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HomeSafe Brand Guidelines October 2017 Version 2.0 TM
HomeSafe Brand Guidelines
October 2017 Version 2.0
TM
Hello ContentsThis is a guide to the HomeSafe visual identity. The following pages guide you through the core elements. We ask that you follow these guidelines in all projects, so that consistency and brand integrity is maintained.
Primary logo 1
Minimum size Clear space Positioning Always/Never
Secondary logos 5
PPE logos 6
Colours 7
Typography 8
Graphic devices 9
Images 11
Iconography 12
Applications 14
Print On screen Templates
TM
HomeSafe Primary logo
Gradient full colour
1
TM
HomeSafe Primary logo
HomeSafeBlue
PennonCyan
HomeSafeBlue
HomeSafeGreen
PennonGreen
Gradient full colour
2
TM
TM
TM
HomeSafe Primary logo application
The exclusion zone shown here applies to all foreground elements and should be maintained at all times. Use double the ‘H’ height as a guide.
The logo should always sit on the right hand side of the document/page. Where possible it should sit at the bottom.
For legibility on printed materials, our logo must appear no smaller than shown here.
30 mm
Minimum size Positioning
Clear space
3
HomeSafe Primary logoUse the full colour logo on a white background on print materials.The HomeSafe should always sit independently.
Distort or stretch the logo.
Add effects to the logo.
Use an alternative typeface to recreate the logo.
Sit the HomeSafe logo along side the Pennon logo.
TM
NeverAlways
TM
TM
HomeSafe
4
Solid full colour
2 Colour solid
Greyscale
Mono
HomeSafe Secondary logos
TM
5
HomeSafePPE Logos
1 Colour solid
3 Colour solid2 Colour solid
6
The TM can be omitted from PPE logos as it could be illegible.
PMS 7545CMYK: C58 . M32 . Y18 . K54RGB: R66 . G85 . B99Hex: #425563
PMS 347CMYK: C93 . M0 . Y100 . K0RGB: R0 . G154 . B68Hex: #009a44
PMS 2145CMYK: C98 . M62 . Y0 . K14RGB: R0 . G78 . B168Hex: #004ea8
PMS 2995CMYK: C100 . M0 . Y0 . K0RGB: R0 . G169 . B224Hex: #00a9e0
PMS 165CMYK: C0 . M70 . Y100 . K0RGB: R255 . G103 . B31Hex: #ff671f
PMS 356CMYK: C93 . M4 . Y100 . K26RGB: R0 . G121 . B52Hex: #007934
PMS 1665CMYK: C0 . M80 . Y100 . K0RGB: R221 . G72 . B20Hex: #DD4814
Pennon colours
HomeSafe Additions
PMS 662CMYK: C100 . M88 . Y0 . K20RGB: R0 . G38 . B119Hex: #002677
PennonGreen
PennonGrey
PennonBlue
PennonCyan
PennonOrange
HomeSafe Green
HomeSafeBlue
HomeSafeOrange
HomeSafe Colours
7
Primary typeface Secondary typeface
Calibre SemiboldUsed for headings.
abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLM NOPQRSTUVWXYZ0123456789
The word HomeSafe should always be written as one word with a capital ‘H’ and a capital ‘S’.
Arial RegularUsed for body copy.abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLM NOPQRSTUVWXYZ0123456789
HomeSafe Typography
8
HomeSafe Graphic devices
9
Elements of the logo can be used to create interesting graphic shapes. These can be used on document covers and dividers in a PowerPoint presentation.
Examples of masked graphics
HomeSafe Graphic devices
10
Image style
HomeSafe Images
11
Looking be aware of your surroundings
Communicating Talking about Health & Safety
A journey from home to work and home again safe.
Home
Start Work
Work Safe
Journey to work
Journey back home
Finish Work
Cut out images should be used to help illustrate, LOOKING, COMMUNICATING and JOURNEYS.
Approved icon style
LIFE SAVING RULES
The Life Saving Rules icons use the blue gradient radial graphic from the HomeSafe logo.
HomeSafeIconography
HomeSafeBlue
PennonCyan
12
Approved icon style
Each Core Expectation has it’s own colour and is supported by two Safety Absolutes.
HomeSafeIconography
13
Safety Absolutes
Core Expectations
PR
OTECT THE TEAM
Core Expectations and Safety Absolutes lock ups
Each Core Expectation has it’s own colour and is supported by two Safety Absolutes.
HomeSafeIconography
14
Horizontal lock ups
Vertical lock ups
PR
OTECT THE TEAM
PR
OTECT THE TEAM
A2 Site poster A6 Booklet
HomeSafe Applications – Print
Stand up, be heard…
HomeSafe is being launched to inspire a real change in our safety behaviours. Over the next few months, we will be sharing early HomeSafe materials with you, and asking for your views on how we can make HomeSafe work best for you and your site. HomeSafe is about everyone taking personal responsibility for safety, so tell us your thoughts – and together we can make a real difference.
Putting the ME into HomeSafe
TM
Stand up, be heard…
HomeSafe is being launched to inspire a real change in our safety behaviours. Over the next few months, we will be sharing early HomeSafe materials with you, and asking for your views on how we can make HomeSafe work best for you and your site. HomeSafe is about everyone taking personal responsibility for safety, so tell us your thoughts – and together we can make a real difference.
Putting the ME into HomeSafe
TM
Graphic device
Graphic device
Body copy
HomeSafe logo
Headline
Headline
Pennon logo
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The primary HomeSafe logo should always be used on a white for all print materials.
The Pennon logo should also appear on a white background where possible, however a reversed white version can be used on a coloured background. See example below.
HomeSafe logo
Pennon logo
PowerPoint Presentation
HomeSafe Applications – On screen
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HomeSafe Applications – Templates
17
DATE VISITOR NAME HOST NAME VISITOR COMPANY VEH. REG. SIGNATURE Valid on this date only.
VISITOR Pass No. 00000
For your safety, please tick the box if you have a mobility problem. This is to ensure that we can respond to your needs in an emergency.
HomeSafe House Rules
During your visit we ask that you adhere to the House Rules: 1. All vehicles must reverse park in the car park. 2. Follow the site traffic arrangements including speed limit. 3. Know where your emergency exits are and how to raise an alarm. 4. Hold the handrail and keep to the left on stairs. 5. Wear PPE appropriate to the task. 6. Tasks must be risk assessed and undertaken by
competent, authorised persons. 7. Challenge and report all unsafe acts, conditions and
incidents. 8. Take pride in the work environment, tidy as you go. Your host will make you aware of any additional site specific arrangements.
TM
