Five Trade Show Five Trade Show Display Design SecretsDisplay Design Secrets

presents:presents:

Trade showsTrade shows are a great way to are a great way to

growgrow your businessyour business

but how do but how do youyoustand out in a crowd?stand out in a crowd?

No matter how great your product or service,

the design of your trade show display is going to make your business's

first impression.

Want to Want to stand outstand out at your next trade show? at your next trade show?

We have We have 55 tips tips for foreffectiveeffective, ,

eye-poppingeye-popping trade show display trade show display designdesign..

1. Goals, goals, goals1. Goals, goals, goals

Before you can set out to have an Before you can set out to have an effective trade show display designed, you effective trade show display designed, you must know your must know your goalsgoals for the display. for the display.

WhatWhat are you trying to are you trying to accomplishaccomplish??

???

What are you trying to What are you trying to accomplishaccomplish??

● Finding Finding new leadsnew leads??● Increasing Increasing brand awarenessbrand awareness??● Launching a Launching a new productnew product??● Or do you want to Or do you want to draw peopledraw people inin, , intrigueintrigue them? them?

A A good designergood designer will ask you these questions will ask you these questions prior to launching Photoshop.prior to launching Photoshop.

2. The 2. The SixSix Second Rule Second Rule

1. 2. 3. 4. 5.1. 2. 3. 4. 5. 6 6.. That's all the time that you have to grab That's all the time that you have to grab someone's someone's attention attention to your trade show to your trade show display.display.

To ensure that your display To ensure that your display stands out in a stands out in a crowdcrowd, think about billboards or car wraps , think about billboards or car wraps that that get your attentionget your attention..

Consider your favorite ad in a Consider your favorite ad in a magazine or on a billboard,magazine or on a billboard,

what stands outwhat stands out? ?

A striking image? Humor? Creativity?A striking image? Humor? Creativity?●

Incorporate Incorporate your favorite elementsyour favorite elements into your into your next trade show display design.next trade show display design.

3. Read You Like A Book3. Read You Like A Book

People will read your trade show graphics People will read your trade show graphics just like they read a newspaperjust like they read a newspaper

From top leftFrom top left

To bottom right!To bottom right!

Your display design elements should Your display design elements should be setup the same way. be setup the same way.

●Start with your Start with your main pointmain point on the on the top left hand sidetop left hand side

●followed followed sub categories sub categories ●or or supporting points supporting points ●or any other or any other important important informationinformation! !

End with what you would like the attendee to End with what you would like the attendee to rememberremember about you. about you.

4. Less is

MOREMORE

Your trade show booth display is Your trade show booth display is NOTNOT a brochure. a brochure.

You should have brochures to hand out You should have brochures to hand out at your booth, but your display should at your booth, but your display should

not be an not be an exact copyexact copy..

Hire a designer who works on large Hire a designer who works on large signs or vehicle wraps.  signs or vehicle wraps. 

They have a better understanding of They have a better understanding of grabbing attention with less, grabbing attention with less, so you so you can say morecan say more!!

5.5.PosePoseAAQuestionQuestion??

The most The most effective effective trade show trade show displays ask a displays ask a thought thought provokingprovoking question.question.

The question should evoke an The question should evoke an emotion, emotion, goodgood or or badbad, to get the , to get the

attendee thinking. attendee thinking.

A A greatgreat question will provoke the question will provoke the attendee to attendee to stop over and chatstop over and chat, or your , or your staff will pick up on their "thinking" body staff will pick up on their "thinking" body language and language and start the conversationstart the conversation. . 

Either way, it's a Either way, it's a win-winwin-win!!

...and the ...and the leadsleads, , exposureexposure, and , and product awarenessproduct awareness will taste great! will taste great!

Incorporate these Incorporate these 5 display design secrets5 display design secrets into your recipe into your recipe for trade show success... for trade show success...

Have Have questionsquestions or or commentscomments about our trade show about our trade show display design tips?display design tips?

You can ask them at You can ask them at http://www.sunrisesigns.comhttp://www.sunrisesigns.com or or tweet us tweet us @sunrisewraps@sunrisewraps

●http://www.syspro.com.au/img/grow.jpg●http://gameaxis.com/wp-content/uploads/2010/03/WorldsFair.jpg●http://www.flickr.com/photos/nationallibrarynz_commons/3326203787/sizes/z/in/photostream/●http://www.omghub.com/Portals/238/images/handshake.jpg●http://www.wormsandgermsblog.com/uploads/image/Rainbow%20zebra.jpg●http://users.cecs.anu.edu.au/~sandun/goal.jpg●http://www.flickr.com/photos/nlscotland/4700596244/sizes/z/in/photostream/●http://www.flickr.com/photos/usnationalarchives/4100754477/●http://rita314.files.wordpress.com/2008/05/sleeping-dog-gerrit-dou-1650_web.jpg●http://www.penn-olson.com/wp-content/uploads/2010/07/billboard.jpg●http://adoholik.com/wp-content/uploads/2007/11/formula.jpg●http://www.freefoto.com/images/1351/06/1351_06_2---Books--Shakespeare-and-Company-Bookstore--The-Latin-Quarter--Paris_web.jpg?&k=Books%2C+Shakespeare+and+Company+Bookstore%2C+The+Latin+Quarter%2C+Paris●http://www.flickr.com/photos/nationaalarchief/3236806056/●http://fc02.deviantart.net/fs48/f/2009/202/0/f/Old_Newspaper_Texture_by_powerpuffjazz.jpg●http://www.flickr.com/photos/library_of_congress/4712018396/sizes/l/in/photostream/●http://www.underconsideration.com/brandnew/archives/sura_brochures.jpg●http://transition2008.files.wordpress.com/2008/04/the-thinker1.jpg●http://www.miamism.com/wp-content/uploads/m/blogs/miamism/emotions_small.jpg●http://www.mrcheckout.net/tradeshow454.jpg●http://cakecouncil.org/cake.jpg●

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