November 6th, 2005 Evansville Tornado

NOVEMBER 6th DAMAGE SURVEY• Intensity: F-3 with 200 mph Peak Winds• Time of Day: 1:40 – 2:25 am • Path Length: 41 miles• Speed: 55-60 mph

• Fatalities: 25• Injuries: Over 200 (50 Critical)

• Damage: 100+ Homes/Buildings Destroyed

Eastbrook Mobile Home Park

Eastbrook Mobile Home Park

November 15th, 2005 Madisonville Tornado

NOVEMBER 15th DAMAGE SURVEY• Intensity: F-4 with 210 mph Peak Winds• Time of Day: 3:30 – 3:45 pm • Path Length: 15 miles• Speed: 45-50 mph

• Fatalities: 0• Injuries: 27

• Damage: 150+ Homes/Buildings Destroyed

WEATHER RADIO CAMPAIGN• Teamed with Midland Radio, Buehler’s Buy-Low

grocery stores, radio, & newspaper partners.

• Radios available within two weeks of tornadoes at reduced price of $29.99.

• Majority of sales were for the Christmas holiday.

• Four 3-hour programming sessions with NWS Paducah at local malls.

WEATHER RADIO CAMPAIGN• Expanded campaign to smaller groceries in other

parts of DMA.

• Live shots at groceries with EMA programmers.

• Approximately 50,000 radios sold (largest concentration of Midland radios in United States).

• Used proceeds to purchase radios for tornado victims, schools & universities.

Mark Trail Award – Washington, D.C.

Eastland Mall – Radio Programming

Eastland Mall – Radio Programming

Eastland Mall – Radio Programming

IGA Grocery – Radio Programming