Date post: | 15-Feb-2017 |
Category: |
Technology |
Upload: | jessica-tams |
View: | 53 times |
Download: | 1 times |
Bet on Android
Angelina SurninaCMO
Murka
Murka is just about
stop copyingand
start innovating
From Slots Journey in 2011
>6,000,000 downloads on mobile
2 years being Top-20 Casino Grossing Game in main markets
To Scatter Slots in 2015
>5,000,000 downloads on mobile
9 months of being Top-20 Casino Grossing Game in main markets and still there =))
Slots Journey Scatter Slots0%
20%40%60%80%
100%
iOS iOS
AndroidAndroid
Slots Journey Scatter Slots0%
20%
40%
60%
80%
100%
iOSiOS
AndroidAndroid
iOS/Android downloads distribution
iOS/Android revenue distribution
x1.7 downloads on Android
x5net revenue generated from
Android
Bet #1: first impression matters
New Free Casino Chart – first 30 days after initial release – paid/organic ratio is 1:2
*10 days after initial release SS were in Top-5 New Free Casino Chart
Trending Casino Chart – next 30 days after initial release – paid/organic ratio is 1:2.5
*Average paid/organic ratio is 1:1
Bet #2: downloads – smart approach
500 daily
900 daily
1100 daily
1500 daily
and so on
Bet #3: no incentive cheats on GoogleRetention rate (stickiness formula DAU/WAU, DAU/MAU)
Uninstall rate
Long installs (share of users who have the app installed for months)
Bet #4: Google wants users satisfactionGame Amount of
ReviewsRanking
Scatter Slots 76,645 4.6Viva Slots 18,540 4.6Wizard of Oz Slots
53,683 4.2
Slotomania 65,638 4.1Double Down 21,894 3.6
70% of negative reviewsconnected with tech issues…
Bet #5: be patient, keep slowly
Leave short bursts for iOS – Google takes time but achieved results are more sustainable
What we’ve gained:
Android x2 times cheaper than iOS
Both Android and iOS in general have
3-4 months payback period