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Time for iTunes U

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The iTunes Store is Apple's online digital media store from where music and films can be downloaded. iTunes U is an area within the Store where an educational institution can manage a site showcasing its collection of audio and visual material. Unlike the music and films, this material can be downloaded free of charge.You need the iTunes software to listen/watch any recording provided in the iTunes Store. This is available on Windows/Macs but not on Linux. If you are providing material in iTunes U, it is important to provide an alternative way of accessing this material for those people that do not have iTunes.Until 2008, the iTunes U institutions were all in the USA: then in June 2008, iTunes U was expanded to include institutions in the UK, Canada, Australia and New Zealand. In the UK, the institutions were the Open University and UCL. Later, in October 2008, both Cambridge and Oxford Universities joined in. More recently, Warwick and Coventry Universities have set up sites, and some other UK Universities are currently preparing for iTunes U.This document looks at why your institution should have an iTunes U site, what you need to do to be successful in iTunes U and how you can provide an alternative for those without iTunes.The material of this document was used in a workshop at the 2009 Institutional Webmasters Workshop held at the University of Essex during July 2009.The document is licensed under the Creative Commons Attribution-Non-Commercial-Share Alike 2.0 UK: England & Wales licence.
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Time for iTunes U Barry Cornelius Introductions iTunes U Oxford’s site Not using iTunes RSS UK iTunes U Breakout Workflow Legal stuff Checking Being successful Other projects And finally Time for iTunes U Barry Cornelius [email protected] 30 July 2009
Transcript
Page 1: Time for iTunes U

Time foriTunes U

BarryCornelius

Introductions

iTunes U

Oxford’s site

Not usingiTunes

RSS

UK iTunes U

Breakout

Workflow

Legal stuff

Checking

Beingsuccessful

Other projects

And finally

Time for iTunes U

Barry Cornelius

[email protected]

30 July 2009

Page 2: Time for iTunes U

Time foriTunes U

BarryCornelius

Introductions

iTunes U

Oxford’s site

Not usingiTunes

RSS

UK iTunes U

Breakout

Workflow

Legal stuff

Checking

Beingsuccessful

Other projects

And finally

Introductions

1 Introductions: me2 Introductions: the talk3 Introductions: agenda

Page 3: Time for iTunes U

Time foriTunes U

BarryCornelius

Introductions

iTunes U

Oxford’s site

Not usingiTunes

RSS

UK iTunes U

Breakout

Workflow

Legal stuff

Checking

Beingsuccessful

Other projects

And finally

Introductions: me

I’m Barry Cornelius.I work forOxford University Computing Services (OUCS).I’ve been at Oxford for just over four years, and waspreviously at Durham University.These are my own opinions and not necessarily thoseof my employer.As well as being on the IWMW 2009 site, these slidesare also available fromhttp://www.oucs.ox.ac.uk/podcasts/presentationsThis document is licensed under the CreativeCommons Attribution-Non-Commercial-Share Alike 2.0UK: England & Wales licence. More details are athttp://creativecommons.org/licenses/by-nc-sa/2.0/uk/

Page 4: Time for iTunes U

Time foriTunes U

BarryCornelius

Introductions

iTunes U

Oxford’s site

Not usingiTunes

RSS

UK iTunes U

Breakout

Workflow

Legal stuff

Checking

Beingsuccessful

Other projects

And finally

Introductions: the University of Essex

It’s great to be back at Essex University.I was an M.Sc. student studying Computer Scienceduring 1971-1972.I really enjoyed myself here.But things were so different then ...

Page 5: Time for iTunes U

Time foriTunes U

BarryCornelius

Introductions

iTunes U

Oxford’s site

Not usingiTunes

RSS

UK iTunes U

Breakout

Workflow

Legal stuff

Checking

Beingsuccessful

Other projects

And finally

Introductions: the University in 1971-1972

A few from the South looking at Square 1 which has nobuildings around the side of it.

Page 6: Time for iTunes U

Time foriTunes U

BarryCornelius

Introductions

iTunes U

Oxford’s site

Not usingiTunes

RSS

UK iTunes U

Breakout

Workflow

Legal stuff

Checking

Beingsuccessful

Other projects

And finally

Introductions: the University in 1971-1972

Square 1 (which is on the left) was fenced off and out ofbounds.

Page 7: Time for iTunes U

Time foriTunes U

BarryCornelius

Introductions

iTunes U

Oxford’s site

Not usingiTunes

RSS

UK iTunes U

Breakout

Workflow

Legal stuff

Checking

Beingsuccessful

Other projects

And finally

Introductions: the University in 1971-1972

This is me building the Wivenhoe Trail. Well, not really.

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Time foriTunes U

BarryCornelius

Introductions

iTunes U

Oxford’s site

Not usingiTunes

RSS

UK iTunes U

Breakout

Workflow

Legal stuff

Checking

Beingsuccessful

Other projects

And finally

Introductions: the University in 1971-1972

Me in the corridor of Flat 12, Eddington Tower.

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Time foriTunes U

BarryCornelius

Introductions

iTunes U

Oxford’s site

Not usingiTunes

RSS

UK iTunes U

Breakout

Workflow

Legal stuff

Checking

Beingsuccessful

Other projects

And finally

Introductions: the University in 1971-1972

My room (Room 14 of Flat 12, Eddington Tower).

Page 10: Time for iTunes U

Time foriTunes U

BarryCornelius

Introductions

iTunes U

Oxford’s site

Not usingiTunes

RSS

UK iTunes U

Breakout

Workflow

Legal stuff

Checking

Beingsuccessful

Other projects

And finally

Introductions: the University in 1971-1972

A crowd watching an event of the 1992 Arts Festivalbetween Squares 2 and 3.

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Time foriTunes U

BarryCornelius

Introductions

iTunes U

Oxford’s site

Not usingiTunes

RSS

UK iTunes U

Breakout

Workflow

Legal stuff

Checking

Beingsuccessful

Other projects

And finally

Introductions: the University in 1971-1972

The performers.

Page 12: Time for iTunes U

Time foriTunes U

BarryCornelius

Introductions

iTunes U

Oxford’s site

Not usingiTunes

RSS

UK iTunes U

Breakout

Workflow

Legal stuff

Checking

Beingsuccessful

Other projects

And finally

Introductions: the University in 1971-1972

In the communal area of Flat 12 of Eddington Tower,I constructed a timetable for the Arts Festival. It was derivedfrom the Festival Booklet, NME, Melody Maker, ... .Is this a mashup?

Page 13: Time for iTunes U

Time foriTunes U

BarryCornelius

Introductions

iTunes U

Oxford’s site

Not usingiTunes

RSS

UK iTunes U

Breakout

Workflow

Legal stuff

Checking

Beingsuccessful

Other projects

And finally

Introductions: the talk

Oxford’s site in iTunes U was released in October 2008.In this workshop, I want to talk about:

iTunes U;how we produced our site;the need to provide an alternative to using iTunes;some of the things we did to make this a success.

At Oxford, the team involved with the launch ofiTunes U consisted of:

Peter Robinson (OUCS, managing the project),Barry Cornelius (OUCS, doing all the techie bits),Stuart Lee (Director, OUCS),Carolyne Culver (Head of Strategic Communications),Christopher Eddie (Web Officer).

We also got a lot of help from Oliver Lewis.Since that time, a Podcasting Team has been createdto develop and maintain the site.It includes Steve Pierce and Carl Marshall.

Page 14: Time for iTunes U

Time foriTunes U

BarryCornelius

Introductions

iTunes U

Oxford’s site

Not usingiTunes

RSS

UK iTunes U

Breakout

Workflow

Legal stuff

Checking

Beingsuccessful

Other projects

And finally

Introductions: agenda

IntroductionsiTunes UOxford’s siteNot using iTunesRSSUK iTunes UBreakoutWorkflowLegal stuffCheckingBeing successfulOther projectsAnd finally

Page 15: Time for iTunes U

Time foriTunes U

BarryCornelius

Introductions

iTunes U

Oxford’s site

Not usingiTunes

RSS

UK iTunes U

Breakout

Workflow

Legal stuff

Checking

Beingsuccessful

Other projects

And finally

iTunes U

1 iTunes U: Apple’s iTunes name soup2 iTunes U: it’s top page

Page 16: Time for iTunes U

Time foriTunes U

BarryCornelius

Introductions

iTunes U

Oxford’s site

Not usingiTunes

RSS

UK iTunes U

Breakout

Workflow

Legal stuff

Checking

Beingsuccessful

Other projects

And finally

iTunes U: Apple’s iTunes name soup

iTunes is an application for organizing and playingdigital music, video files and podcasts.It came out in 2001; it’s produced by Apple; it’s free;and it is available for Windows and Macs.The iTunes Store is Apple’s online digital media storewhere music, films and podcasts can be downloaded toyour computer using the iTunes software.Although there is normally a charge for downloadingmusic and films, the podcasts are free of charge.The iTunes Store was created with just music in 2003;videos and podcasts were added in 2005.

Page 17: Time for iTunes U

Time foriTunes U

BarryCornelius

Introductions

iTunes U

Oxford’s site

Not usingiTunes

RSS

UK iTunes U

Breakout

Workflow

Legal stuff

Checking

Beingsuccessful

Other projects

And finally

iTunes U: Apple’s iTunes name soup

iTunes U is an area within the iTunes Store where aneducational institution can provide its own collection ofaudio and visual material (such as lectures, talks andinterviews).All the recordings can be downloaded free of charge.Here are details about some of the releases ofiTunes U:

date institutionMay 2007 just institutions in the USAJune 2008 Open University, UCL, TCD, au, nz and caOctober 2008 Cambridge and OxfordJanuary 2009 WarwickApril 2009 TATEJune 2009 Coventry

Page 18: Time for iTunes U

Time foriTunes U

BarryCornelius

Introductions

iTunes U

Oxford’s site

Not usingiTunes

RSS

UK iTunes U

Breakout

Workflow

Legal stuff

Checking

Beingsuccessful

Other projects

And finally

iTunes U: it’s top page

This is what the iTunes U part of the Store looks like:

Page 19: Time for iTunes U

Time foriTunes U

BarryCornelius

Introductions

iTunes U

Oxford’s site

Not usingiTunes

RSS

UK iTunes U

Breakout

Workflow

Legal stuff

Checking

Beingsuccessful

Other projects

And finally

iTunes U: it’s top page

There are three bricks along the top that providequick access to those three sites within iTunes U.There are categories (on the left) that providequick access to topic areas.There is a top downloads box (on the right) thatprovides quick access to popular recordings.Lower down on the left, there is a link labelledUniversities & Colleges that enables you to get to a listof institutions and then access a particular institution’ssite within iTunes U.

Page 20: Time for iTunes U

Time foriTunes U

BarryCornelius

Introductions

iTunes U

Oxford’s site

Not usingiTunes

RSS

UK iTunes U

Breakout

Workflow

Legal stuff

Checking

Beingsuccessful

Other projects

And finally

Oxford’s site

1 Oxford’s site: a launch page2 Oxford’s site: the top page3 Oxford’s site: the category pages4 Oxford’s site: the course pages5 Oxford’s site: what’s available?6 Oxford’s site: tracking accesses to web pages7 Oxford’s site: administering the site

Page 21: Time for iTunes U

Time foriTunes U

BarryCornelius

Introductions

iTunes U

Oxford’s site

Not usingiTunes

RSS

UK iTunes U

Breakout

Workflow

Legal stuff

Checking

Beingsuccessful

Other projects

And finally

Oxford’s site: a launch page

The URL for a site in iTunes U is long andunmemorable.So an institution normally provides a launch page.Oxford’s launch page is athttp://itunes.ox.ac.uk

Page 22: Time for iTunes U

Time foriTunes U

BarryCornelius

Introductions

iTunes U

Oxford’s site

Not usingiTunes

RSS

UK iTunes U

Breakout

Workflow

Legal stuff

Checking

Beingsuccessful

Other projects

And finally

Oxford’s site: a launch page

This is what http://itunes.ox.ac.uk looks like:

Page 23: Time for iTunes U

Time foriTunes U

BarryCornelius

Introductions

iTunes U

Oxford’s site

Not usingiTunes

RSS

UK iTunes U

Breakout

Workflow

Legal stuff

Checking

Beingsuccessful

Other projects

And finally

Oxford’s site: a launch page

There is both a link to Oxford’s site within iTunes U:http://deimos.apple.com/WebObjects/Core.woa/Browse/ox-ac-uk-public

There is also a link to another site, that can be used bythose unable/unwilling to use iTunes:http://podcasts.ox.ac.ukI will discuss that site later.

Page 24: Time for iTunes U

Time foriTunes U

BarryCornelius

Introductions

iTunes U

Oxford’s site

Not usingiTunes

RSS

UK iTunes U

Breakout

Workflow

Legal stuff

Checking

Beingsuccessful

Other projects

And finally

Oxford’s site: the top page

This is what our site in iTunes U looks like:

Page 25: Time for iTunes U

Time foriTunes U

BarryCornelius

Introductions

iTunes U

Oxford’s site

Not usingiTunes

RSS

UK iTunes U

Breakout

Workflow

Legal stuff

Checking

Beingsuccessful

Other projects

And finally

Oxford’s site: the top page

That’s the top page, as seen by the public.You can also visit a site as an administrator, in whichcase you see a version of this page augmented withbuttons that allow you to edit the page.There are two kinds of top pages:on smaller sites a Welcome Page is used;whereas we are using a Public Features Page.Whichever you choose, there is not much anadministrator can alter.A site will normally have two or three levels:we have three.Below the top page, there are category pages andbelow these there are course pages.

Page 26: Time for iTunes U

Time foriTunes U

BarryCornelius

Introductions

iTunes U

Oxford’s site

Not usingiTunes

RSS

UK iTunes U

Breakout

Workflow

Legal stuff

Checking

Beingsuccessful

Other projects

And finally

Oxford’s site: the top page

A Public Features page has a CATEGORIES box in thetop left.This enables you to subdivide the lower pages intodistinct areas.In our case, we have nine areas. We will look at thesein a moment.You can provide a SEARCH box.You can provide a number of link boxes.In the middle, you normally show iconsthat provide quick links to individual recordingsand individual courses.

Page 27: Time for iTunes U

Time foriTunes U

BarryCornelius

Introductions

iTunes U

Oxford’s site

Not usingiTunes

RSS

UK iTunes U

Breakout

Workflow

Legal stuff

Checking

Beingsuccessful

Other projects

And finally

Oxford’s site: the category pages

Here is one of Oxford’s category pages:

Page 28: Time for iTunes U

Time foriTunes U

BarryCornelius

Introductions

iTunes U

Oxford’s site

Not usingiTunes

RSS

UK iTunes U

Breakout

Workflow

Legal stuff

Checking

Beingsuccessful

Other projects

And finally

Oxford’s site: the category pages

The second level contains one page for each category.It is up to you what a category represents.Our categories are the divisions of the Universitytogether with a few others(Colleges, the Campaign and University Life).Again, the layout is not very flexible: there’s a title,an image, a description, one or more links boxes andone or more big boxes containing icons for each coursein that category.So the icons link to courses(which are at the bottom level).

Page 29: Time for iTunes U

Time foriTunes U

BarryCornelius

Introductions

iTunes U

Oxford’s site

Not usingiTunes

RSS

UK iTunes U

Breakout

Workflow

Legal stuff

Checking

Beingsuccessful

Other projects

And finally

Oxford’s site: the course pages

Here is one of Oxford’s course pages:

Page 30: Time for iTunes U

Time foriTunes U

BarryCornelius

Introductions

iTunes U

Oxford’s site

Not usingiTunes

RSS

UK iTunes U

Breakout

Workflow

Legal stuff

Checking

Beingsuccessful

Other projects

And finally

Oxford’s site: the course pages

The third level contains one page for each course.Again, it is up to you what a course represents.Once again, the layout is not very flexible: there’sa title, an image, a description, a tell-a-friend box,and one or more links boxes.We normally use the tabs to distinguish between Audioand Video recordings, but you might use them to dividethe material into years: 2009, 2008, 2007, ... .

Page 31: Time for iTunes U

Time foriTunes U

BarryCornelius

Introductions

iTunes U

Oxford’s site

Not usingiTunes

RSS

UK iTunes U

Breakout

Workflow

Legal stuff

Checking

Beingsuccessful

Other projects

And finally

Oxford’s site: the course pages

When an administrator configures a tab, they tell it:the name of the tab, e.g., Audio, Video, 2009, ... ;the URL of the RSS feed;when you want iTunes U to re-read the RSS feed,which is either never or daily ;an e-mail address for reporting problems with the feed.

There is then the listing of the tracks for the currentlyselected tab.The listing is populated from the RSS feedwhen you create the courseand re-read daily (assuming you have that configured).

Page 32: Time for iTunes U

Time foriTunes U

BarryCornelius

Introductions

iTunes U

Oxford’s site

Not usingiTunes

RSS

UK iTunes U

Breakout

Workflow

Legal stuff

Checking

Beingsuccessful

Other projects

And finally

Oxford’s site: the course pages

A track can be played within iTunes by double-clickingthe track.A track can be downloaded by using the GET orGET MOVIE button.You can obtain all the tracks by using theGET TRACKS button.You can subscribe to the RSS feed by using theSUBSCRIBE button.

Page 33: Time for iTunes U

Time foriTunes U

BarryCornelius

Introductions

iTunes U

Oxford’s site

Not usingiTunes

RSS

UK iTunes U

Breakout

Workflow

Legal stuff

Checking

Beingsuccessful

Other projects

And finally

Oxford’s site: what’s available?

Oxford’s site includes:lectures by and interviews with world-leadingresearchers and thinkers,the presentations given at conferences held at theUniversity,presentations by lecturers of the University,recordings promoting our major fundraising Campaign,podcasts about the application process, includingselecting a course of study, choosing a college, andattending interviews.

We will now look at some of the material.

Page 34: Time for iTunes U

Time foriTunes U

BarryCornelius

Introductions

iTunes U

Oxford’s site

Not usingiTunes

RSS

UK iTunes U

Breakout

Workflow

Legal stuff

Checking

Beingsuccessful

Other projects

And finally

Oxford’s site: what’s available?

Simon Benjamin in the Materials department hasproduced a series of video recordings onnanotechnology.The first video is available in iTunes U athttp://deimos3.apple.com/WebObjects/Core.woa/Browse/ox-ac-uk-public.1700982954

The recording itself is athttp://media.podcasts.ox.ac.uk/mat/nanotechnology/quantum1-medium-video.mp4?CAMEFROM=iwmw2009

Page 35: Time for iTunes U

Time foriTunes U

BarryCornelius

Introductions

iTunes U

Oxford’s site

Not usingiTunes

RSS

UK iTunes U

Breakout

Workflow

Legal stuff

Checking

Beingsuccessful

Other projects

And finally

Oxford’s site: what’s available?

When we first started we thought it important to havelots of videos as they are more exciting than audiorecordings.However, they are a lot more difficult/time-consuming toproduce and require the end-user to have anappropriate device.When we started to develop our site, we were advisedthat 70% of the recordings in iTunes U were audiorecordings.At launch 67% of our material was audio; it is now 78%.

Page 36: Time for iTunes U

Time foriTunes U

BarryCornelius

Introductions

iTunes U

Oxford’s site

Not usingiTunes

RSS

UK iTunes U

Breakout

Workflow

Legal stuff

Checking

Beingsuccessful

Other projects

And finally

Oxford’s site: what’s available?

Stuart Lee (head of my department) has producedseveral audio recordings on Medieval English.There are ten recordings in this series and they oftenappear in the worldwide top 100 downloads fromiTunes U.They can be seen athttp://podcasts.ox.ac.uk/?feed=engfac-podcasts-medieval-feed#engfac-podcasts-medieval-feed

They are available in iTunes U athttp://deimos3.apple.com/WebObjects/Core.woa/Browse/ox-ac-uk-public.1626719763

Page 37: Time for iTunes U

Time foriTunes U

BarryCornelius

Introductions

iTunes U

Oxford’s site

Not usingiTunes

RSS

UK iTunes U

Breakout

Workflow

Legal stuff

Checking

Beingsuccessful

Other projects

And finally

Oxford’s site: what’s available?

You may want to combine slides and audio.Here we will look at the work of Andreas Busch.Until recently, he was a lecturer in the Department ofPolitics. He is now a professor in Comparative PoliticalEconomy at the University of Göttingen.And, for many years, Andreas has been keen to providehis lectures as podcasts.He gave a presentation about using podcasts tosupport lectures at the Opencast PodcastingConference held at the University in July 2008:http://www.oucs.ox.ac.uk/ltg/events/podcastconference2008/His presentation is also available in iTunes U athttp://deimos3.apple.com/WebObjects/Core.woa/Browse/ox-ac-uk-public.1700975834

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Time foriTunes U

BarryCornelius

Introductions

iTunes U

Oxford’s site

Not usingiTunes

RSS

UK iTunes U

Breakout

Workflow

Legal stuff

Checking

Beingsuccessful

Other projects

And finally

Oxford’s site: what’s available?

The Ruskin Art School is the Fine Art Department ofthe University.We have a newsfeed where final year students talkabout their projects:http://podcasts.ox.ac.uk/?feed=rusksch-pack2008-video-feed#rusksch-pack2008-video-feed

Konstanty Czartoryski is one of the students.His recording is available in iTunes U athttp://deimos3.apple.com/WebObjects/Core.woa/Browse/ox-ac-uk-public.1678981404

Page 39: Time for iTunes U

Time foriTunes U

BarryCornelius

Introductions

iTunes U

Oxford’s site

Not usingiTunes

RSS

UK iTunes U

Breakout

Workflow

Legal stuff

Checking

Beingsuccessful

Other projects

And finally

Oxford’s site: tracking accesses to web pages

On each page in iTunes U, the LINKS box containslinks to web pages relevant to that page in iTunes U.We arrange for each link to have a parameter, e.g.:http://www.eng.ox.ac.uk/?oxitunesu=1626719862

1626719862 is the handle of that page within iTunes U.So the unit providing the web page can see in their logfiles how many accesses came from iTunes U.If you have installed iTunes, you can go straight to theiTunes U page (that the user visited to get to your webpage) by using the URLhttp://deimos.apple.com/WebObjects/Core.woa/Browse/ox-ac-uk-public.1626719862

Page 40: Time for iTunes U

Time foriTunes U

BarryCornelius

Introductions

iTunes U

Oxford’s site

Not usingiTunes

RSS

UK iTunes U

Breakout

Workflow

Legal stuff

Checking

Beingsuccessful

Other projects

And finally

Oxford’s site: administering the site

Apple provide support pages for iTunes U athttp://www.apple.com/support/itunes_u/

These pages include a lot of useful information.They includes a link to a comprehensive guide foradministering your site.There are two ways in which you can log in toadminister your site.1. If Apple have set you up as an Administrator,you just have to log in to your site usingyour Apple ID and password.

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Time foriTunes U

BarryCornelius

Introductions

iTunes U

Oxford’s site

Not usingiTunes

RSS

UK iTunes U

Breakout

Workflow

Legal stuff

Checking

Beingsuccessful

Other projects

And finally

Oxford’s site: administering the site

2. You can also configure your site to permit accessthrough a script (called a transfer script).This script runs on one of your institution’s web servers.The idea is that you need to log in with your localusername and password to run the script, and thescript then decides whether you are an administrator.The script then redirects to iTunes U passing to Appledetails about the person that has logged in,e.g., whether they are an administrator.Apple provide examples in Java, Perl and Python.Oxford uses a script written in PHP.It is based on code written by Aaron Axelsen(University of Wisconsin - Whitewater).More details are athttp://omega1.uww.edu/itunesu/

Page 42: Time for iTunes U

Time foriTunes U

BarryCornelius

Introductions

iTunes U

Oxford’s site

Not usingiTunes

RSS

UK iTunes U

Breakout

Workflow

Legal stuff

Checking

Beingsuccessful

Other projects

And finally

Oxford’s site: administering the site

Once you are in, you can alter the elements that appearon the various pages.I’ve already given some idea of what you can change.However, the real content is in the RSS feeds.These are generated by your institution.You configure your site in iTunes U with the URLs ofthese RSS feeds, and iTunes U goes and populatesyour site with the contents of these feeds when itre-reads the RSS feeds (which is usually once per day).

Page 43: Time for iTunes U

Time foriTunes U

BarryCornelius

Introductions

iTunes U

Oxford’s site

Not usingiTunes

RSS

UK iTunes U

Breakout

Workflow

Legal stuff

Checking

Beingsuccessful

Other projects

And finally

Not using iTunes

1 Not using iTunes: need for an alternative2 Not using iTunes: podcasts.ox.ac.uk

Page 44: Time for iTunes U

Time foriTunes U

BarryCornelius

Introductions

iTunes U

Oxford’s site

Not usingiTunes

RSS

UK iTunes U

Breakout

Workflow

Legal stuff

Checking

Beingsuccessful

Other projects

And finally

Not using iTunes: need for an alternative

Here’s Oxford’s launch page once again:

Page 45: Time for iTunes U

Time foriTunes U

BarryCornelius

Introductions

iTunes U

Oxford’s site

Not usingiTunes

RSS

UK iTunes U

Breakout

Workflow

Legal stuff

Checking

Beingsuccessful

Other projects

And finally

Not using iTunes: need for an alternative

iTunes is only available for Windows and Macs.We think it’s important to provide an alternative toiTunes U for those unable/unwilling to use iTunes.We provide a web site containing a list of theUniversity’s podcasts athttp://podcasts.ox.ac.uk

All you need to use this web site is a browser andsoftware to play mp3 and mp4 files.

Page 46: Time for iTunes U

Time foriTunes U

BarryCornelius

Introductions

iTunes U

Oxford’s site

Not usingiTunes

RSS

UK iTunes U

Breakout

Workflow

Legal stuff

Checking

Beingsuccessful

Other projects

And finally

Not using iTunes: podcasts.ox.ac.uk

Here’s an extract from podcasts.ox.ac.uk:

Page 47: Time for iTunes U

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Introductions

iTunes U

Oxford’s site

Not usingiTunes

RSS

UK iTunes U

Breakout

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And finally

Not using iTunes: podcasts.ox.ac.uk

Here’s what happens if you click on show media items:

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And finally

RSS

1 RSS: the RSS for a newsfeed2 RSS: using that data in iTunes U3 RSS: using that data in podcasts.ox.ac.uk4 RSS: tracking accesses to media files

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And finally

RSS: providing a RSS feed for each tab

As has already been explained, your institution needsto provide an RSS feed for each tab of each course.As we sometimes provide both an audio and a videotab that requires two RSS feeds.For example:http://rss.oucs.ox.ac.uk/engsci/engineering_centenary-audio/rss20.xmland:http://rss.oucs.ox.ac.uk/engsci/engineering_centenary-video/rss20.xml

The next slide contains an extract of the RSS feed usedfor the Video tab.

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RSS: the RSS for a newsfeed

<rss version="2.0"><channel>

<title>Department of Engineering ScienceCentenary Lectures</title>

<itunes:imagehref="http://www.eng.ox.ac.uk/podcasts/centenary

/centenaryalbumcover300x300.png"/><item><itunes:author>Professor

Roland Clift, CBE</itunes:author><itunesu:category itunesu:code="101104"/><itunes:duration>3684</itunes:duration><enclosure

url="http://www.eng.ox.ac.uk/podcasts/centenary/clift.mp4?CAMEFROM=itunesu"

length="272855729" type="video/mp4"/><title>Lecture 15: Engineering

for Sustainable Development</title></item>

</channel></rss>

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And finally

RSS: using that data in iTunes U

We can see that data being used if we re-visit theappropriate page in iTunes U:

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And finally

RSS: using that data in podcasts.ox.ac.uk

We can also see that data being used if we re-visithttp://podcasts.ox.ac.uk:

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And finally

RSS: tracking accesses to media files

The RSS we provide to iTunes U contains:<enclosureurl="http://www.eng.ox.ac.uk/podcasts/centenary/clift.mp4?CAMEFROM=itunesu"length="272855729" type="video/mp4"/>

So, clicking GET in iTunes U accesses:http://www.eng.ox.ac.uk/podcasts/centenary/clift.mp4?CAMEFROM=itunesu

The link we provide in podcasts.ox.ac.uk whensomeone hits the GET button uses the URL:http://www.eng.ox.ac.uk/podcasts/centenary/clift.mp4?CAMEFROM=podcastsGET

The unit providing the media file can see in their logfiles the accesses from these different sources.

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And finally

UK iTunes U

1 UK iTunes U

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UK iTunes U

Currently, the following UK universities are in iTunes U:

date institution URL of launch pageJune 2008 Open Univ. http://itunes.open.ac.ukJune 2008 UCL http://itunes.ucl.ac.ukOctober 2008 Cambridge http://www.cam.ac.uk/itunesuOctober 2008 Oxford http://itunes.ox.ac.ukJanuary 2009 Warwick http://itunes.warwick.ac.ukJune 2009 Coventry http://www.coventry.ac.uk/

itunesu

I understand that a few more UK universities will belaunching soon.

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Breakout

1 Breakout: suggested areas for discussion

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Breakout: suggested areas for discussion

CURRENTLY IN YOUR INSTITUTION:1. Recordings Do you have people making audio andvideo recordings already? Is it just a specific unit thatdoes this, or is it being done across the campus? Doyou need an audit?2. Copyright In your institution, who has the copyright ofa recording of a lecture?

PROVIDING AN iTunes U SITE:3. Purpose What role would iTunes U play in yourinstitution? What benefits would it bring?4. Central/Deployed Would you allow individuals toprovide recordings and get speakers to sign apermissions form? If so, would you vet each recording?5. Support What resources do you need for iTunes U?6. Licensing What licence would you provide for theend-user of the recordings in your iTunes U site?7. Branding What branding would you adopt for?(a) album covers; (b) top and tails to recordings.

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And finally

Workflow

1 Workflow: there are four steps2 Workflow: 1. Create the recording3 Workflow: 2. Put the recording online4 Workflow: 3. Add it to a newsfeed5 Workflow: 4. Check the item can be seen

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And finally

Workflow: there are four steps

This is the workflow we use for providing an item:

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And finally

Workflow: there are four steps

So the workflow has four steps:

Create the recordingPut the recording onlineAdd an entry into an OXITEMS podcasting newsfeedCheck the item can be seen in the various deliverychannels

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And finally

Workflow: 1. Create the recording

Any traditional MP3 audio file or MPEG4 video file canbe used as a podcast.Simply record your lecture, keynote speech or othercontent in a digital format and save it to a computer.A portable recorder, such as a Marantz PMD 660 SolidState MP3 Recorder, can be a relatively inexpensiveand yet high quality option for audio recording.The speaker needs to sign a contribution form.Material can’t go into our iTunes U site without this.You will probably need to use some software likeAudacity to edit the recording (e.g., to removeunwanted material from the start and end of therecording).

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Workflow: 2. Put the recording online

The media file must be uploaded to some web serverso that it is publicly accessible.At Oxford, IT and IT support is devolved and so oftenthis is a web server in a department or college.As some of the files are large (e.g., the video files),OUCS provide a server where we are willing to providesome space for those departments/colleges who arestruggling.

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Workflow: 3. Add it to a newsfeed

At Oxford, we have produced an institutional newsfeedsystem called OXITEMS.We have been using it since December 2005.I gave a talk about it at IWMW 2006: http://www.ukoln.ac.uk/web-focus/events/workshops/webmaster-2006/sessions/cornelius/

Some colleges and departments already use OXITEMSto provide newsfeeds.The newsfeed might be providing a list of news items,a list of events (with dates, times, locations), ... .Often the unit will be using the RSS themselves todisplay the contents of the newsfeed on their web page.OXITEMS also provides podcasting newsfeeds:you have to supply additional metadata in each itemincluding, for example, the URL of a media file.

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And finally

Workflow: 3. Add it to a newsfeed

This is the screen for adding a new item to OXITEMS:

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Workflow: 3. Add it to a newsfeed

OXITEMS has evolved during the last three years.It needed a re-design.So, we now have a project to produce an open sourceversion of OXITEMS. It’s called openOXITEMS.There are more details at:http://www.oucs.ox.ac.uk/openoxitems

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And finally

Workflow: 4. Check the item can be seen

Check that the item appears in the various placeswhere you provide access to the newsfeed.The item will, within the next four hours, automaticallyappear at http://podcasts.ox.ac.ukIt will only appear in Oxford’s site in iTunes U, when amember of the Podcasting Team has checked thequality and the paperwork. If it’s a new newsfeed, thenthat person will also have to use iTunes to add a newcourse to Oxford’s iTunes U site.

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Legal stuff

1 Legal stuff: the issues2 Legal stuff: a plan of action3 Legal stuff: what happens at Oxford4 Legal stuff: rights for the end-user5 Legal stuff: advising the end-user of their rights6 Legal stuff: using RDF to convey CC licence

Some parts of this section were derived from parts of TheSteeple Podcasting Booklet. The booklet is available athttp://www.steeple.org.uk/. It has some excellentmaterial. It is released under a Creative Commons Licence.

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Legal stuff: the issues

When providing an audio recording, you need toconsider:

speakers own what they say (their performance) and soa contribution form is needed to give the rights to yourinstitution;the recordist also has rights to their recording (thephysical recording) and so needs to sign a release form;works used during the presentation also havecopyrights, for example, pictures, slides, songs, books.

Permissions from third parties is hard to clear, and so,during the talk the speaker cannot play commercialmusic, read a poem or play commerical videos, withoutrunning into copyright issues.However, they can read short extracts from books andarticles.

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And finally

Legal stuff: a plan of action

Ask the speaker - well in advance of the talk - if you canrecord their talk and distribute it over the internet.Ensure the speaker signs a contribution form.Ask if the speaker plans to use poetry, music or video,and if so seriously consider whether recording andsubsequent distribution is likely to be possible.Secure the permission of the recordist, who should alsosign a release form.

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Legal stuff: what happens at Oxford

At Oxford, we have produced a document entitledGuidance on producing audio and video material forpublication online.There is a link to the document fromhttp://itunes.ox.ac.uk/contribute.html

If a member of the University wishes to submit a mediafile for consideration for Oxford’s site in iTunes U, theyhave to complete a contribution form.This has to be signed both by the speaker and therelevant head of department or their representative.The text of this form is in Appendix A of the Guidancedocument.

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Legal stuff: what happens at Oxford

You will have seen that photographs of people lookgood on the album covers in iTunes U.So you may wish to get a photo of the speaker.

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Legal stuff: what happens at Oxford

Once again, you will need permission to use this photoin iTunes U.The consent form used at Oxford is in Appendix B ofthe Guidance document.

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And finally

Legal stuff: rights for the end-user

An end-user who downloads a recording from Oxford’ssite in iTunes U can only use it for personal use.A different approach is taken by UCL.Since launch in June 2008, UCL has released theirmaterial with a Creative Commons licence.They use the Attribution-Non-Commercial-Share Alike2.0 UK: England & Wales licence:http://creativecommons.org/licenses/by-nc-sa/2.0/uk/

This means the end-user can use it for anynon-commercial purpose provided they credit theoriginal speaker.They can also derive a new work from the recordingand if they distribute the new work they are required tolicense it with the same licence.

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And finally

Legal stuff: advising the end-user of their rights

If it’s an audio recording, you could top/tail it with aperson saying something like: This recordingis from Lundy University’s site iniTunes U. It is released with a CreativeCommons Attribution-Non-Commercial-ShareAlike 2.0 UK: England and Wales licence.UCL hijack the itunes:subtitle element:

<itunes:subtitle>http://itunes.ucl.ac.uk/;Creative Commons Attribution-Non-Commercial-ShareAlike 2.0 UK: England and Wales

</itunes:subtitle>

In iTunes, you can see this information by clicking onGet Info and looking in the Comments box.

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Legal stuff: advising the end-user of their rights

At the bottom of the top page of your site in iTunes U,you can add a link to a page describing the Copyright ofthe material.UCL link to a web page describing how their material islicensed:http://itunes.ucl.ac.uk/licence/

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And finally

Legal stuff: using RDF to convey CC licence

You could add the following RDF to the RSS feed:<rdf:RDF xmlns="http://wro/cc/"

xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#"><License rdf:about=

"http://creativecommons.org/licenses/by-sa/2.0/uk/"><permits rdf:resource="http://wro/cc/Reproduction"/><permits rdf:resource="http://wro/cc/Distribution"/><requires rdf:resource="http://wro/cc/Notice"/><requires rdf:resource="http://wro/cc/Attribution"/><permits rdf:resource="http://wro/cc/DerivativeWorks"/><requires rdf:resource="http://wro/cc/ShareAlike"/>

</License></rdf:RDF>

where each wro should really be web.resource.org.But it’s unlikely the end-user would see this!

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And finally

Checking

1 Checking: quality and legal2 Checking: pre-launch site check3 Checking: four hourly integrity check

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And finally

Checking: quality and legal

Before a media file is allowed to appear in Oxford’s iTunes Usite, the recording has to be checked:

Do we have the paperwork, i.e., has the speaker signeda contribution form?Is the quality of the audio and video acceptable?Does it not include any copyright material from externalsources (such as television, radio etc.)?Does it not include controversial, defamatory orlibellous material?Have contributions from other people (e.g., a questionand answer session) been removed (unless there ispaperwork for these people)?

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And finally

Checking: pre-launch site check

Before launch, we asked someone who had not beeninvolved with the project to examine our test site iniTunes U.They were asked to check the site against a checklistwhich said what the site should look like.So the checklist defines the layout of the top page; itdefines what a category page should look like; and itdefines the contents of a course page.

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And finally

Checking: four hourly integrity check

You can do a Web Service call (called ShowTree) to getdata about the current state of your iTunes U site.Every four hours, we get the latest ShowTree.xml fileand do a check on its contents.The script does a lot of checks on the RSS feeds thatwill be accessed by our iTunes U site, including:

Accesses the RSS feed in order to check that the feedexists.Checks the RSS of the feed with a local copy of the feedvalidator available at http://feedvalidator.org/Checks that all items of the RSS feed have a categorycode.Checks that the recording exists by doing a HEAD onthe URL of the recording.Checks that there are no items for which the web serverwill deliver the recording with a mime type oftext/plain.

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And finally

Checking: four hourly integrity check

The four-hourly check also looks in the ShowTree.xmlfile to get all the URLs of the links in the LINKS boxes.It checks each URL in each of the LINKS boxes, e.g.,http://www.eng.ox.ac.uk/?oxitunesu=1626719862to see that it is decorated with the handle of theiTunes U page that has the LINKS box.It also checks that the web page referred to by the URLexists by doing a HEAD on the URL to get the headersof the web page.

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And finally

Being successful

1 Being successful: steps to achieve this2 Being successful: the heady days of the launch3 Being successful: OU has 1 million downloads4 Being successful: Oxford’s current situation

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And finally

Being successful: steps to achieve this

It is important to get the commitment of people indepartments and colleges. We managed to do this.I think another part of our success was establishing asmall management team. This had the right peoplewith different skills and we met fortnightly.You need to have appropriate infrastructure: servers formedia files and a server for RSS feeds.We provided advice and training to people in units,offering them help with understanding the workflow, thehardware (e.g., media recorders), software (e.g.,Audacity), storing files (e.g., large video files).It’s important to brief key people of the University;to keep departments and colleges informed; to preparepress releases for launch day; and to liaise with Apple.Get the VC involved, and record him/her saying howexciting it is for the University to be in iTunes U.

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And finally

Being successful: steps to achieve this

It is probably better to be X University rather thanUniversity of X as you are more easily found in the listof Universities & Colleges.Rumour has it that the Open University launched asThe Open University and nobody found them in the listas they were in the T s.Their site was quickly renamed!It’s important to have checks in place to ensure that theinformation in your iTunes U site is correct: crucially,

do the GET buttons to mp3 and mp4 files work?do the links to web pages work?

You need to continually drip new information into youriTunes U site.In particular, you need to frequently change the itemson the top page to give the impression to visitors thatit has new content.

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And finally

Being successful: steps to achieve this

Be topical and try to forecast what people are going tobe interested in.In May 2008, Joseph Stiglitz, former vice-president ofthe World Bank, gave a talk at the James Martin 21stCentury School entitled Meeting the Challenges ofGlobal Governance in the 21st Century: Lessons fromthe Global Financial Market Debacle.At launch (in October 2008), we thought it was anexcellent talk to put on Oxford’s top page. The daybefore launch we retitled it to Stiglitz on Credit Crunch- Global Financial Debacle: Meeting the Challenges ofGlobal Governance in the 21st Century.It was at number 1 in the worldwide top downloads fromiTunes U for 6 weeks.

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Being successful: steps to achieve this

Provide items on your top page connected withanniversaries: Darwin 200, moon landing, ...Provide items on your top page with provocative titlesand interesting images.For example, these are the items from the UK currentlyin the worldwide top 50 downloads from iTunes U:8: Beginners’ French Introduction9: A romp through the history of philosophy20: Machiavelli: Nigel Warburton and Quentin Skinner30: Beginners’ Spanish Introduction31: Our Invisible Sun33: Beginners’ German Introduction35: Building a Business: Negotation Skills40: Sociology of Intellectual Life44: Is Human Evolution Over?48: What is consciousness?

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And finally

Being successful: the heady days of the launch

Visitors to our main website athttp://www.ox.ac.uk went up by 20 per cent on7th October 2008, the day our site was launched iniTunes U.From the statistics that Apple provide, we estimate thatin the first seven days we had about 168000 visitors toour site in iTunes U and more importantly about 60000downloads.

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And finally

Being successful: the heady days of the launch

A fortnight after the launch, Oxford had 22 podcasts in theworldwide top 100 downloads from iTunes U:

1 Joseph Stiglitz on Credit Crunch12 Stuart Lee’s Old English Tour - British Library13 Michael Palin’s Oxford14 Steve Wozniak15 Simon Benjamin’s Nanotechnology Part 118 Stern on the Economics of Climate Change19 Stainaker 2007 Lecture 1 Starting in the middle25 Craig Venter on Genomics27 Ward-Perkins on the Fall of the Roman Empire33 Is Oxford for me? Nicholson,Coulston,Gallagher40 Adrian Moore on Metaphysics47 Anna Beer’s John Milton48 Vice-Chancellors’s Welcome61 What is science for? Dawkins,Harris,Sulston66 Thomas Helleday on Cancer67 Alan Barr on Particle Physics...

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Being successful: OU has 1 million downloads

As mentioned earlier, the Open University was one ofthe two UK sites to launch their iTunes U site inJune 2008.As reported at http://www3.open.ac.uk/media/fullstory.aspx?id=14638 on 13th October 2008,they have done really well in the first four months:

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Being successful: Oxford’s current situation

Since October 2008, there have been 900000 downloadsfrom Oxford’s site in iTunes U:

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Being successful: Oxford’s current situation

On Oxford’s site in iTunes U, there are 519 recordingsin 160 newsfeeds.That’s 243 hours of material.There have been 900000 downloads from iTunes Usince October 2008.The popular feeds have 2500 downloads per week.In addition, there are about 2500 downloads per weekfrom the web site at podcasts.ox.ac.uk.

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Other projects

1 Other projects: Steeple2 Other projects: Open Spires

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Other projects: Steeple

Steeple is a JISC funded UK Higher Educationcommunity project.It is led by Oxford University, the Open University andCambridge University.Other universities are friends: UCL, Reading,Nottingham, Oxford Brookes, Sheffield.Other UK HE Institutions are encouraged to join in.The project started in November 2008.Its vision is to create a viable communityaround scalable, enterprise-level solutionsin the areas of automated video/audio capture,video/audio processing, and video/audio delivery("podcasting").In seven words: investigate, develop and documentsustainable institutional podcasting.

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Other projects: Steeple

Some aspects of the work are:a demonstrator of a web portal for displaying aninstitution’s podcasts;a demonstrator of a cross-institutional aggregator ofpodcasts;documentation of the program workflows for theingestion and creation of multiple file formats togetherwith the associated metadata;a demonstrator of a process management system thattracks the progress of all project, activities, content andRSS items in the system from birth to delivery.

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Other projects: Steeple

Here’s the URL of an experimental aggregator:http://podcast.steeple.org.uk/content/view/133/98/

The Steeple project’s wiki is athttp://steeple.oucs.ox.ac.uk/

On that wiki, you will find podcasts, manuals, guides,FAQs and code.One of the podcasts is by Ben Hawkridge (The OpenUniversity).It’s a talk he gave entitled Under the bonnet: Technicalconsiderations in running Open University Podcasting.It was given at the Beyond Walls conference held at theUniversity of Oxford in April 2009.

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Other projects: Open Spires

Open Spires has two purposes:1. to increase the amount of educational audio andvideo content released from Oxford Universityas Open Content Resources (OER)2. to enable the University to investigate anddisseminate the institutional implications of makingsome of this material available as ’Open Content’.

It is a one year project that started on 1st May 2009.More details are available at;http://openspires.oucs.ox.ac.uk/

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1 And finally: some conclusions2 And finally: your questions and comments

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And finally: some conclusions

Often institutions are already providingmedia recordings of seminars, lectures and events,and making these mp3/mp4 files available on theirweb pages.The advantages of using Apple’s iTunes U is that itallows you to offer a way of bringing the institution’smedia recordings into one place.You are providing a more convenient way in which thepublic can see what’s available.The usage statistics show that it works.It’s also important to provide a different way ofshowcasing your recordings for those unable/unwillingto use iTunes.To be successful, you need support from people aroundthe University, and you need to market your site.

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And finally: your questions and comments

It’s time for your questions and comments..........My name is Barry Cornelius. I work forOxford University Computing Services (OUCS).My e-mail address is:[email protected]

Queries to the Podcasting Team can be sent to:[email protected]

These slides are available fromhttp://www.oucs.ox.ac.uk/podcasts/presentations


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