Titan Project: Raising Productivity and Accelerating Cost-Saving Initiatives
Hugo Levesque – Operation Excellence Manager
Aluminium BahrainOctober 2015
Agenda
– Alba description
– Context Aluminium industry
– Titan project
– Learnings
Aluminium Bahrain
Start up 1971 5th largest single site smelter in world (931K mt)
Potential Line 6 + 514K mt (go to 1.3M mt) Aluminium Industry ~10% of Bahrain’s GDP 2014 Sales $2.2Billion & Net Income $257 million Public Company (IPO 2010 London & BSE) 50% of production to Bahrain downstream 3,000 Employees (87% Bahraini)
Alba aerial view
Middle east core with Worldwide footprint
Aluminium underperforming market for last 5 years
Solution to unlock value for shareholder
• Offsite management meeting Feb 2014 : Launch of Titan project
• Remember the Titans – American football Hollywood movie
– Overcome individual differences and egos
– Success can be only achieved working as a team for the team
Definition of Titan
• 2 years project started in Feb 2014
• Aim cash cost reduction of 150 $ per ton of aluminium produced – 140 m$ / year
• In scope ; Raw material, Supply chain, Fixed cost, Volume
Why is it important ?
Aluminium price in 2013
1st Quartile : Safe zone for good EBITDA margin + high resilience in market downturn
Project structure & OpEx role
Executive management• Leader to create change• Remove bottleneck• Set top down targets
Managers ( X 40 )• Own the change• Drive area projects ( to reach goals )
Team leaders ( X 200 )• Execute the project• Generate bottom up solutions
OpEx team ( X 8 )• Project progress
tracking• Follow up on
deliverables• Support Managers &
Executives on request• Change agents• Lean 6 sigma training
Communication
– Monthly CEO meeting
– Interconnect
– Campaign
– Social media
– Posters
– Press release
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Tracking system
– Tracking tool ( Complete picture Alba and per Manager )
– Roadmaps :
Cost and volume on right direction
12% reduction 3.1 % increase
$ ton/
Result : 129$/t June End
Project sustainability = People development
Learnings
– Launch “a project” to capture and track all initiative is important, scattered initiatives don’t create enough traction
– It takes time to build a meaningful tracking system
– It takes time for people to understand the system
– Independent tracking is required
– Top down targets are required, mainly to start
– Bottom solutions development is the key and this is where the momentum will be created
– Executives and Managers commitment makes big difference
– OpEx to be kept lean and decentralised in view to maximise project ownership of area manager’s
Thank YouQuestions?