© 2011 R. L. Polk & Co. All rights reserved. 1

“Connecting Digital & Traditional

Marketing Techniques”

Tim Rogers, President

Polk

© 2011 R. L. Polk & Co. All rights reserved. 2

Global Passenger Vehicle Sales

Asia PacificUp 10%

North AmericaUp 13%

Latin AmericaUp 15%

Eastern EuropeUp 43%

Western EuropeDown 1.5%

© 2011 R. L. Polk & Co. All rights reserved. 3

Polk’s U.S. Passenger Vehicle Forecast

In Millions

16.8

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015

3.0

0.0

6.0

9.0

12.0

15.0

18.0

16.7 16.616.0

13.2

10.3

11.6

12.9

14.615.5 15.9 15.9

© 2011 R. L. Polk & Co. All rights reserved. 4

U.S. Owner Loyalty

Polk’s research on customer loyalty has

shown that only 44% of us return to the

same brand when buying or leasing a

new vehicle.

© 2011 R. L. Polk & Co. All rights reserved. 5

One-to-One Experience

© 2011 R. L. Polk & Co. All rights reserved. 6

Digital Ecosystem

© 2011 R. L. Polk & Co. All rights reserved. 7

Connected Car

© 2011 R. L. Polk & Co. All rights reserved. 8

Equus + iPad = Engagement

© 2011 R. L. Polk & Co. All rights reserved. 9

Service Reviews

© 2011 R. L. Polk & Co. All rights reserved. 10

Sentiment

© 2011 R. L. Polk & Co. All rights reserved. 11

Final Thoughts