Texmedin Workshop Athens, 24 September 2009 1

Living Labs as an

Open Innovation

Environment

SICILY

TLL Living Labs as anOpen Innovation

Environment

Jesse Marsh, Atelier Studio Associato

Coordinator, TLL-Sicily

jesse@atelier.it

Texmedin Workshop Athens, 24 September 2009 2

Living Labs as an

Open Innovation

Environment

SICILY

TLL

Official definition

• “A Living Lab is a user-driven open innovation ecosystem based on a business – citizens –

government partnership which enables users to take part an active part in the research, development and

innovation process:

Bringing the users early into the creative process in order to

better discover new and emerging behaviours and user

patterns;

Bridging the innovation gap between technology

development and the uptake of new products and services…;

Allowing for early assessment of the socio-economic implications of new technological solutions by demonstrating

the validity of innovative services and business models.”

DG INFSOC PUBLICATION

Texmedin Workshop Athens, 24 September 2009 3

Living Labs as an

Open Innovation

Environment

SICILY

TLL

Learning from mistakes

• Marketing fiascoes in the telecoms industryVideo On Demand experiments in the ’80s

WAP in the ’90s

UMTS spectrum auctions in early ’00s

• Socially driven success storiesEmail

SMS

YouTube

Skype

Texmedin Workshop Athens, 24 September 2009 4

Living Labs as an

Open Innovation

Environment

SICILY

TLL

Ingredients of a Living Lab

• Multi-stakeholder partnershipICT R&D (Multinationals, Universities and/or SMEs)

Domain representatives: Companies, Associations,

NGOs, citizen groups etc.

Regional and/or Local Authorities

• Technology platform/approachFast prototyping

Pervasive infrastructure

Social networks

Texmedin Workshop Athens, 24 September 2009 5

Living Labs as an

Open Innovation

Environment

SICILY

TLL

Fast prototyping

TRADITIONAL “CASCADE”ENGINEERING MODEL

CIP SMART ENERGY PROJECTWORKPLAN

Texmedin Workshop Athens, 24 September 2009 6

Living Labs as an

Open Innovation

Environment

SICILY

TLL

Pervasive infrastructure

“AMBIENT INTELLIGENCE”ACCORDING TO PHILIPS

A “WIKITEL” WDSL ANTENNAIN RURAL SICILY

Texmedin Workshop Athens, 24 September 2009 7

Living Labs as an

Open Innovation

Environment

SICILY

TLL

Social network

Texmedin Workshop Athens, 24 September 2009 8

Living Labs as an

Open Innovation

Environment

SICILY

TLL

Examples of Living Labs

• Frascati (IT): applying space technologies tovineyards

• Turku Archipelago (FI): WiFi e-governmentfor hundreds of micro-islands

• IBBT-iCity (BE): living lab in a Universitycampus

• TRAIL (UK): tele-health care services to the

elderly in remote rural areas

• Cudillero (ES): GPS certification of origin for

local hook-caught codfish

Texmedin Workshop Athens, 24 September 2009 9

Living Labs as an

Open Innovation

Environment

SICILY

TLL

European Network

Texmedin Workshop Athens, 24 September 2009 10

Living Labs as an

Open Innovation

Environment

SICILY

TLL

Living Labs for Texmedin

• EX-FA Magdeburg (DE): virtual factory toexperiment new materials and processes

• Wearit@work (FP6 IP): wearable computingfor doctors, construction, fire brigades, etc.

• S. João da Madeira (PT): networkedinnovation to revitalise shoe industry district

• Arlanda Airport (SE), Cité des Sciences (FR)

and Nokiareena (FI): thematic settings

• Arabianranta (FI): University of Art and

Design, Design furniture factories, severalhundred IT companies, 12.000 residents

Texmedin Workshop Athens, 24 September 2009 11

Living Labs as an

Open Innovation

Environment

SICILY

TLL

Living Inspiration Lab?

• Living Lab approach to constantly re-definethe Inspiration Lab and the services it offers

Partnership including Texmedin partners and localstakeholders

Fashion and design schools, enterprises, artisans, industrial and trade associations, ICT SMEs

Business incubator built around shared resources:

knowledge base, advanced technology platforms

Experimentation of different “Inspiration Lab” concepts

and configurations articulated as a network

• ENoLL 4th Wave Call opens October 7°No real textile sector LLs yet…

Texmedin Workshop Athens, 24 September 2009 12

Living Labs as an

Open Innovation

Environment

SICILY

TLL

Inspiration Lab Concepts?

• “Co-design” laboratory with T&A software industry companies

• Parterships with specialised industries in e.g. sports, health, emergencies

• Developing network business supportservices with local T&A artisans and SMEs

• Living museums: integrate collections with

living immaterial cultural heritage

• Total community concepts, e.g. people

buying and wearing clothes: Nafplio as a LL?

Texmedin Workshop Athens, 24 September 2009 13

Living Labs as an

Open Innovation

Environment

SICILY

TLL

Invitation to collaborate

• Developing a trans-national

Mediterranean Living Lab

based on the integration of the LL approach into regional

policy

Using ICT to elicit and supportterritorial innovation

Providing a governance framework

for co-design of innovative ICT

services

Generating new models of

development based on

technological, social, organisational

and institutional innovation

Texmedin Workshop Athens, 24 September 2009 14

Living Labs as an

Open Innovation

Environment

SICILY

TLL

References

• TLL-Sicily: Territorial Living Lab for the Sicilian Region and INoLL: Italian Network ofLiving Labs

http://tll-sicily.ning.com

• MedLab: Mediterranean Living Lab for

Territorial Innovationhttp://www.medlivinglab.eu

• ENoLL: European Network of Living Labshttp://www.openlivinglabs.eu

Texmedin Workshop Athens, 24 September 2009 15

Living Labs as an

Open Innovation

Environment

SICILY

TLLThank you for your

attention

Jesse Marsh, Atelier Studio AssociatoCoordinator, TLL-Sicily

jesse@atelier.itwww.atelier.it

http://tll-sicily.ning.com