Recipe Card Evaluation Robyn Collinson 1 Creative Media Production 2013
Transcript
Recipe Card Evaluation Robyn Collinson 1Creative Media
Production 2013
Producing Print Based Media 2
Visual Language How have you chosen to set out your designs and
why? (Reference layout, image/text ratio, busy/simplistic etc) We
chose to set out our designs in the way we did after looking into
other recipe cards, such as the official VegSoc ones. We thought
this was a good idea as we could get a good basis of what VegSoc
wanted from us. Like ours, the VegSoc cards are quite minimalistic
but are effective and aesthetically pleasing, which seems to work
well. Having a more simple design is a lot more readable and
attractive rather than having a lot or to much un-needed detail. On
the adult cards we have produced, we have used the same image
twice, but one on the front and one on the back. I think using the
same image twice makes it a lot more easier and avoids confusion,
especially as we used stock images, it would be more difficult to
find the same dish photographed twice, so we would have had to use
two different dishes. We also have the VegSoc logo on each of the
adult cards, as was requested, in the bottom right hand corner of
the front, we put this there as its easy to see especially with the
off-white background but is not to much. We then have two cartoon
vegetables on the cards, one on the front and one on the back, the
type of vegetable depends on the card we have focused on, this
equates to the ratio of graphics being roughly 60/40. On the
opposing children's card, we tried to incorporate a more child like
theme, including happy cartoon vegetables to represent 4
vegetables. We included 3 fun facts on each child card about the
particular vegetable the card focused on along with ways to get
involved and help safely to make the dinner. Like the adult card,
we put the VegSoc logo in the same place to make sure we were
consistent with the theme. The graphic ratio on the child card is
70/30.
Visual Language The content of the images used is the food in
the recipe. For example, on the card we focused on broccoli, the
image is of broccoli couscous. The picture we used, is not the
original picture. The original photograph was slightly different as
it included a lot more colour and detail, which is not what we
wanted, so went for more of a neutral green which fitted perfectly
with our theme. For each card, it took us a lot longer than
expected to find the appropriate picture as we had to consider the
exact thing we needed and look into all the aspects of the theme
and whether it would fit. We also had to make sure that the
photograph did not include meat of any sort as we are focusing on
vegetarians. Discuss the contents of your final images and reflect
upon decisions made. (Content used- image/text/graphic, use of
colour, original or stock images. Compare to existing products.)
The VegSoc cards we focused on did not focus on a particular colour
as such, such as green which is usually related to a vegeterian
booklet or recipe as it is the colour of nature, but still
incorporated minimal shades of green where it was possible. This
was influential on us as we used this as inspiration, we didnt
stick to a green theme but instead focused the colouring we used on
the vegetable we focused on but still used different shadings on
green were we could, such as the VegSoc logo.
Visual Language Discuss the semiotics and connotations created
from the content you have included. (What meaning or suggestions
are created from the images/colours/designs you have used? You
could reference how they were used in products you look at during
the project.) We chose the colours we did to represent a particular
vegetable. For example, we used the colour orange to represent a
carrot and we used a deep red to represent a tomato. We were
consistent throughout with the font and only used two. The fonts we
did use are both very similar but have noticeable differences, we
chose to use two similar fonts because it wouldnt be to much of a
drastic change but it they would be slightly different. On the
child card, we used a vegetable cartoon on each 4 in a bid to make
the child find cooking and eating and using vegetables fun and
enjoyable.
Audiences Create an audience profile of your chosen demographic
(Age, gender, psychographic, geodemographic, NRS Social Grade,
hobbies, sexuality [if appropriate] etc) Age: Adult middle aged,
30-45. Child 6-10 Gender: Adult female. Child gender neutral
Geodemographics: Outer suburbs NRS social grade: Middle class/ABC1
Occupation: Stay at home mum/house wife Hobbies:
Cooking/walking/reading Lifestyle: Reformer This is Elizabeth, a
middle aged, middle class, stay at home mum/house wife who lives in
the outer suburbs of Harrogate with her husband, James, two
children, Isabella, 8, and Thomas, 13, and the family dog, Pippin.
Her husband James, works as an accountant in York. In her spare
time Elizabeth enjoys walking Pippin, reading and cooking.
Audiences How have you constructed your work to appeal to this
audience? Include an annotated copy of an example of your work to
help illustrate how you have done this. We constructed our work to
appeal to our audience in may ways. For example, in the children's
cards we incorporated child like things, such as cartoon figures
and fun facts. We also added ways that the child could help the
adult with the cooking safely. Although we used the same colours
for the adult and child cards, the colours are quite bright which
again is quite child like. For the adults, we made the layout
simple and classy but modern. We are aiming for a middle aged
audience who enjoy cooking, so the recipes we chose were
adventurous in a sense as they incorporated a whole range of
different ingredients.
Cartoon vegetables: Works well with the smiley face as it looks
fun which interacts with children, especially the younger ones. Fun
facts & more: The words fun shows that there is a bit of fun
involved with vegetables rather than being boring and plain, which
vegetables are usually referred to. The layout is minimalistic
which is ideal for children as it is easy on the eye and will not
confuse them. We stick to 3 basic colours, black, white and green,
again so its not confusing. The text we have used is again, easy on
the eye and is aesthetically pleasing, its easy and simple to read
as its all in capital letters.
Cultural context What did you use as your design influences and
why were they chosen? (What existing media products influenced the
final look of your work?) The current VegSoc recipe cards
influenced our choice of design. We look at past and present recipe
cards with various themes, including seasonal designs and deserts.
We chose to look at these as we thought that it might give us
inspiration for our recipe cards and to see if the VegSoc stuck to
a consistent theme with all of the cards theyve created. When
looking at other cards, we noticed that each set had a theme but
the whole range of cards didnt which was a good thing because I
felt like it opened what we could do with the cards.
Cultural context Do vegetarian products have a specific design
aesthetic and how does your project reflect/contrast this?
Why?
Finished products Does your finished product reflect your
initial plans? How? If there are any differences, describe why
changes were made. (You can use visual examples of flat plans and
finished products to illustrate this
Finished products Does your finished product match what you
were set in the brief? How?
Finished products How did the use of peer feedback help you in
your production? (Reference specific examples and their final
outcome in finished product)
Finished product Discuss the strengths and weaknesses of your
final product regarding its technical qualities. Use box below for
text or page space to include an annotated copy of your work to
help illustrate how you have done this. Reference what you like and
dislike about the work with consistent reference to correct
terminology of tools/effects used. Reference existing
products.
Finished product Discuss the strengths and weaknesses of your
final product regarding its aesthetical qualities. Use box below
for text or page space to include an annotated copy of your work to
help illustrate how you have done this. Reference what you like and
dislike about the work with consistent reference to correct
terminology. You can reference existing products here and compare
your work to them.
Finished products What skills/knowledge have you
gained/developed in this project? How could these be applied in
future practice? I feel that during the production of the project I
learnt more and more about how Photoshop worked. Prior to the
project, I knew how to use it but just didnt have a wide range of
skills, just the basics and I feel like my knowledge has improved
vastly. I learnt little tips and trick that will enable me to
improve projects I may come across in the second year of PBM. This
is a good thing as I feel like it could be a positive thing in the
future, such as further along in the course or in education later
on, for example when I go to university, it will be a good skill to
have or if when Im older, it would be good thing to put on my CV
that I am skilled with Photoshop.
Production process Do you believe your work is creative and
technically competent? Why? (Reference specific examples (use
images if this will help) of where you believe your work is
particularly visually or technically impressive. Reference
professionally producted work and compare your products to
them)
Production process How effectively did you manage your time?
(Could you have used time more wisely? Did a particular aspect of
the project take longer than expected? Did you complete everything
on schedule?)
Production process If you could repeat the process what would
you do differently? I think if I were to repeat the process, I
would try a bit harder to get involved abit more as in part of the
project as I felt like I sometimes didnt have a say. I think this
was because my partner was a lot more confident in his ideas than I
was in mine and from when we first discussed the ideas, he had an
idea of what he wanted to do and how he wanted to produce it. This
isnt a bad thing but I feel like I wanted to be involved a little
more. When we did eventually start creating the cards, I got the
chance to put my input in by creating the four adult cards which I
was very pleased with. When my partner and I have finished
producing the cards, we picked through all eight cards, altering
little things to make them perfect. We were meant to do this as a
pair but again, I felt that my partner was a little controlling but
I understand this was because he knew the idea he wanted and he
wanted a good grade. Overall, if it was repeated I would change the
fact that I was quiet and reserved about what I wanted and make
more of an effort to put my ideas down rather than just leaving it
to the other partner.
Working to a brief 23
Constraints What constraints did you encounter and how did you
consider/avoid them? Legal:
Regulatory:
Financial:
Management How did you work as part of a group? (Did you lead
the project? What parts of the project did you take charge of? Did
you enjoy working as part of a group? Why?) Overall, I enjoyed
working as part of a group as we got on well and never came across
any disagreements. I feel as if I didnt lead the project as my
partner was a lot more confident and his ideas were stronger. I
sometimes feel that my partner was often controlling over the
project, but I understand that this was because he wanted a good
grade. I also felt that the ideas I did put forward, my partner
felt like they wasnt good enough which knocked my confidence back
in actually telling him how I felt about specific things.
Management How important is communication when working in a
group? (Use specific examples from working in a group on this
project)
Management How important is communication when working in a
group? (Use specific examples from working in a group on this
project)
Management What have you learnt about working in a group and
how will you apply this to future practice?