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Modern China GlobalisationModern China Globalisation

Website@ Doraemon jet special

website

https://goo.gl/LGL843Website@ The eight most unusual

airline liveries

https://goo.gl/Z2Bf1q

● Text : Lon Yan ● Photo : Xinhua

News in Liberal Studies

P 2-3

A Doraemon-themed plane is flying between Tokyo and Shanghai until March 2017. (Xinhua)

Doraemon takes to the skies

A SPECIAL Doraemon-themed plane has commenced fl ying on the Tokyo to Shanghai route. The Boeing 767-300 operated by

Japan Airlines (JAL) plies between Narita International Airport in Tokyo (東京成田機場) and Pudong International Airport in Shanghai (上海浦東機場).

It is the fi rst Doraemon-themed jet to debut on an international fl ight. The service began last Thursday (22 September). The image of the popular Japanese cartoon cat Doraemon (多啦A夢) is painted prominently on its fuselage. Doraemon-themed services and souvenirs are provided on the plane.

The cartoon character has a large number of fans in China. By playing up its image, JAL hopes to attract more Chinese customers.

“JAL would like customers in China to feel connected to the airline and Japan through its Doraemon-painted aircraft, events, a gift campaign, and such, and boost demand on routes between Japan and China,” the airline said.

From time to time airlines around the world paint a special livery on their planes. The entire Simpsons family were featured on a Western Pacifi c Boeing to promote the TV cartoon series.

Air New Zealand painted a ferocious dragon on one of its planes during the fi lming of the Lord of the Rings and Hobbit movies.

Local airline Dragonair (港龍航空) painted a 36.15-metre golden dragon across the length of an A330-300 aircraft to celebrate its 25th anniversary.

(Xinhua, 21 September)

日本航空公司九

月二十一日為國

際航線首架「多

啦A夢」彩繪飛

機 舉 行 啟 航 儀

式 ， 該 部 波 音

767－300航機在

翌日開始飛來往

東京成田機場和

上海浦東機場的

航線，航班將運

行至二零一七年

三月尾。日本航

空公司表示使用

「多啦Ａ夢」旨

在拉近中國消費

者與日本航空，

甚 至 日 本 的 距

離，提升航線使

用率。

背景資料

Answers on P12

6 words to know Worksheet

Junior level

Advanced level

Writing tips

Attract is a verb meaning to cause something to go towards something else, or to make a person interested in someone or something.

– Blooming flowers attract butterflies.

– The show is expected to attract a big audience.

When a girl is attracted to a boy, that means she likes him, and vice versa.

Attractive is an adjective. If a person is attractive, it means he or she is appealing to look at.

– Many movie stars are attractive.

Attractive also means pleasing or appealing to the senses, so it can be used to describe things too.

– The scenery from the top of the mountain is very attractive.

The word also means having qualities or features that arouse interest.

– The bank offers attractive borrowing terms for its customers.

commence (v) 開始• The new MTR line will commence service soon.

route (n) 路線• Five bus routes service this area.

ply (v) 定期航行• The ferries ply the route between Central and Wan

Chai.

debut (v) 首次登場• The drama club’s show debuts at the Art Centre this

weekend.

prominently (adv) 顯眼地• The sign is displayed prominently at the school

entrance.

boost (v) 增加• I need to do something to boost my confidence.

Tuesday 27 September 2016

B. Critical thinking

A. Fill in the blanks

Vocabulary bank

1. Do you like the Doraemon-themed livery on the JAL plane?

2. What is the purpose of painting a big cartoon cat on a plane?

3. What do you think plane liveries are for?

4. Are plane liveries a good way to promote something?

5. Where can you see similar promotional designs? Think of vehicles.

Please complete the table below:

Replace the highlighted words with words from the news article.

A special Doraemon plane 1. started service last Thursday. It fl ies the Tokyo-

Shanghai 2. line. The plane has a large image of the popular cartoon cat painted

on its 3. body. Airlines would paint a special 4. design on their planes from time

to time. They usually do this to 5. publicise something.

Japan Airlines launched fl ights of a 1. ________ plane.

The fl ight is between 2. ________ International Airport in

Tokyo and 3. ________ International Airport in Shanghai.

The special plane will be 4. ________ until March next

year.

– Air New Zealand has a plane with a 5. ________ dragon

painted on its body.

– Dragonair had a special livery to celebrate its 25th

6. ________.

Event

Route

Duration

Other interesting

liveries

1. 2. 3. 4. 5.