To Chuc Sukien 2 2774

8/8/2019 To Chuc Sukien 2 2774

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3/6/2007 Dr LuuKiemThanh/[email protected] 1

K NNG TCHC SKIN

TS. Lu Kim ThanhHC VIN HNH CHNH QUC GIA77-Nguyn Ch Thanh, H NiT: 04.8357083NR: 04.8636227D: 0913045209E-mail: [email protected]


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Ni dung chng trnh1. S kin: mc tiu v phn lo i2. T chc s kin3. Nhng iu cn lu


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S kin: mc tiu v phn loi1


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Mc tiuT chc s kin - Event Management:lkhai tr ng, ra mt sn phm mi, hingh khch hng v.v... 1 m ng ca PR.

- Media Kit: quan hbo ch-truyn thng.- Crisis Management: qu n l khng hong.- Government Relations: quan h vi chnh ph.

- Reputation Management: qu n l danh ting ca cng ty.- Investor Relations: quan h vi cc nh u t.- Social Responsibility: trch nhi m x hi ca doanh nghi p.

1.1.


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Mc tiuT chc s kin: Cng c tip th

1.1.

T chc nhng s kin c bit -cng c ph bin nht trong ho tng tip th vi mc ch lgy s ch cho s n phm hocdch v ca doanh nghi p, tos quan tm h n na t khchhng, t gip t ng doanh s

bn ca cng ty.


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Mc tiuT chc s kin: Cn c nhng

1.1.

Tri thc Knng

Sc kho


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Mc tiuT chc s kin: Nghca nhng tng

1.1.

Nhanh nhy, nng ng, sngto, c u c t chc, bitcch xoay x tnh thv ngph trong m i tnh hung,

lnhng phm cht canhng ngi lm cng vict chc s kin.


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Phn loi

1.2.

Khai tr ng, khnh thnh; ng th, khi cng.Gii thiu sn phm mi; hi ngh khch hng.Hi chHi ngh, hi tho; hp bo.

Din trnh; pht bi u ca CEO tr c cng chng.Biu din ngh thut; Trnh din thi trang.Chng trnh Team building..Cc k ngh , cc ngy l .

Knim thnh lp; nhn danh hiu.Tic chiu i; tic tr i (catering)T chc cc tr ch i v cuc thi (th thao).


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Phn loi

1.2.

S kin trong nhS kin ngoi tr i


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Tchc s kin2.1. Chun b (Before planning)

tng (concept)Mc ch s kin (objective)Ngn sch (budget)

2.2. Lp khoch (Action plan)Chng trnh ngh sNhng ngi tham giaiu kin vt cht

2.3. Trin khai (action)Tin hnhKim tranh gi

2


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Chun b

2.1.

tng (concept)Mc ch s kin (objective)Ngn sch (budget)


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Chun b

2.1.

C mt l thuytchung M cho r ng

c mi gi s kini hi phi mt t 5 n 10 gi lpkhoch t chc.


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tng

2.1.

"Trong m t th i gian ng n ph i thi t k ra m t ch ng trnh kh hon h o.

Khng ch n thu n l mnh "l ng" tn c a cng ty ln t ng s n ph m m ph i lm sao cho s n ph m y c "s ng" trong s chim ng ng c akhch hng"...


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Mcch

2.1.

"Trong m t th i gian ng n ph i thi t k ra m t ch ng trnh kh hon h o.

Khng ch n thu n l mnh "l ng" tn c a cng ty ln t ng s n ph m m ph i lm sao cho s n ph m y c "s ng" trong s chim ng ng c akhch hng"...


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Ngn sch

2.1.

Khoch ngn sch (Budget plans)Ch ra khoch ngn hn to li nhun v quantr ng so snh k t qu t c vi khoch.Xc nh c mc tiu phn u.D bo c sn phm, doanh thu, chi ph c n c trncc d liu thu thp t th tr ng v phn tch d liuqua cc n m tr c.Xc nh c lng vn v ngun vn.Trnh by v gii thch tm kim s h tr v thamgia.


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Ti chnh

N H G I

T I N G U Y

N

N H G I

T I N G U Y

N

NHN S

BT NG SN

CNTT (IT)

PHN PHI

TI CHNH

C vn?

Vn loi no(u t /n )?

Tnh trng ngmvn? (so v i chi-thu)

NGN SCH = TR CTNGN SCH = TR CT


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M hnh ti chnh

M H

N H

T I C H

N H

M H

N H

T I C H

N H

TR LNG

MUA NGUYNVT LIU

KHU HAO

U TMI

TRCPHNNG THU

TRN

D BO L U L NGTIN MT

D KIN L I LBNG CNI THU CHIBO CO QU S DNG

D BO L U L NG

TIN MTD KIN L I LBNG CNI THU CHIBO CO QU S DNG

KIM SOTCHI PH/L I T CTR LI N VAY

THU HI VNU T PHT TRIN

KIM SOTCHI PH/L I T CTR LI N VAY

THU HI VNU T PHT TRIN

2 2


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Lp khoch

2.2.

Chng trnh ngh sNhng ngi tham giaiu kin vt cht

2 2


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Lp khoch

2.2.

C mt l thuytchung M cho r ng

c mi gi s kini hi phi mt t 5 n 10 gi lpkhoch t chc.


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Khoch l g?

Bn h ng d n:cho ai th c hi n vi c g trong m t giai on nhvi m t ngu n v n


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Khoch l d kinhnh ng, nhngkhng l chnhhnh ng.

Tnh d phng


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CC YU CU KHOCH

Da trn cc d liu.thng tin c n thit.Lp lun c mch lc.

H tr cc mc tiu.

2 2


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Thng tin ni dung

2.2.

AI? WHOCIG? WHAT

U? WHEREKHI NO? WHEN

THNO? HOW

2 2


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Thng tin ni dung

2.2.

AI? WHO

CIG? WHAT

THNO? HOW

U? WHERE

KHI NO? WHEN

2 2


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Nhng vnc bn

2.2.

Ch nh ngi ph trch ton b s kin, c

thx l mi vic hoc n c thc hin.i tng: cc thnh ph n c lin quan

Quyt nh vch ca s kin:Mc ch ca s kin l g?Mc tiu bn mun t c l g?Bn mun to ra nhng tc ng g?C cu v sn phm m cng ty nh ra mt

khch hng l g?

2 2


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Nhng vnc bn

2.2.

Thi hn hon thnh cc ph n vic khc nhau:Bi din vn cn phi hon thnh vo ngy no?Khi no cn gi ngh cung c p ti liu?Khi no cc ph chu n cn c thc hin?Ngy gi tin hnh?Ngy no bt u gi giy mi?T chc cc cu c hp nh k vi nhng ngitham gia t chc s kin m bo r ng cccng vic ang c trin khai.

2 2


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Nhng vnc bn

2.2.

Quy m s kin.a im. Hy n ni t chc s kin t nhtl mt ngy tr c khi din ra s kin kimtra vcc cng vi c chun b.

Trang tr; bi tr; m thanh; nh sng; ch pnh, quay phim, v.vThi tit.Chin lc giao tip; Phin d ch; Trang ph c.Vn an ninh.

Vn qu tng, chiu i

2 2


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Nhng vnc bn tm tt

2.2.

Ch , vn kinChng trnh ngh sThnh phn- quorumGiy miPhng h pTrang phcn khch

2 2


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Nhng vnc bn

2.2.

Chun b cun sch nh cung c p thng tin nhanh v s kinbao gm chng trnh lm vic, danh sch i biu tham d,cc ni dung pht bi u chyu hoc din vn, tiu s ca ccnhn vt quan tr ng s tham d, mt bn tm tt cc vn chnh tr v cc vn quan tr ng khc, cc bi vi t lin quan

n nhng vn ny.Sau s kin, vit th cm n nhng ngi tham gia t chc skin nh cc i biu quan tr ng v nhn vin.T chc mt cuc hp kim im vi nhn vin v vit bo conhanh vnhng vic din ra ng v ch a ng khochnhm mc ch rt kinh nghim t chc cc s kin trongtng lai.

2.2.


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Ch

ng trnh ngh

s

2.2.

Vn bn lit k cc n idung cng vi c cn ctin hnh ph h p vi

mc tiu ca s kin.


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M hnh Qu chung Ch ng trnh ngh s

(theo John E.Tropman)

Th i gianCng vic

Ngun l c

2.2.


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Thnh phn tham gia

Lnh oKhch VIP

Hnh chnhL tn - phc v

Khch miThnh phn khc

2.2.


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iu kin vt cht

a im (hi tr ng; sn di n)Trang tr.

Bi tr.Thit b m thanh; nh sng.Cc trang b khc.

2.3.


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Trin khai

Tin hnh

Kim tranh gi

2.3.

Khai mc


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Tin hnh

Khai mcDin trnhBmc

2.3.


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Kim tra

Hng mc tiu.m bo CTNS.Bu khng kh.Th tc; bin bn.

2.3.


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nh gi

Hy quan st mt s ki nv cho bi t:

2.3.


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nh gi1. Ch ta:- Bt u c ng gi ?- Mi mc CTNS c thi gian?- C kim sot c s lc ?- Ph n h i tn hiu pht bi u?- Ngh quy t c r rng?- C im t nh v ngo i giao?- Kt thc c ng gi ?

2.3.


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nh gi

2. Th k:- Phn pht c ti liu?

- C n m vng trnh t , th tc?- C tham gia th o lun?

- Ghi bin b n th no?

2.3.


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nh gi

3. i biu:- Tham gia tch c c, xy d ng?- C ng t li ngi khc?- C hi u vn tho lun?- Nht tr chung hay theo a s ?- Thi i vi CTNS?- C tham d n cng?


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Nhngiu lu

Nhng iu kin c bnPhi hp cc s kin

10 b quyt thnh cng

3


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Nhngiu kin c bn

C ba y u t mt event c th c tchc:1) Ph i tha mn c yu t chnhquyn, tc chnh quy n cho php t chc.2) Khch hng, t c l ng i b tin ra t chc.3) i tng nh n c thng ip tevent.


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Phi hp cc s kin t chc m t s kin thnh cng, c nphi hp cc s kin. Trong ti p th , bnc th s dng hnh th c qu ng co hay

lm cng tc i ngo i (public relations -PR) m khng c n ph i t chc m t skin. Nh ng mt s kin c tc d ng,cn ph i phi hp c qung co v PR.Vic ph i hp ba cng c ny c ng khcnhau tu theo m i loi s kin.


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10 b quyt thnh cng1. T chc s kin l kt hp gia bn hng v ti p th

2. T chc s kin phi l mt thnh ph n khng th thiu trongchin lc tip th hn hp3. Xc nh i tng khch hng m c tiu4. t mc tiu c th5. T chc s kin khng ph i l mt cng c tip th a nng6. Vi mt chng trnh tip th ko di nhiu thng lin, s kinthng mi ch cn din ra trong m t vi ngy

7. Qung b s kin8. Thit lp v theo st cc m i lin h9. Nhn lc l yu t quan tr ng10. S kin thng mi phi phc v cho mc tiu kinh doanh


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Xin trn tr ng cmn!TS. Lu Kim ThanhHC VIN HNH CHNH QUC GIA77-Nguyn Ch Thanh, H Ni

T: 04.8357083NR: 04.8636227

D: 0913045209E-mail: [email protected]

Date post:	09-Apr-2018
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