Supply Chain Management Of newspapers and Magazines

Presentation On A research Project Report Of MBA

Session 2012-13

Submitted By: Pravakar Puthal Project Guideline : Parampal Singh

SUMMER TRAINING

SALES

+

RESEARCH WORK

+

Supply c

hain

“LET TRUTH REVEAL”

Introduction

• The Times Group (also referred as Bennett, Coleman and Co. Ltd.) is the largest mass media company in India.

• Headed by Indu Jain(Chairman) & Founded in 1838, the times group deals in Broadcasting, publishing, radio, Internet, films and cable TV

Types of Publishing's

Newspapers Publishing’s

Television & Radio

Major Brands

Largest publishing co in India: 13 newspapers, 18 magazines, 11 publishing centers, 26 printing centers

Largest English newspaper in India by circulation (and the world)

Largest Business newspaper in India by circulation (2nd largest English Business daily in the world, behind WSJ)

Largest Non‐English newspapers in Mumbai, Delhi, Bangalore by circulation (India’s three largest cities)

Brands Based on television & digital media

Television• Largest English News TV Channel, No. 2 English Business News TV Channel• Largest Bollywood News and Lifestyle TV Channel, No. 2 English Movies TV

Channel

Digital• Largest Indian network based on traffic and revenue (behind Google, Facebook,

Yahoo)• Operates 30+ digital businesses, most of which are Top 3 in their competitive

segment• Most popular B2C mobile shortcode in India, across SMS, voice, WAP, and

USSD Radio• Largest radio network in India by revenue and listenership, with 32 stations• Operates the largest rock radio station in the UK

Major Objectives of the job

To understand the distribution network.

To increase the sales of Times of India through selling of newspaper and magazines.

To know customer’s preferences towards newspapers.

To find out market share of The Times of India.

Behavior of reader and Preference in The Indian newspaper Industry.

Main AIM of the study

In-depth Analysis of The Times of India and its marketing and advertising strategies.

Acceptability of The Times of India newspapers and its supplements the readers.

Identifying the competitors and positioning The Times of India in comparison to them.

To research on readers nature, attitude, wants, needs, values, motives, desires, usages and other behavioral aspects useful in marketing of The Times of India and its supplements.

The impact of advertisement and promotional schemes as a stimulus to sales of newspaper.

Major competitors

255 Respondents data of Jalandhar area.

My results and Findings through research work

• project report-Pravakar Puthal\Chapter 11 Findings & Limitations.doc

Basic Newspaper Supply Chain

Supply Distribution System

Customers Reviews

Customer 1 : Taught me what is MBA.•Maninder Chaddha

Customer 2: Made me do bargaining •Charu sikka / Satpal sikka

Customer 3: Told me how to make relations with customers•Jaspreet Kaur

Customer 4: Told me to know the target audienceSatish wasan

Achievements

1. I was able to give 27 sales of The Times of India, Magazines(Both one year and six months subscription schemes).

2. The company paid a small amount of stipend.

3. Everyday I was asked to interview atleast 20 customers and we had to get their views about the newspapers in general.

4. Helped me in lot in getting ideas about how to increase the sales of the Times of India in Jalandhar region which was one of the objectives of my project.

5. The interview with the readers also helped me in knowing about the customer preference for the newspapers.

Conclusions

It has been a great

experience for me to under go summer training

under The Times of

India.

My work was to increase the

sale of The Times of India

newspaper and to know

the preferences of

readers and their opinions

about the various

newspapers in Jalandhar

region.

The Dainik Bhaskar

and Hindustan Times still it managed

to give tough

competition to The Times Of

India.

THANK YOU….!!!

Queries Are Welcome..

TOI