10
Media Kit 1
Media Kit 1
Media Kit 2
Quiksilver and Red Bull present… “That’s It, That’s All.”
A Brain Farm Production
Amid the never-ending mission to find the next adventure comes a film that opens doors to the possibilities. Dedicated to everything snowboarding, Travis Rice and a dream team crew set out on a seek-and-destroy operation for the new zone, the new trick and the new perspective on the sport. New Zealand, Valdez, B.C., Munich, Tokyo, Jackson Hole and deeper…seen in a new light with action that leaves you wondering, how did they do that? Aspiring to bring you closer, action shot in Hi Def, 35mm and Super16 answers the question why TRice and his friends have poured blood, sweat, tears and soul into a simple
thing like snowboarding. Take a look. That’s it. That’s all.
Media Kit 3
Travis Rice Pioneers New Tricks and Technology in Season’s Most Anticipated Snowboard Film
“That’s It, That’s All.” releases worldwide this fall
Jackson Hole, Wyoming (July 30, 2008) – “That’s It. That’s All,” the groundbreaking snowboard film produced by Brain Farm arrives to viewers worldwide this fall. Travis Rice invites the world to join in the epic ride, as he and a dream team crew set out to find the new zones, tricks and a whole new perspective on snowboarding. “’That’s It, That’s All.’ is epic snowboarding meets Planet Earth,” explains Curt Morgan, President of Brain Farm. “The film is a visually stimulating piece of work that pulls in a wider audience by encompassing the most progressive riding in the world with unbelievable travel and nature footage.” In an attempt to push the progression of action sports films, “That’s It, That’s All.” raises the bar on both the level of athleticism and quality of production. For two years, producers Rice and Morgan traveled the world in search of conditions that capture the essence of snowboarding. This quest took the riders to New Zealand, Japan, Ger-many, Canada, Valdez, AK, Jackson Hole, WY and Mammoth, CA. Using the features found in these locations, Rice began inventing new tricks including the first landing of a double backside rodeo 1080 (spinning three times, while going through 2 inversions). Using state of the art equipment with access to a dream team of snowboarders, the producers created a visual snowboard film that redefines the genre. A dozen models of cameras were used during production including for the first time in core action sports, the Wescam 35, to film stable follow-cam shots on snowmobiles and the Cine-flex HD, to capture steady aerial shots from helicopters. “We put everything we humanly could into the production of this film,” said Travis Rice, Snowboarder and Co-Owner of Brain Farm. “Quiksilver and Red Bull stepped up to help us match top caliber riding with the highest possible production quality. Our hope is to showcase snowboarding in a whole new light.” “That’s It, That’s All.” includes the most unique footage ever shot of Travis Rice, Mark Landvik, Nicolas Müller, Terje Håkonsen, Jeremy Jones, John Jackson, Pat Moore, Scotty Lago, Bryan Iguchi, Jake Blauvelt, Danny Kass and many more. There are many ‘firsts’ in the film including the first landed attempts at a handful of tricks, first time in locations and the first full, professional quality HD core snowboard film. “That’s It, That’s All.” comes to DVD, Blu-ray™ and goes on tour in September 2008 with an iTunes release in October. To purchase “That’s It, That’s All.” check out ThatsIt-ThatsAll.com or stop by your local snowboard shop this fall. For exclusive teaser and ‘Behind the Scenes’ webisodes, go to ESPN.com/Tita.
###
Media Kit 4
THAT’S IT, THAT’S ALL. COMING FALL 2008
“With the highest production value, and biggie sized feats in snowboarding,
Travis Rice again sends the competition scrambling to keep up.” — Transworld Snowboarding
THE FACTSShot on Location New Zealand - Valdez, AK - Nelson, BC - Jackson Hole - Park City - Munich - Tokyo - San Francisco - Mammoth Starring Travis Rice, Mark Landvik, Nicolas Müller, Terje Håkon-sen, Jeremy Jones, John Jackson, Pat Moore, Scotty Lago, Bryan Iguchi, Jake Blauvelt, Danny Kass and many more Produced in Partnership between Red Bull and Quiksilver.
Produced by Brain Farm Co-Owners - Curt Morgan and Travis Rice Executive Producers - Circe Wallace of Wasserman Media Group, Bob McKnight, CEO of Quiksilver and Chris Mater of Red Bull Distributed by Video Action Sports, 800.727.6689 Releasing on DVD and Blu-ray Disc™ September 30, 2008 Available at specialty snowboard shops worldwide and at ThatsIt-ThatsAll.com On the Web Web site: ThatsIt-ThatsAll.com Webisodes: exclusively on ESPN.com/Tita Facebook: That’s It, That’s All Group Press Blog: thatsit-thatsall.blogspot.com Tech Specs First all professional Hi Def snowboard film Shot in High Definition, 35mm Film and Super 16mm Film
Shown in High Definition on Blu-ray Disc™ Dolby Surround 6.1 DVD Extras Making of the Movie Mark Landvik Wildlife Adventures Travis Rice Cow Branding How to Rescue a Dead Sled And more… Run Time 55 minutes
Price $29.99 On Tour More than 50 premiere events across the U.S. starting in September 2008 World premiere in San Diego, September 5, 2008 Australia/New Zealand Promotional Tour starting mid-August 10-City European Promotional Tour starting November 1, 2008 **Locations and Dates on ThatsIt-ThatsAll.com
Media Kit 5
TRAVIS RICE Snowboarder, Co-Founder of Brain Farm Hometown: Jackson Hole, WY Sponsors: Quiksilver, Red Bull, Lib Tech, DC, Grenade Gloves, Jack's Garage, Jackson Hole Mountain Resort, Bluebird
THE PRODIGY Considering the craggy peaks and steeps of Jackson Hole and his fa-ther’s employ as a ski patrolman, it’s no small wonder Travis Rice has carved a career charging death-
defying powder gaps and shirking inevitable dangers in the most hostile backcountry conditions. You could almost surmise this was all predestined, a predetermined path setup by fate and childhood surroundings—Travis, merely a passenger along for the ride.
The dichotomy of Rice lies is his penchant for powder and total control over all things hard packed. It’s a true marvel how a boy from the powder laden steeps of Wyoming could exhibit such a commanding and immediate mastery over pipe and park—yet Travis arrived at Snowboarder Magazine’s Superpark (an unknown poacher in 2000) and left as the event’s MVP and Absinthe Films’ newest film star. All it took was several backside rodeos chucked over a 100 foot-plus kicker that the reigning pro's wanted no part of. More amazing still, a brief, late-season stint in Alaska earned Travis the much-coveted opening segment in the snowboard film,”Transcendence,” and overnight iconic status. COMPETITION KILLER Virtually nameless in competition, Travis headed to the X Games and took down slope style favorites Kevin Jones and Todd Richards before taking the X Games gold home to Jackson Hole, Wyoming. Once again, Travis had presented another aspect of his game: the uncanny talent for next-level performances in competition. The levy broke and Travis went on a competitive tear taking the U.S. Open quarter pipe title and second place in Big Air. Over the next two years Travis firmly established himself as a major threat in any competitive discipline with a laundry list of wins ranging from quarter pipe victor at The Arctic Challenge to rail jam champ at The Honda Session.
CHAD’S GAP Travis’ next display of power came in the form of an “unmakable” 120-foot Chad’s Gap in the Utah backcountry. “Chad” was a skier, and to date, a snowboarder had never attempted this mammoth leap of faith. Travis and Euro phenom, Romain DeMarchi, tirelessly toiled for three days constructing a massive takeoff. Coming up short wasn’t an option—it was simply make it or break it. Travis dropped first and entirely overshot the landing! A memorable and groundbreaking session featuring DeMarchi and Travis was the featured attraction in Absinthe’s “Pop”—and with it came a new benchmark for attainable airtime distance on a snowboard. GOING ONCE, GOING TRICE The Community Project marked a shift in direction for Travis. After filming numerous feature parts in the world’s best snow films, Travis and friends decided to strike out alone. Travis wanted to make a snowboard film that represented snowboarding from the riders’ perspective. So he removed the constraints of sponsor agendas. “I was absolutely involved in every aspect,” he asserts. “From the scripting and shooting to the packaging and the book that goes along with it.” As the project evolved, Oakley and Red Bull offered to help out with financing while ceding creative control to Travis and his team. Since the film’s release in September 2005, Travis has been overwhelmed by positive feedback – so much so that he’s ready to do it again. “If you asked me earlier, I would have said, ‘Hell no!’” he laughs. “But now we’ve regrouped to do something serious – something really awesome.” “That’s It, That’s All.” is a two-year adventure of globetrotting, powder plundering and power moves amongst friends slated for release in fall 2008. “With That’s It, That’s All.”, Travis and his crew have raised the bar even higher, “Trying to make a movie to our new standard in a single year would be too stressful. It defeats the purpose of the enjoyment of getting to travel and film.” INFLUENTIAL IN 07/08 At only 26, Travis is a perenial Superpark MVP and Rider of the Year regular and was recently deemed number 13 in Snowboarder Magazine’s ‘Top Twenty Riders of the Last Twenty Years.’ As seen in “That’s It, That’s All.” Travis wasted no time in 2007/08 locking down wins. He defended his Icer Air title with the first double backside rodeo 1080 in competition. Next up was the Nokia Air & Style in Germany where Travis couldn’t quite muster a clean double-cork stomp, landing just shy of the top 10. Finally, Travis flew to Tokyo, Japan to defend his Nissan X-Trial Big Air title. Travis easily smoked the competition on the quarter pipe with several different tricks landed cleanly
Media Kit 6
in the jam format, while placing second in Big Air with multiple double-cork variations. When the smoke had cleared Travis emerged the overall X-Trial champion as 35,000 fans applauded at the Tokyo dome.
NATURAL SELECTION True to form, this D.I.Y. athlete created his own contest in 2008: The Quiksilver Natural Selection, an all-mountain invitational at Jackson Hole. The cutting-edge event brought 17 of the world’s greatest riders to compete in a freestyle event – that’s right, no park or halfpipe. “We leave the course design to Mother Nature and let riders express themselves in an unpredictable
measure of true, raw talent,” says Travis. For optimal conditions the two-day event was spread over a seven-day “holding period” much like premier surf competitions. This way they had the best chance of optimum powder conditions. Travis explains, “To succeed here, riders must embrace the mountain on its own terms and get after it with respect, grace, artistry and fun. This is the return to the soul and roots of riding.” And a successful return it was, as media converged from around the globe for two mind-numbing days of explosive, “powderful” riding at Jackson’s Dick’s Ditch and Casper Bowl. When the powder settled Travis was the overall contest winner, but most importantly the sport was abuzz about future events with the new format. Once again Travis Rice has pushed snowboarding forward with a fresh take on performance, friendship, and fun. Career Achievements: 1st Place Overall - Quiksilver Natural Selection - 2008 Jumper of the Year, Snowboarder - 2008 #5 Rider of the Year, Snowboarder - 2008 Male Professional Rider of the Year, Future Trade News - 2008 1st Place - Swatch TTR Nissan X-Trail,Quarterpipe - 2007 2nd Place - Swatch TTR Nissan X-Trail, Big Air - 2007 1st Place - Esurance Icer Air - 2007 #13 of the Worlds 20 Most Influential Riders, Snowboarder - 2007 1st Place - US Open, Slopestyle - 2007 Silver Medal - X Games, Snowboard Best Trick - 2007 1st Place - Nokia Air & Style, Slopestyle - 2006 2nd Place - Sessions at Vail, Rail Jam - 2006 3rd Place - Sessions at Vail, Slopestyle - 2006 2nd Place - Abominable Snowjam, Quarterpipe - 2005 3rd Place - Abominable Snowjam, Slopestyle - 2005 Bronze - Winter X Games, Slopestyle - 2005 10th Place - Winter X Games, Superpipe - 2005 8th Place - Nokia Air & Style, Slopestyle - 2005 8th Place Overall, Grand Prix Series - 2005 Rider of the Year, Snowboarder Magazine – 2005 1st Place - Grand Prix Breckenridge, Rail Jam - 2004
2nd Place - Grand Prix Breckenridge, Slopestyle - 2004 1st Place - The Artic Challenge, Quarterpipe - 2004 2nd Place - US Open, Rail Jam - 2004 2nd Place - US Open, Slopestyle - 2004 1st Place - Boost Mobile Pro, Best Trick - 2004 1st Place - US Open, Jib Jam - 2003 3rd Place - US Open, Slopestyle - 2003 1st Place - The Artic Challenge, Quarterpipe - 2003 4th Place - Winter X Games, Slopestyle - 2003 Film Exposure: That’s It, That’s All (2008) DC Mtn. Lab 1.5 (2007) The Community Project (2006) The Gap Session (2006) DC Mtn. Lab (2005) The Gap Session (2006) More, Absinthe Films (2006) First Decent (2005) Futureproof, Absinthe Films (2005) Saturation (2005) Vivid, Absinthe Films (2004) Pop, Absinthe Films (2004) Water to Wine (2004) Revenge of the Grenerds, Grenade Films (2004) Night of the Living Shred, Grenade Films (2004) The Prophecy, Teton Gravity Research (2003)
Media Kit 7
CURT MORGAN President/CEO Brain Farm Producer, Director, Cinematographer and Editor
Over the past five years, Curt Morgan has emerged as one of the most talented new producers in action sports. With over 10 films under his belt by the age of 26, he has established himself as a trendsetter and a perfectionist of film quality.
Getting his start at the International School of Film and Television, Morgan has developed into a talented producer, director, cinematographer, editor and music producer. The Community Project, his last film for global brand, Oakley, was one of the highest selling snowboard films to date. Other recent productions include editing the award-winning Oakley surf film, Separate Volume, production of Grenade Gloves snowboard team films, as well as other projects for snowboard industry clients such as Quiksilver, Red Bull, DC Shoes, Mervin Manufacturing and Teton Gravity Research.
Most recently, Morgan and professional snowboarder, Travis Rice, came together with a vision to push the creative envelope of film and television through their new production company, Brain Farm. Brain Farm's current projects include the production of the most progressive event in snowboarding, the Quiksilver Natural Selection, the feature film, “That's It, That's All.” and the TV series, “Shedding Light.” Morgan brings his creativity to the event with innovative camera techniques and full-scale coverage in a way that appeals to core snowboarders and beyond. Filmography: That’s It, That’s All (2008) Separate Volume (2007) The Community Project (2006) Revenge of the Grenerds, Grenade Films (2004) Night of the Living Shred, Grenade Films (2004) Television: TGR’s Re:Evolution of Sports on Showtime Jeep World of Adventure Sports on NBC Various programming on FUEL TV Various programming on RUSH HD
Media Kit 8
CIRCE WALLACE Senior Vice President of Wasserman Media Group LLC Executive Producer for “That’s It, That’s All.”
Circe Wallace got her start on the mountains outside of Seattle. Snowboarding became her first love. She won various northwest titles calling the ominous Mt. Baker her home hill. Riding with greats such at Mike Ranquet, Craig Kelly and Jamie Lynn, Wallace honed her skills going on to de-velop some of the first women’s specific snowboard gear in the market place. As the first Roxy snowboard girl, first girl to have a signature product with Vans (first boot built on women’s last) and a pro model board with Ride, she worked beyond her riding to progress the women’s space in the sport.
After various video parts, contest and ACL reconstructions, Wallace retired from professional snowboarding. From there she took her decade of in-depth action sports knowledge into the uncharted territory of sports management, where she could help up-and-coming athletes further action sports. Having worked in the agent and producer capacity for 10 years, Wallace has
managed the world’s biggest names in skateboarding including Eric Koston, Paul Rodriguez and Ryan Sheckler. Yet her heart remains with snowboarding. Managing Travis Rice for most of his career, she has executive produced projects including “Community Project,” co-created and produced this year’s Quiksilver Natural Selection and is proud to EP Travis’s newest adventure in film making, “That’s It, That’s All.”
Media Kit 9
Travis Rice’s Gear as Seen in “That’s It, That’s All.”
Quiksilver’s Travis Rice Signature Jacket and Pant Designed by Rice himself, this signature jacket taps both his artistic and environ-mental side. Almost all eco-friendly, the jacket and pant are 55% hemp and 45% recycled PET. The signature satin lining provides total comfort while watertight pockets and exterior waterproofing keep you dry. Inspired by King Tut’s time, hori-zontal stripping across the front adds Pharaoh-esque style. Rice’s unique design paired with eco-performance is all the mountain rage for this winter. MSRP: $400 jacket, $300 pant
Lib Tech’s T.Rice Pro Model Pointy BTX, Blunt MTX and Banana Hammock A rider as versatile as Travis Rice can’t rely on only one snowboard. In “That’s It, That’s All.” he rotates between a quiver of his three pro models. The Pointy BTX combines the benefits of banana technology and magna-traction all in one package. For jib days, Rice picks up the blunt MTX model with magna-traction. The blunt comes in shorter lengths for maximum maneuverability in the park. Finally for the very deepest days, Rice relies on his Banana Hammock, which he says, “Hands down, the Hammock is the best board that I’ve ever ridden in pow conditions. This board isn’t for everyone. It is a fine member in a true snowboard ‘quiver.’” MSRP: $529 pointy, $489 blunt
DC’s Allegiance Boot The Allegiance is DC’s boot for the all-mountain rider including TRice. It’s packed with performance features such as the BOA Focus System™ with 2 zones for tightening for customized fit, DC’s lightweight Injection EVA Midsole, DGT (Dynamic Grip Technology) and CTR™ (Cold Temperature Rubber) for better grip and durability in snow, a lateral support beam for optimum flex and support, and an articulated cuff for effortless and instant boot break-in. MSRP: $325 Quiksilver “Travis Rice Signature Facet”
This season Rice rocks his first signature goggle with Quiksilver. The Facet lens features 100% UV protection, a polyurethane injected frame with built-in front ventilation system, cy-lindrical polycarbonate/acetate double lens with anti-scratch protection and distortion-free, shatter resistant lens. For comfort, a fleece backed triple-compression molded face foam is added along with flexing side clips for snug helmet fit. MSRP: $95
Red Bull Beanie As a member of Red Bull's family of international athletes, Travis joins an elite team of the world's best. Travis' Red Bull beanie and other branded apparel is available exclusively for Red Bull supported ath-letes.
Media Kit 10
PRESS CONTACT Lora Bodmer : Deep Communications P: 949.200.7134 [email protected] Mailing Address: PO Box 673, Jackson, WY 83001 Shipping Address: 662 S. Millward St, Jackson, WY 83001
PHOTOGRAPHY All Rights Reserved on all Photography by Tim Zimmerman For usage rights please contact Lora Bodmer
