Welcome to Hootsuite!

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Tips For Creating a Social Media StrategyNet2Van + Hootsuite 2016

@HootSmallBiz#HootSmallBiz

Brooke Milne - Social Media Coach

Social Media Experts

Brooke Michelle Jon Sarah

Maria Carolina Corina

Learning ObjectivesWhat is a Social Media Strategy?

Social Media Strategy Checklist

Importance of Engagement

Proactive & Customer Service Listening

Importance of a Content Strategy

Social Media Rule of Thirds

A social media strategy is a strategic plan for how a company will incorporate social media into its business

First step: take a step outside social media!

Know your core business objectives!

What is a Social Media Strategy?

Social Media Checklist #1) Conduct a Social Media Audit

#2) Set SMART Goals

#3) Strengthen Your Brand Persona

#4) Create a Content Game Plan

Importance of EngagementAlways better to have a small engaged community than a large following that doesn’t align with your company’s mission & values

Think of your social networks as a place to engage rather than push content or sell

Engagement will boost your visibility

Proactive & Customer Service Listening

Leverage Hashtags

Utilize Social Listening

Dashboard Demo

Importance of a Content Strategy

An easy way to create original content and schedule it out in advance

A content calendar creates transparency across your organization

Allows you to stay active on a daily basis

Questions?