SUBMITTED TO

For Full Time Degree Course of BACHLOR OF BUSINESS ADMINISTRATION

2006 – 2009

PREPARED BY

MAYANK PANCHORI BBA PART – 3rd yr

Summer training is a necessary part in the completion of the BBA, which

augments in us a professional practical experience that is necessary before we

have on to the job. It inculcates a scenarios of working where we learn the

process of team efforts, systematic carrying out of the transactions and

communication skills.

First of all, I would like to pay my heartiest thanks to Raju Gandhi , Regional

Manager, Surbhi Motors for his great assistance to me in carrying forward of my

tasks. Without his essential guidance and cooperation, it wouldn’t be possible for

me to perform so well in the training and to pay regards to all the staff

coordinators who constantly supported me in the working of my performance

during summer training.

Mayank Panchori

B.B.A. 3rd yr

INDEX

S. NO. Title Page No.

* CERTIFICATE FROM INSTITUTE

* CERTIFICATE FROM ORGANIZATION

* ACKNOWLEDGEMENT

* PREFACE

* EXECUTIVE SUMMARY

1 COMPANY PROFILE

2 INTRODUCTION ABOUT PROJECT

3 PROJECT BRIEF

4 PROJECT DESCRIPTION

5 RESULT

6 FINAL CONCLUSION

7 FINAL SUGGESTION

8 BENEFIT FROM TRAINING

9 WHAT WOULD I CHANGE IN MY PROJECT IF I GET SECOND CHANCE

Hero Honda Motors (India) Ltd. is the World's biggest manufacturer of motorcycles (by quantity). Starting as a bicycle company, it set up a 50/50 joint venture, set up in 1984 with Honda Japan, to manufacture and sell motorcycles in India. Honda brought in the technological know-how, and Hero the India presence, and the local manufacturing ability.

Hero Honda Motors captured the market for motorcycles in India, by offering an affordable 4-stroke, 100 CC motorcycle, that was extremely fuel efficient. They also established dealerships al over the country – even rural areas – . The strategy of Hero Honda Motors was to capture the market by offering a superior product at an affordable price, with excellent customer service. (Right cost)

The strategy has been successful to date and Hero Honda Motors (India) Ltd. is the dominant market leader with over 50% of market share, ahead of closest competitors Bajaj (Kawasaki JV) and TVS-Suzuki.

The researcher hopes that the findings of this report will assist the organization to improve on its prevailing service to ensure the best possible customer satisfaction.

AREA OF SURVEY IN BANSWARA REGION :

1. Dahod Road.2. Dealers Shops.3. Near Bike Service Centers.4. Near Petrol Pumps.5. Auto Mobile Parts And Many Other Places.

This whole survey and research was successfully done with the help

of Mr. Raju Gandhi (Regional Manager).

In the period of survey, I conducted activities like

1. Road Shows.

2. Customer Meets.

3. Presentations.

The main moto of the survey was to improve the qualitative services to ensure the best possible customer satisfaction.

“Hero” is the brand name used by the Munjal brothers in the year 1956 with the flagship company Hero Cycles. The joint venture between India's Hero Group and Honda Motor Company, Japan has not only created the world's single largest two wheeler company but also one of the most successful joint ventures worldwide.

During the 80s, Hero Honda became the first company in India to prove that it was possible to drive a vehicle without polluting the roads. The company introduced new generation motorcycles that set industry benchmarks for fuel thrift and low emission. A legendary 'Fill it - Shut it - Forget it' campaign captured the imagination of commuters across India, and Hero Honda sold millions of bikes purely on the commitment of increased mileage

Over 19 million Hero Honda two wheelers tread Indian roads today. That's almost as many as the number of people in Finland, Ireland and Sweden put together!

Hero Honda has consistently grown at double digits since inception; and today, every second motorcycle sold in the country is a Hero Honda. Every 30 seconds, someone in India buys Hero Honda's top -selling motorcycle - Splendor. This festive season, the company sold half a million two wheelers in a single month-a feat unparalleled in global automotive history.

Hero Honda bikes currently roll out from two globally benchmarked manufacturing facilities based at Dharuhera and Gurgaon in Haryana. These plants together are capable of churning out 3.9 million bikes per year. A third state of the art manufacturing facility at Hardwar in Uttranchal will soon be commissioned to cope with sustained customer demand.

Hero Honda's extensive sales and service network now spans over 3000 customer touch points. These comprise a mix of dealerships, service and spare points, spare parts stockists and authorized representatives of dealers located across different geographies.

Hero Honda values its relationship with customers. Its unique CRM initiative - Hero Honda Passport Program, one of the largest programs of this kind in the world, has over 3 million members on its roster. The program has not only helped Hero Honda understand its customers and deliver value at different price points, but has also created a loyal community of brand ambassadors.

Having reached an unassailable pole position in the Indian two wheeler market, Hero Honda is constantly working towards consolidating its position in the market place.

The company believes that changing demographic profile of India, increasing urbanization and the empowerment of rural India will add millions of new families to the economic mainstream. This would provide the growth ballast that would sustain Hero Honda in the years to come.

As Brijmohan Lall Munjal, the Chairman, Hero Honda Motors succinctly points out, "We pioneered India 's motorcycle industry, and it's our responsibility now to take the industry to the next level. We'll do all it takes to reach there

BOARD OF DIRECTORS

 No

.

Name of the Directors Designation

1 Mr. Brijmohan Lall Munjal Chairman & Whole-time

Director

2 Mr. Pawan Munjal Managing Director & CEO

3 Mr. Toshiaki Nakagawa Joint Managing Director

4 Mr. Sumihisa Fukuda Technical Director

5 Mr. Om Prakash Munjal Non-executive Director

6 Mr. Sunil Kant Munjal Non-executive Director

7 Mr. Masahiro Takedagawa Non-executive Director

8 Mr. Satoshi Matsuzawa

(Alternate Director to Mr.

Takashi Nagai)

Non-executive Director

9 Mr. Pradeep Dinodia Non-executive & Independent

Director

10 Gen.(Retd.) Ved Prakash Malik Non-executive & Independent

Director

11 Mr. Analjit Singh Non-executive & Independent

Director

12 Dr. Pritam Singh Non-executive & Independent

Director

13 Ms. Shobhana Bhartia Non-executive & Independent

Director

14 Mr. Sunil Bharti Mittal Non-executive & Independent

Director

15. Mr. Meleveetil Damodaran Non-executive & Independent

Director

KEY POLICIES

AN ENVIRONMENTALLY AND SOCIALLY, AWARE COMPANY

At Hero Honda, our goal is not only to sell you a bike, but also to help you every step of the way in making your world a better place to live in. Besides its will to provide a high-quality service to all of its customers, Hero Honda takes a stand as a socially responsible enterprise respectful of its environment and respectful of the important issues.Hero Honda has been strongly committed not only to environmental conservation programmes but also expresses the increasingly inseparable balance between the economic concerns and the environmental and social issues faced by a business. A business must not grow at the expense of mankind and man's future but rather must serve mankind.

"We must do something for the community from whose land we generate our wealth." A famous quote from our Worthy Chairman Mr.Brijmohan Lall Munjal.

Environment Policy

We at Hero Honda are committed to demonstrate excellence in our environmental performance on a continual basis, as an intrinsic element of our corporate philosophy.

To achieve this we commit ourselves to:

Integrate environmental attributes and cleaner production in all our

business processes and practices with specific consideration to

substitution of hazardous chemicals, where viable and strengthen the

greening of supply chain.

Continue product innovations to improve environmental

compatibility.

Comply with all applicable environmental legislation and also

controlling our environmental discharges through the principles of

"alara" (as low as reasonably achievable).

Institutionalise resource conservation, in particular, in the areas of oil,

water, electrical energy, paints and chemicals.

Enhance environmental awareness of our employees and dealers / vendors, while promoting their involvement in ensuring sound environmental management.

Quality Policy

Excellence in quality is the core value of Hero Honda's philosophy.

We are committed at all levels to achieve high quality in whatever we do, particularly in our products and services which will meet and exceed customer's growing aspirations through:

Innovation in products, processes and services.

Continuous improvement in our total quality management systems.

Teamwork and responsibility

Safety Policy

Hero Honda is committed to safety and health of its employees and

other persons who may be affected by its operations. We believe that the

safe work practices lead to better business performance, motivated

workforce and higher productivity.

We shall create a safety culture in the organization by:

Integrating safety and health matters in all our activities.

Ensuring compliance with all applicable legislative requirements.

Empowering employees to ensure safety in their respective work

places.

Promoting safety and health awareness amongst employees, suppliers

and contractors.

Continuous improvements in safety performance through precautions

besides participation and training of employe

Hero Honda Bikes and Scooters

Hero Honda motorcycles are reputed for low maintenance and high fuel efficiency. Hero Honda motorbikes,including around 13 current varieties with names like Hero Honda Splendor,Hero Honda Glamour, and Hero Honda CBZ Xtreme, and one scooter, the Hero Honda Pleasure, are quite popular with the Indian two wheeler consumers. Hero Honda markets two wheelers for the middle-class ranging from Hero Honda two wheelers at around Rs. 37,000 to Rs. 83,000. Hero Honda two wheeler varieties include Bikes from Herohonda

Bikes from Herohonda :

Hero Honda CD-dawn Hero Honda CD-Deluxe Hero Honda Splendor Plus Hero Honda Splendor NXG Hero Honda Passion Plus Hero Honda Super Splendor Hero Honda Glamour Hero Honda Achiever Hero Honda CBZ Xtreme Hero Honda Hunk Hero Honda Karizma Hero Honda Pleasure

Hero Honda Motor Cycles

Hero Honda CD-dawn

Hero Honda CD-dawn (97.20 cc)

Hero Honda CD Dawn is a beginner's bike well tested on Indian roads and proven in city conditions. Hero Honda CD Dawn is a no-nonsense bike that's all about price and utility. New bikes have showroom prices of around Rs. 32,000 and on-road prices of around Rs. 37,000 at Ahmedabad. Currently, Delhi has the lowest, and Chennai the highest on-road prices for Hero Honda CD-dawn. Hero Honda CD-dawn bike prices vary upon the two-wheeler dealer's location.

Back to Top

Hero Honda CD-Deluxe

Hero Honda CD-Deluxe (97.20 cc)Hero Honda CD Deluxe is a good beginner's bike and convenient for city conditions. Hero Honda CD Deluxe sales have grown by 23 per cent between January-September 2007, within which time the industry actually declined by 14 per cent in the entry segment. New bikes in this series have a showroom price ranging from around Rs. 36,000 to around Rs. 41,000 inclusive of all charges like insurance, octroi, RTO, etc. Hero Honda CD-Deluxe prices vary with the two-wheeler dealer's location. Currently, Delhi has the lowest, and Bangalore the highest on-road prices for Hero Honda CD-Deluxe. Hero Honda CD-Deluxe bike prices vary upon the two-wheeler dealer's location.

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Hero Honda Splendor Plus

Hero Honda Splendor Plus (97.20 cc)Hero Honda Splendor Plus is one of the largest selling bikes in India. It sports several improvements over the old splendor. At the showroom, this bike costs around Rs. 40,000 with an on-road price of around Rs. 45,000. Currently, Delhi has the lowest, and Mumbai the highest on-road prices for Hero Honda Splendor Plus. For Hero Honda Splendor Plus bike prices vary upon the two-wheeler dealer's location.

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Hero Honda Splendor NXG

Hero Honda Splendor NXG (97.20 cc)The Hero Honda Splendor NXG is a new age bike in Hero Honda's 100 cc stable. Stunning looks, economic performance, and a multitude of features backed by Hero Honda's reliable support network, makes this a good choice for the city commuter. The Hero Honda Splendor NXG is now available at a showroom price of around Rs. 42,000 with an on road price of around Rs. 48,000 including supplementary charges. Currently, Delhi has the lowest, and Bangalore the highest on-road price for Hero Honda Splendor NXG. Currently, Delhi has the lowest, and Chennai the highest on-road prices for Hero Honda Splendor NXG. Hero Honda Splendor NXG bike prices vary upon the two-wheeler dealer's location.

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Hero Honda Passion Plus

Hero Honda Passion Plus (97.20 cc)The Hero Honda Passion Plus is a bike meant for the executive city commuter. This improved version of the Hero Honda Passion comes with several improvements over its earlier versions and gives an easy ride and easy handling. New bikes have showroom prices of around Rs. 42,700 and on road prices of around Rs. 48,200 at Ahmedabad. Currently, Delhi has the lowest, and Mumbai the highest on-road prices for Hero Honda Passion Plus. Hero Honda Passion Plus bike prices vary upon the two-wheeler dealer's location.

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Hero Honda Super Splendor

Hero Honda Super Splendor (124.70 cc)Hero Honda Super Splendor is not a bike to race with, but one you can depend on to get you to your destination and back in the city safely and economically. New bikes in this series have a showroom price ranging from around Rs. 45,000 to around Rs. 51,000 inclusive of all charges like insurance, octroi, RTO, etc. Hero Honda CD-Deluxe prices vary with the two-wheeler dealer's location. Currently, Delhi has the lowest, and Mumbai the highest on-road prices for Hero Honda Super Splendor. Hero Honda Super Splendor bike prices vary upon the two-wheeler dealer's location.

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Hero Honda Glamour

Hero Honda Glamour (125 cc)The new Hero Honda Glamour looks all the better with enhanced graphics and other details and continues to sell to the discerning. At the showroom, this bike costs around Rs. 48,000 with an on-road price of around Rs. 55,000. Currently, Delhi has the lowest, and Mumbai the highest on-road prices for Hero Honda Glamour. Hero Honda Glamour bike prices vary upon the two-wheeler dealer's location.

Hero Honda Glamour FI (125 cc.)The Hero Honda Glamour FI 125 cc, built after the existing Glamour 125 cc, is a technological trendsetter in two wheelers. The Hero Honda Glamour FI 125 cc is now available at a showroom price of around Rs. 52,000 with an on road price of around Rs. 58,500 including supplementary charges. Currently, Delhi has the lowest, and Bangalore the highest on-road prices for Hero Honda Glamour FI. Hero Honda Glamour FI bike prices vary upon the two-wheeler dealer's location.

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Hero Honda Achiever

Hero Honda AchieverThe Hero Honda Achiever has made a comeback in a new 2007 avatar with definite improvements over its 2006 model. New bikes have showroom prices of around Rs. 55,000 and on road prices of around Rs. 61,500 at Ahmedabad. Currently, Delhi has the lowest, and Mumbai the highest on-road prices for Hero Honda Achiever. Hero Honda Achiever bike prices vary upon the two-wheeler dealer's location.

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Hero Honda CBZ Xtreme

Hero Honda CBZ Xtreme (Kick Start)The Hero Honda CBZ Xtreme has little in common with its earlier version the Hero Honda CBZ except a similar headlamp. New bikes in this series have a showroom price ranging from around Rs. 55,500 to around Rs. 62,000 inclusive of all charges like insurance, octroi, RTO, etc. Hero Honda CD-Deluxe prices vary with the two-wheeler dealer's location. Currently, Delhi has the lowest, and Mumbai the highest on-road prices for Honda CBZ Xtreme (Kick Start). Honda CBZ Xtreme (Kick Start) bike prices vary upon the two-wheeler dealer's location.

Hero Honda CBZ Xtreme (Self Start)

The Hero Honda CBZ Xtreme has little in common with its earlier version the Hero Honda CBZ except a similar headlamp. At the showroom, this bike costs around Rs. 57,500 with an on-road price of around Rs. 64,300. Currently, Delhi has the lowest, and Mumbai the highest on-road prices for Hero Honda CBZ Xtreme (Self Start). Hero Honda CBZ Xtreme (Self Start) bike prices vary upon the two-wheeler dealer's location.

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Hero Honda Hunk

Hero Honda Hunk (Kick Start)New bikes have showroom prices of around Rs.55,000 and on road prices of around Rs.60,000 at Ahmedabad. Hero Honda Hunk (Kick Start) bike prices vary upon the two-wheeler dealer's location.

Hero Honda Hunk (Self Start)New bikes have showroom prices of around Rs. 57,000 and on road prices of around Rs. 60,000 at Delhi. Hero Honda Hunk(Self Start) bike prices vary upon the two-wheeler dealer's location.

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Hero Honda Karizma

Hero Honda KarizmaThe Hero Honda Karizma may be the most modern bikes presently on Indian roads today. New bikes have showroom prices of around Rs. 74,000 and on road prices of around Rs. 82,000 at Ahmedabad. Currently, Delhi has the lowest, and Mumbai the highest on-road prices for Hero Honda Karizma. Hero Honda Karizma bike prices vary upon the two-wheeler dealer's location.

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Hero Honda Scooter

Hero Honda Pleasure

Hero Honda Pleasure (102 cc)The Hero Honda Pleasure has made its name in the scooterette's market, being fitted with features meant specifically for the modern woman. New bikes in this series have a showroom price ranging from around Rs. 36,700 to around Rs. 41,700 inclusive of all charges like insurance, octroi, RTO, etc. Hero Honda CD-Deluxe prices vary with the two-wheeler dealer's location. Currently, Delhi has the lowest, and Mumbai the highest on-road prices for Hero Honda Pleasure. Hero Honda Pleasure scooter prices vary upon the two-wheeler dealer's location.

HUMAN RESOURCES

Recruitment Policy: Hero Honda Auto is an equal opportunity employer. Selection is based strictly on individually merit. A large number of our recruits are fresh engineers and MBA’s. Natural attrition is usually taken care of by promotions and horizontal movements within the organization to provide career opportunities for our employees. Occasionally, specific skill-sets may warrant lateral recruitment.

Entry level Recruitment: Engineers: we recruit engineering graduates from reputed institutes from all over India. Hero Honda auto enjoys an excellent reputation with all national institutes of Technology (NITs) and is among the preferred employers for on-campus recruitment. The selection process comprises a written test in technical, analytical and logical reasoning, group discussion and personal interview. Management Graduates: we recruit management graduates from reputed management institutes all over India. The selection procedure comprises a written test in analytical and logical,reasoning, group discussion and personal interview. All entry-level selection are made through on campus recruitment only

After recruitment, new entrants undergo a through induction-training programme before their placement in the company. Departments are allocated on the basis of the individual recruit’s aptitude and our requirements. Usually, after completing two years of service they are provided opportunities for job-rotation.

Work culture: Our work culture supports and enhances our brand. The Hero Honda brand signifies excitement. Hero Honda strives to inspire confidence through excitement engineering. The culture is built on core value of learning, innovation, perfection, speed and transparency. Facilitative leadership style helps in developing leaders at all levels and establishes accountability.

Our Brand Values: We live our brand by its values of learning, Innovation, Perfection Speed and Transparency. Hero Honda will constantly inspire confidence through excitement engineering. Learning is how we ensure

proactivety. It is a value that embraces knowledge as the platform for building well informed, reasoned, and decfisive actions. Innovation is how we create the future. It is a value that provokes us to reach beyond the obvious in pursuit of that which exceeds the ordinary. Perfection is how we set new standards . It is a value that exhibits our determination to excel by endeavoring to establish new benchmarks all the time. Speed is how we convey clear conviction. It is a value that keeps us sharply responsive, mirroring our commitment towards our goals and processes. Transparency is how we characterise ourselves. It is a value that makes us worthy of creditability through integrity, of trust through sensitivity and of loyality through interdependence.

Competency Building

Hero Honda has a very flat organization structure with three management level. Each level represent a specific role and hence needs relevant competencies. Competencies building at Hero Honda Auto is a combination of development for current and future roles .We cater to these needs by using intervention like development centers. need based training like lectures, group discussions, role-plays, seminars, outbound training, assignments and on-the-job takes.

Compensation Philosopy

We strive to be amongst the top quartile in our compensation structure. Competence and performance are the key drivers of our compensation is in the form of variable pay linked to the individual’s and the organization’s performance.

GLOBAL PRESENCE

Internationally competitive R&D capabilities.

Proven technological know how Cost and quality balance Product in sync with market need Warranty and trained support

Supply chain management

Partners with globally trusted shipping lines Maersk sea land, P&O nedloyed, APL ensuring safe and timely

delivery Efficiently packed, factor stuffed cargo shipped in CBU, SKD or

CKD modes Specially designed export packing procedure fowled Fully container (FCL) or less than container load (LCL) dealt with

safety and security

Presence

Distribution network covers 50counters 310,108 units exported in 2006-2007 Dominate presence in sri lanka, Colombia, Bangladesh, mexico,

central America, peru and Egypt. Largest exported of three-wheelers; over 75,297 units exported in

2006-07 All products customized as per market needs 27 percent growth in total exports over 2004-05

Performance vis-à-vis Industry :

The Indian two wheeler industry has seen a paradigm shift from being a regime of regulation and tight control in the 1980s to a more liberalised and a competitive present day era. After missing out on the initial boom in two

wheeler segment during the period of 1993-1996, Hero Honda has emerged as a world leader. The gap between motorcycles sold by Hero Honda and its closest rival is approximately 1 m units (23% of industry size). One of the reasons for the tremendous performance of Hero Honda is the significant increase of share of motorcycles in the two-wheeler segment, from 42% in FY99 to 77% in FY04. No doubt, that the shift in preference of Indian populace from scooters and mopeds towards motorcycles has facilitated the growth of Hero Honda. However its performance vis-à-vis industry indicates that the performance of Hero Honda was better than the industry peers, barring two years. In the seven-year period ending FY04, it has achieved a CAGR of 30% in two-wheeler volumes against 11% of the industry.

Past 5 year performance…

CONSUMER BEHAVIOUR

Consumer Markets: at less than 31 two- wheeler per 1,000 citizens in 2005, India is a poorly penetrared market for motorcycles- even after

accunting for a reatively low per capita income of around US$,3100 per year on purchasing power parity (PPP) basis. Indonesia, whose PPP per capita income is just 15% grater than India‘s has 83 two- wheelers per 1,000 people. And Vietnam, despite having a 13% lower per capital income, has penetration of 122 two wheelers per 1000. Malaysia and Thailand are at 223 & 264 two wheelers per 1000.The fact is that with the Indian economy growing close to 8% CAGR in the last three years, three is enormous headroom fro increasing two wheelers penetration in the country. What this needs are the products at different price points, sales and service set- ups across the length and breadth of the country, which are backed by attractive financing options to make two wheelers affordable to the vast majority of the population.Hero Honda motors has all three levers in places to drive this change and expand the market. Out view is that motor cycle demand in India will grow at around 15% per year over the coming years. It will there for be our endeavour to grow at a pace significantly higher that the market growth.

Two-wheelers: Overall industry sales of tow-wheelers increased by 15% from 6.57 million in 2005-06 to 7.57 million in 2006-07. As in the previous years, motorcycle continue to dominate the two-wheeler market. It grew at 18.8 %, from 5.2 million in 2005-06 to 6.2 million in 2006-07 consequently, the share of motorcycle in two-wheeler market further increase from 79% in 2005-06 to 82% in 2006-07.

The industry sale of two-wheelers: Motorcycle while the motorcycle as a whole grew at 18.8% in 2007-08, Hero Honda motors sales of motorcycle increased 31.9% , which resulted in the company’s market share improving from 27.8% in 2005-06 to 30.8% in 2006-07.

Table 1:Hero Honda motors growth a market for motorcycles:Crased 31March

Market(dis.)

MarketGrowth

Bal.(doc) Bal’sGrowth

Bal’s.MarketShare

2003 2,811,375 40.7% 656,018 55.4% 22.9%

2004 3,757,125 31.3% 888,139 32.3% 23.1%

2005 4,316,777 14.9% 1,023,551 17.9% 23.7%

2006 5,217,996 20.9% 1,449,710 41.8% 27.8%

2007 6,200,749 18.8% 1,912,306 31.9% 30.8%

As table 1 shows, over the last few years, Hero Honda Motor cycle sales have consistently grown faster than the market – resulting study improvement in market shares month- on- months.

With this two brands, Hero Honda motors maintains a share of 27% of this segment. Given heightened competition in this segment, we felt the need to offer a therd model combining superb styling, features like alloy wheels, SNS suspension, while giving top class fuel efficency . with motor cycles accounting for 82% of the two wheelers market, the share of other two wheelers like ungeared scooters and step – thrus witnessed either marginal growth or reduction in sales. The ungeared scooters segment witnessed a marginal growth of 4.7% , with sales volumes of over 777,000 units. With the introduction of PLEASURE, Hero Honda motors volumes in this segments increased to 52,611 units in 2006-07 translating to a market share of 7%.

Research & Development:

Technology leadership is the first step towerds market leadership. Recognizing this, Hero Honda motors has over the years built a compeletely integrated R&D center at Japan. With a staff strength of over 300 engineers, this world class center is equipped with state – of- the – art facilities encompassing engine and vehicle design and testing, analysis, component testing, electrical and electronics laboratory materials laboratory and trial manufacturing

RESEARCH METHODOLOGY

Research Design:-

The Research was “Descriptive” in nature as is dealt with describing the market and buying behavior of consumers. The Research was designed to discover the potentially of Hero Honda motors in the market of Banswara and also the survey of the customer to know about there perception, the physiological factor associate with the product, the benefits they are looking forth from the product and how do they rank the company in the competition of the its rivals.

Sample Design:-

The first step in the order to accomplish the task was to draw a simple. To serve the purpose, the sample technique adopted was “Random Sampling”.also by adopting this procedure it was ensured that the sample drawn would have the same composition and characteristics of the population.

Types of universe:-

The customers were basically were the normal individuals comprising of working professional, businessmen, students, collegiate etc who are riding on to roads with Hero Honda motors confidently.

Size of the sample:-

Science the population was homogeneous in nature to large extent, hence a sample size of 80 respondents was taken into account to achieve the objective of the study. Other prominent factors, kept in view while determining the size of the sample were size of the population, the number of questions in the schedule, the sampling procedure adopted and the time constraint. Thus a sample consisting of 80 respondents were chosen which fulfilled the requirements of efficiency, reliability and flexibility.

Method of data collection:-

A questionnaire was design containing a Performa of set of questions was developed conduct the survey. The researcher put the respondents the questions from the performer and recorded the replies the schedule was available alternatives for data collection the other option was date of interviews and questions. The schedule has many feature which added value to its use as a tool for accumulation of the required information.

Interview as a tool is quit economical but it is difficult to record and retain the information and especially if the queries include open ended questions more over, schedule survey the purpose of a structure from the interview. Thought schedule has limitation like error on behalf of the researchers while recording the response or putting the query it solved purpose of the data collection for the project.

Contents of the schedules:-

The schedule mainly comprised closed end questions. A structure schedule was preferred for the study. Also the language was kept as simple as possible and the questions were made and unambiguous as possible. The questions have been arranged standardized form. The schedule consistent of question which probed for the preference and the reason for curtain buying pattern of the respondents. In order to evaluate the efficiency of the schedule, a pilot survey was carried out on the basis f finding of the pilot survey, necessary alternation were made in the schedule to make it more effective.

FINDINGS

Either it a two-wheeler or four-wheeler?

Market share 2 wheeler 4 wheeler

Either it is two or four wheeler?

1. Inference: - As per survey conducted of the 80 individuals it has been inferred that 61 of the respondent hold two wheelers while 19 of them are having four wheelers in there personal and official use. It means there is need to develop a strong automobile potential in the of BANSWARA .

0

10

20

30

40

50

60

70

Two wheeler is pertaining to a:

1st Qtr

Scooter Motorbike Non Gear

2. Inference:

Further ask about the two-wheeler they are having near about half of the majority (52%) of the youth is driving motorcycle, whereas a significant majority still a significant majority still prefers scooter and 8% non gear for the daily use.

0

10

20

30

40

50

60

Two-wheeler belonging to:

Motor Preference

Hero Honda Bajaj LML TVS Other

3. Inference:

Out of the 34 individuals who prefer to ride on motorcycle, respondent are preferring Hero Honda motors strongly as Bajaj automobiles and making Hero Honda to be their ultimate choice as can be their ultimate choice as can be depicted in the following .

0

2

4

6

8

10

12

Remembrance of Hero Honda the heart of People

> 10 Years

> 5 Years > 1 Years

> I don’t know

4. Inference:

People are more aware about the brand value of the company of Hero Honda as the company is serving generation to generation for year. This can be inferred when 55% of the individual know Hero Honda since 10 years.

0

10

20

30

40

50

60

Ranking of Hero Honda motors

5. Inference:

People ranked Hero Honda motor as no. I two-wheeler company with vast majority of more than 80% of the preference voting in its favour .This signify how much the good will can be measured of the company.

0

10

20

30

40

50

60

70

80

1234

Preference over Hero Honda motors products

Price Stylish look Brand name

Services

1st Qtr

6. Inference:

When further asked from the 34 respondent preferring motorcycles about they linked in Hero Honda respondent prefer the brand name first name its mileage, thereafter few preferred price, service and rest stylish look. This is strong need for a company to raise more stylish look motorcycle in market.

0

5

10

15

20

25

30

35

40

Respondent wish to pay extra for great look and mileage

Yes No

7. Inference:

For Hero Honda people wish even to pay a little extra for great look in the coming models of the Hero Honda .85% of the respondent owing two-wheeler said yes in favour it.

0

20

40

60

80

100

Hero Honda motors captured a majority of Indian market

Yes

No

1st Qtr 2nd Qtr 3rd Qtr 4th

Qtr

8. Inference:

Further it was concluded that from are the respondent surveyed, 87% of the people said they are agreed that Hero Honda motors has significantly improved in the word of automobile and ha captured the segment of the Indian market with the considerable preference.

0

20

40

60

80

100

SWOT Analysis

STRENGTHS: -

1. Hero Honda is a good brand in Two-wheeler with a reputed customer

base.

2. Few competitors have led the company to enjoy the better customer

service with ISO verified and certified qualitative products with

should satisfactions

3. Large customer base

4. Enhanced quality and long term commitments

5. product preference by customers

WEAKNESSES: -

1. New products did not embark predicted sales.

2. New / change look is not under taken in new product.

OPPORTUNITY: -

1. There is a vast untapped market open for Hero Honda Motors in

automobile industry.

2. Competition is paving way for developing fuel efficient product.

3. Upper rich segments are need to be targeted.

THREAT: -

1. Competition is getting together every day.

2. Customers are moving towards four-wheeler segment.

3. Rival companies are making their every move to fight competition.

SUGGESTION

Following are the recommendations useful for HERO HONDA MOTORS:

1. Requires maintaining its success growth rate in future as competition is becoming more stiff and cutthroat.

2. The company has to implement its strategies in such manner making every efforts to boost up the sales and net income as a whole by reaching to every segment of the society.

3. It needs to develop more fuel efficient two-wheeler to facilitate the customer at large, servicing them promptly.

4. Needs to open few branches more.

5. Aggressive selling techniques need to be adopted.

The conduct of summer training was a practical gain to wide sphere

knowledge to me in the dealing with Hero Honda bikes. I came to learn

regarding the market sphere of the usage in the field of automobiles and

depict how people are managing to use the Hero Honda bikes.

Still people need lot of awareness to be informed about the advantages of

usage of Hero Honda bikes and how they can benefit them. It was a great

measure to get to the knowledge of the various products of the Hero Honda

motors and how they can be applied to the automobile and various other

fields.

Finally, what I realized was that in automobile it is quite obvious that the use

of Hero Honda bikes would make a difference with the use of traditional

system of traveling.

Following sources have been undertaken while competing summer training,

here is a glimpse:

WEB: -

1. www.herohondamotors.com

2. www.trade-india.com

3. www.projectmonitor.com

4. www.google.com

5. www.msnsearch.com

6. www.automobileindia.com

MAGAZINES & PUBLICATIONS:

1. Business World

2. India Today

3. Outlook

BOOKS:

1. Kothari,C.R. Research Methodology,New Delhi,Vikash Publishing

house Pvt. Ltd.

2. Kotler,Philip,Marketing Management,New Delhi,Pearson Education

Singapore,2005,11th Edition.

3. Ramaswamy&Namakumari,Marketing Management,NewDelhi,Macmillan India

Ltd.,2002,3rd Edition.

A Questionnaire which was prepared as per the market survey

requirement essential in the course of summer training titling “To

understand consumer behavior and Marketing Analysis” is as under:

Name of the correspondent: -

Mr./Mrs./Ms.__________________________________

Address: -

__________________________________________________________

Contact No.: _______________________________

Q.1 Which type of Vehicle you are having in your home ?

Two Wheeler

Four Wheeler

Q.2 If Two Wheeler, is it a:

Motorcycle Scooter Non Gear Scooter

Q.3 From which of the following company your two-wheeler ?

Hero Honda Motors

TVS Motors

Bajaj Auto Ltd.

LML

Other , Please mention

Q.4According to you how long old are you aware with name of Hero

Honda Motors.?

> 10 yrs

> 5 yrs

> 1 yrs

> I don’t know

Q.5 Are you satisfied with the use of Hero Honda Bikes currently in

use?

Yes No

Q.6 If No, would you to switch over to our premium company brand

Hero Honda Motors?

Yes No

Q.7 Does ever any harm happened with the use of these Hero Honda

Motors?

Yes No

Q.8 If Yes, Please

mention________________________________________

_______________________________________________________

______

Q.9 Have you been provided with the after sales service regarding Hero

Honda bikes?

Yes No

Q.10 Are you satisfied with the after sales service

Yes No

If no, any complaints please tell us

Q.11 Do you suggest what improvement you would like to be in your

Hero Honda bikes?

We would like to be associated with you Thanking you for you cooperation!