Date post: | 07-Nov-2014 |
Category: |
News & Politics |
Upload: | arjanna-van-der-plas |
View: | 480 times |
Download: | 1 times |
How to deal with journalists
…like me
What do they want from us?
What do we want from them?
Little bit of theory...
Lots of practice!
Why bother?
Journalists can help to have impact with your research
•
Train how to:
Be in charge of the interview
Be able to get your key message across
Speak in the language of your target audience
Formulate in a clear, convincing and credible way
Your experiences...
What does he want?
Let’s practice!
Your assignment: interview me about my research on behavioural targeting, a.k.a. personalized advertisement on websites based on an individual’s web-browsing behaviour.
Choose your medium (e.g. newspaper, popular magazine, radio/television show (not a scientific one!))
Make up some questions you think are relevant
Imagine yourself as a journalist
Let’s evaluate…
What do they want?
News!
Uniqueness
Recent developments
Drama & emotion
Conflicts
Impact on large groups
Personalimpact
Prizes & publications
Prizes & publications
Weird science
Visualisation
Know your audience
Who are they?
What do they want?
What does thatmean for us?
Take your time to think about your story
Send a clear and concise
message
Not too many!
Think about what you don’t
want to tell
But do not lie!
Help the journalist
Help the journalist
statistics
metaphors
examples
facts
otherexperts
Every interview is a chance to tell your story!
But keep your audience in mind…
Let’s practice!
Prepare to be interviewed
What kind of medium (newspaper, tv show, …)?What kind of audience?What is the news value of your story?What is your message (max. 3 key messages!)?What do you think the journalist will ask?Is there anything you don’t want to talk about?
I will interview you
Let’s evaluate…
Some tools
Redirectthe question
Don’t answer all questions
Check the facts
Let’s practice (again)!
Looking back…
That’s all for now…
Thanks for your time and energy!