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Courtesy of the

Small Business Computer Consulting Blog

http://blog.sphomerun.com

To Boost

Information Technology

Marketing, Should You Work for Free?

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Here Are Some

Viewpoints of

Both “Yes” and

“No” Partisans—

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Plus Another

Position that

Might Also Pay

Dividends:

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No, Never Work

for Free

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• Your Information

Technology

Marketing Itself

Costs You Time

and Money

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• Customers

Know that they

Get What they

Pay For

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• Working for Free

is Like Giving a

Price Reduction

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Yes, Sometimes

Work for Free

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• Over-delivering

to Make a Good

Impression and

Secure Further

Business

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• To Get a

Foothold or

Initial Customer

Reference

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• Can Save Your

Reputation and

Boost Positive

Word of Mouth

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Let the Customer

Decide

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Another Tactic is

to Agree to Let the

Customer Pay

What He or She

Thinks it’s Worth

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If the Customer

Wants to Use Your

Company’s

Services Again,

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You’re Likely to be

Paid Properly

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Just Check Your

Bank Balance

Beforehand to

Make Sure You

Can Pay Your Bills

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Note: Because of

the Value of Social

Proof, if You’re a

New IT Consultant

Just Starting Out,

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Consider Some Very

Limited-scope

Related Volunteering

for a Non-profit

Organization

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Just Be Clear with

the Director that

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(a) the Scope is

Limited

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(b) A Testimonial

on Satisfactory

Completion is

Expected

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(c) Introductions to

a Few Members

Who Need

IT Services Would

Be Appreciated

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Have You Ever

Worked for Free

for a Customer?

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What Was the

Overall Impact on

Your Business?

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Let Us Know in

the Comments

Section

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Download this

Free Special Report Now at

ITMarketingIdeas.com

Recommended Reading:

Top 10 IT Marketing Strategies

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