Date post: | 29-Jan-2015 |
Category: |
Technology |
Upload: | lou-kerner |
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THREE FLAVORS OF NATIVEAdam Solomon (@adam_solo)VP, Digital Ad Products & Revenue Operations Time Inc.
IT ALL STARTS WITH AUTHENTIC CONSUMER EXPERIENCES …
CONSUMERS
12 1: 2: 3: 4: 5: 6: 7: 8: 9: 10 11 12 1: 2: 3: 4: 5: 6: 7: 8: 9: 10 11
0.0%
2.0%
4.0%
6.0%
8.0%
10.0%
12.0% Share of Time Inc. PV’s by Channel by Time of Day
Website - PCWebsite - Mobile PhoneWebsite - TabletTablet Magazine App%
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Source: Omniture Discover, Reporting Period: Mar 1 – Mar 14, 2013
ACROSS MULTIPLE PLATFORMS THROUGH THE ARC OF THE DAY
BREAKING NEWS MINUTE-BY-MINUTE UPDATES RICH, LEAN-BACK EXPERIENCE
BRANDED STORY WRITTEN WITH PEOPLE.COM’S TRUSTED EDITORIAL VOICE
EXTEND REACH
THROUGH SOCIAL PLUGINS
NEWS ARTICLE OR SPONSORED BLOG POST DRIVES TO CUSTOM STORY
NATIVE FLAVOR #1Advertorial Redux
4
NATIVE FLAVOR #2Time Amplify - Addressable Content Channels - Desktop
NATIVE FLAVOR #2Time Amplify - Addressable Content Channels - Mobile
NATIVE FLAVOR #2Time Amplify - Addressable Content Channels - Mobile
• Social feeds– Facebook– Twitter– YouTube– LinkedIn– Instagram, etc.
• Custom content
• Blog posts (RSS feeds)
NATIVE FLAVOR #3Watercooler LIVE
NATIVE FLAVOR #3Watercooler LIVE
THREE FLAVORS OF NATIVEAdam Solomon (@adam_solo)VP, Digital Ad Products & Revenue Operations Time Inc.