Title Project MED-ROUTE “Mediterranean Route

for Tourism and Culture”(Ref. I-B/1.2/368)

About MED-ROUTE

LEAD PARTNER:Region of Sterea Ellada / Development Agency of Evia, Greece

FINAL CONFERENCE: “Development and Promotion of Thematic Tourism through

ICT in the Mediterranean Sea Basin: Experience and Results of the MED-

ROUTE project” Amman, Jordan, 16/06/2015

Contents

• Project Information

• Cross-Border Partnership

• Scope of the Project

• General Objective

• Specific Objectives

• Expected Results

• Target Groups – Beneficiaries

• Main Activities

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Project Information

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Project Title:

Mediterranean Route for Tourism and Culture (MED-ROUTE) (Ref. I-B/1.2/368)

Call for Proposals:

1st Call for proposals for standard projects ENPI CBC Mediterranean Sea Basin Programme 2007-2013

Start: August 2011

End: July 2015

Budget: 1.550.000 € (Financing 90%: 1.395.000 €)

Cross-Border Partnership

Country Region Partner

1 GreeceRegion of Sterea

Ellada

Region of Sterea Ellada / Development Agency of Evia

(Lead Partner)

2 GreeceRegion of Central

Macedonia

Region of Central Macedonia / Regional Development Fund

3 Jordan Al-Balqa, JordanMinistry of Tourism and

Antiquities

4 ItalyRegion of Calabria

Province of Vibo Valentia

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Scope of the Project

Promote cultural and other alternative forms of tourism in

both parts of the Mediterranean Sea basin through multimodal

transport systems

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General ObjectiveIncrease mobility in the participating

regions for thematic tourism purposes, while at the same time promoting

accessibility from one region / country to the other

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Joint Analysis/Strategic Planning and Development of a Mediterranean Web-GIS

platform that will bridge cultures and transport systems of the participating regions

HOW?

Specific Objectives (1/2)• Increase / enhance the capacity of

Mediterranean authorities in promoting local and regional identities and alternative forms of tourism

• Develop new trans-Mediterranean tourism products (“routes” on cultural and thematic tourism in the Mediterranean Sea Basin)

• Create networks among project partners and stakeholders focusing on experience, know-how and information exchange

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Specific Objectives (2/2)• Coordinate formulation of policies on

promoting thematic tourism through the use of new technologies

• Reduce seasonality and improve the quality of tourists in the participating areas

• Improve the visibility of cultural assets and natural wealth of the participating areas

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Expected Results (1/2)• Raised stakeholder awareness through active

involvement in benchmarking, strategic planning, and capacity building

• Raised public awareness through dissemination activities

• Improved accessibility to and visibility of the tourism product of the participating areas through the Web-GIS platform

• Increased knowledge of local/regional authorities participating in the project on issues related to thematic tourism development and promotion through customized capacity building seminars

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Expected Results (2/2)

• Wider variety of thematic tourism forms through new tourism products / routes in the participating areas included in their strategic plans

• Multiplier effects adoption of innovative ways for developing & promoting thematic tourism from partners and external entities in the Mediterranean Sea Basin through the respective Green Paper and the Follow-Up Plan

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Target Groups – Final Beneficiaries • Local/regional authorities involved in the project

• Local/regional/national stakeholders of all participating areas

• SMEs and other entities/associations active in tourism/culture industry in the participating areas

• Organizations operating in the field of the promotion of cultural and natural heritage

• Tourists

• Local populations

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Major Activities (1/3)• Existing situation analyses in the

participating regions on resources/means for tourism promotion, availability and digitization of content – Synthesis

• Identification of good practices on promoting thematic tourism in the Mediterranean and Benchmarking of the participating authorities

• Joint formulation of Strategic and Operational Plans on the development and promotion of thematic tourism in the participating regions

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Major Activities (2/3)

• Design and implementation of Capacity Building Seminars to the staff of the participating authorities and other stakeholders

• Design and development of the Web-GIS platform – pilot operation / evaluation of end-users/ fine-tuning / launch

• Joint formulation of a “Green Paper on promoting thematic tourism in the Mediterranean Sea Basin”

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Major Activities (3/3)

• Dissemination and diffusion of project results (Communication Plan, Project Identity, Project Website, Facebook/Twitter, eNewsletters, Promotional Material in printed and electronic form, Events, etc.)

• Ex-ante, On-going and Ex-post Evaluation of the project progress, outcomes and results – Identification of potential multiplier effects – Sustainability and follow-up of the project

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Thank you for your attention

Dinos Papapolyzos

Development Agency of Evia SA /

TREK Consulting SA

LEAD PARTNER:Region of Sterea Ellada / Development Agency of Evia, Greece