Date post: | 05-Dec-2014 |
Category: |
Technology |
Upload: | charles-cadbury |
View: | 202 times |
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Mobile apps and doingthe mobile dance
@charlescadbury @putitout
Why I am here
• Delivered 40+ apps since 2007
• Delivered to top brands
• Technical partner with some of the best ad agencies in London
• Therein lies the story…
@charlescadbury @putitout
Typical brief
• We have a creative signed off and want to propose an app
• Here’s a deck – could you come up with an amazing app idea
• Ideally by the end of the day
• We probably won’t have much budget so please bear that in mind
@charlescadbury @putitout
The result
Thanks, but no thanks
@charlescadbury @putitout
Why the burning want for apps?
• Misunderstood appropriation of time
Flurry April 2013
@charlescadbury @putitout
So, do you need an app?
• Will your website do the job?
– Existing traffic
– Familiar CMS
– Explore first
Who has an idea for an app?
@charlescadbury @putitout
What makes a good app?
• Play to the strengths of the medium, what’s in a phone?
– Camera
– GPS
– Microphone
– Speakers
– Internet
– Screen
– Accelerometer
– Storage
– Wicked good processor
@charlescadbury @putitout
Who does this well?
Simple app, using location feature
Simple app, using camera feature
@charlescadbury @putitout
What of our work replicates?
Simple app, using location feature
Simple app, using camera feature
@charlescadbury @putitout
If you remember 3 things
• Simply useful
• Deliver beyond the confines of a website
• Don’t forget to market the app
@charlescadbury @putitout