There is no need for content on the system to be structured. FDAS is not competitive with the private sector.
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Tim Dowd CEO, INPUT
NPUT provides market research to gov-ernment contractors, tracks procurements,
and provides a perspective on government activities. It is a subscription service with 2,000 customers and a 75% renewal rate.
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IT communications can help the Govern-ment, and E-government provides an oppor-tunity. Recovery.gov was created by a con-tractor and is a vehicle to support the new government emphasis on transparency. The economic stimulus program requires all con-tractors to report the use of funds received, and reports will be made available in recov-ery.gov. But because each report is a 41 page document, small businesses may find problems complying with the reporting re-quirements. This is an example of chal-lenges for E-government. Agencies are struggling with Web 2.0 and are trying to embrace it in a very regulated world.
Interview with an “Undiscovered Genius” – the Saga Still Continues…
rank Bilotto (FB) interviewed Adriana Avakian (AA), who led the first imple-
mentation of the electronic versions of Busi-ness Week and Fortune in Latin America. Since then, she has launched record-break-ing mobile promotional campaigns and is now with Primus Telecom and is working on bringing content to mobile phones.
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FB Are we in for a bright or a grim future?AA Primus has 2 million voice customers
worldwide, and phone and networked communications have been unified, leading to cloud services. The missing piece was the content. The current cloud distribution model is that people put content into the cloud free, and users pay for access to it.
FB As a content provider, what if I end up with only 5% of my present revenues?
AA If you have premium content that mil-lions or billions of people want, that is a huge market! In one of my projects, there was a demand for content, but I
could not find a vendor to supply it. Primus had the contract for a 2008 campaign candidate to deliver content and wanted a vendor to deliver it. They went to AP as a source. But they wanted filtered content and a finished product, and by the time the contract could be negotiated, the election was over. In 2006, I made a content deal for UPI sports content for 1/2¢ for each SMS message. We delivered 2 million messages a day, and the rev-enues add up very quickly. I need content vendors!
FB What if they don’t get 2 million mes-sages a day?
AA In an audience of 1 billion people, if you have premium content you will find those who will pay for access.
FB Do you view the mobile space as “gravy”?
AA Yes. Content delivered to mobile phones will not cannibalize existing products. Instead, it will expose your content to people who do not know you exist.
FB Why do content providers allow their content to be sold for pennies a day?
AA Because we have the audience and will make you a lot of money by advertis-ing.
FB Isn’t that going back to the old way of doing things: paying for subscribers?
AA Eyeballs are becoming less important. Premium content will do very well in an emerging market. iPhone applica-tions are changing how we deliver content. As phones improve their nav-igation capabilities, the market will grow.
CEO Panel
Marjorie Hlava President, Chairman, and Founder, Access Innovations
ccess Innovations has three divisions: Database Services, Data Harmony, and
the National Information Center for Educa-tional Media (NICEM). Database Services includes design, editorial tagging, taxonomy building, and processing. The NICEM database contains 670,000 records on non-print educational media extending back to 1984 and is available in all of the traditional formats: online, CD-ROM, and in print. Data Harmony, begun in 1987 for internal use to enhance the indexing process and the-saurus construction, is now available as a commercial product.
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Access Innovations has developed and ex-panded since its founding. There have been some diversions along the way, and some of the lessons learned include:
• Follow your vision and keep the fo-cus.
• Review your direction frequently.• Do what you know.• Watch your cash. Cash is king!
Keep your eye on cash flow every day; don’t overload on debt; and stay agile to maintain good credit.
• Take care of your employees, and they will care for you. Be a friend. Keep secrets and don’t tell tales. Fire poor employees; it is unfair to the good ones to keep poor employ-ees.
• And don’t be afraid to fire a cus-tomer; one bad one could sink you.
Jim Fowler CEO and Co-Founder, Jigsaw Data Corporation
igsaw began as a Web 2.0 startup and has raised $18 million in three rounds of
funding. It became profitable in the 4th quar-ter of 2008 and now has 120 employees. Its business is creating and distributing contact records. There are 16 million individual records in its database and 3 million compa-ny records. The 1 million members con-tribute data and receive records in return.
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The rate of change of basic company and contact data is very high. Basic company data is compiled well by D&B, but you sell to individuals, not companies. If you have contact information for a person, you can create a relationship. Value is not in the data but in understanding how it changes and having an efficient distribution process. Jigsaw creates data as a service and sells to Web-based companies. Maintenance on the data is performed every night and is much harder than creating the database in the first place.
Tracey Armstrong CEO, Copyright Clearance Center
CC is an intellectual property broker and operates in a constantly changing
environment. It is important to get engaged in a dialog and be part of the thought pro-cess. Figure out how to get involved; have a clear vision that you can explain to everyone in the organization, so you know how what you are doing contributes to your goals. De-velop strategies for customers; do surveys; and get input from employees. It is also very important to have strategic human rela-tions—get people engaged.
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The day you go live with a product is the
first day of your next project. Always ask what a new service will do for the customer. Streamline your infrastructure to improve your service to the customer. If you are al-ways chasing best practices, you will not change; you must chase “next practices” and do things differently. Have a “Velcro orga-nization”: put teams together when you need them and disband them when they are no longer needed. Build change from inside the organization, and make sure that your goals are clear to everyone.
Session 5: Social Media Platforms
or the past number of years, we have all heard or read how and why social media
or Web 2.0 will revolutionize the informa-tion business. We have all seen whole busi-nesses evolve to accommodate these new media platforms to harness the power of the people. The first question we must ask our-selves when thinking about adopting social media into our offerings is: “Why do I care?” or “Should I care?”, especially if we work for a non-profit or the government.
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Surviving and Thriving With Social MediaJohn Blossom President, Shore Communications and Author, Content Nation
lossom used social media to write a book about it. We are a global nation
of citizen publishers. Today, social media is affecting business, education, media, gov-ernment, politics, and society. The world is a nation of publishers.
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Social media gives anyone the ability to in-fluence others easily using highly scalable and accessible publishing tools. Here are 7
secrets of social media (taken from Content Nation):
• It is all about the ability of people to scale their influence independently. Real time is influencing how social media are used, and it is influencing brands, products, and politics.
• Technology matters in social media, but not as much as understanding what people are seeking to gain from influential publishing. What are the users saying?
• Social media is not about the law of the jungle but the law of the camp-fire: values matter and having people who are willing to enforce values matters. Some sites even have codes of honor.
• Social media creates millions of in-fluential and highly scalable and valuable contexts for content, far more than provided by conventional media. Contexts can be created from several different sources, such as mashups.
• Social media trumps mass produc-tion’s productivity with mass contex-tualization for millions of highly fo-cused peer communities and mar-kets. Communities can be built very quickly, along with publications for or by any community.
• Social media’s personally contextual content establishes more influential direct relationships between people who can help one another to survive and thrive. This allows more direct relationships and personal influence on both a local and global basis.
• Social value almost always benefits people who know how to have and listen to conversations. If you ask for some help, the chances are good that you will receive it, but it is im-portant to leave room for dissent and dialog.
Five billion people are without web access in the world today; social media has the po-tential to give them access. Publishing has been regarded as a civilization’s DNA, but social media has become the new DNA. Changing the publishing model changes how a society can adapt and evolve. Models of altruism are the key. Social media can of-fer civilization a new scalability and diversi-ty to survive and thrive.
Key lessons for ASIDIC members:• Institutions need more value from
publishing.• Help conversations mature into new
products (for example, Wikipedia is moving into juried content).
• Focus on the context of your content. Owning relationships is more valu-able than owning intellectual proper-ty. Content is information and expe-riences that benefit an audience in specific contexts. If people do not benefit, it’s not content!
Social Media PlatformsDarrell Gunther Chief Marketing Officer, Collexis
ow can a traditional publisher, society, or journal leverage social media effec-
tively? What should you be offering? What is the business model? What opportunities are being missed? What should you not be offering?
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Social media is like the neighborhood store. It provides commerce, food, conversation and recommendations, help, and a central point to meet. It is an information center and represents trust. Your social media site should offer a known quality, the best cus-tomer service, and it should give something
back to the community that it does not al-ready have. If it fulfils these criteria, cus-tomers will lock on to it.
AIP’s UniPHY service is an example of a service built on these criteria. It provides profiles of over 180,000 physicists and com-bines semantic tagging, robust metadata, and social networking technologies.
Why Publishers Care (About Social Media)Tim Ingoldsby Director, Strategic Initiatives, American Institute of Physics (AIP)
ublishers should care about social media because young physicists will expect
professional social networks to exist, and should the open access movement gain more widespread acceptance, publishers will have to find other revenue streams. Professional social networks are therefore a natural fit for scientific society publishers because a pro-fessional society is a big social network. AIP therefore partnered with Collexis to de-velop its UniPHY system, which is based on its SPIN database and thesaurus of PACS terms.
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UniPHY is the world’s first literature-based professional social networking site for phys-ical science researchers. It allows scientists to connect and explore professional contacts and find other researchers with expertise needed for collaborations. Networks of sci-entists can be created by the user, based on publication and citation data. Additional so-cial features, data sources, and connections will be added in the next year.
ENDNOTE ADDRESS
Information Industry Disruptions: Past, Present, and (?)FutureSteve Sieck President, SKS Advisors
technology disruption is not just “cre-ative disruption”, “immune responses”
by entrenched players, or “paradigm shifts”. Disrupted companies focus on their best cus-tomers and continuously add the features they want, and they manage their portfolios to weed out low-margin businesses. The In-ventor’s Dilemma, by Clayton Christensen is the most influential book on disruptive tech-nologies. Christensen found that people in disrupted industries were not stupid. They were doing exactly what they were taught in business school. Periods of rapid innovation occur when technologies are combined in in-novative ways. The dilemma of entrenched players is what to do when disruption oc-curs. Their natural reaction is to create an “immune reaction”, even as their markets are shrinking.
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Disruptive technologies start out as “bad” technologies, and attract a small market for which they satisfy a need despite their poor quality. Over time, they improve to become “good enough”. Innovative changes are not caused by disruptive technologies; they are enabled by them. The Internet is the ulti-mate disruptive technology. Disruptive technologies rise up unexpectedly and can-not be forecasted. The Web is now going through extreme disruption—even more than the move from Web 1.0 to Web 2.0. And the pace will only accelerate because:
• Capital and infrastructure entry barri-ers are low,
• Companies are learning how to fos-ter innovation better,
• Combinatorial innovation takes place in “bits”, and
• New ecosystems of startups are springing up.
The next wave of disruption is the “real time web”. A new distribution model is emerg-ing, using streams of data instead of pages. It will be syndicated socially, not just by publishers and will include broadcasting, messaging, and micro-blogging. The real-time web capitalizes on the desire for instant gratification. To take advantage of it, pub-lishers must create value across users’ ex-panding content value chains, make sense of the real time “information fire hose”, and never stop listening and experimenting. The
traditional information “user” is now also becoming a “content creator” and a “distrib-utor”. Publishers must therefore participate in real-time conversations with users through such platforms as Twitter, which has followed the disruptive technology pat-tern to the letter. The content industry value is migrating to technology, and the leaders are Apple for music, Amazon for books, Google for advertising, and EBay and Craigslist for classified advertising. Most publishers still need to understand better how their content is being used.
President: Tim Ingoldsby (2010)American Institute of Physics2 Huntington Quadrangle, Suite 1N01Melville, NY 11747-4502
Phone: 805-410-7223Fax: Email: lettie.conrad [at] sagepub [dot] com
Member-at-Large: Mike Mahoney (2011*)Nerac, Inc.1 Technology DriveTolland, CT 06084-3900
Phone: 860-872-7000Fax: 860-875-1749Email: mmahoney [at] nerac [dot] com
Member-at-Large: Randy Marcinko (2011)Marcinko Enterprises, Inc.825 Grove St.San Francisco, CA 94117-1711
Phone: 415-626-4636Fax: 415-626-4652Email: randy [at] marcinko [dot] com
*- Not eligible for re-election
ASIDIC EXECUTIVE SECRETARYDonald HawkinsP. O. Box 3212Maple Glen, PA 19002-8212
Phone: 215-654-9129Fax: 215-654-9129Email: info [at] asidic [dot] org
ASIDIC COMMITTEE CHAIRS (2009-2010)Standards Drucilla Ekwurzel (American Economic Association))Finance Jay ven Eman (Access Innovations, Inc.)Publications Donald Hawkins (ASIDIC Executive Secretary)Membership Mike Mahoney (Nerac, Inc.)Long Range Planning Miriam Drake (Information Management and Planning)Sponsorships Randy Marcinko (Marcinko Enterprises, Inc.)
ASIDIC EXECUTIVE COMMITTEE (2009-2010)(Term expiration dates shown after each person’s name)
Representative MemberJay Ven Eman Access Innovations IncDrucilla N Ekwurzel American Economic AssociationTim Ingoldsby American Institute of PhysicsLinda Beebe American Psychological AssociationJenni Rankin Annual ReviewsPeter McKay BSI British StandardsAndrea Powell CABI PublishingChris M McCue CASMauricio Fernandez CEDROM-SNIChristopher G Pooley CenterWatchRich Weber Content Data SolutionsTracey Armstrong Copyright Clearance CenterCarol E Jacobson Defense Technical Information CenterMark Herrick EBSCO PublishingJohn Barnes Gale (Cengage Learning)Terence Ford Getty Research InstituteArt Bushnell Grab NetworksHemant Talwalkar HTC Global Services IncElizabeth Moscara IEEEThomas H Hogan Information Today IncRaymond Duval INIST-CNRSErica Mobley Inspec IncMelanie Faithful IOP Publishing Inc.Gerard Aurigemma JSTORRandall W Marcinko Marcinko Enterprises, Inc.Ann Smith Mark Logic CorporationBarbara Silcox National Institute of Standards and TechnologyMichael Mahoney Nerac IncMichael G Walker NewsBank IncLarry F Schwartz Newstex LLCEllen Herbst NTISSuzanne Kemperman OCLCAnthea Gotto ProQuestBarry W Bealer Really Strategies IncLettie Y Conrad Sage PublishingGuillaume Mazieres TEMIS IncDavid Turner The Thomson CorporationBruce H Kiesel Thomson ReutersSul H Lee University of Oklahoma LibrariesEd Johnson US Patent & Trademark OfficeDaniel P Rosati William S Hein & Co IncJeffrey Massa YellowBrix Inc
ASIDIC FULL MEMBERS
Representative MemberJean Bedord eContent StrategiesMiriam A Drake Georgia Institute of TechnologyRon Jones IDS America IncRuth K Koolish Information Sources IncJudy Luther Informed StrategiesSteve Greechie Publishing House ResearchKen Bozler Scope eKnowledge CenterIris L Hanney Unlimited Priorities CorpLori Packwood Writers Research Group LLC
ASIDIC ASSOCIATE MEMBERS
Eva AdamsAmerican Institute of PhysicsOne Physics EllipseCollege Park, MD 20740Phone: 301 209-3125Fax: 301 209-3133
Tracey ArmstrongCopyright Clearance Center222 Rosewood DriveDanvers, MA 01923Phone: 978 646-2511
Adriana AvakianPrimus Telecom7991 Jones Branch DriveMcLean, VA 22102Phone: 703 639-4798
Charlie BenattiYellowBrix Inc.500 Montgomery St., Suite 700Alexandria, VA 22314Phone: 703-519-1050Fax: 703-548-9151
Adam BernackiLeadership Directories, Inc.104 5th Ave.New York, NY 10011Phone: 212-433-1415
Frank BilottoE-Wise Inc117 Lost Lake CtMars, PA 16046Phone: 484 843-2095Fax: 484 843-2096
John BlossomShore Communications Inc4 Merritt LaneWestport, CT 06880-1421Phone: 203 981-736
Bill Burger22 Stinson RoadAndover, MA 01810Phone: 978 475-2167
Terra DaileyAmerican Economic Association2014 Broadway Suite 305Nashville, TN 37203Phone: 613 322-2595
Jeffrey DearthDeSilva + Phillips, LLC and Vertical Search4832 W St. NWWashington, DC 20007Phone: 202 338 5790
Peter DeryczReprints Desk1524 Cloverfield Blvd Suite ESanta Monica, CA 90402Phone: 310 990-8085Fax: 323 375-1576
Paula DeutschNIST100 Bureau DriveGaithersburg, MD 20899Phone: 301-975-4428
Tim DowdINPUT, Inc.11720 Plaza America Drive, Suite 1200Reston, VA 20190Phone: 703-707-3540
Miriam A DrakeGeorgia Institute of Technology1860 Brockton Glen NEAtlanta, GA 30329-2580Phone: 404-636-0154Fax: 404-248-1703
Ronald DunnCengage Learning200 First Stamford Place Fourth FlourStamford, CT 06902Phone: 203 965-8601Fax: 203 965-8556
Drucilla N EkwurzelAmerican Economic Association2403 Sidney St #260Pittsburgh, PA 15203-5118Phone: 412 432-2306Fax: 412 431-3014
