TN Business Retention & Expansion Course 2013 - Experts Panel - Judith Hill Presentation

Nashville ChamberJudith Hill, Director of Economic

Development

Partnership 2020 Team

Business Recruitment Existing BusinessRetention & Expansion

Talent Development

Economic Development

International Business – “Nashville and the Global Economy”

Partnership 2020 Strategic Drivers

Cluster Development & Enhancement

High Growth Entrepreneurship & Small Business Development

International Business

Innovation / R & D Capacity

Corporate Relocation

Business Retention & Expansion

Tourism Support

Economic Diversity Place / Livability

Sustainability / Environment

Downtown Business Development

Asset Development

Public ServicesBusiness Community

Engagement

Community Support

Alignment of Talent Supply & Demand

Workforce Development

Attract & Retain High-Skilled Talent

Talent Development

Legislative Business Agenda / Advocacy

Mobility / Transit

Economic Development Collaboration

RegionalismLand-Use and Infrastructure

Nashville Economic Market

1.8 million people live within the 10 county region

Economic Diversity of the RegionNashville: Diverse Economy

Partnership 2020 Target Industries

By Focusing Efforts on 15% of business generated through relocations, economic developers miss out on opportunity to assist 85% of the market place.

-Tiip Strategies

BRE Programs are Important

BRE Programs are Important

• Defense:– Keep them from moving someplace else– Help them survive and thrive– Assist them with growth needs– Increase their competitiveness so they grow

• Offense:– Best source of relocation leads – they have leverage

• Customers• Suppliers

Providing Available Assistance

• Labor Force Data• Workforce hiring

assistance• Training• Access to educational

infrastructure• Site search & access• Incentives or

connection to incentives

• Solutions to obstacles

• Utility Costs & Comparisons

• Data on business climate / policy

• Introduction to potential customers / markets

• Transportation access• Quality of Life – and

personal connections to community

Inbound Events (July 2012 - June 2013)Inbound Marketing: Building on our Brand

http://www.google.com/url?sa=i&source=images&cd=&cad=rja&docid=OKtWjHHS217FqM&tbnid=IDLQcP2g7HTglM:&ved=&url=http://cedarlakerepublicans.blogspot.com/2010/04/tonights-night-monday-april-5th.html&ei=HErDUbipJoPc8wSuhoDYCQ&psig=AFQjCNGrZuvjGlywiseEXaGTyzmF_8A5uQ&ust=1371839388677569

http://www.google.com/url?sa=i&source=images&cd=&cad=rja&docid=OKtWjHHS217FqM&tbnid=IDLQcP2g7HTglM:&ved=&url=http://cedarlakerepublicans.blogspot.com/2010/04/tonights-night-monday-april-5th.html&ei=HErDUbipJoPc8wSuhoDYCQ&psig=AFQjCNGrZuvjGlywiseEXaGTyzmF_8A5uQ&ust=1371839388677569

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=5qVrycg0-zC_aM&tbnid=bcWjf5PC5b65xM:&ved=0CAUQjRw&url=http://free-extras.com/images/tenessee_titans_logo-10142.htm&ei=rEjDUfejG5OE9QSyr4DYBg&bvm=bv.48175248,d.eWU&psig=AFQjCNGiUQ9p-i86TZeeRUojQ60nNzRZSg&ust=1371839010253120

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=5qVrycg0-zC_aM&tbnid=bcWjf5PC5b65xM:&ved=0CAUQjRw&url=http://free-extras.com/images/tenessee_titans_logo-10142.htm&ei=rEjDUfejG5OE9QSyr4DYBg&bvm=bv.48175248,d.eWU&psig=AFQjCNGiUQ9p-i86TZeeRUojQ60nNzRZSg&ust=1371839010253120

Inbound Events (July 2012 - June 2013)Existing Industry Programs

• GEAR: Quarterly Meetings• Face-to-Face Company Visits• Collecting Data to Report to Leadership

and Elected Officials• Meeting with the Corporate Office

Los Angeles

New Orleans

Atlanta

Orlando

Denver

San Diego

Traverse City

Indianapolis

Columbia

New York City

Dallas

Austin

Chicago

Outbound Marketing: P2020 Team Trips

Results: Jobs and InvestmentFY 12/13 Scorecard

Number of announced projects

Number of announced jobs

New capital investment announced

New square footage of space to be occupied

Jobs retained by existing companies

Proactive Visits

Expansions

93

9,342

$1,026,471,649

6,852,407

7,622

400

Expansion Highlights(since 6/30/13)

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=0zNMaws5EweGZM&tbnid=rbu4QniiUUU9HM:&ved=0CAUQjRw&url=http://www.ecreativeim.com/blog/2011/04/illinois-based-amazon-affiliates-disappear/amazon-logo-2/&ei=_lx5Uun9IcXuyQGq7IC4DQ&bvm=bv.55980276,d.aWc&psig=AFQjCNEtTRZ6RKB7ifBEANDP5KeetS33Rg&ust=1383771770700495

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=0zNMaws5EweGZM&tbnid=rbu4QniiUUU9HM:&ved=0CAUQjRw&url=http://www.ecreativeim.com/blog/2011/04/illinois-based-amazon-affiliates-disappear/amazon-logo-2/&ei=_lx5Uun9IcXuyQGq7IC4DQ&bvm=bv.55980276,d.aWc&psig=AFQjCNEtTRZ6RKB7ifBEANDP5KeetS33Rg&ust=1383771770700495

https://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=hMK4Qj-SErUQpM&tbnid=s6oIhwESEQqqNM:&ved=0CAUQjRw&url=https://www.union.ic.ac.uk/scc/brightfutures/2012/11/12/ubs-year-female-event/&ei=3xw6UpTmDYrm8QS5loC4Bg&bvm=bv.52288139,d.eWU&psig=AFQjCNFuA9EahHKUm3hSalgtlHgWHsyV_w&ust=1379626587798938

https://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=hMK4Qj-SErUQpM&tbnid=s6oIhwESEQqqNM:&ved=0CAUQjRw&url=https://www.union.ic.ac.uk/scc/brightfutures/2012/11/12/ubs-year-female-event/&ei=3xw6UpTmDYrm8QS5loC4Bg&bvm=bv.52288139,d.eWU&psig=AFQjCNFuA9EahHKUm3hSalgtlHgWHsyV_w&ust=1379626587798938

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=5I5vHnbMDB3wQM&tbnid=xe9rnTfn6PNwZM:&ved=0CAUQjRw&url=http://www.huntlogo.com/general-motors-logo/&ei=BB06UozkB5KI9ATSyIDYCA&v6u=https://s-v6exp1-ds.metric.gstatic.com/gen_204?ip=204.29.15.130&ts=1379540217453286&auth=l2mwd6byptxjxif2476zna4yh7nej5mt&rndm=0.9212542439683943&v6s=2&v6t=12339&bvm=bv.52288139,d.eWU&psig=AFQjCNGNt-nLwHpbdzbW7S9nauA56yiN4A&ust=1379626617509845

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=5I5vHnbMDB3wQM&tbnid=xe9rnTfn6PNwZM:&ved=0CAUQjRw&url=http://www.huntlogo.com/general-motors-logo/&ei=BB06UozkB5KI9ATSyIDYCA&v6u=https://s-v6exp1-ds.metric.gstatic.com/gen_204?ip=204.29.15.130&ts=1379540217453286&auth=l2mwd6byptxjxif2476zna4yh7nej5mt&rndm=0.9212542439683943&v6s=2&v6t=12339&bvm=bv.52288139,d.eWU&psig=AFQjCNGNt-nLwHpbdzbW7S9nauA56yiN4A&ust=1379626617509845

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=cD8xBcrmpM8uEM&tbnid=n9CCEcqfvBJqTM:&ved=0CAUQjRw&url=http://lightningjobsource.com/2012/08/07/featured-employer-calsonickansei-north-america/&ei=11lAUqHkHIy49gSnoYCoDw&bvm=bv.52434380,d.eWU&psig=AFQjCNG3f9C-WD254T4Af23KJjvM0d3EoQ&ust=1380035260987900

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=cD8xBcrmpM8uEM&tbnid=n9CCEcqfvBJqTM:&ved=0CAUQjRw&url=http://lightningjobsource.com/2012/08/07/featured-employer-calsonickansei-north-america/&ei=11lAUqHkHIy49gSnoYCoDw&bvm=bv.52434380,d.eWU&psig=AFQjCNG3f9C-WD254T4Af23KJjvM0d3EoQ&ust=1380035260987900

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=DlgvBSmwIVgotM&tbnid=pASLD9s6Tq67nM:&ved=0CAUQjRw&url=http://findlogo.net/show/detail/F/feintool-logo&ei=_FlAUr_LGo3i9gSbt4D4BQ&bvm=bv.52434380,d.eWU&psig=AFQjCNFIsLKVTZG9WxrHmNWkuYn7n2LqwQ&ust=1380035443797754

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=DlgvBSmwIVgotM&tbnid=pASLD9s6Tq67nM:&ved=0CAUQjRw&url=http://findlogo.net/show/detail/F/feintool-logo&ei=_FlAUr_LGo3i9gSbt4D4BQ&bvm=bv.52434380,d.eWU&psig=AFQjCNFIsLKVTZG9WxrHmNWkuYn7n2LqwQ&ust=1380035443797754

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=bHvOh4SqcqNV9M&tbnid=W4XJx29jlOJowM:&ved=0CAUQjRw&url=http://www.businesswire.com/news/home/20130814005055/en/IRON-Guides-Feature-Mahindra-Tractor-Data&ei=dlpAUvOmN4Om9ASZu4HgBA&bvm=bv.52434380,d.eWU&psig=AFQjCNHndfJvAmTgtAo5OPESUdJUCxm1_Q&ust=1380035562350706

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=bHvOh4SqcqNV9M&tbnid=W4XJx29jlOJowM:&ved=0CAUQjRw&url=http://www.businesswire.com/news/home/20130814005055/en/IRON-Guides-Feature-Mahindra-Tractor-Data&ei=dlpAUvOmN4Om9ASZu4HgBA&bvm=bv.52434380,d.eWU&psig=AFQjCNHndfJvAmTgtAo5OPESUdJUCxm1_Q&ust=1380035562350706

http://www.google.com/url?sa=i&source=images&cd=&cad=rja&docid=3ywihvTa0_nbiM&tbnid=PCdNMW6jhQibvM:&ved=&url=http://www.conceptfeedback.com/concept/4521/web-roast-gap-logo-fail/&ei=7lpAUv7QKYqg9QThlID4BQ&psig=AFQjCNFhNCeHBy1Wl4-DbMPLn43mhj5nxQ&ust=1380035694732488

http://www.google.com/url?sa=i&source=images&cd=&cad=rja&docid=3ywihvTa0_nbiM&tbnid=PCdNMW6jhQibvM:&ved=&url=http://www.conceptfeedback.com/concept/4521/web-roast-gap-logo-fail/&ei=7lpAUv7QKYqg9QThlID4BQ&psig=AFQjCNFhNCeHBy1Wl4-DbMPLn43mhj5nxQ&ust=1380035694732488

http://www.google.com/url?sa=i&source=images&cd=&cad=rja&docid=j72iuE1rXsc_qM&tbnid=y2I0ekErsGAPUM:&ved=0CAgQjRwwAA&url=http://www.droid-life.com/tag/asurion/&ei=O1tAUtftA4eS9gSClYGoBA&psig=AFQjCNE4_KRojobMFer0k8zzpf5Nps9Elw&ust=1380035771202465

http://www.google.com/url?sa=i&source=images&cd=&cad=rja&docid=j72iuE1rXsc_qM&tbnid=y2I0ekErsGAPUM:&ved=0CAgQjRwwAA&url=http://www.droid-life.com/tag/asurion/&ei=O1tAUtftA4eS9gSClYGoBA&psig=AFQjCNE4_KRojobMFer0k8zzpf5Nps9Elw&ust=1380035771202465

The Current Pipeline – Existing Business

35 Total Projects

representing 7860 jobs

The Most Important Asset

Existing businesses create approximately 80% of the new jobs

within a community.

Nashville ChamberJudith Hill, Director of Economic

Development

Date post:	24-May-2015
Category:	Education
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TN Business Retention & Expansion Course 2013 - Experts Panel - Judith Hill Presentation

Education