THE BIG QUESTION: BUILD OR BUY??A Look at Georgia SPF SIG

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Brief Recap Explain the format of today’s webinar (use

the chat feature). Speak about the GA SPF priorities and the 8

recipients Discuss and show campaign from each

category Introduce & interview the panel (UNMUTE the

panel) Field questions in the chat.

GA SPF SIG Priorities Youth Alcohol

Possession & Arrest Early Choices CAPI TLAAP DeKalb

Community PROMISE

Alcohol Related Crashes & Fatalities LTG GATE 1Bulloch Macon Safe

Decisions

Built from the ground up: CETPA - http://www.youtube.com/watch?v=GD0zccNynv8 LTG -

http://www.youtube.com/watch?v=vi3oGw1YGy8

4Different Social Marketing Approaches

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GATE – Based on Most of Us

1 BULLOCH – Based on Most of Us

Built on Local Data

Built on local datahttp://www.youtube.com/watch?v=JRq-A4RZNFA MSD - http://vimeo.com/26579286

• Beyond the Bell/ DCPromise

• Early Choice• Catoosa Alcohol

Prevention Initiative

6Bought or Used an Existing Message

Bought and/or used an existing campaignhttp://www.youtube.com/watch?v=ZhFjAqZE4II

Show the media cost comparison chart