Date post: | 11-Jan-2017 |
Category: |
Business |
Upload: | sales-pushcom |
View: | 86 times |
Download: | 0 times |
How to write EMAILS, people want to respond to
People must respond to your email
• Set up your email • Email Subject line• Opening line• Body Copy• Signature
Set-up your email
• Before you start composing email first be prepared with gather important information.
Relevant information
• Google search• Do they blog? If yes, then
the topic or point for which they really care about and think to write about it.
• Their presence in Social Channels with their new post and recent updates.
• Visit company website, specially the about us page.
\Relevant information
• But don’t give your recently gained bank of data a chance to end your preparation.
• We actually need a reason to reach out to someone or motivation to connect with somebody.
Maintain connection
• Check how you are connect with them? Is this connection is mutual? This connection will help in establish credibility.
• Use a trigger event to influence your email introduction.
Leverage your lead intelligence
• What pages did they most recently visit to your website. The responsible driving factor or the key word , which drove them to your website.
Personalized email discussion
• Once we established context, we can leverage that data to begin a personalized email discussion.
Subject Line
• Set a goal that’s not closing the deal, rather concentrate on getting a response.
• Now use that context to write your email. Start with Subject Line.
Subject Line
• Thoughts about the title about their blog post.
• Ideas important for their business.
• Questions about recent trigger event.
• Questions beneficial for their business.
Don’t write these words in your subject Line
• Help• Don’t• Exciting• Discount • Solution• Partner• Unique• Complimentary• Final• Sale
Opening Line
• Start writing the content inside your email.
• What number of messages do you answer to that start with my name is… ..
• Begin off by saying something in regards to them not about you
Tool to check open or click rate of email
• Want to know whether your email was even opened.
• A free tool that alerts you when the email has been opened or clicked.
Body copy
• Your body copy should communicate your value by connecting you with your prospects.
• Avoid generic value sentence like; we help name of industry like FMCG in generating leads, or we help in increasing ROI.
Body copy
• Try to ask these questions which could correlate your research with your client goal.
• Would you like to ask something?
• Do you have any doubt in your mind?
• What would you do if you were in my place.
• Any suggestion from your end.
Signature
• Your email signature should not be disruption.
• Keep it short and simple, no need to scroll.
• Always use plain black and white text.
• Always leave your contact information and your website link.
Perfect email template
• Put the part of email together.
• First Name• Opening line about prospect• Questions about the prospect
goal.• Signature.