Keys to Using Social Media for Small Business

Tina Reed Johnson, Web Marketing & Social Media Consultant

Web site: http://tinareedjohnson.com

LinkedIn: http://linkedin.com/in/tinareedjohnsonhttp://www.linkedin.com/company/2454267

Facebook: http://facebook.com/tinareedjohnsonhttps://www.facebook.com/EnvironmentalIssuesImpact

Twitter: @tinareedjohnson

G+:https://plus.google.com/u/0/104326242844936940335http://gplus.to/EnvironmentalIssuesImpact

Pinterest: http://pinterest.com/tinareedjohnson/tinareedjohnson

Purpose & Definition Social Media for Business

Pre-sales communication tool to connect to customers

& prospective clients.

Not for hard sales – no ads in posts (buy ads separately)

Reminder

Develop relationships & trust

*Networking sites *Blogs, videos, images

*Social bookmarking *Forums, podcasts

Efficiency Social Media for Business

Tools:Software to schedule posts – time, day on multiple platforms (Hootsuite, PostPlanner, Tweetdeck)

Calendar for content with themes

Automatic posting (link platforms):

*Twitter & Facebook *WordPress & Facebook

*Twitter & LinkedIn

Be aware of differences between cultures & audience

Sharing options (between platforms)*Google Plus *Constant Contact

Social Media Content for Business

80/20 ruleInterests for your niche (not just business info!)

Make it personalImagesNews & FactsUpdates & QuotesHobbiesPetsVolunteering No politics or religionSports & EntertainmentEvents Blog posts Specials & CouponsContests (3rd party s/w)

Sharing is Caring!!!

Social Media Tips for Business

oBranding – be consistent, same name, message

oPhoto of yourself – smiling : )

oComplete Profile/Page

oCustom URL / Domain name: http://facebook.com/pages/smallbiz/13854439574http://facebook.com/smallbiz

oUse keywords in descriptions & posts

oTesting!

Social Media for Business

For more tips:Tinareedjohnson.com

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