Date post: | 12-Jul-2015 |
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Health & Medicine |
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merge leading edge technologies to excel in web-enabled, consumer-centric treatment of tinnitus to
help millions of people
[email protected]+358 40 718 3819
Help Millions of Victims of Tinnitus
Proven & protected technology envelope
Global, unmet market opportunity
Solid & experienced management team
Promising business case
Tinnitus i.e. “ringing of ears ” is a phantom experience in auditory cortex caused by no external source.
Market Opportunity
• 95% experiences tinnitus in an absolute silence
• 15% has long-lasting and/or repetative tinnitus symptons
• 5% - 10% visits doctor at some point of time due to issues & inconvinience caused by tinnitus
• 1% - 3% has severe, non-stopping tinnitus leading to chronical stress & even invalidization
95%
15%8 %3%
total populationin developedcountries
Lead in Adaptive Treatment
• TINNOFF aims at to lead in adaptive (tailor made) treatment of tinnitus by customization of audio & electric vagus nerve stimulation
• Successful therapy must reduce the stress reaction• Combine clinical, neurobiological, electrical, acoustical & musical
knowledge as an individually tailored, web-based therapy regimen
• Enable people suffering from tinnitus to relieve & remove the anxiety & disorder on their own & with the help of doctor
Sound & Pulse Device
Clients for PC & Smartphones
SocialMedia
Cloud-based Intelligence
Summary of the Business Model
“Mild” segment:4% of the population
“Severe” segment:1% of the population
Relievetinnitus
Removetinnitus
Target SegmentCustomer Promise
Revenue Model
“Main” segment:3% of the population
Subscription of service
Purchase of novel device including
service subscription
Professional guidance
Capitalize from the Broad Business Experience of the Founders
Medical•Jukka Ylikoski, chairman & CMO, ear clinic owner & emiritus professor from HUS•Jarmo Lehtimäki: director of patient handling & clinical validation, wide experience in dealing with ear-related problems & tinnitus•Matti Ylikoski, medical & stress therapy expert, previously as professor & director in the Institute of Occupational HealthTechnological•Mikael Bergholm, head of acoustics, web & software development, independent software consultant & professional music studio owner•Kari Malkavaara: head of technology & electrical engineering, one of the co-founders of Produal•Antti Koivula, CEO, ex strategy & leadership consultant with more than a decade in the product management & making of Nokia
Summary
Key Messages•Great market opportunity; the-state-of-the-art product & solid team•Promising business caseOur promise•First product & sales ramped up in 6 months•2M€ in net sales in 2012Next steps•Meet our team to review the technology & consumer feedback•Close the deal in October
Our drivers•We believe that we can help millions of people suffering of tinnitus•We are gearing up to capture this opportunity!