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Timmy D. James | Flick Fusion Video Marketing | Vice President of Sales | [email protected] Video Marketing:...

Date post:15-Dec-2015
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Timmy D. James | Flick Fusion Video Marketing | Vice President of Sales | [email protected] Video Marketing: Tips, Trends, and Best Practices Timmy D. James Slide 2 Picture is worth a thousand words! Slide 3 Timmy D. James | Flick Fusion Video Marketing | Vice President of Sales | [email protected] [email protected] Picture is worth a thousand words! Thats 3,600 typical web pages! If you write an average of one web page an hour, it would take you 150 days of writing to achieve the impact of one minute of video Slide 4 Timmy D. James | Flick Fusion Video Marketing | Vice President of Sales | [email protected] [email protected] As a Marketer, we are story tellers! We have a very limited amount of time to create the emotion and motivate the behavior that we desire. Heres why you should use our website for your research. Heres why you should buy a particular Make/Model vehicle. Heres why you should buy it from my dealership. Heres the exact vehicle you should buy. Heres why you should contact us via this form or that form. Heres why you should buy it from me (Sales Person). Heres why you should come back to us for service after you buy. Several other dealers trying to create the same emotion and motivate the same behavior! Slide 5 Timmy D. James | Flick Fusion Video Marketing | Vice President of Sales | [email protected] [email protected] As a Marketer, we are story tellers! We have a very limited amount of time to create the emotion and motivate the behavior that we desire. Tell The Best Story With A Video! 2 Reason Why: Reason 1: 3600 Typical Web Pages! Slide 6 Timmy D. James | Flick Fusion Video Marketing | Vice President of Sales | [email protected] [email protected] Video not only makes it easier to tell a better story Reason 2: Consumers Want Video! More Information, Better Information, Less Work For Them Slide 7 Timmy D. James | Flick Fusion Video Marketing | Vice President of Sales | [email protected] [email protected] Model Level Test Drive Promotional Inventory Dealership Value Proposition Sales Testimonial Sales Team Introductions Service Department Introduction Auto Responder Lead Response Appointment Confirmation Sales Testimonial Video Delivery Video Service Department Thank You Service Department Confirmation Service Department Recommendations Service Department Testimonials Many different kinds of video. We dont have time to dive into each of these today: Slide 8 Timmy D. James | Flick Fusion Video Marketing | Vice President of Sales | [email protected] [email protected] ExposureLeadsShow Get shoppers emotionally attached to your vehicle! Purpose of your videos: Slide 9 Timmy D. James | Flick Fusion Video Marketing | Vice President of Sales | [email protected] [email protected] Before We Get Started: Question: What is your dealerships most important ad today? Answer: Slide 10 Timmy D. James | Flick Fusion Video Marketing | Vice President of Sales | [email protected] [email protected] Before We Get Started: Question: What is your dealerships most important ad today? Answer: Your Inventory VDP Page(s)! How much money do you spend to get eyeballs on your VDPs? - Website - 3 rd Party Sites - SEM Can be seen by more people in 1 Day then your other ads in an entire week, maybe even month. Slide 11 Timmy D. James | Flick Fusion Video Marketing | Vice President of Sales | [email protected] [email protected] Before We Get Started: Question: What is your dealerships most important ad today? Answer: Your Inventory VDP Page(s)! You must have the best ad for your inventory! You must tell the best story! What makes this vehicle special? Why should the shopper visit you now to test drive it? Why should the shopper trust you? Information & Emotion! Slide 12 Timmy D. James | Flick Fusion Video Marketing | Vice President of Sales | [email protected] [email protected] Inventory Videos The #1 Most Important Video! The shopper needs to see the car to get emotionally attached! You do everything possible to get the car in front of the shopper! On The Lot: Every Sales Process Includes and Focusses on The Walk Around On The Internet: You CAN Duplicate The Same Emotion! Slide 13 Timmy D. James | Flick Fusion Video Marketing | Vice President of Sales | [email protected] [email protected] Inventory Videos The #1 Most Important Video! Stitched Photo vs. Live Walkaround Slide 14 Timmy D. James | Flick Fusion Video Marketing | Vice President of Sales | [email protected] [email protected] Who is currently shooting Live Video Walkarounds for VDPs? Look Around! Listen to what THEY have to say! Slide 15 Timmy D. James | Flick Fusion Video Marketing | Vice President of Sales | [email protected] [email protected] Inventory Videos: Live Inventory Videos Viewed 600% More than Stitched Photos 2011 2014 Slide 16 Timmy D. James | Flick Fusion Video Marketing | Vice President of Sales | [email protected] [email protected] We dont have the time! We dont want to spend more money! We dont want to change our process! Same situation with Photos & Vehicle Descriptions Not Long Ago: Today its Video! Progress is not going to stop because its not convenient for you to change! Slide 17 Timmy D. James | Flick Fusion Video Marketing | Vice President of Sales | [email protected] [email protected] We dont have the time! We dont want to spend more money! We dont want to change our process! You heard from your peers! Live Video Walkarounds May Be The #1 Biggest Thing You Can Do To: - Gain Competitive Advantage - Increase Conversions/Leads from ALL Touch-points - Increase your Gross Per Sale - Save Your Job Slide 18 Timmy D. James | Flick Fusion Video Marketing | Vice President of Sales | [email protected] [email protected] What is your Inventory Process? Outsource: Pay the extra money!! Slide 19 Timmy D. James | Flick Fusion Video Marketing | Vice President of Sales | [email protected] [email protected] What is your Inventory Process? Outsource: Pay the extra money!! Have them distribute to all touch-points! Slide 20 Timmy D. James | Flick Fusion Video Marketing | Vice President of Sales | [email protected] [email protected] What is your Inventory Process? Slide 21 Timmy D. James | Flick Fusion Video Marketing | Vice President of Sales | [email protected] [email protected] In-house: (You already have someone shooting photos or dont want to pay the extra money) Slide 22 Timmy D. James | Flick Fusion Video Marketing | Vice President of Sales | [email protected] [email protected] In-house: (You already have someone shooting photos or dont want to pay the extra money) Shoot Video Upload to YouTube Embed YouTube Video on webpage Upload to multiple touch-points ------------------ Very Time Consuming Limited exposure Lower video quality Shoot Video Upload to them (may be automated) ----------------- Gets distributed to more touch-points All you do is shoot the video May cost a $100 - $200/mo Higher video quality Slide 23 Timmy D. James | Flick Fusion Video Marketing | Vice President of Sales | [email protected] [email protected] In-house: (You already have someone shooting photos or dont want to pay the extra money) Good: Shoot Live Video & Extract Photos (Automated Audio) Better:Shoot Live Walkaround & Extract Photos Best: Shoot Photos & Shoot Live Video Walkaround Slide 24 Timmy D. James | Flick Fusion Video Marketing | Vice President of Sales | [email protected] [email protected] In-house: Good: Shoot Live Video & Extract Photos (Automated Audio) This is a GREAT first step! Low pushback same people with same process - Shoot video instead of taking photos (faster than taking photos) - Audio automatically added to video - Still Images extracted from video Slide 25 Timmy D. James | Flick Fusion Video Marketing | Vice President of Sales | [email protected] [email protected] In-house: Better: Shoot Live Walkaround & Extract Photos This is a GREAT 2 nd & 3 rd step! 2 nd Re-record audio from inside to replace previous video 3 rd Shoot walkaround at the vehicle Slide 26 Timmy D. James | Flick Fusion Video Marketing | Vice President of Sales | [email protected] [email protected] In-house: Better: Shoot Live Walkaround & Extract Photos This is a GREAT 2 nd & 3 rd step! May be uncomfortable on the 1 st, 2 nd, 10 th .WILL GET BETTER! Sell The Car! Talk about what is unique Create Urgency Slide 27 Timmy D. James | Flick Fusion Video Marketing | Vice President of Sales | [email protected] [email protected] In-house: Best: Shoot Photos & Shoot Live Video Walkaround Highest Quality Photos Possible Best Video Walkaround Possible Slide 28 Timmy D. James | Flick Fusion Video Marketing | Vice President of Sales | [email protected] [email protected] Who is currently shooting Live Video Walkarounds for VDPs? Are You Shooting Videos & Taking Photos? Look Around! Listen to what THEY have to say! Slide 29 Timmy D. James | Flick Fusion Video Marketing | Vice President of Sales | [email protected] [email protected] In-house: Today you can actually shoot a live video and extract your photos from the video! Current: Shoot Photos & Use Stitched Photo Videos Good: Shoot Live Video & Extract Photos (Automated Audio) Better:Shoot Live Walkaround & Extract Photos Best: Shoot Photos & Shoot Live Video Slide 30 Timmy D. James | Flick Fusion Video Marketing | Vice President of Sales | [email protected] [email protected] Slide 31 Timmy D. James | Flick Fusion Video Marketing | Vice President of Sales | [email protected] [email protected] Slide 32 Timmy D. James | Flick Fusion Video Marketing | Vice

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