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Leveraging user-generated content
for hotels in the Middle East
We live in a world where people trust other people
more than brand messages
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TINT’s mission is to help organizations display beautiful, authentic stories
crafted by their content and community.
TINT is reliable.
We are an enterprise solution, serving clients like Marriott, Hilton,
Kerzner International etc., and we have a dedicated engineering
team to ensure you have no downtime on your displays.
TINT is safe.
Again, as an enterprise solution, you have full control over what
will appear on your digital properties at all times and can be sure
that no inappropriate content will automatically appear. TINT has
also passed Fortune 100 security tests.
TINT is authentic.
Our platform allows you to increase brand awareness and source
authentic, user-generated content and display it in your website.
Similar to how TripAdvisor works, people believe other peers far
more than they do marketing departments, and our platform allows
you to showcase these real experiences on your digital properties.
TINT brings results.
We are an ROI driven company, and our analytics platform
allows you to track what is working and what is not working so
that you can make real time decisions based on data. You can
then put CTA's on these authentic posts, leading to a higher
conversion rate for bookings on your website.
Gartner ranks TINT number eight in the world for ‘Social Media Marketing’
T I N T I S T H E O N L Y C O N T E N T D I S P L A Y P L A T F O R M I N T H E T O P 2 4
TINT For Websites.
Increase conversions as you leverage authentic user-
generated content directly from your guests. Your
customer respect authenticity and transparency.
Studies by Adweek have proven that web conversions
are 29% higher when UGC is used online. Use TINT to
drive purchasing behaviour, with relevant call to action
buttons for your most important marketing metrics.
TINT On In-Room Screens.
Engage guests with relevant social
content as they enter their room. In-
room TINT’s provide insight into
activities and promotions the guests can
partake in during their stay.
Encourage on site spend from guests to
showcasing authentic user experiences
on in-room screens, and run simple
competitions to incentivise guests to
post their experience to social media
and increase your brand impressions
online.
TINT For Lobbies.
Generate excitement by
displaying guests’ posts on your
digital screens in the lobby.
Guests love to contribute for their
15 seconds of fame on the
screen.
As more and more content is
generated, your hotel will enjoy
increased levels of relevant,
authentic content that you can
leverage for future marketing
materials. Win-win.
Marriott Downtown Abu Dhabi
View TINT on website
The newly opened Marriott Downtown Abu Dhabi choose
TINT to help drive purchasing behaviour through their
website. They have applied call to action buttons directly on
user-generated content embed on the site to match their
most important marketing metrics.
They are also showcasing user-generated content in some
F&B outlets on digital screens to help drive brand
engagement and social impressions.
Atlantis The Palm, Dubai
View TINT on website
Atlantis The Palm, Dubai has become the first hotel in the EMEA and
Asia (see page 64-68 in this article from Hotelier ME magazine October
2016) to launch ‘Social TV’ in room. Social TV leverages user-generated
content to promote on site spend, by displaying authentic user
experiences, alongside marketing messages, on guest room TV’s.
Atlantis The Palm also incorporates this content into their website with
call to action buttons directed to purchasing pages. TINT is being used
across all of their digital properties, including wayfinding, digital signage,
websites, F&B screens, guest rooms and sold into MICE packages.
Emaar’s Rove Hotels
View TINT on website
Rove Hotels recently won a global award for the best website in the hospitality
industry. Using our API, their team developed a custom website where user-
generated content is dropped everywhere throughout each page of the site.
They have used filters to segment the content that is relevant to each page, i.e.
on dining pages, it will only show F&B related content that has been generated
from users and approved from the marketing team.
Palazzo Versace Hotel
View TINT on website
Palazzo Versace Hotel have opted for a beautiful UGC slider on the homepage
of their website to showcase authentic guest experiences. They have added
call to action buttons to drive reservations online and to encourage people to
learn more about their offerings.
They are in the process of adding a dedicated social page, where visitors to the
site can browse through a gallery of these user experiences. These visitors will
be 29% more likely to convert, according to Adweek studies.
Embedding on websites.
ESTIMATED TIME: 45 MINUTES
TINT was originally designed to be a self-serve tool, meaning that it is
extremely easy to use and set up by your marketing department, without any
assistance from your IT team.
How does it actually get on the website?
Once the TINT has been created from within the platform by the marketing
team, a simple HTML code will be generated. This is then given to the web
developer, who creates an iframe (basically a space in the site), and then
drops our HTML code into this iframe.
This will not take the developer more than 15-30 minutes.
Once the code is embedded on the site once, it will never change. Any
changes that are made to the content or design through the platform will
reflect in real time to the website automatically.
Displaying on screens.
ESTIMATED TIME: 45 MINUTES
TINT looks great on display screens, whether they are in guest rooms, lobbies,
F&B outlets etc. It is very easy to take all of the authentic content that your
customers create for your display screens.
How does it actually get on the screens?
Our platform generates a URL, which is fully responsive and will fit screens of
all shapes and sizes. There are a number of ways that you can then get this
URL to display on your screens.
If you have a digital signage system, we can drop the URL into this system
and set it as a unique channel to display.
If you are looking to showcase user-generated content on a display screen
that is not connected to any system, you can do so by connecting an old
laptop via HDMI to the screen. In most cases, this is not possible however, so
we recommend using a Google Chromebit, which simply plugs directly into the
back of the screen via HDMI.