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Seeks International Products or Products From Country of Origin IS BEING A LATIN AMERICAN BRAND ENOUGH? U.S. Hispanics have caught the attention of the Latin American food and beverage industry. ThinkNow partnered with Abasto, the leading platform for Hispanic entrepreneurs in the food industry, to delve into how U.S. Hispanics view Latin American food brands and explore the impact "authenticity" has on purchase decisions. 32% 60% 43% U.S. Hispanics Total Market Authenticity is Important, But Other Aspects, Particularly Great Taste are Considered More Important Choose Brands That Reflect Ethnic Background AUTHENTICITY Connection to Culture and Heritage Prompts More Interest in Latin American Products Total Market Hispanics African Americans Asian Non-Hispanic White 49% 37% 45% 26% Bilingual Packaging Makes Little Difference To U.S. Hispanics Makes no difference Less likely to try their products More likely to try their products 7% 57% 39% Great Taste Brand My Family Enjoys Low Price Healthy Natural Ingredients Authenticity Values Its Customers Well-Known Brand Brand I Grew Up With "To me it means that not only the ingredients but also the production of the product occur in the proper region of the world" 88% 76% 72% 71% 70% 65% 62% 55% 44% What Does "Authentic" Mean as it Relates to Food or Beverage Brands Total Market Hispanics thinknowresearch.com 33% 27% 15% 16% 15% 11% 14% 14% 14% 14% 12% 9% 6% 9% 5% 14% Original Ingredients Traditional Flavor/Taste Natural Ingredients Original Recipe Tradition/ Culture Not Fake No Additives 8% 12% Quality Reputable Brand
