To: Bob & Mary Seller From: Jim Bolger Re: Your Guide to Selling Your Home Dear Bob & Mary, I am different from most real estate professionals. My unique background and training have taught me what it is that makes a competent real estate agent. That’s why in my business, it’s all about you and your needs. It’s about selling your home for the highest price possible so you can get on with the next chapter in your life. I have built my business on results, and I am confident I can deliver for you as well. I have the experience and know-how to put a sold sign on your property. I know you're thinking about selling your home, and I want to be the real estate professional to help you. I commit to working with you individually and taking the time to understand the unique selling points of your home and neighborhood. Most agents simply list homes, I market them. From listing to closing, I am committed to navigating the entire process for you; using my expertise to sell your home smoothly, and for top price. I will actively target the types of buyers most likely to want your home. I will advise you about staging, and on the home repairs and improvements that will maximize your asking price. I will advertise your home 24 hours a day, 7 days a week. This package contains helpful information for you, including an overview of the home selling process, answers to frequently asked questions, and details about my 10-step marketing plan. After you've had the chance to review this information, I'd like to prepare an in-depth analysis of your unique home, compare it to other homes in the market, and recommend a personalized marketing program and pricing strategy for you. I look forward to working with you in selling your home. Yours Truly, Jim Bolger Keller Williams Sonoran Living 5301 N. Pima Road, Suite 130 Scottsdale, AZ 85250 P 480 266-8866 F 480 321-8600 E [email protected]
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To: Bob & Mary SellerFrom: Jim Bolger Re: Your Guide to Selling Your Home
Dear Bob & Mary,
I am different from most real estate professionals. My unique background and training have taught me what it is that makes a competent real estate agent. That’s why in my business, it’s all about you and your needs. It’s about selling your home for the highest price possible so you can get on with the next chapter in your life. I have built my business on results, and I am confident I can deliver for you as well.
I have the experience and know-how to put a sold sign on your property.
I know you're thinking about selling your home, and I want to be the real estate professional to help you. I commit to working with you individually and taking the time to understand the unique selling points of your home and neighborhood.
Most agents simply list homes, I market them.
From listing to closing, I am committed to navigating the entire process for you; using my expertise to sell your home smoothly, and for top price. I will actively target the types of buyers most likely to want your home. I will advise you about staging, and on the home repairs and improvements that will maximize your asking price. I will advertise your home 24 hours a day, 7 days a week.
This package contains helpful information for you, including an overview of the home selling process, answers to frequently asked questions, and details about my 10-step marketing plan.
After you've had the chance to review this information, I'd like to prepare an in-depth analysis of your unique home, compare it to other homes in the market, and recommend a personalized marketing program and pricing strategy for you.
I look forward to working with you in selling your home.
My real estate business has been built around one guiding principle: It's all about you.
Your Needs
Your Dreams
Your Concerns
Your Questions
Your Finances/Equity
Your Time
Your Life
My entire focus is on your complete satisfaction. In fact, I work to get the job done so well that you will want to tell your friends and associates about it. Maybe that's why over 50% of my business comes from repeat customers and referrals.
Good service speaks for itself.
I look forward to the opportunity to earn your business too.
There are a lot of details to be handled when selling a home. It is my job to streamline the homesale process for you, ensuring everything is completed as quickly and efficiently as possible.
This overview was designed to help you understand my role in the various steps along the way.
Preparing for SaleConduct a comparative market analysis to establish a fair market value of your homePrepare and complete the listing agreementRecommend improvements to maximize your home's valuePlace a lock box on your property, if needed
Marketing your HomeEnter listing information into the MLSPlace a For Sale sign on your propertyNotify top local agents of this new listingSchedule your home for office tourSchedule your home for MLS tourDistribute Just Listed flyers to your neighborhoodPost your home information on the InternetSchedule and hold open housesNotify all potential buyers with details of listingArrange showings for other agents
Communicating with YouContact you regularly with feedbackPrepare and deliver regular progress reports to youDiscuss all marketing activities with you
Coordinating the SalePre-qualify potential buyersPresent and discuss all offers with youNegotiate your transaction with the other agentPrepare and finalize the closing
Other Ways I Can HelpArrange for an agent to assist you in your relocationRecommend a moving companyProvide you with a helpful moving checklistRecommend preferred companies for related services
You can be sure that I will work hard to make the sale of your home as smooth and stress-free as possible!
Are there things we should do to our home to help ensure the maximum price?Yes. There is a benefit to making sure your home looks its best prior to offering it for sale. There are also small remodeling jobs that will pay off at resale. I can advise you about specific improvements that will increase your home's marketability and value.
How often will you advertise our property?I don't just list homes; I market them. I will make sure your home is marketed to potential buyersaround the clock, 24 hours a day, 7 days a week. I will customize a marketing plan to reach thetypes of buyers most likely to purchase your home. I know how to maximize the power of theInternet for my clients, while also using traditional methods including newspaper ads, brochures,yard signs and direct mail.
Will you be present at all showings?At open houses I, or a member of my team, will be there. For showings, potential buyers willbring their own agents to see your home. Most buyers prefer only their own agents be present whenevaluating a prospective new home.
What if another agent tells us they can get us more for the house?Some agents will quote a higher listing price just to get your business, but an overpriced house willnot sell. If you choose to work with me, I will conduct a comparative market analysis prior torecommending an asking price for your home. I will explain how I arrived at the price, but ultimatelythe decision is up to you. I will offer my professional opinion on how the market willvalue your home.
Do we have any responsibilities during the marketing of our home?Your primary job during the sale of your home is to keep it neat and clean for showings and openhouses. A large part of a home's appeal involves staging, which is everything from furnitureplacement to home fragrance. I will advise you on how to stage your home well, giving you easytips and quick fixes to maximize your home's appeal.
What happens once we get an offer?I will help you consider each offer and negotiate the best deal for you. Once you'veaccepted an offer, I will guide you through the entire closing process and ensure everythingproceeds smoothly.
All real estate agents will claim they can sell your house...
I promise to sell your house at the maximum price, with minimum hassle.
Selling a home successfully requires experience, time and resources.
ExperienceFrom pinpointing an optimal asking price to writing a purchase agreement and negotiating termsof sale, real estate transactions are a science.
TimeSelling a home involves hours of open houses, phone calls and paperwork that you shouldn'thave to worry about. I will take care of it all for you.
ResourcesYard signs, brochures, ads, direct mail and Internet technology. Keeping your home in front ofpotential buyers requires marketing 24 hours a day, 7 days a week.
Selling your home can be a daunting task. I work hard so my clients can enjoy having their homes sold worry-free and profitably. I would love the opportunity to earn your business.
Bob & Mary Seller
82% of home sales are the result of agent connectionsSource: National Association of REALTORS®
My 10-step marketing plan is designed to get your home the maximum amount of exposure in the shortest period of time. Each step involves proven techniques that leverage the opportunities to showcase your home to key people that can either buy your home or help us find the right buyer: Prospective homebuyers, local real estate agents and investors.
I will:
1. Price your home strategically to be competitive with the current market and current price trends.
2. Help you stage your home to showcase features that buyers are most interested in: uncluttered rooms and closets, fresh paint and pleasing drive-up appeal.
3. Place For Sale signage and distribute Just Listed marketing to neighbors, encouraging them to tell their family and friends about your home.
4. Optimize your home's Internet presence by posting it on local and global MLS systems and by adding multiple photographs and creative descriptions.
5. Create a home book, comment cards and flyers for your property. Showcasing additional information and photos of your home and neighborhood will attract extra attention.
6. Target my marketing to active buyers and investors in my database that are looking for homes in your area and price range.
7. Target my marketing to active real estate agents that specialize in selling homes in your neighborhood.
8. Create an Open House schedule to promote your home to prospective buyers.
9. Include your home in our company/MLS tour to allow other agents to see your home first hand.
10. Provide you with weekly updates detailing my marketing efforts, including comments from prospective buyers and agents that have visited your home.
There is a reason more and more agents are making the change to Keller Williams Realty. Here's why it matters to you:
KnowledgePowerful curriculum through Keller Williams University keeps us ahead of trends, toolsand advancements in the real estate industry.
SpeedLeading-edge technology solutions accelerate our efficiency and productivity.
TeamworkContrary to other real estate companies, Keller Williams Realty was designed to reward agents forworking together – to serve clients better.
ReliabilityKeller Williams Realty was founded on the principles of trust and honesty, emphasizing theimportance of having the integrity to do the right thing and always putting the customers needs first.
SuccessNot only is Keller Williams Realty is the fastest growing real estate company in North America, but J.D. Power and Associates has awarded us the distinct honor of "Highest Overall Satisfaction For Home Buyers Among National Full Service Real Estate Firms, Two Years in a Row!"
When you offer a superior level of service, the word spreads fast.
As part of the Keller Williams Realty team, I look forward to providing you with a phenomenalreal estate experience!
How am I different from other real estate agents?I too was once a “consumer” in the real estate market, and I have experienced all levels of service and competency from the agents I employed. This experience has proved invaluable in helping me develop the high level of service that my clients have come to expect from me.
TechnologyUsing the latest technology in my office and in the field, I am readily accessible to my clients, other agents, lenders and escrow agents, etc, wherever I am. Through my phone I can send and receive contracts and documents, emails, text messages and faxes, and can respond quickly to that information as it comes.
ExpertiseIt is normal business practice for me to preview new home listings as they come on the market, which gives me a good sense of market value when it comes to helping my seller clients determine the right asking price. This is important because homes that are priced right to begin with sell faster and for a higher price than those that build “negotiation room” into their asking price.
CommunicationWhen asked, most people consider good communication with their agent to be at or near the top of the list of what they consider to be good service. Sellers want to keep up to date throughout the various stages of the process, and like to hear from their agent regularly even if nothing is new.
Clients for LifeIt is my sincere objective to serve my clients so well that they will feel compelled to write a glowing testimonial and refer their family, friends and co-workers to me so that I may serve them as well. It is a commitment which requires understanding of my clients needs and attention to detail.
PersonalOriginally from Chicago, I currently live in Scottsdale with my wife Leigh, and our three children Julia, Jimmy and Bobby. I am a little league baseball coach and an Officer on the Board of Directors of the McCormick Ranch Little League.
My Commitment to YouMy commitment to you begins by treating the sale of your home as if it were my own home. Having once been a real estate consumer, I understand the importance of being proactive with regard to communication with my clients and other interested parties. I also know that when you hire a real estate agent, you are looking for an expert who can navigate the process for you and consult with you on important matters as they arise. After all, if an agent can’t do this, then why would you need them?
Thank You Jim Bolger!From the very beginning it was clear that Jim had our best interests in mind. He asked a lot of questions about our wants and needs and listened attentively to what we had to say. He almost always answered the phone, and responded quickly to messages an emails. Our transaction went smoothly and with no surprises. We highly recommend Jim and we will be referring him to anyone we know.
The SieversScottsdale, Arizona
Dear Jim,Thank you so much for being the true professional you are and delivering on all of your promises. We found just what I was looking for in less time than I expected. You sure know the area! As a first time buyer I was a little nervous about the loan process, but to my delight everything went wonderfully. I am your client for life!
I have never written a letter like this before, but I just have to say thank you for all of your hard work on my behalf. Being a business owner myself I know the value of great service. The fact that you still keep in touch with me even after the sale says volumes about the level of service you provide.
W.E GreenFountain Hills, AZ
what my clients say
Dear Jim,Since our very first meeting it was plain to see that you are a man of integrity. All along the way it truly was “All About Us.” Your professionalism, knowledge of the area, and attention to detail throughout the transaction is to be commended. We will be happy to recommend you to everyone we know.
Ken & Donna JanuszPhoenix, Arizona
Dear Jim,Carol and I want to thank you for all of your hard work during the sale of our home. As you know, I was considering trying to handle the sale myself, but after seeing how much is involved in the process, I’m happy with our decision to hire you.
Bill and Carol PakMt. Caramel, TN
Jim,Thanks for your outstanding work. Your attention to the many details from start to finish along with your skillful negotiation of the inspection issues made for a smooth transaction. It was a pleasure working with you. I’ll see you on the next one!
Dave FoleyPhoenix, AZ
Dear Prospective Client,I am thankful for the kind words from my clients and for the opportunity to have served them. I pride myself on my knowledge and technical skills, and I am committed to staying informed on current market conditions, the latest technology and lending conditions to serve my current and future clients in the best way possible.
As my client, if you should choose to hire me, you can expect the same high level of service that I provide to all of my clients each and every day.
